# Canada Programmatic Advertising Market

> Canada Programmatic Advertising Market Size, Share and Trends Analysis Report By Type (Movement-based advertising, Movement-based publicizing) and By Industry (Shopper products, Retail, Restaurants)- Forecast to 2035

- **Forecast Period:** 2025 - 2035
- **CAGR:** 12.96%
- **2024:** $ 71.03 Billion
- **2025:** $ 80.24 Billion
- **2035:** $ 271.5 Billion
- **Key Players:** Google (US), Amazon (US), Facebook (US), The Trade Desk (US), Adobe (US), AppNexus (US), Rubicon Project (US), PubMatic (US), Sizmek (US)

**Report ID:** MRFR/ICT/44845-HCR · **Pages:** 200 · **Author:** Aarti Dhapte · **Last Updated:** April 06, 2026

**URL:** https://www.marketresearchfuture.com/reports/canada-programmatic-advertising-market-46526

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## Market Summary

## **Canada Programmatic Advertising Market Overview**

As per MRFR analysis, the Canada Programmatic Advertising Market Size was estimated at 2.24 (USD Billion) in 2023. The Canada Programmatic Advertising Market Industry is expected to grow from 2.8(USD Billion) in 2024 to 3.75 (USD Billion) by 2035. The Canada Programmatic Advertising Market CAGR (growth rate) is expected to be around 2.691% during the forecast period (2025 - 2035).

**Key Canada Programmatic Advertising Market Trends Highlighted**

The Canada Programmatic Advertising Market is experiencing significant trends driven by the increasing adoption of digital advertising technologies among businesses across various sectors. As more Canadian companies aim to reach targeted audiences effectively, programmatic advertising serves as a vital tool due to its ability to automate ad buying and optimize campaigns in real-time. The growing penetration of high-speed internet and mobile usage in Canada has also fueled this shift, enabling advertisers to connect with consumers more seamlessly. 

Moreover, a concerted focus on data privacy regulations, evidenced by the implementation of the Personal Information Protection and Electronic Documents Act (PIPEDA), has influenced how organizations handle consumer information.This has created a need for more transparent programmatic advertising options that balance effectiveness with privacy protection. There is a significant gap in Canadian businesses that could be filled by implementing artificial intelligence and machine learning for better targeting and efficiency in ad campaigns. 

Recently, there has been a pronounced shift towards CTV and OTT usage in Canada. With more people moving towards streaming platforms, advertisers see CTV as an effective programmatic buying medium to reach their customers on platforms they actually use.

Furthermore, northeast Canada reports growing interest in localized programmatic strategies, encouraging businesses to adapt their campaigns based on regional preferences. Overall, the programmatic advertising landscape in Canada is evolving quickly, offering multiple avenues for growth and development in response to consumer trends and technological advancements.

Source: Primary Research, Secondary Research, _Market Research Future_ Database and Analyst Review

**Canada Programmatic Advertising Market Drivers**

**Growing Digital Advertising Spending in Canada**

The Canada Programmatic Advertising Market Industry is significantly driven by the increasing investment in digital advertising. Canadian businesses are increasingly allocating their marketing budgets toward digital channels. According to the Canadian Digital Advertising Report, digital advertising spending in Canada has seen a consistent increase, growing by over 20% annually from 2019 to 2022. 

Major players such as Shopify and Bell Media are leading this shift by investing heavily in programmatic technology to capture their audience more effectively.This surge in digital spending is likely to benefit the Canada Programmatic Advertising Market as more companies turn to automated advertising solutions for better targeting and ROI. 

With Canadian businesses recognizing the importance of reaching consumers online, the trend is expected to continue driving growth in programmatic advertising well into the next decade.

**Increase in Mobile Device Usage**

The rise of mobile device usage in Canada is another significant driver for the Canada Programmatic Advertising Market Industry. Statistics Canada reported that approximately 85% of Canadians own a smartphone, leading to a substantial increase in mobile internet traffic. As more users access online content through their mobile devices, advertisers are pivoting their strategies to focus on mobile programmatic advertising. 

Companies like Telus and Rogers are enhancing their mobile advertising platforms to cater to this growing audience.This shift highlights the importance of optimizing ads for mobile devices, thereby accelerating the adoption of programmatic advertising as companies seek to capture the attention of mobile consumers.

