Organic Personal Care Products Market Size was valued at USD 20.37 Billion in 2023. The Organic Personal Care Products market industry is projected to grow from USD 21.61 Billion in 2024 to USD 32.71 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.32% during the forecast period (2024 - 2032). Increasing obsession with physical appearance among the younger generation and a rising preference for natural and organic products are the key market drivers enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Growing impact of social media on the market is driving the market growth
Market CAGR for organic personal care products is driven by the surge in demand because of the rising adoption of e-commerce platforms and increased knowledge about the benefits of organic products. Manufacturers are making significant investments in the construction of digital sales channels, with a primary focus on social media marketing, due to the presence of a huge youth client base on various social media platforms. With the advent of retail e-commerce websites and social media platforms, there has been a sea change in the production and distribution of organic cosmetics. Players in the market are increasingly turning to social media marketing to sway consumers and urge advertisers and marketers to move brand conversations online. Brands like L'Oréal and Estée Lauder use social media platforms like Facebook, Instagram, and YouTube to inform customers about the advantages of using organic personal care products, announce new offerings, and encourage customer participation in contests and other giveaways.
Additionally, the rising demand for organic products would boost the organic personal care and cosmetic product market expansion. Consistent use of chemical-based cosmetics and personal care products has resulted in skin concerns, which has affected consumers' choices for organic alternatives. Increases in both urbanization and consumer spending will fuel the market's expansion. Market expansion for organic personal care items will be tempered by rising interest in health and environmental concerns. The increasing beauty consciousness among today's young people is also a major factor driving industry expansion.
For instance, L'Oréal introduced UVMune 400, a product of UV filtering technology. The skin is shielded from harmful ultra-UVA rays thanks to this product. As a result, it is anticipated that demand for organic personal care products will increase throughout the projection period due to rising skin awareness. Thus, the driving factor of the organic personal care products market revenue.
The organic personal care products market segmentation, based on product type, includes skin care, hair care, oral care, nail care, fragrances, and others. In 2022, the skin care segment led the Organic Personal Care Products market in revenue because the growing number of skin problems, such as dry and aged skin, is the primary factor driving product demand.
The organic personal care products market segmentation, based on distribution channels, includes store-based and non-store-based. The non-store-based category is expected to develop at a CAGR of 6.10% over the projected period, making up the largest share of the market because the need for more online services and the increasing number of people with internet access is fueling the increase in sales. Most clients prefer buying online because of the competitive pricing and frequent sales that are always available. The supply of various other benefits, such as speedy delivery, an easy ordering process, and lower transaction and product pricing, largely fuels expansion in this industry.
Figure 1: Organic Personal Care Products Market, by Distribution Channel, 2022 & 2032 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American organic Personal care products market will dominate because increasing consumer education about the dangers of sun exposure has contributed to a rise in demand for these products in the region. In addition, the increased incidence of skin issues, including sensitivity, would contribute to the market's growth.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: ORGANIC PERSONAL CARE PRODUCTS MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe’s organic personal care products market is the second-largest because of increased demand for gentler skin products and the growing popularity of natural cosmetics in the Region. Further, the German organic personal care products market held the largest market share, and the UK organic personal care products market was the fastest-growing market in the European region.
The Asia-Pacific organic personal care products Market is expected to grow at the fastest CAGR from 2023 to 2032. The regional market expansion is anticipated because the rising awareness of the importance of personal health and Increasing consumer awareness, changing consumer lifestyles, higher disposable money, and heightened health and environmental concerns are all factors expected to boost sales of organic cosmetics in the region. Moreover, China’s organic personal care products market held the largest market share, and the Indian organic personal care products market was the fastest-growing market in the Asia-Pacific.
For instance, Coty Inc., a worldwide cosmetics company, is the first to use alcohol manufactured from recycled carbon emissions to produce a perfume, the Gucci Where My Heart Beats Eau de Parfum.
Leading market players are investing heavily in research and development to expand their product lines, which will help the organic personal care products market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the organic personal care products industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturer use in the organic personal care products industry to benefit clients and increase the market sector. In recent years, the organic personal care products industry has offered some of the most significant technological development. Major players in the organic personal care products market, including are The Estée Lauder Companies Inc. (US), Revlon Inc. (US), Unilever PLC (UK), Shiseido Company Limited (Japan), Mary Kay Inc. (US), The Procter & Gamble Company (US), L’Oréal S.A. (France), Coty Inc. (US), Beiersdorf AG (Germany), Kao Corporation (Japan), and others are attempting to increase market demand by investing in research and development operations.
