Herbal Supplements Market

Increasing consumer awareness of the benefits of health & wellness products to propel market growth

Herbal supplements are a category of therapeutic dietary supplements called plants or botanicals. The main purpose of these plant-based dietary supplements is to enhance health. Active ingredients found in herbal supplements are derived from herbs. Commercially available forms of these dietary supplements with medicinal properties include tablets, capsules, powders, and liquids. They are mainly used to treat various illnesses due to their medicinal properties. demand for herbal supplements, particularly in emerging economies, is anticipated to be driven by rising disposable income levels and increased spending on health and wellness. Consumers increasingly prefer health and wellness products over luxury items.

Herbal supplements aid in cholesterol maintenance, digestive system regulation, and stress reduction. As a result, increased awareness of the health benefits provided by these products is expected to drive growth in the herbal supplements market revenue.

Manufacturers of food and beverages are concentrating on key market trends regarding consumer needs to create novel products and boost sales across their entire product line. Thus, in recent years, several businesses have introduced cutting-edge herbal supplement products that offer consumers healthy choices. As a result, the growing preference for plant-based foods and the increased use of herbal supplements in various products is expected to drive the market CAGR over the forecast period.

In addition, the growing elderly population and the higher prevalence of lifestyle diseases like diabetes and obesity have increased the demand for dietary herbal supplements to help people manage their health risks.

The demographic shift towards an aging population significantly influences the Global Herbal Supplements Market Industry. As individuals age, they often seek natural remedies to manage chronic conditions and enhance overall well-being. This trend is particularly pronounced in developed nations, where older adults are increasingly turning to herbal supplements for their perceived safety and efficacy. The market's growth trajectory is expected to be robust, with projections indicating a rise to 114.0 USD Billion by 2035. This demographic factor suggests a sustained demand for herbal products tailored to the needs of older consumers, thereby shaping product development and marketing strategies.

Regulatory support for herbal supplements is becoming increasingly favorable, contributing positively to the Global Herbal Supplements Market Industry. Governments worldwide are recognizing the importance of herbal products in promoting health and wellness, leading to the establishment of guidelines that ensure product safety and efficacy. This regulatory framework not only instills consumer confidence but also encourages manufacturers to innovate and expand their product lines. As the market matures, the alignment of regulatory standards with consumer expectations is expected to foster growth, potentially leading to a compound annual growth rate of 7.31% from 2025 to 2035.

The rapid expansion of e-commerce platforms plays a crucial role in the growth of the Global Herbal Supplements Market Industry. Online retailing provides consumers with convenient access to a wide range of herbal products, often accompanied by detailed information about their benefits and usage. This accessibility is particularly appealing to younger demographics who prefer online shopping. As e-commerce continues to evolve, it is anticipated that the market will benefit from increased sales channels and consumer engagement. The integration of digital marketing strategies is likely to enhance brand visibility, further driving the industry's growth in the coming years.

The Global Herbal Supplements Market Industry is poised for substantial growth, with projections indicating a market size of 52.4 USD Billion in 2024 and an anticipated increase to 114.0 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 7.31% from 2025 to 2035. Such figures reflect the increasing consumer demand for herbal products, driven by factors such as health consciousness, aging populations, and the expansion of e-commerce. The market's evolution is likely to be shaped by ongoing innovations and the integration of traditional practices with modern health trends, creating a dynamic landscape for herbal supplements.

The Global Herbal Supplements Market Industry experiences a notable surge in demand driven by increasing health consciousness among consumers. Individuals are becoming more aware of the benefits associated with herbal products, which are perceived as natural alternatives to synthetic medications. This trend is particularly evident in regions where traditional medicine practices are prevalent. As a result, the market is projected to reach 52.4 USD Billion in 2024, reflecting a growing preference for preventive healthcare solutions. The shift towards holistic wellness is likely to continue, further propelling the industry as consumers seek products that align with their health goals.