**Advancements in Data Analytics and Targeting**

Innovations in data analytics and consumer targeting are propelling the Canada Programmatic Advertising Market Industry forward. The ability to collect and analyze vast amounts of consumer data equips businesses with the tools necessary for precise audience targeting. New technologies from Canadian companies such as Index Exchange and Ads.com have advanced programmatic capabilities, enabling advertisers to deliver tailored advertisements based on user behaviors and preferences.

Furthermore, research indicates that companies utilizing advanced data analytics for advertising see an improvement in customer engagement rates by approximately 40%. As Canadian organizations increasingly rely on data-driven marketing strategies, the demand for programmatic solutions continues to grow.

**Canada Programmatic Advertising Market Segment Insights**

**Programmatic Advertising Market Type Insights**

The Canada Programmatic Advertising Market has been witnessing a steady evolution, particularly within its Type segmentation, which encompasses Movement-based advertising and Movement-based publicizing. Movement-based advertising has gained traction as brands seek to engage consumers with dynamic and interactive content that captures attention in real time. This approach allows marketers to leverage data analytics, ensuring that advertisements are not just targeted but also tailored to the context and behavior of users, thereby enhancing user experience.

In recent years, more Canadian businesses have adopted motion-infused content to express their brand story, reflecting a shift in consumer engagement strategies that favor visual stimulation over static messaging. 

On the other hand, Movement-based publicizing focuses on generating awareness and promoting products or services in a way that encourages physical response from the audience. As urban areas in Canada continue to develop, especially in metropolitan hubs like Toronto, Vancouver, and Montreal, the importance of movement-based publicizing has risen significantly. This aspect is particularly relevant in public transport advertising, where the movement reflects the lifestyle of many Canadians. 

It addresses the need for immediacy in consumer interactions through advertisements that resonate with daily activities and routines. Moreover, the advances in digital technologies and mobile connectivity support both facets of this segment by enabling real-time data collection and interaction tracking. Enhanced by insights drawn from Canada Programmatic Advertising Market data, advertisers are increasingly optimizing their campaigns to meet the evolving preferences of Canadian consumers. 

As a result, the Movement-based advertising and Movement-based publicizing segments are not only becoming more integral to overall marketing strategies but are also paving the way for innovation in how products are advertised across various platforms. The emphasis on these movement-centered strategies speaks volumes about the shifting landscape of advertising in Canada, where a more engaged, responsive audience is being targeted. 

By understanding the behavioral patterns and preferences of consumers, Canadian advertisers are leveraging these movement-oriented approaches to craft more compelling narratives and drive engagement, which reflects broader trends underscored by Canada Programmatic Advertising Market statistics that highlight emerging opportunities and challenges within the industry. The growth in this arena correlates with the necessity for brands to remain relevant and connect authentically with their target demographics in a rapidly changing marketplace. 

The rising significance and dominance of both Movement-based advertising and Movement-based publicizing can also be attributed to the growing trend of personalized advertising, where consumer sentiment is highly valued and leveraged for building successful campaigns.

Source: Primary Research, Secondary Research, _Market Research Future_ Database and Analyst Review

**Programmatic Advertising Market Industry Insights**

The Canada Programmatic Advertising Market, particularly within the Industry segment, exhibits a diverse landscape encompassing various sectors, including Shopper products, Retail, and Restaurants. The emergence of e-commerce has significantly influenced the Shopper products area, as brands increasingly leverage programmatic advertising to reach tech-savvy consumers through targeted campaigns. 

In the Retail sector, the utilization of programmatic advertising enhances customer engagement and conversion rates by allowing businesses to personalize their marketing messages based on consumer behavior.Meanwhile, the Restaurants category remains crucial as establishments turn to programmatic strategies to attract local customers, promoting special offers and event-based dining experiences. This strategic focus on targeted advertising not only increases foot traffic but also enhances customer loyalty. 

Overall, the dynamism of the Canada Programmatic Advertising Market within the Industry segment highlights the importance of adapting to evolving consumer preferences, further reinforcing its growth potential across various associated sectors.

**Canada Programmatic Advertising Market Key Players and Competitive Insights**

The Canada Programmatic Advertising Market has experienced significant growth in recent years, driven by advancements in technology and the shift towards digital marketing strategies. As advertisers increasingly seek more efficient and effective ways to reach their target audiences, programmatic advertising has become a critical component of the marketing mix. This market is characterized by the use of automated platforms that facilitate the buying and selling of ad inventory in real time, allowing for greater flexibility, transparency, and data-driven decision-making.

