Herbal Toothpaste Market Research Report - Forecast till 2030

Herbal Toothpaste Market Research Report: Information by Pack Size (25gm, 50gm, 100gm, and Others), Distribution Channel (Store-Based and Non-Store-Based), and Region (North America, Europe, Asia-Pacific, and Rest of the World) - Forecast till 2030

ID: MRFR/F-B & N/2612-HCR | 110 Pages | Published By Snehal Singh on March 2023         

Herbal Toothpaste Market Speak to Analyst Request a Free Sample

Herbal Toothpaste Market

Herbal toothpaste market size is projected to reach USD 5.67 billion by 2030, growing at a CAGR of 5.15% from 2022 to 2030.

By Pack Size 25gm 50gm 100gm Others
By Distribution Channel Store-Based Non-Store-Based
By Region North America Europe Asia-Pacific South America Middle East & Africa
Key Players
Companies Profiled   Colgate-Palmolive Company (US)   The Procter & Gamble Company (US)   Church & Dwight Co. Inc. (US)   The Vicco Laboratories (India)   Patanjali Ayurved Limited (India)   Philan Herbomedix (India)   WinWiz Healthcare Pvt. Ltd (India)   Unilever (UK)   Amway (US)   The Himalaya Drug Company (India)   GlaxoSmithKline plc. (UK)   Henkel AG & Co. KGaA (Germany)   Dabur (India)   Nature's Gate & WorldPantry.com Inc. (US)   Vita-Myr International Inc. (US)
Market Driving Forces   Consumers have become more health-conscious    Increase in demand for vegan and herbal products
Request a Free Sample

Herbal Toothpaste Market Overview

Herbal toothpaste market size is projected to grow with a significant growth rate of 5.15% from 2022 to 2030 and reach a market value of USD 5.67 billion by the end of 2030. Oral and Dental health has become a major concern for the geriatric population. This owns to the consumption of food items with high sugar content, smoking, carbonated beverages, etc. Herbal toothpaste includes all such ingredients that are vital for cleaning the teeth and curing several oral and dental health issues such as bad breath, tooth decay, teeth whitening, tooth sensitivity, and many others.

COVID 19 Analysis of Herbal Toothpaste Market

People across the globe are being affected by Coronavirus, the global pandemic. It has negatively impacted the operations of all the industries, except for the pharmaceutical industry. There has been a complete lockdown situation in almost every part of the world and people are forced to stay at their homes. Every nation has sealed their borders which mean no international travel will be possible shortly. The businesses are also being shut down and many people were laid off from their workplaces. This has affected the Herbal Toothpaste Market Growth as well.

It is being anticipated that post the Covid19 situation, Global Herbal Toothpaste Market Share will grow tremendously. This owns to a rise in the level of awareness regarding oral and dental care as there are increased chances of cross infections as saliva plays a key role in the human-to-human transmission of various viruses including the coronavirus. Several companies have started selling their products on e-commerce platforms to overcome this hindrance of the complete lockdown situation.

Market Dynamics


Consumers have become more health-conscious, and they are demanding more natural or organic products. This is driving the Herbal Toothpaste market. The increase in demand for vegan and herbal products is another driving factor.


There is a rise in demand for plant-based organic products which will have a positive impact on the Herbal Toothpaste market. The use of medicinal plants such as neem stem and its bark, Acacia leaves, Guava leaves, Cinnamon, Camphor, and many others have many health benefits for the users.


There is cutting-edge competition in this industry and key market players are making regular advances. There are high chances of obsoleteness of a product.

Value Chain Analysis

A shift can be seen in the behavior patterns of the consumers as they are readily consuming natural and Herbal Toothpaste Market and not chemical or synthetically produced products. People are becoming aware of the ill effects that chemical ingredients might have on their oral as well as overall health. The herbal toothpaste is made up of aloe vera, soda, myrrh, neem leaves and stems, cloves, cinnamon, eucalyptus, and other essential oils, plant extract. They are free from toxic chemical ingredients such as parabens, sulfate, fluorides, and artificial sweeteners, therefore, are highly in demand.

Herbal Toothpaste Market Segmentation

According to the global Herbal Toothpaste Market Analysis, its market can be divided into various segments. These are based on pack size and based on the distribution channel.

Based on pack size

The most popularly manufactured pack sizes of herbal toothpaste are 5gm., 50 gm., 100gm., etc.

Based on the Distribution channel

Herbal Toothpaste is widely available in stores, supermarkets or hypermarkets, specialty retailers or wholesalers, convenience stores, and others. It can also be purchased from e-commerce websites. Supermarket and convenience stores prove to be the most cost-effective and popular distribution channels.

