As per MRFR Analysis, the Programmatic Advertising Market is projected to grow from USD 953.9 billion in 2025 to USD 3185.5 billion by 2034, with a CAGR of 14.37% during the forecast period. The market was valued at USD 811.8 billion in 2024. Key drivers include the increasing use of mobile devices and digitalization across industries. However, a shortage of programmatic skills in advertising agencies poses a challenge to growth.
The Programmatic Advertising Market is witnessing significant trends driven by mobile technology and digitalization.
Key players include Adroll, Adobe Marketing Cloud, AdReady, Choozle, Centro Inc., DataXu, Outbrain, DoubleClick, Rubicon Project, and PulsePoint Inc.
The growing use of computers and mobile industry in the last ten years are the key market drivers enhancing Programmatic Advertising Market growth.
Figure 2: Programmatic Advertising Market Size, 2025-2034 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The increasing growth of the mobile market contributes to the expansion of the Programmatic Advertising Platform Market. People carry their phones with them pretty much constantly throughout the day and keep them besides their beds all over the night. Mobile phones are estimated to create significant opportunities to increase programmatic spending. As the mobile market grows, mobile advertising will be used on a wider scale and there is a greater demand for more sophisticated technology. Mobile is getting closer to replacing desktops as ‘the first screen’ programmatic technology confidently making its way to mobile phones.
The emergence of new ways and tools to monitor and measure relevant data on mobile devices is affecting bright prospects for programmatic mobile video. For example, Facebook is currently playing a significant role in the rise of mobile programmatic. Growing digitalization in the industry aids the growth of the Programmatic Advertising market. Almost every industry sector in the world region is striving for digitalization by adopting digital technologies and devices for innovation in business processes and revenue-producing opportunities. This adoption of digital devices by clients and their customers to share data with one another creates a platform for programmatic advertising and results in the overall growth of Programmatic Advertisingmarket.
However, the popularity of social media contributes to the growing Programmatic Advertising Platform Market. The rising popularity of social media services is playing a significant role in programmatic advertising. Almost all the major social platforms are now offering programmatic advertising options. Programmatic brings various benefits through social media channels as the marketers run more effective campaigns through automated buying and by reaching a precise audience with highly relevant messages through social media. The restraints, such as the shortage of programmatic skills in advertising agencies hurt the market growth.
The mobile marketing market size to be valued at USD 337.8 billion by 2027 and is expected to grow at a compound annual growth rate (CAGR) of 22.9% during the forecast period. Mobile marketing is a multi-channel digital promotional activity to reach the target audience through their mobile devices, such as smartphones and tablets, via email, SMS and MMS, social media, websites, and apps. Based on research conducted by the System for Mobile Communications Association (GSMA) research, approximately 75% of the total number of mobile users would be using smartphones by the end of 2025.
The rapidly growing adoption of smartphones and tablets coupled with robust internet penetration in developing countries, such as China and India would significantly drive the Programmatic Advertising market.
The Programmatic Advertising market segmentation, based on type, includes Movement-based advertising and movement-based publicizing. Movement-based advertising share the highest growth during the forecast period. Movement-based publicizing is a relevant promoting that is done on the client's history and requirements. This part of promoting commonly contains designs, logos, pictures, and messages, among others. And the notices show up on website pages, messages, and texting (IM) applications.
Figure 2: Programmatic Advertising Market, by Type, 2021 & 2030 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Programmatic Advertising market segmentation, based on Industry, includes shopper products, retail and restaurants. Shopper products share the highest growth during the forecast period 2021. The development of this market can be credited to the comprehensive utilization of automatic promotion in the shopper products, retail, and eateries industry. Furthermore, advanced showcasing is utilized in the purchaser merchandise and retail industry to improve advertising administrations, upgrade client knowledge, oversee exchange advancements and advance costs, and promote devotion. Likewise, the rising buying force of buyers is driving the development of the Programmatic Advertising market.
By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America Programmatic Advertising market accounted for USD 20.83 billion in 2021 and is expected to exhibit a significant CAGR growth during the study period. It is expected to retain its position during the forecast period, owing to its high concentration of programmatic display advertising solutions vendors such as Google Inc., IBM Corporation, and Microsoft Corporation.
Presence of large advertising solution vendors in the region is expected to drive the market for programmatic advertising technology within the region during the forecast period.Market Research forecasts revenue from the North America Programmatic Advertising Platform market to increase from nearly US$ 1,690 Mn in 2017 to about US$ 13,450 Mn by 2025 end, representing a CAGR of 29.7% from 2017 to 2025. The market in the North America is expected to represent incremental opportunity of close to US$ 11,763 Mn between 2017 and 2025.
Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: PROGRAMMATIC ADVERTISING MARKET SHARE BY REGION 2021 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Asia-Pacific is expected to witness significant growth during the forecast period, owing to rapid economic and technological developments in the region, which is expected to fuel the growth of programmatic display advertising solutions in the region in the coming few years.
