ID: MRFR/ICT/2256-HCR | 100 Pages | Author: Aarti Dhapte | March 2024
TABLE OF CONTENTS
1 MARKET INTRODUCTION
1.1 INTRODUCTION
1.2 SCOPE OF STUDY
1.2.1 RESEARCH OBJECTIVE
1.2.2 ASSUMPTIONS
1.2.3 LIMITATIONS
1.3 MARKET STRUCTURE
2 RESEARCH METHODOLOGY
2.1 RESEARCH TYPE
2.2 PRIMARY RESEARCH
2.3 SECONDARY RESEARCH
2.4 FORECAST MODEL
2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST
2.4.2 MARKET SIZE ESTIMATION
3 MARKET DYNAMICS
3.1 INTRODUCTION
3.2 MARKET DRIVERS
3.3 MARKET CHALLENGES
3.4 MARKET OPPORTUNITIES
3.5 MARKET RESTRAINTS
4 EXECUTIVE SUMMARY
5. MARKET FACTOR ANALYSIS
5.1 PORTER’S FIVE FORCES ANALYSIS
5.2 SUPPLY CHAIN ANALYSIS
6 PROGRAMMATIC ADVERTISING MARKET, BY SEGMENTS
6.1 INTRODUCTION
6.2 MARKET STATISTICS
6.2.1 BY DEVICE
6.2.2.1 DESKTOP
6.2.2.2 MOBILES
6.2.2 BY AD FORMATS
6.2.2.1 DESKTOP BANNERS
6.2.2.2 MOBILE BANNERS
6.2.2.3 DESKTOP VIDEOS
6.2.2.4 MOBILE VIDEOS
6.2.3 BY END USERS
6.2.3.1 EDUCATION
6.2.3.2 FINANCE
6.2.3.3 MEDIA & ENTERTAINMENT
6.2.3.4 RETAIL
6.2.3.5 TRAVEL
6.2.4 BY REGION
6.2.4.1 NORTH AMERICA
6.2.4.2 EUROPE
6.2.4.3 ASIA-PACIFI
6.2.4.4 REST OF THE WORLD
7 COMPETITIVE ANALYSIS
7.1 MARKET SHARE ANALYSIS
7.2 COMPANY PROFILES
7.2.1 RUBICON PROJECT (U.S.)
7.2.2 ADROLL (U.S.)
7.2.3 ADOBE MARKETING CLOUD (U.S.)
7.2.4 DOUBLECLICK (U.S.)
7.2.5 CHOOZLE (U.S.)
7.2.6 ADREADY (U.S.)
7.2.7 DATAXU (U.S.)
7.2.8 CENTRO, INC. (U.S.)
7.2.9 PULSEPOINT, INC. (U.S.)
7.2.10 OUTBRAIN (U.S.)
7.2.11 OTHERS
LIST OF TABLES
TABLE 1 PROGRAMMATIC ADVERTISING MARKET, BY DEVICE
TABLE 2 PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS
TABLE 3 PROGRAMMATIC ADVERTISING MARKET, BY END USERS
TABLE 4 PROGRAMMATIC ADVERTISING MARKET, BY REGIONS
TABLE 5 NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY DEVICE
TABLE 6 NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS
TABLE 7 NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY END USERS
TABLE 8 U.S. PROGRAMMATIC ADVERTISING MARKET, BY DEVICE
TABLE 9 U.S. PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS
TABLE 10 U.S. PROGRAMMATIC ADVERTISING MARKET, BY END USERS
TABLE 11 CANADA PROGRAMMATIC ADVERTISING MARKET, BY DEVICE
TABLE 12 CANADA PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS
TABLE 13 CANADA PROGRAMMATIC ADVERTISING MARKET, BY END USERS
TABLE 14 GERMANY PROGRAMMATIC ADVERTISING MARKET, BY DEVICE
TABLE 15 GERMANY PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS
TABLE 16 GERMANY PROGRAMMATIC ADVERTISING MARKET, BY END USERS
TABLE 17 U.K. PROGRAMMATIC ADVERTISING MARKET, BY DEVICE
TABLE 18 U.K. PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS
TABLE 19 U.K. PROGRAMMATIC ADVERTISING MARKET, BY END USERS
TABLE 20 EUROPE PROGRAMMATIC ADVERTISING MARKET, BY DEVICE
TABLE 21 EUROPE PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS
TABLE 22 EUROPE PROGRAMMATIC ADVERTISING MARKET, BY END USERS
TABLE 23 FRANCE PROGRAMMATIC ADVERTISING MARKET, BY DEVICE
TABLE 24 FRANCE PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS
TABLE 25 FRANCE PROGRAMMATIC ADVERTISING MARKET, BY END USERS
TABLE 26 ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET, BY DEVICE
TABLE 27 ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS
TABLE 28 ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET, BY END USERS
TABLE 29 REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET, BY DEVICE
TABLE 30 REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS
TABLE 31 REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET, BY END USERS
LIST OF FIGURES
FIGURE 1 RESEARCH DEVICE
FIGURE 2 PROGRAMMATIC ADVERTISING MARKET, BY DEVICE (%)
FIGURE 3 PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS (%)
FIGURE 4 PROGRAMMATIC ADVERTISING MARKET, BY END USERS (%)
FIGURE 5 PROGRAMMATIC ADVERTISING MARKET, BY REGIONS (%)
FIGURE 6 NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY DEVICE (%)
FIGURE 7 NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS (%)
FIGURE 8 NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY END USERS (%)
FIGURE 9 EUROPE PROGRAMMATIC ADVERTISING MARKET, BY DEVICE (%)
FIGURE 10 EUROPE PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS (%)
FIGURE 11 EUROPE PROGRAMMATIC ADVERTISING MARKET, BY END USERS (%)
FIGURE 12 ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET, BY DEVICE (%)
FIGURE 13 ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS (%)
FIGURE 14 ASIA PACIFIC PROGRAMMATIC ADVERTISING MARKET, BY END USERS (%)
FIGURE 15 REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET, BY DEVICE (%)
FIGURE 16 REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS (%)
FIGURE 17 REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET, END USERS (%)
Programmatic Advertising Market Segmentation
Programmatic Advertising Type Outlook (USD Million, 2018-2030)
Movement-based advertising
Movement-based publicizing
Programmatic Advertising Industry Outlook (USD Million, 2018-2030)
Shopper products
Retail
Restaurants
Programmatic Advertising Regional Outlook (USD Million, 2018-2030)
North America Outlook (USD Million, 2018-2030)
North America Programmatic Advertising by Type
Movement-based advertising
Movement-based publicizing
North America Programmatic Advertising by Industry
Shopper products
Retail
Restaurants