Cultural acceptance of herbal remedies significantly impacts the Global Herbal Supplements Market Industry. In many cultures, herbal products are deeply rooted in traditional practices and are often viewed as integral to health and wellness. This acceptance fosters a favorable environment for the growth of herbal supplements, as consumers are more likely to incorporate these products into their daily routines. The increasing globalization of wellness trends further amplifies this effect, as diverse cultural practices are shared and adopted across borders. This cultural integration may lead to a broader market reach and enhanced consumer engagement, ultimately supporting the industry's expansion.

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific Herbal Supplements market accounted for USD 22.03 billion in 2023 and will likely exhibit significant CAGR growth over the study period. One of the primary reasons for this region's largest market share is the widespread use of traditional medicine in treating various diseases. A large geriatric population base and growing herbal product exports contribute to market growth. Herbal supplements are most exported from China and India. A wide range of herbal products in these countries also facilitates their development.

Increasing cases of lifestyle diseases due to the westernization of diets, rising consumption of tobacco and alcohol, and decreased physical activity will drive the regional  market of herbal supplementseven further.

Further, the major countries studied in the market report are the U.S., Germany, Canada, France, the UK, Spain, Italy, Japan, India, Australia, China, South Korea, and Brazil.

Figure 2: HERBAL SUPPLEMENTS MARKET SHARE BY REGION 2023 (%)

Source: Primary Research, Secondary Research, Market Research Future Database, and Analyst Review

The European herbal supplements market accounts for the second-largest market share. Increased purchasing power and adopting of natural products in nations like Germany and France are important drivers of its growth. The expanding consumer health market in this region is also helping to propel the herbal supplements industry forward. The rising number of fitness enthusiasts willing to spend money on health-improving goods and their increased focus on their health have led to a very high adoption of dietary supplements. The commercialization of these products has drawn more regulatory attention.

These elements are anticipated to fuel the market expansion for herbal supplements in this region throughout the forecast. Further, the German market of herbal supplements held the largest market share, and the UK herbal supplements was the fastest-growing market in the European region.

The North American Herbal Supplements Market is expected to grow at the fastest CAGR from 2024 to 2032. The increase in awareness of botanical-infused supplements, combined with rising dietary supplement consumption, is a major factor driving industry growth in the region. The region is also anticipated to experience significant growth due to increased awareness, the rise of veganism, and the region's high rates of obesity, which is caused by a diet devoid of any animal-based products. North American nations have seen significant increases in healthcare spending owing to the growing senior population.

Moreover, Canada’s market for herbal supplements held the largest market share, and the U.S. herbal supplements industry was the fastest-growing market in the North American region.

Major market players are enhancing their presence by implementing marketing strategies like new product launches and individualized nutrition and integrating their business operations throughout the value chain. In recent years, the herbal supplements industry has provided tablets & capsules with some of the most significant health benefits.

The herbal supplements market major players, such as The Nature's Bounty Co., Natural Organics Inc, Healthy Origins USA, Swanson Health Products, and others, are working to increase market demand by investing in research and development. Market participants also undertake strategic initiatives to expand their herbal supplements industry footprint. Key market developments include new product launches, contractual arrangements, mergers and acquisitions, increased R&D activities, and close collaboration with other organizations.

Herbalife Nutrition is a nutrition company that provides a wide range of science-based nutrition products, such as weight management, nutritional supplements, and personal care products, to help people live healthier lives. Simply Probiotic by Herbalife Nutrition, a patented, shelf-stable probiotic strain based on GanedenBC30, was released in July 2022. This formulation will help survive a gastric passage in the intestines.

Also, Swanson Health Products (SHP) is a Fargo, North Dakota-based natural health catalog and Internet marketing company. The company sells natural wellness and health products to consumers directly through mail-order catalogs and an e-commerce website, such as organic foods, dietary supplements like vitamins, minerals, and herbs, and natural personal care products. Swanson Health Products launched 14 new probiotic supplement variants in November 2022 to provide customized benefits for older adults, women, and children. It will benefit colon health, immunity, digestion, and flora support.