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Herbal Toothpaste Market Research Report: Information By Distribution Channel (General Store, Hypermarket & supermarket, Pharmacy Store, Online Retail, and Others), By Application (Adults, Children, and Babies), And By Region (North America, Europe, Asia-Pacific, And The Rest Of The World) โ€“Market Forecast Till 2032


ID: MRFR/F-B & N/2612-HCR | 110 Pages | Author: Snehal Singh| June 2024

Global Herbal Toothpaste Market Overview


Herbal Toothpaste Market Size valued at USD 3.99 Billion in 2023. The Herbal Toothpaste industry is projected to grow from USD 4.19 Billion in 2024 to USD 5.97 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.51% during the forecast period (2024 - 2032). Increased preference of consumers towards herbal and natural products and concern for oral and hygiene health are the key market drivers enhancing the growth of market.


Herbal Toothpaste Market 1


Source: The Secondary Research, Primary Research, MRFR Database, and Analyst Review


Herbal Toothpaste Market Trends



  • Growing preferences of consumers towards herbal and natural products are driving market growth.


Market CAGR for herbal toothpaste is being driven by the rising preference of consumers towards herbal and natural products. The drastic shift from chemical-based products to natural oral care products is due to the rising awareness towards the harmful effects of artificial ingredients on health. The growing requirement for oral care and hygiene maintenance will further fuel the growth of the herbal toothpaste market globally.


Natural oral products are made out of soda, aloe vera, myrrh, plant extract, eucalyptus oil, and eucalyptus oil. All these ingredients are free from toxic ingredients like fluorides, parabens, and artificial sweeteners; thus, with the increase in awareness about personal oral and health hygiene, the requirement for such natural products is anticipated to grow in the future. The product demand is boosted by consumer preferences for multinational toothpaste assists in the remineralization of teeth. Further, the increasing adoption of tobacco products, which causes detrimental effects on the oral health of an individual, has raised the demand for convenient and easy-to-go oral care products. This will eventually boost the requirement for herbal toothpaste during the forecast period. The growing globalization is resulting in an increased inclination towards Indian cultural exports like Ayurveda, yoga, and unani medicines globally.


The continuous growth in the frequency of oral diseases with increasing urbanization and changes in lifestyle is mainly due to inadequate vulnerability to fluoride, the affordability and availability of foods with high content of sugar, and the least access to oral healthcare services in the community. Additionally, the increased consumption of sugary foods and beverages, alcohol, and tobacco has led to oral health problems. The long-term demand for herbal toothpaste is anticipated to increase the user's demand for eco-friendly, chemical-free products, and the increase in the development of products is boosted by the recent potential of the market. Thus attracting producers to spread their herbal and botanical extract section.


The increase in demand for herbal products has created opportunities for manufacturers to invest in research and development, and with the use of advanced technology, they are innovating the products as per the requirement of the consumers in the market. Thus, driving the Herbal Toothpaste market revenue.


Herbal Toothpaste Market Segment Insights


Herbal Toothpaste Distribution Channel Insights


The Herbal Toothpaste market segmentation, based on distribution channel, includes General Stores, Hypermarket & supermarkets, Pharmacy Stores, Online Retail, and Others. The hypermarket & supermarkets segment dominates the market, accounting for the largest market revenue owing to the fast transformation of traditional grocery stores into supermarkets and the increasing product visibility at these stores. The general stores' segment is expected to be the fastest-growing segment due to the increasing number of independent natural product stores. Further, the online segment is also expected to expand at a rapid CAGR as the companies operating in the market are leaning towards e-commerce and partnering with key market players.


Herbal Toothpaste Application Insights


The Herbal Toothpaste market segmentation, based on application, includes Adults, Children, and Babies. The adults segment dominates the market due to the rising awareness regarding oral hygiene among adults, with increasing incidences of gum disease and tooth decay being the prime factors boosting the market growth. Recently, herbal toothpaste has been attaining popularity as it cleans the teeth and gums without harming the mouth tissues like the stomach or duodenum owing to its natural ingredients.


Figure 1: Herbal Toothpaste Market, by Application, 2023 & 2032 (USD Billion)


Herbal Toothpaste Market, by Application, 2022 & 2032


Source: The Secondary Research, Primary Research, MRFR Database, and Analyst Review


Herbal Toothpaste Regional Insights


By region, the study offers market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Herbal Toothpaste market area dominates the market due to the presence of a large number of toothpaste manufacturers. Further, there is increasing awareness among consumers regarding the harmful effects of fluoride-based toothpaste. The US is the largest contributor to the herbal toothpaste market growth in the North American region, followed by Canada.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, Japan, India, China, Australia, South Korea, and Brazil.


Figure 2: HERBAL TOOTHPASTE MARKET SHARE BY REGION 2023 (USD Billion)


HERBAL TOOTHPASTE MARKET SHARE BY REGION 2022


Source: The Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe's Herbal Toothpaste market accounts for the second-largest market share due to the shifting preference of consumers from chemical-based to natural products in the region. Further, the German Herbal Toothpaste market held the largest market share, and the UK Herbal Toothpaste market was the rapid-growing market in the European region.