The Europe Programmatic Advertising Market is expected to grow at a CAGR of 8.34% over the forecast period (2022 - 2027). The market for programmatic advertising in Europe is expanding swiftly and will do so in the next years. It is a highly automated form of advertising that makes the best use. one of the advatnages of programmatic advertising is that it lets users buy and sell internet advertising stock by using a machine or a product, which is propelling the market growth.
According to a survey by IAB Europe, better use of data acted as an accelerator for programmatic investments in 2021. The survey states that Agencies and Publishers have increased better use of data for programmatic advertisement as better usage of data by agencies increased from 75% in 2020 to 94% in 2021, and better usage of data by publishers increased from 48% in 2020 to 62% in 2021.
Major market players are spending a lot of money on R&D to increase their product lines, which will help the Programmatic Advertising market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Programmatic Advertising industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies adopted by manufacturers in the Programmatic Advertising industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, Programmatic Advertising industry has provided medicine with some of the most significant benefits. The Programmatic Advertising market major player such as Adroll (USA), Adobe Marketing Cloud (USA), AdReady (USA), Choozle (USA), Centro Inc. (USA), DataXu (USA), Outbrain (USA), DoubleClick (USA), Rubicon Project (USA), PulsePoint Inc. (the USA)., and others are working to expand the Programmatic Advertising market demand by investing in research and development activities.
Rubicon Technologies, LLC, commonly known as Rubicon, is a software company focused on waste and recycling. Rubicon has developed a mobile application to provide on-demand trash pickup. On October 2021, Rubicon Project announced that the next generation of its header bidding feature, FastLane, has gone to market following triple-digit CPM rate increases seen by initial users on the desktop platform during its beta launch this fall.
Adobe Inc., formerly (1982–2018) Abobe Systems Incorporated, American developer of printing, publishing, and graphics software. Adobe was instrumental in the creation of the desktop publishing industry through the introduction of its PostScript printer language. Its headquarters are located in San Jose, California. Adobe announced that it is acquiring marketing workflow management startup Workfront for $1.5 billion. The acquisition gives Adobe more online marketing tooling to fit into its Experience Cloud. This one helps companies manage complex projects inside the marketing department.
Adroll (USA)
Choozle (USA)
Centro Inc. (USA)
Adobe Marketing Cloud (USA)
AdReady (USA)
DataXu (USA)
Outbrain (USA)
DoubleClick (USA)
Rubicon Project (USA)
PulsePoint Inc. (the USA).
May 2019: LinkedIn obtained $300 million to reinforce it by promoting and publicizing contributions. It is a beginning up settled in the USA and utilizations artificial reasoning innovation for understanding its clients utilizing AI.
October 2020: IBM today announced three new products to add to its growing suite of AI solutions for brands and publishers, partnering with MediaMath among others to bring to bear new capabilities that are privacy-forward and designed to allow brands to reach consumers while considering user privacy.
April 2020: RocketFuel, the blockchain based checkout solution for both eCommerce and brick-and-mortar merchants and Sila, the built-in ACH and digital wallet API provider, announced a partnership to transform and disrupt the monopolized and rigid payment regimes.
Movement-based advertising
Movement-based publicizing
Shopper products
Retail
Restaurants
North America
Europe
| Attribute/Metric | Details |
| Market Size 2024 | 811.8 (USD Billion) |
| Market Size 2025 | 953.9 (USD Billion) |
| Market Size 2034 | 3185.5 (USD Billion) |
| Compound Annual Growth Rate (CAGR) | 14.37% (2025 - 2034) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2024 |
| Market Forecast Period | 2025 - 2034 |
| Historical Data | 2019 - 2023 |
| Market Forecast Units | USD Billion |
| Segments Covered | Product Type, Operating Platforms, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and Rest of the World |
| Countries Covered | The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Adroll (USA), Adobe Marketing Cloud (USA), AdReady (USA), Choozle (USA), Centro Inc. (USA), DataXu (USA), Outbrain (USA), DoubleClick (USA), Rubicon Project (USA), PulsePoint Inc. (the USA). |
| Key Market Opportunities | The Competitive Strategic Window assists the merchant with characterizing an arrangement or fit between their abilities and openings for future development possibilities |
| Key Market Dynamics | Programmatic Advertising has acquired huge prominence since the most recent decade, attributable to the expanded computerized stages. This empowered the promoters to utilize computerized stages widely for posting their advertisements. |
Programmatic Advertising Market Highlights:
Frequently Asked Questions (FAQ) :
The Programmatic Advertising market size was valued at USD 811.8 Billion in 2024.
The programmatic advertising market is projected to grow at a CAGR of 14.37% during the forecast period, 2025-2034.
Programmatic Advertising Market Size is required to develop at approx. USD 3185.5 Billion by 2034.
North America had the largest share in the Programmatic Advertising market.
The key players in the Programmatic Advertising market are Adroll (USA), Adobe Marketing Cloud (USA), AdReady (USA), Choozle (USA), Centro Inc. (USA), DataXu (USA), Outbrain (USA), DoubleClick (USA), Rubicon Project (USA), PulsePoint Inc. (the USA).
The Movement-based advertising category dominated the Programmatic Advertising market in 2021.
The Shopper had the largest share in the Programmatic Advertising market.
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Team Lead - Research she holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.
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