The competitive landscape includes a variety of players ranging from large tech giants to specialized firms, all vying for dominance in this dynamic environment. 

The market is marked by trends such as enhanced targeting capabilities, data analytics, and the integration of artificial intelligence to optimize ad placements and improve ROI for advertisers.The Trade Desk has established itself as a formidable contender in the Canada Programmatic Advertising Market by leveraging its robust technology platform and a strong commitment to transparency and efficiency. The company’s strengths lie in its advanced data management capabilities, user-friendly interface, and detailed analytics, which empower advertisers to make informed decisions and optimize their campaigns effectively. 

The Trade Desk’s focus on fostering strong relationships with partners across various advertising channels enhances its capability to deliver compelling ad solutions. With a growing presence in Canada, The Trade Desk continues to attract a diverse range of clients, ensuring its competitive edge in an increasingly crowded market characterized by the desire for targeted reach and measurable results.

Rubicon Project, operating within the Canada Programmatic Advertising Market, showcases a strong portfolio of services aimed at connecting buyers and sellers in an efficient manner. The company specializes in providing comprehensive programmatic advertising solutions that facilitate the automated buying of digital advertising space, thereby streamlining the advertising process for clients. 

Rubicon Project's strengths include its extensive inventory access and robust analytics, which provide advertisers with actionable insights into campaign performance. The company has also pursued strategic mergers and acquisitions to strengthen its market presence and enhance its offerings, further solidifying its position in the Canadian market. 

By continually evolving its product suite to meet the demands of advertisers and maintaining partnerships with key industry players, Rubicon Project has positioned itself as a key player in Canada's programmatic advertising landscape, catering to the needs of both local businesses and international clients.

**Key Companies in the Canada Programmatic Advertising Market Include:**

- The Trade Desk
- Rubicon Project
- Dataxu
- Google
- Chooch AI
- InMobi
- MediaMath
- Acxiom
- Criteo
- SpotX
- Taboola
- Adform
- Index Exchange
- Amazon Advertising
- Facebook

**Canada Programmatic Advertising Market Industry Developments**

The Canada Programmatic Advertising Market has witnessed significant developments recently, notably with The Trade Desk reporting a remarkable increase in demand for programmatic solutions, enhancing its market valuation. In November 2023, Google expanded its ad capabilities, focusing on privacy-centric data usage, which positioned it favorably amidst regulatory changes in Canada. Additionally, in October 2023, InMobi announced strategic collaborations to enhance mobile ad reach, tapping into Canada's expanding mobile user base. 

Mergers and acquisitions have also shaped the landscape; in September 2023, Criteo acquired Dataxu to broaden its programmatic offerings, a move that underscores the consolidation trend among key players. Moreover, Facebook and Amazon Advertising continue to invest heavily in programmatic ads, driving overall market growth. 

The Government of Canada reported that advertising expenditures in the digital sector, driven by programmatic technology, accounted for over 60% of total ad spend in 2023, spotlighting the growing reliance on these automated solutions among Canadian businesses. 

Over the last few years, the market has experienced a surge in adoption, with programmatic spending in Canada increasing by 25% year-on-year as businesses seek efficient and effective advertising solutions.

**Canada Programmatic Advertising Market Segmentation Insights**

- **Programmatic Advertising Market Type Outlook** - Movement-based advertising - Movement-based publicizing
- **Programmatic Advertising Market Industry Outlook** - Shopper products - Retail - Restaurants

## Market Drivers

### Rise of E-commerce Platforms

The growth of e-commerce platforms in Canada is a crucial driver for the programmatic advertising market. With online shopping becoming a preferred choice for many Canadians, businesses are increasingly investing in digital advertising to capture this audience. In 2025, e-commerce sales in Canada are projected to reach over $50 billion, highlighting the potential for programmatic advertising to play a pivotal role in driving sales. The programmatic advertising market is well-positioned to capitalize on this trend, as it allows for targeted advertising that can directly influence consumer purchasing decisions. Additionally, the ability to retarget consumers who have previously engaged with e-commerce sites enhances the effectiveness of programmatic campaigns, making them an essential tool for retailers looking to maximize their online presence.

