Dietary Supplements Market Research Report - Forecast till 2027

Dietary Supplements Market: Information by Type (Vitamins, Minerals, Amino Acids & Proteins, Probiotics, Blends and others), Form (Tablets, Capsules & Softgels, Powders, Gummies and others), Distribution Channel (Store-Based {Supermarkets & Hypermarkets, Specialty Stores and others} and Non-Store-Based) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2027

ID: MRFR/F-B & N/0628-CR | February 2021 | Region: Global | 110 pages

Dietary Supplements Market Overview

Dietary Supplements Market is expected to register a CAGR of 6.85% and reach USD 158,468.7 Million by 2025.

Dietary supplements are products containing essential nutrients such as vitamins, minerals, herbal and botanical extracts, amino acids, and enzymes that support good health. The growth of the dietary supplements market can be attributed to the increasing focus on preventive healthcare. The adoption of healthy lifestyles by consumers across the globe is increasing at a rapid pace. The number of health-conscious people has increased in the past few years. Concerns about the rise in the occurrence of health problems such as obesity, malnutrition, and weak immune systems have also increased. Therefore, consumers are increasingly opting for preventive healthcare such as enriched food & beverages that offer health benefits and nutrition. Additionally, the proliferation of information about the positive and negative effects of various supplements is aiding consumer decision-making. However, stringent government regulations are expected to hinder the growth of the dietary supplements market during the forecast period.

Market Dynamics

The dietary supplements market is expected to register significant growth during the forecast period. The changing lifestyles and increasing disposable incomes are the key driving factors for the rising demand for sports nutrition products. The growing health consciousness is also contributing to a shift toward active lifestyles. Consumers increasingly include outdoor activities and fitness in their daily routines. The consumer base for sports nutrition products has expanded to include those looking to lose weight, fight age-related ailments such as sarcopenia, and vegans and vegetarians trying to supplement their diets. Emphasis on active lifestyles and fitness have also risen in the last few years and have significantly contributed to the increased demand for dietary supplements, such as protein, vitamin, and mineral supplements.

Additionally, the proliferation of information about the positive and negative effects of various supplements is aiding consumer decision-making. A rise in the knowledge of diseases caused by deficiencies is further propelling consumers to shift to dietary supplements to prevent occurrences in busy lifestyles. Thus, increasing awareness and a growing focus on preventive healthcare products are boosting the demand for dietary supplements globally. However, there are certain side effects associated with the over-consumption of dietary supplements, which restrict the growth of the market. For instance, overconsumption of vitamin A can cause dizziness, nausea, headaches, skin irritation, and joint pain; nausea and vomiting, diarrhea, headache, rash, fatigue or weakness, blurry vision, and problems with ovaries in females or testes in males are common side effects of vitamin E overconsumption. The growing awareness regarding these side effects is, therefore, expected to hamper the growth of the market.

Dietary Supplements Market Revenue, by Type, 2025 (USD Million) Dietary Supplements Market

Sources: MRFR Analysis


On the basis of product type, the dietary supplements market has been divided into vitamins, minerals, amino acids & proteins, probiotics, blends, and others. The vitamins segment is expected to dominate the global market and be valued at USD 79,600.9 million by the end of 2025. The amino acids & proteins segment is projected to register the highest CAGR of 7.50% from 2019–2025. The demand for protein supplements has increased in the last few years. The growing awareness regarding fitness activities has increased the consumption of a high-protein diet. Protein supplements are consumed along with the diet to increase protein intake. Some of the proteins are produced for specific purposes such as whey protein for faster release of protein and casein protein for a slower release of protein. Protein supplements are different from amino acid supplements, as amino acid supplements are consumed in small doses for specific purposes. Protein powders are manufactured from animal and plant sources.

Dietary Supplements Market Share, by Region, 2018 (%) Dietary Supplements Market

Sources: MRFR Analysis

Regional Analysis

North America is expected to constitute a dominant share of the dietary supplements market during the forecast period. The region accounted for a 37.06% share of the market in 2018. The US and Canada are among the major contributors to the growth of the North American market. The market in the region is projected to register a significant CAGR of 6.43% during the forecast period of 2019 to 2025. The escalating medical service costs have resulted in a shift of consumers toward the adoption of healthy alternatives in their daily routine and the consumption and demand for dietary supplements have increased drastically. Mainly, the consumption of vitamin supplements is exceptionally high in North America. Furthermore, the Asia-Pacific market holds a prominent share of the global Dietary supplements market due to the growing adoption of healthy lifestyles and expanding the organized retail sector in the emerging economies of Asia-Pacific.

Key Players

The prominent players in the Dietary Supplements Market include Bayer AG (Germany), The Nature's Bounty Co. (US), Glanbia plc (Ireland), Herbalife Nutrition Ltd. (US), GlaxoSmithKline plc (UK), Abbott Laboratories (US), Amway Corp (US), Otsuka Holdings Co., Ltd (Japan), Nature's Way Products, LLC (US), and Living Essentials Marketing, LLC (US).

The players operating in the global dietary supplements market are focusing on strengthening positing by expansion and launching innovative products.   

Market Segmentation

Global Market, by Type

  • Vitamins

  • Minerals

  • Amino Acids & Proteins

  • Probiotics

  • Blends

  • Others

Global Market, by Form

  • Tablets, Capsules, & Softgels

  • Powders

  • Gummies

  • Others

Global Market, by Distribution Channel

  • Store-Based

    • Supermarkets & Hypermarkets

    • Specialty Stores

    • Others

  • Non-Store-Based

Global Market, by Region

  • North America

    • US

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • India

    • Japan

    • Australia and New Zealand

    • Rest of Asia-Pacific

  • Rest of the World (RoW)

    • South America

    • Middle East

    • Africa

Intended Audience

  • Dietary Supplements Manufacturers

  • Traders, Wholesalers, and Distributors

  • Governments, Associations, and Industrial Bodies

  • Investors and Trade Experts

Report Scope:
Report Attribute/Metric Details
  Market Size   USD 158,468.7 Million (2025)
  CAGR   6.85% (2019-2025)
  Base Year   2019
  Forecast Period   2027
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Type, Form, Distribution Channel
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Bayer AG (Germany), The Nature's Bounty Co. (US), Glanbia plc (Ireland), Herbalife Nutrition Ltd. (US), GlaxoSmithKline plc (UK), Abbott Laboratories (US), Amway Corp (US), Otsuka Holdings Co., Ltd (Japan), Nature's Way Products, LLC (US), and Living Essentials Marketing, LLC (US).
  Key Market Opportunities   New product launches and R&D Amongst major key Players
  Key Market Drivers   The Increasing Focus on Preventive Healthcare.

Frequently Asked Questions (FAQ) :

Misleading advertising and safety concerns regarding unauthorized dietary supplements are the major restraints on the global Dietary Supplements Market.

The market is expected to exhibit a strong 7.95% CAGR over the forecast period from 2017 to 2023.

Growing awareness about the utility of dietary supplements in warding off diseases is the major driver for the market.

The U.S. is likely to hold the leading share in the global Dietary Supplements Market.

Leading players in the market include Danone Nutricia, Carlyle Group, and Amway, among others.