Programmatic Advertising Market

The market for programmatic advertising platforms is expanding as a result of the growing use of smartphones.

The increasing growth of the mobile market contributes to the expansion of the Programmatic Advertising Platform Market. People carry their phones with them pretty much constantly throughout the day and keep them besides their beds all over the night. Mobile phones are estimated to create significant opportunities to increase programmatic spending. As the mobile market grows, mobile advertising will be used on a wider scale and there is a greater demand for more sophisticated technology. Mobile is getting closer to replacing desktops as ‘the first screen’ programmatic technology confidently making its way to mobile phones.

The emergence of new ways and tools to monitor and measure relevant data on mobile devices is affecting bright prospects for programmatic mobile video. For example, Facebook is currently playing a significant role in the rise of mobile programmatic. Growing digitalization in the industry aids the growth of the Programmatic Advertising market. Almost every industry sector in the world region is striving for digitalization by adopting digital technologies and devices for innovation in business processes and revenue-producing opportunities.

This adoption of digital devices by clients and their customers to share data with one another creates a platform for programmatic advertising and results in the overall growth of Programmatic Advertisingmarket.

However, the popularity of social media contributes to the growing Programmatic Advertising Platform Market. The rising popularity of social media services is playing a significant role in programmatic advertising. Almost all the major social platforms are now offering programmatic advertising options. Programmatic brings various benefits through social media channels as the marketers run more effective campaigns through automated buying and by reaching a precise audience with highly relevant messages through social media. The restraints, such as the shortage of programmatic skills in advertising agencies hurt the market growth.

The mobile marketing market size to be valued at USD 337.8 billion by 2027 and is expected to grow at a compound annual growth rate (CAGR) of 22.9% during the forecast period. Mobile marketing is a multi-channel digital promotional activity to reach the target audience through their mobile devices, such as smartphones and tablets, via email, SMS and MMS, social media, websites, and apps. Based on research conducted by the System for Mobile Communications Association (GSMA) research, approximately 75% of the total number of mobile users would be using smartphones by the end of 2025.

The rapidly growing adoption of smartphones and tablets coupled with robust internet penetration in developing countries, such as China and India would significantly drive the Programmatic Advertising market.

The Global Programmatic Advertising Market Industry is projected to experience robust growth over the coming years. With an anticipated market size of 3643.3 USD Billion by 2035 and a compound annual growth rate of 14.41% from 2025 to 2035, the industry is poised for significant expansion. This growth trajectory suggests that programmatic advertising will become an integral component of marketing strategies across various sectors. As businesses continue to recognize the benefits of programmatic solutions, the market is likely to evolve, adapting to new technologies and consumer preferences. The future of programmatic advertising appears bright, with numerous opportunities for innovation and development.

The Global Programmatic Advertising Market Industry is experiencing a surge in digital ad spending, which is projected to reach 828.9 USD Billion in 2024. This growth is driven by the increasing shift of advertisers from traditional media to digital platforms. As businesses recognize the effectiveness of targeted advertising, they allocate larger portions of their budgets to programmatic channels. This transition is not merely a trend but reflects a fundamental change in how advertising is approached, with programmatic solutions offering enhanced efficiency and measurable results. Consequently, the industry is likely to expand significantly as more companies embrace this digital transformation.

The expansion of mobile advertising significantly influences the Global Programmatic Advertising Market Industry. With the proliferation of smartphones and mobile internet access, advertisers are increasingly focusing on mobile platforms to reach their audiences. Programmatic advertising enables real-time bidding for mobile ad placements, allowing brands to target users based on their behavior and location. This shift towards mobile is not merely a trend; it represents a fundamental change in consumer behavior. As mobile ad spending continues to rise, the programmatic sector is likely to see accelerated growth, aligning with the broader digital advertising landscape.

The emergence of new advertising formats is reshaping the Global Programmatic Advertising Market Industry. Innovations such as video ads, native advertising, and interactive formats are gaining traction, providing advertisers with diverse options to engage consumers. These formats not only enhance user experience but also improve ad performance metrics. As brands experiment with these new formats, they are likely to allocate more resources to programmatic channels that support them. This diversification in advertising strategies may contribute to the overall growth of the industry, as advertisers seek to maximize their reach and effectiveness in an increasingly competitive landscape.