### Advancements in Data Analytics

The programmatic advertising market in Canada is significantly influenced by advancements in data analytics technologies. These innovations allow advertisers to gather and analyze vast amounts of consumer data, leading to more informed decision-making. In 2025, it is projected that the use of data-driven strategies will account for approximately 70% of all advertising expenditures in Canada. This trend indicates a strong reliance on analytics to optimize ad placements and improve targeting accuracy. As advertisers increasingly leverage data insights, the programmatic advertising market is likely to expand, providing opportunities for enhanced campaign performance and return on investment. Moreover, the integration of machine learning algorithms into data analytics tools is expected to further refine targeting capabilities, making programmatic advertising more effective.

### Growth of Digital Media Consumption

The rapid increase in digital media consumption in Canada is a primary driver for the programmatic advertising market. As more Canadians engage with online content, advertisers are shifting their focus towards digital platforms. In 2025, it is estimated that over 80% of Canadians will consume media through digital channels, leading to a surge in demand for programmatic advertising solutions. This shift allows advertisers to reach their target audiences more effectively and efficiently. The programmatic advertising market is poised to benefit from this trend, as it enables real-time bidding and personalized ad placements, enhancing the overall advertising experience. Furthermore, the growth of mobile device usage, with over 90% of Canadians owning smartphones, further amplifies the need for programmatic strategies that cater to mobile audiences.

### Emergence of New Advertising Technologies

The emergence of new advertising technologies is reshaping the programmatic advertising market in Canada. Innovations such as programmatic audio and video advertising are gaining traction, providing advertisers with diverse channels to engage consumers. In 2025, it is expected that programmatic video advertising will account for over 30% of total digital ad spending in Canada. This shift towards multimedia formats indicates a growing recognition of the effectiveness of engaging content in capturing audience attention. As advertisers explore these new technologies, the programmatic advertising market is likely to expand, offering enhanced capabilities for targeting and measurement. Additionally, the integration of augmented reality and virtual reality into advertising strategies may further revolutionize the landscape, presenting new opportunities for creative engagement.

### Increased Investment in Digital Advertising

The programmatic advertising market is experiencing a surge in investment as Canadian businesses recognize the value of digital advertising. In 2025, it is anticipated that digital ad spending will surpass $10 billion, with a significant portion allocated to programmatic channels. This increase in investment reflects a broader trend of businesses shifting their marketing budgets from traditional media to digital platforms. As advertisers seek to optimize their reach and engagement, programmatic advertising offers a compelling solution through its automated processes and data-driven targeting. Furthermore, the competitive landscape is driving companies to adopt programmatic strategies to stay ahead, indicating a robust growth trajectory for the programmatic advertising market in Canada.

## Future Outlook

The programmatic advertising market is projected to grow at a 12.96% CAGR from 2025 to 2035, driven by advancements in AI, data analytics, and increased digital ad spending.

**New opportunities:**

- Integration of AI-driven bidding algorithms for real-time optimization.
- Development of cross-channel programmatic solutions to enhance audience targeting.
- Expansion of programmatic direct deals to secure premium inventory access.

By 2035, the market is expected to achieve substantial growth, driven by innovative technologies and strategic partnerships.

## Segment Insights

### By Type: Movement-based advertising (Largest) vs. Movement-based publicizing (Fastest-Growing)

In the Canada programmatic advertising market, movement-based advertising holds the largest market share, appealing to businesses aiming to integrate dynamic elements into their campaigns. This segment's robust performance results from increased demand for engaging and interactive advertising formats, leading to widespread adoption among brands seeking to optimize consumer engagement. Conversely, movement-based publicizing represents the fastest-growing area, gaining traction as advertisers explore innovative methods to leverage movement data in targeting their audiences effectively. This growth can be attributed to advancements in technology and data analytics, which enable advertisers to fine-tune their strategies based on real-time movement patterns.

The growth trend for movement-based publicizing is powered by the rising use of mobile devices and wearable technology, which gather movement data. As advertisers look to personalize their marketing efforts, the insights derived from this data enhance targeting capabilities and responsiveness. Businesses are increasingly investing in this segment to harness its potential, as it allows for more precise audience segmentation and impactful engagement strategies. This dual focus on both movement-based advertising and movement-based publicizing illustrates the evolving landscape of the Canada programmatic advertising market, where adaptability and innovation are paramount.