The Estée Lauder Companies, Inc. is an American multinational cosmetics company & leader in the production and distribution of high-end cosmetics, fragrances, and hair care items. Products under the Estée Lauder, Aramis, Clinique, Lab Series, Origins, MAC, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and DECIEM family.. In November 2022, Estée Lauder Companies Inc. a leader in the luxury goods industry, has announced that it has entered into a definitive agreement to buy the TOM FORD brand. The Estée Lauder Companies (“ELC”), a long-time business partner of TOM FORD’s, will now own the company and its associated intellectual property thanks to this historic arrangement.
Kao's founders set out in 1887 with a mission to improve people's lives all across the globe through their products and services. Today, our chemical company contributes to the growth of many different sectors, and we are a market leader in the categories of hygiene, beauty, and health. We are a organization of more than 33,000 individuals working to improve people's lives and make the planet a better place to live for future generations. We concentrate on growing our Beauty Care business in the EMEA region by introducing premium brands in the consumer, salon, and cosmetics markets. Jergens, Curél, Bioré, Guhl, and John Frieda are just a few of the innovative and high-quality skin and hair care companies that our Business Sector represents. Freeing up stylists' imaginations is a top priority for our Salon Business Sector. Goldwell, KMS, and Oribe are three of the most well-known names in the hair care industry, giving our stylists everything they need to give their customers the stunning, one-of-a-kind looks they deserve. Molton Brown is a London-based premium beauty brand sold exclusively in upscale department stores, airport duty-free shops, and hotels of the five-star variety. In April 2023, Kao Corporation has released a new dry shampoo called Space Shampoo Sheet. One of Japan’s largest online marketplaces, Rakuten Ichiba, will carry the product in limited quantities.
Organic Personal Care Products Industry Developments
January 2023: The Estée Lauder Companies (ELC) UK & Ireland introduced its Voice-Enabled Makeup Assistant (VMA) app, the first of its kind driven by artificial intelligence and designed to make applying makeup easier confidently for visually impaired users. The creation of VMA is part of ELC’s mission to aid the visually impaired community by facilitating greater avenues for self-expression and empowerment via the makeup.
April 2023: Unilever (UK) company Radox has revitalized its line with new fragrances to lift spirits, highlighting the significance of fragrance in the cleansing category, the most sought-after benefit by consumers at the moment4. A new Strawberry and Raspberry 'Feel Radiant' variation will also be available in a striking hot pink color and a new fruity scent.
| Attribute/Metric | Details |
| Market Size 2023 | USD 20.37 billion |
| Market Size 2024 | USD 21.61 billion |
| Market Size 2032 | USD 32.71 billion |
| Compound Annual Growth Rate (CAGR) | 5.32% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product Type, Distribution Channel, and Region |
| Geographies Covered  | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
|   Key Companies Profiled   | The Estée Lauder Companies Inc. (US), Revlon Inc. (US), Unilever PLC (UK), Shiseido Company Limited (Japan), The Procter & Gamble Company (US), L’Oréal S.A.(France), Coty Inc. (US), Beiersdorf AG (Germany), and Kao Corporation (Japan) |
|   Key Market Opportunities  | ·        Using Organic Personal Care Products allows for a decrease in power usage |
|  Key Market Dynamics | ·        Rising consciousness about skincare among consumers ·        A growing interest in organic sun care products for healthy, radiant skin.  |
Organic Personal Care Products Market Highlights:
Frequently Asked Questions (FAQ) :
The organic personal care products market size was valued at USD 30.37 Billion in 2023.
The market is projected to grow at a CAGR of 5.32% during the forecast period, 2024-2032.
Europe had the largest share of the market.
The key players in the market are The Estée Lauder Companies Inc. (US), Revlon Inc. (US), Unilever PLC (UK), Shiseido Company Limited (Japan), The Procter & Gamble Company (US), L’Oréal S.A.(France), Coty Inc. (US), Beiersdorf AG (Germany), and Kao Corporation (Japan).
The skin care category dominated the organic personal care products market in 2022.
Non-store-based has the largest share of the market.
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