Programmatic Advertising Market Research Report- Global Forecast 2023

Programmatic Advertising Market Research Report- Global Forecast 2023

ID: MRFR/ICT/2256-HCRR | October, 2018 | Region: Global | 100 pages | Half-Cooked Research Reports

Programmatic Advertising Market, Device (Desktop, Mobile) Ad Formats (Desktop Banners, Desktop Videos, Mobile Banners, Mobile Videos), End Users (Education, Travel, Finance, Retail, Media and Entertainment) - Forecast 2023

Market Synopsis of Programmatic Advertising Market:
Market Scenario:
Programmatic advertising is growing rapidly and will continue to grow during the forecast period. It is a highly automated form of digital advertising. It involves buying and selling of online advertising inventory via a software or a machine. There are no human negotiations or manual insertions involved. It makes use of machine algorithms to buy ads online. It helps in automating the decision-making process of selecting the source of media and buying the media for advertising purpose as it helps in focusing on the target market.


Programmatic advertising market has been segmented on the basis of device, ad format and end users. The ad formats segment is further bifurcated into desktop banners, mobile banners, desktop videos and mobile videos. Out of which, currently desktop banners segment is generating highest revenue as compared to others. But due to increasing use of mobile phones, banner ads are decreasing and mobile videos are gaining traction. During the forecast period, mobile videos will witness rapid growth and will grow at highest CAGR.


The global programmatic advertising market is expected to grow at approx. USD 150 Billion by 2023, at 22% of CAGR between 2017 and 2023.


Study Objectives of Programmatic Advertising Market:



  • To provide detailed analysis of the market structure along with forecast of the various segments and sub-segments of the programmatic advertising market.

  • To provide insights about factors affecting the market growth.

  • To provide historical and forecast revenue of the market segments and sub-segments with respect to four main geographies and their countries- North America, Europe, Asia, and Rest of the World (ROW).

  • To provide country level analysis of the market with respect to the current market size and future perspective.

  • To provide country level analysis of the market for segmentation on the basis of device, ad formats and end users.

  • To provide strategic profiling of key players in the market, comprehensively analyzing their core competencies, and drawing a competitive landscape for programmatic advertising

  • To track and analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments in the programmatic advertising




Programmatic Advertising Market
Programmatic Advertising Market

 



Key Players:

The prominent players in programmatic advertising market are – Rubicon Project (U.S.), Adroll (U.S.), Adobe Marketing Cloud (U.S.), DoubleClick (U.S.), Choozle (U.S.), AdReady (U.S.), DataXu (U.S.), Centro, Inc. (U.S.), PulsePoint, Inc. (U.S.) and Outbrain (U.S.) among others.


Segments:
Programmatic advertising market can be segmented on the basis of following:
By Device


  • Desktops

  • Mobiles


 


By Ad Formats

  • Desktop Banners

  • Mobile Banners

  • Desktop Videos

  • Mobile Videos




By End Users


  • Education

  • Finance

  • Media & Entertainment

  • Retail

  • Travel




Regional Analysis:
The regional analysis of programmatic advertising market is being studied for regions such as Asia Pacific, North America, Europe and Rest of the World. It has been observed that North America is estimated to account for the largest share of the market, whereas Asia-Pacific is projected to grow at the fastest rate during the forecast period. During the forecast period, North America region will continue to dominate the market share owing to rapid growth smartphone users and increasing population on social media platforms.