Technological advancements in artificial intelligence and machine learning are reshaping the Global Programmatic Advertising Market Industry. These innovations enable more sophisticated data analysis and audience targeting, allowing advertisers to optimize their campaigns in real-time. For instance, AI algorithms can analyze vast datasets to identify consumer behavior patterns, leading to more effective ad placements. As these technologies continue to evolve, they are expected to enhance the efficiency of programmatic advertising, potentially driving market growth. The integration of AI into programmatic strategies may lead to improved ROI for advertisers, further solidifying the industry's position in the global advertising landscape.

The demand for personalized advertising is a key driver in the Global Programmatic Advertising Market Industry. Consumers increasingly expect tailored experiences, prompting advertisers to leverage programmatic solutions that facilitate personalized ad delivery. By utilizing data-driven insights, brands can create highly relevant advertisements that resonate with individual preferences. This trend is likely to accelerate as more advertisers recognize the value of personalization in enhancing customer engagement and conversion rates. As a result, the industry is poised for substantial growth, with projections indicating a market size of 3643.3 USD Billion by 2035, reflecting the ongoing shift towards more customized advertising approaches.

By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America Programmatic Advertising market accounted for USD 20.83 billion in 2021 and is expected to exhibit a significant CAGR growth during the study period. It is expected to retain its position during the forecast period, owing to its high concentration of programmatic display advertising solutions vendors such as Google Inc., IBM Corporation, and Microsoft Corporation.

Presence of large advertising solution vendors in the region is expected to drive the market for programmatic advertising technology within the region during the forecast period.Market Research forecasts revenue from the North America Programmatic Advertising Platform market to increase from nearly US$ 1,690 Mn in 2017 to about US$ 13,450 Mn by 2025 end, representing a CAGR of 29.7% from 2017 to 2025. The market in the North America is expected to represent incremental opportunity of close to US$ 11,763 Mn between 2017 and 2025.

Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: PROGRAMMATIC ADVERTISING MARKET SHARE BY REGION 2021 (%)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Asia-Pacific is expected to witness significant growth during the forecast period, owing to rapid economic and technological developments in the region, which is expected to fuel the growth of programmatic display advertising solutions in the region in the coming few years.

The Europe Programmatic Advertising Market is expected to grow at a CAGR of 8.34% over the forecast period (2022 - 2027). The market for programmatic advertising in Europe is expanding swiftly and will do so in the next years. It is a highly automated form of advertising that makes the best use. one of the advatnages of programmatic advertising is that it lets users buy and sell internet advertising stock by using a machine or a product, which is propelling the market growth.

According to a survey by IAB Europe, better use of data acted as an accelerator for programmatic investments in 2021. The survey states that Agencies and Publishers have increased better use of data for programmatic advertisement as better usage of data by agencies increased from 75% in 2020 to 94% in 2021, and better usage of data by publishers increased from 48% in 2020 to 62% in 2021.

Major market players are spending a lot of money on R&D to increase their product lines, which will help the Programmatic Advertising market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Programmatic Advertising industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

One of the primary business strategies adopted by manufacturers in the Programmatic Advertising industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, Programmatic Advertising industry has provided medicine with some of the most significant benefits. The Programmatic Advertising market major player such as Adroll (USA), Adobe Marketing Cloud (USA), AdReady (USA), Choozle (USA), Centro Inc. (USA), DataXu (USA), Outbrain (USA), DoubleClick (USA), Rubicon Project (USA), PulsePoint Inc. (the USA)., and others are working to expand the Programmatic Advertising market demand by investing in research and development activities.

Rubicon Technologies, LLC, commonly known as Rubicon, is a software company focused on waste and recycling. Rubicon has developed a mobile application to provide on-demand trash pickup. On October 2021, Rubicon Project announced that the next generation of its header bidding feature, FastLane, has gone to market following triple-digit CPM rate increases seen by initial users on the desktop platform during its beta launch this fall.

Adobe Inc., formerly (1982–2018) Abobe Systems Incorporated, American developer of printing, publishing, and graphics software. Adobe was instrumental in the creation of the desktop publishing industry through the introduction of its PostScript printer language. Its headquarters are located in San Jose, California. Adobe announced that it is acquiring marketing workflow management startup Workfront for $1.5 billion. The acquisition gives Adobe more online marketing tooling to fit into its Experience Cloud. This one helps companies manage complex projects inside the marketing department.