Movement-based advertising: Dominant vs. Movement-based publicizing: Emerging

Movement-based advertising stands as a dominant player within the Canada programmatic advertising market, characterized by its focus on engaging consumers through motion-detecting and interactive formats. This segment appeals to brands aiming for high visibility and dynamic presence in their advertising strategies. On the other hand, movement-based publicizing is emerging rapidly, tapping into the growing reliance on mobility and real-time data to create compelling advertising experiences. This segment utilizes advanced analytics to track movement trends, offering advertisers the ability to tailor their messages for maximum relevance and impact. As a result, while movement-based advertising remains a staple for established campaigns, movement-based publicizing is carving out its niche with innovative approaches that respond to consumer behavior and preferences.

### By Industry: Retail (Largest) vs. Restaurants (Fastest-Growing)

In the Canada programmatic advertising market, the industry segment is primarily dominated by retail, which holds a significant share due to its extensive online presence and investment in digital marketing. Retail companies leverage programmatic advertising to enhance their reach and target specific consumer demographics effectively. Conversely, the restaurant segment, while smaller in market share, is experiencing rapid growth as dining establishments increasingly turn to digital marketing solutions to engage with customers, particularly through mobile platforms.

The growth trends in these segments are influenced by various factors, including the increasing reliance on digital technologies and data analytics for targeted advertising. Retailers are continuously optimizing their campaigns to achieve higher conversion rates, while restaurants are leveraging programmatic advertising to promote seasonal menus and special offers. As consumer behavior shifts toward online ordering and delivery services, both segments are expected to adapt and innovate, driving further growth in the Canada programmatic advertising market.

Retail: Dominant vs. Restaurants: Emerging

Retail stands out as the dominant force in the industry segment of the Canada programmatic advertising market, characterized by large advertising budgets and a robust online strategy. Retailers utilize data-driven insights to craft targeted ad campaigns that connect with consumers across multiple channels. On the other hand, the restaurant segment is emerging, propelled by the trend of digital engagement with patrons. Restaurants are increasingly adopting programmatic advertising to attract local customers through geo-targeted campaigns and appealing promotions. This segment's growth is fueled by the need for restaurants to enhance visibility in a competitive market, making programmatic solutions ideal for maximizing reach and impact.

## Competitive Benchmarking

The programmatic advertising market in Canada is characterized by a dynamic competitive landscape, driven by rapid technological advancements and evolving consumer behaviors. Major players such as Google (US), Amazon (US), and The Trade Desk (US) are at the forefront, leveraging their extensive data capabilities and innovative technologies to enhance advertising efficiency. Google (US) focuses on integrating artificial intelligence (AI) into its advertising solutions, thereby optimizing ad placements and targeting. Meanwhile, Amazon (US) emphasizes its unique position in e-commerce, utilizing its vast consumer data to refine programmatic strategies. The Trade Desk (US) distinguishes itself through its commitment to transparency and data-driven decision-making, which collectively shapes a competitive environment that is increasingly reliant on technological innovation and consumer insights.
The business tactics employed by these companies reflect a strategic emphasis on localizing services and optimizing supply chains to better meet regional demands. The market structure appears moderately fragmented, with a mix of established giants and emerging players. This fragmentation allows for diverse strategies, as companies seek to carve out niches while competing against the scale and resources of larger entities. The collective influence of these key players fosters a competitive atmosphere where agility and responsiveness to market changes are paramount.
In October 2025, Google (US) announced the launch of its new AI-driven advertising platform, which aims to enhance real-time bidding capabilities and improve ad targeting accuracy. This strategic move is significant as it positions Google (US) to capture a larger share of the programmatic market by offering advertisers more precise tools for reaching their target audiences. The integration of AI not only streamlines operations but also enhances the overall effectiveness of advertising campaigns, potentially leading to higher ROI for clients.
In September 2025, Amazon (US) expanded its programmatic advertising offerings by introducing new features that allow advertisers to leverage its extensive customer data for more personalized ad experiences. This development is crucial as it reinforces Amazon's (US) competitive edge in the e-commerce sector, enabling brands to create tailored marketing strategies that resonate with consumers. By enhancing its programmatic capabilities, Amazon (US) is likely to attract more advertisers seeking to capitalize on its unique data assets.
In August 2025, The Trade Desk (US) entered into a strategic partnership with a leading data analytics firm to enhance its programmatic advertising solutions. This collaboration is expected to provide advertisers with deeper insights into consumer behavior, thereby improving targeting and campaign effectiveness. The partnership underscores The Trade Desk's (US) commitment to innovation and its focus on delivering value through enhanced data analytics, which is increasingly vital in a data-driven advertising landscape.
As of November 2025, current trends in the programmatic advertising market are heavily influenced by digitalization, sustainability, and the integration of AI technologies. Strategic alliances among key players are shaping the competitive landscape, fostering innovation and collaboration. Looking ahead, it appears that competitive differentiation will increasingly hinge on technological advancements and the ability to provide reliable supply chains, rather than solely on price. This shift suggests a future where innovation and technology play pivotal roles in defining market leadership.