The Asia-Pacific Herbal Toothpaste Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the increasing demand for natural products owing to the increasing awareness and promotional campaigns in the region. Moreover, the Indian Herbal Toothpaste market held the largest market share, and China’s Herbal Toothpaste market was the rapid-growing market in the Asia-Pacific region.


Herbal Toothpaste Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Herbal Toothpaste market grow even more. Market players are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Herbal Toothpaste industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Herbal Toothpaste industry to benefit clients and increase the market sector. In recent years, the Herbal Toothpaste industry has offered some of the most significant advantages to gum health. Major players in the Herbal Toothpaste market, including Dabur India Ltd, Colgate-Palmolive Company, Vitro Naturals, Alacer Corporation, Patanjali Ayurved, Vicco Laboratories, Himalaya Holdings Ltd., Glaxo Smith Kline plc, Procter & Gamble, and others, are attempting to increase market demand by investing in research and development operations.


Dabur Ltd, headquartered in Ghaziabad, is an Indian multinational consumer goods company. The company manufactures natural consumer products and ayurvedic medicines and is also one of the largest and fastest-growing consumer goods (FMCG) companies in India. Dabur's product portfolio consists of over 250 herbal and ayurvedic products, present in oral care, health care, hair care, home care, skincare, and food & beverages. The company gains around 60% of its revenue from the business of consumer care, and the food business provides 11%, and the remaining from the international business units. In 2017, the company is, the prime player in the natural product market, collaborated with the e-commerce giant Amazon to make its products available online. Around 30 products, inclusive of Meswak toothpaste, are sold online, and more than 80 products are expected to be sold through online channels in the coming years.


Colgate-Palmolive Company, headquartered in New York, is a diversified American company that manufactures and distributes household and commercial cleaning products, dental and personal care products, and pet foods in the United States and operates in more than 200 other6 countries and territories globally. The Indian unit of Colgate-Palmolive Company launched a product called Cibaca Vedshakti in the same segment of Herbal toothpaste. This is the first local and successful brand in the segment of Ayurveda. With the changing trend of the market, the company also added new products to its portfolio, like revitalizing Active Salt Neem and Sensitive Clove toothpaste.


Key Companies in the Herbal Toothpaste market include



  • Dabur India Ltd

  • Colgate-Palmolive Company

  • Vitro Naturals

  • Alacer Corporation

  • Patanjali Ayurved

  • Vicco Laboratories

  • Himalaya Holdings Ltd.

  • Glaxo Smith Kline plc

  • Procter & Gamble


Herbal Toothpaste Industry Developments


November 2022: Herb-rich and fluoride-free toothpaste was launched by Vitro Naturals. These products make use of several herbs like cloves, neem, mint, and babool leaves. This toothpaste protects the teeth against gum and teeth infections, toothache, bad breath, and cavities and minimizes tooth and gum pain.


July 2022: The Eco-conscious toothpaste brand Natean was launched by Alacer Corp., a Glaxo Smith Kline (GSK) Consumer Healthcare subsidiary. These toothpastes are produced with natural flavors, botanical and fruit extracts.


February 2021: Hydroxycut's newest creation, CUT Energy, a delectable clean energy drink, was released. This powerful mix was carefully formulated for regular energy drink consumers, exercise enthusiasts, and dieters looking to lose weight.


Herbal Toothpaste Market Segmentation


Herbal Toothpaste Distribution Channel Outlook



  • General Store

  • Hypermarket & supermarket

  • Pharmacy Store

  • Online Retail

  • Others


Herbal Toothpaste Application Outlook



  • Adults

  • Children

  • Babies


Herbal Toothpaste Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Attribute/Metric Details
Market Size 2023 USD 3.99 Billion
Market Size 2024 USD 4.19 Billion
Market Size 2032 USD 5.97 Billion
Compound Annual Growth Rate (CAGR) 4.51% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2019- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, The Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Distribution Channel, Application, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, German, France, UK, Italy, Spain, Japan, China, India, Australia, South Korea, and Brazil
Key Companies Profiled Dabur India Ltd, Colgate-Palmolive Company, Vitro Naturals, Alacer Corporation, Patanjali Ayurved, Vicco Laboratories, Himalaya Holdings Ltd., Glaxo Smith Kline plc, Procter & Gamble.
Key Market Opportunities Growing demand for herbal and organic products.
Key Market Dynamics Increased awareness in consumers for oral and hygiene health.


Frequently Asked Questions (FAQ) :

The Herbal Toothpaste market size was valued at USD 3.99 Billion in 2023.

The market is foreseen to grow at a CAGR of 4.51% during the forecast period, 2024-2032.

North America had the largest share of the market

The key players in the market are Dabur India Ltd, Colgate-Palmolive Company, Vitro Naturals, Alacer Corporation, Patanjali Ayurved, Vicco Laboratories, Himalaya Holdings Ltd., Glaxo Smith Kline plc, Procter & Gamble.

The Hypermarket & supermarket category dominated the market in 2023.

The adults had the largest share of the market.

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