Intended Audience



  • Technology investors

  • System integrators

  • IT developers

  • Third party vendors

  • Network operators

  • Research/Consultancy firm

TABLE OF CONTENTS

1 MARKET INTRODUCTION

1.1 INTRODUCTION

1.2 SCOPE OF STUDY

1.2.1 RESEARCH OBJECTIVE

1.2.2 ASSUMPTIONS

1.2.3 LIMITATIONS

1.3 MARKET STRUCTURE

2 RESEARCH METHODOLOGY

2.1 RESEARCH TYPE

2.2 PRIMARY RESEARCH

2.3 SECONDARY RESEARCH

2.4 FORECAST MODEL

2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST

2.4.2 MARKET SIZE ESTIMATION

3 MARKET DYNAMICS

3.1 INTRODUCTION

3.2 MARKET DRIVERS

3.3 MARKET CHALLENGES

3.4 MARKET OPPORTUNITIES

3.5 MARKET RESTRAINTS

4 EXECUTIVE SUMMARY

5. MARKET FACTOR ANALYSIS

5.1 PORTER’S FIVE FORCES ANALYSIS

5.2 SUPPLY CHAIN ANALYSIS

6 PROGRAMMATIC ADVERTISING MARKET, BY SEGMENTS

6.1 INTRODUCTION

6.2 MARKET STATISTICS

6.2.1 BY DEVICE

6.2.2.1 DESKTOP

6.2.2.2 MOBILES

6.2.2 BY AD FORMATS

6.2.2.1 DESKTOP BANNERS

6.2.2.2 MOBILE BANNERS

6.2.2.3 DESKTOP VIDEOS

6.2.2.4 MOBILE VIDEOS

6.2.3 BY END USERS

6.2.3.1 EDUCATION

6.2.3.2 FINANCE

6.2.3.3 MEDIA & ENTERTAINMENT

6.2.3.4 RETAIL

6.2.3.5 TRAVEL

6.2.4 BY REGION

6.2.4.1 NORTH AMERICA

6.2.4.2 EUROPE

6.2.4.3 ASIA-PACIFI

6.2.4.4 REST OF THE WORLD

7 COMPETITIVE ANALYSIS

7.1 MARKET SHARE ANALYSIS

7.2 COMPANY PROFILES

7.2.1 RUBICON PROJECT (U.S.)

7.2.2 ADROLL (U.S.)

7.2.3 ADOBE MARKETING CLOUD (U.S.)

7.2.4 DOUBLECLICK (U.S.)

7.2.5 CHOOZLE (U.S.)

7.2.6 ADREADY (U.S.)

7.2.7 DATAXU (U.S.)

7.2.8 CENTRO, INC. (U.S.)

7.2.9 PULSEPOINT, INC. (U.S.)

7.2.10 OUTBRAIN (U.S.)

7.2.11 OTHERS



LIST OF TABLES

TABLE 1 PROGRAMMATIC ADVERTISING MARKET, BY DEVICE

TABLE 2 PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS

TABLE 3 PROGRAMMATIC ADVERTISING MARKET, BY END USERS

TABLE 4 PROGRAMMATIC ADVERTISING MARKET, BY REGIONS

TABLE 5 NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY DEVICE

TABLE 6 NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS

TABLE 7 NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY END USERS

TABLE 8 U.S. PROGRAMMATIC ADVERTISING MARKET, BY DEVICE

TABLE 9 U.S. PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS

TABLE 10 U.S. PROGRAMMATIC ADVERTISING MARKET, BY END USERS

TABLE 11 CANADA PROGRAMMATIC ADVERTISING MARKET, BY DEVICE

TABLE 12 CANADA PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS

TABLE 13 CANADA PROGRAMMATIC ADVERTISING MARKET, BY END USERS

TABLE 14 GERMANY PROGRAMMATIC ADVERTISING MARKET, BY DEVICE

TABLE 15 GERMANY PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS

TABLE 16 GERMANY PROGRAMMATIC ADVERTISING MARKET, BY END USERS

TABLE 17 U.K. PROGRAMMATIC ADVERTISING MARKET, BY DEVICE

TABLE 18 U.K. PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS

TABLE 19 U.K. PROGRAMMATIC ADVERTISING MARKET, BY END USERS

TABLE 20 EUROPE PROGRAMMATIC ADVERTISING MARKET, BY DEVICE

TABLE 21 EUROPE PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS

TABLE 22 EUROPE PROGRAMMATIC ADVERTISING MARKET, BY END USERS

TABLE 23 FRANCE PROGRAMMATIC ADVERTISING MARKET, BY DEVICE

TABLE 24 FRANCE PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS

TABLE 25 FRANCE PROGRAMMATIC ADVERTISING MARKET, BY END USERS

TABLE 26 ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET, BY DEVICE

TABLE 27 ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS

TABLE 28 ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET, BY END USERS

TABLE 29 REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET, BY DEVICE

TABLE 30 REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS

TABLE 31 REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET, BY END USERS



LIST OF FIGURES

FIGURE 1 RESEARCH DEVICE

FIGURE 2 PROGRAMMATIC ADVERTISING MARKET, BY DEVICE (%)

FIGURE 3 PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS (%)

FIGURE 4 PROGRAMMATIC ADVERTISING MARKET, BY END USERS (%)

FIGURE 5 PROGRAMMATIC ADVERTISING MARKET, BY REGIONS (%)

FIGURE 6 NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY DEVICE (%)

FIGURE 7 NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS (%)

FIGURE 8 NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY END USERS (%)

FIGURE 9 EUROPE PROGRAMMATIC ADVERTISING MARKET, BY DEVICE (%)

FIGURE 10 EUROPE PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS (%)

FIGURE 11 EUROPE PROGRAMMATIC ADVERTISING MARKET, BY END USERS (%)

FIGURE 12 ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET, BY DEVICE (%)

FIGURE 13 ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS (%)

FIGURE 14 ASIA PACIFIC PROGRAMMATIC ADVERTISING MARKET, BY END USERS (%)

FIGURE 15 REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET, BY DEVICE (%)

FIGURE 16 REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET, BY AD FORMATS (%)

FIGURE 17 REST OF THE WORLD PROGRAMMATIC ADVERTISING MARKET, END USERS (%)