## Recent News & Developments

The Canada Programmatic Advertising Market has witnessed significant developments recently, notably with The Trade Desk reporting a remarkable increase in demand for programmatic solutions, enhancing its market valuation. In November 2023, Google expanded its ad capabilities, focusing on privacy-centric data usage, which positioned it favorably amidst regulatory changes in Canada. Additionally, in October 2023, InMobi announced strategic collaborations to enhance mobile ad reach, tapping into Canada's expanding mobile user base. 

Mergers and acquisitions have also shaped the landscape; in September 2023, Criteo acquired Dataxu to broaden its programmatic offerings, a move that underscores the consolidation trend among key players. Moreover, Facebook and Amazon Advertising continue to invest heavily in programmatic ads, driving overall market growth. 

The Government of Canada reported that advertising expenditures in the digital sector, driven by programmatic technology, accounted for over 60% of total ad spend in 2023, spotlighting the growing reliance on these automated solutions among Canadian businesses. 

Over the last few years, the market has experienced a surge in adoption, with programmatic spending in Canada increasing by 25% year-on-year as businesses seek efficient and effective advertising solutions.

## Report Scope

| MARKET SIZE 2024 | 71.03(USD Billion) |
| --- | --- |
| MARKET SIZE 2025 | 80.24(USD Billion) |
| MARKET SIZE 2035 | 271.5(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 12.96% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Google (US), Amazon (US), Facebook (US), The Trade Desk (US), Adobe (US), AppNexus (US), Rubicon Project (US), PubMatic (US), Sizmek (US) |
| Segments Covered | Type, Industry |
| Key Market Opportunities | Integration of artificial intelligence enhances targeting efficiency in the programmatic advertising market. |
| Key Market Dynamics | Growing demand for data-driven advertising strategies reshapes competitive dynamics in the programmatic advertising market. |
| Countries Covered | Canada |

## Frequently Asked Questions

**Q: What was the market valuation of the Canada programmatic advertising market in 2024?**
A: The market valuation was $71.03 Billion in 2024.

**Q: What is the projected market valuation for the Canada programmatic advertising market in 2035?**
A: The projected valuation for 2035 is $271.5 Billion.

**Q: What is the expected CAGR for the Canada programmatic advertising market during the forecast period 2025 - 2035?**
A: The expected CAGR is 12.96% during the forecast period 2025 - 2035.

**Q: Which companies are considered key players in the Canada programmatic advertising market?**
A: Key players include Google, Amazon, Facebook, The Trade Desk, Adobe, AppNexus, Rubicon Project, PubMatic, and Sizmek.

**Q: What are the main segments of the Canada programmatic advertising market?**
A: The main segments include movement-based advertising and movement-based publicizing.

**Q: What was the valuation of movement-based advertising in 2024?**
A: The valuation of movement-based advertising was $30.52 Billion in 2024.

**Q: What is the projected valuation for movement-based publicizing by 2035?**
A: The projected valuation for movement-based publicizing is $154.38 Billion by 2035.

**Q: Which industries are driving growth in the Canada programmatic advertising market?**
A: Industries driving growth include shopper products, retail, and restaurants.

**Q: What was the valuation of the retail segment in 2024?**
A: The valuation of the retail segment was $30.0 Billion in 2024.

**Q: What is the projected valuation for the restaurant segment by 2035?**
A: The projected valuation for the restaurant segment is $91.5 Billion by 2035.


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