US Outlook (USD Million, 2018-2030)
US Programmatic Advertising by Type
Movement-based advertising
Movement-based publicizing
US Programmatic Advertising Industry
Shopper products
Retail
Restaurants
CANADA Outlook (USD Million, 2018-2030)
CANADA Programmatic Advertising by Type
Movement-based advertising
Movement-based publicizing
CANADA Programmatic Advertising by Industry
Shopper products
Retail
Restaurants
Europe Outlook (USD Million, 2018-2030)
Europe Programmatic Advertising by Type
Movement-based advertising
Movement-based publicizing
Europe Programmatic Advertising Industry
Shopper products
Retail
Restaurants
Germany Outlook (USD Million, 2018-2030)
Germany Programmatic Advertising by Type
Movement-based advertising
Movement-based publicizing
Germany Programmatic Advertising Industry
Shopper products
Retail
Restaurants
France Outlook (USD Million, 2018-2030)
France Programmatic Advertising by Type
Movement-based advertising
Movement-based publicizing
France Programmatic Advertising Industry
Shopper products
Retail
Restaurants
UK Outlook (USD Million, 2018-2030)
UK Programmatic Advertising by Type
Movement-based advertising
Movement-based publicizing
UK Programmatic Advertising Industry
Shopper products
Retail
Restaurants
ITALY Outlook (USD Million, 2018-2030)
ITALY Programmatic Advertising by Type
Movement-based advertising
Movement-based publicizing
ITALY Programmatic Advertising Industry
Shopper products
Retail
Restaurants
Research Methodology on Programmatic Advertising Market
Abstract
Programmatic advertising has seen strong growth in recent times, and it is now one of the dominant ways of buying online advertising. This research aims to analyze the current landscape of programmatic advertising and the future of the industry. The study includes a detailed examination of market factors, including the impact of COVID-19, forecasts of market growth and trends, and a look at the competitive landscape. By understanding the factors driving market growth, the research aims to help stakeholders make informed decisions when considering investment and partnerships in the programmatic advertising sector.
Research Methodology
This research study utilized a combination of qualitative and quantitative research methods to provide an in-depth analysis of the programmatic advertising market. To collect the necessary data, primary and secondary research methods were employed. The primary research methods included interviews, surveys, and focus groups. The primary research was conducted with key stakeholders, industry experts, and market participants to obtain a better understanding of the market landscape. To provide additional insights, secondary research methods were used, including desk research and an in-depth study of existing reports and materials related to the programmatic advertising sector.
Data Collection
The research team engaged in a systematic process to collect primary data from key stakeholders in the programmatic advertising market. A survey-based data collection approach is employed to assess the market and competitive environment, consumer preferences, and industry trends. The survey is sent out to experts in the industry to get their feedback on current and future trends in the programmatic advertising market. The survey questions focused on the current market landscape, major market players and trends, as well as forecasted market growth.
In addition, focus groups were conducted with senior executives in the industry to gain more insights into the market. The focus groups were held in two major markets and included questions relating to market segmentation, competitive landscape, and major factors impacting the industry. The interviews were conducted in person and over the phone.
To gain additional data points, secondary research was conducted. This included desk research, as well as a review of existing reports from prominent research organizations. The secondary research is supplemented with primary research to ensure accurate and consistent data points that could be validated.
Data Analysis
The primary and secondary research data are analyzed in-depth. The data is then aggregated to create a comprehensive picture of the programmatic advertising market. The data points were then analyzed to understand the impact of COVID-19 on the market, as well as the long-term outlook and opportunities in the market. Finally, the data was used to create an informative forecast of market growth and trends.
The analysis of the data is structured in such a way as to provide an understanding of the current market conditions, the factors affecting the growth of the market, the competitive landscape, and opportunities in the industry.
Conclusion
The research study is conducted to provide deep insights into the programmatic advertising market. Between primary and secondary research, a detailed understanding of the current market landscape was developed. This included the impact of COVID-19, the competitive environment, trends, and future market growth and opportunities. By understanding these factors more deeply, stakeholders within the industry can make informed decisions when considering investing or partnering in the programmatic advertising market.