Regional Analysis

The Herbal Toothpaste Market Value is increasing rapidly. It is leaving a huge impression in every part of the world owing to its specialization and advancements. The regions of the operation of its Global market include regions of America, Europe, Asia-pacific, and the rest of the world.

American region, which includes the area of North America (the US and Canada) and Latin America, provides a large Herbal Toothpaste Market. This region is recording a CAGR of 6.17% owing to the awareness of the general public regarding the ill effects of fluoride-based toothpaste.

The European region, which includes Germany, UK, France, Russia, and Italy, is also expanding and provides a good market for Herbal Toothpastes. This owns to high investment in Research & Development projects.

Asia-Pacific region includes China, Japan, India, Australia, and South Korea, which is growing tremendously throughout the forecasted period. The developing countries are providing a promising market for Herbal Toothpaste owing to the rising preference towards herbal and natural products. The key market players are also involving themselves in extensive promotional and advertising activities to promote herbal oral care products and the ill effects of fluoride-based toothpaste.

The rest of the world region includes the Middle East and Africa. It is growing at a slower but constant rate owing to the lower technological development and lack of awareness, and fewer manufacturing units.

Competitive Landscape

The list of major Global Herbal Toothpaste Market Key Players is as follows:

  • Colgate-Palmolive Company (US)

  • The Procter & Gamble Company (US)

  • Church & Dwight Co., Inc. (US)

  • The Vicco Laboratories (India)

  • Patanjali Ayurved Limited (India)

  • Philan Herbomedix (India)

  • WinWiz Healthcare Pvt. Ltd (India)

  • Unilever (UK)

  • Amway (US)

  • The Himalaya Drug Company (India)

  • GlaxoSmithKline plc. (UK)

  • Henkel AG & Co. KGaA (Germany)

  • Dabur (India)

  • Nature's Gate & WorldPantry.com, Inc. (US)

  • Vita-Myr International, Inc. (US)

These companies form joint ventures or come together in partnerships for certain projects, mergers, and acquisitions to make technological advancements. They strive to develop end-products and services that are unique, cost-effective, and proficient in working, and can deliver accurate solutions to the respective problems.

Recent Developments

The various recent activities found in the Global Herbal Toothpaste Market Forecast are as follows:

The unit of Colgate-Palmolive Company (US) that is operating in India had no historically significant impact in the segment of Herbal Toothpaste. They responded to the changing market trends by adding to their product portfolio new products such as revitalizing Active Salt Neem and Sensitive Clove toothpaste.

The Indian Unit of Colgate-Palmolive Company (US) launched another product called Cibaca Vedshakti in the same segment of Herbal toothpaste. This is the first indigenous and successful brand in the Ayurveda segment. This has made Colgate a global giant of $16 billion as it controls more than half the oral and dental care market in India.

According to industry officials and researchers, Herbal & Ayurveda brands as well as their variants from companies such as Dabur, Colgate, and Patanjali have gained the largest points on 350 bases. This amounted to a total market value of Rs 7,000 crore in the Indian oral and dental care segment.

Dabur, an India-based company, launched India's first gel toothpaste that is inspired by Ayurveda. This venture was undertaken by the Dabur red franchise. They aim at contemporizing Ayurveda and its solutions for the younger generation.

In the year 2020, according to industry executives and officials, Patanjali's oral and dental care market share has been recorded to increase at nearly 3% owing to the launch of products such as Dant Kanti, fresh active gel, aloe Vera, and red toothpaste. At the same time, the Indian unit of Colgate has lost nearly 1.8 % of the total market share owing to the popularity of Patanjali’s Ayurvedic products. Although Colgate still dominates the market and holds 55.4 % of its share.

Report Overview

This report about the global Herbal Toothpaste Market Trends includes the following elements:

  • Market Overview

  • COVID19 Analysis

  • Market Dynamics

  • Value Chain Analysis

  • Market Segmentation

  • Regional Analysis

  • Competitive Landscape

  • Recent Developments

This research report provides a comprehensive study about the global Herbal Toothpaste Market Outlook. It includes a thorough analysis of its market trends and the areas of new advancements. It includes the new ventures of various key market players that depict the positive growth of the overall market.

Report Scope:

Report Attribute/Metric Details
  Market Size   USD 5.67 Billion
  CAGR   5.15%
  Base Year   2021
  Forecast Period   2022-2030
  Historical Data   2020
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Pack Size, Distribution Channel, and Region
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Colgate-Palmolive Company (US), The Procter & Gamble Company (US), Church & Dwight Co. Inc. (US), The Vicco Laboratories (India), Patanjali Ayurved Limited (India), Philan Herbomedix (India), WinWiz Healthcare Pvt. Ltd (India), Unilever (UK), Amway (US), The Himalaya Drug Company (India)
  Key Market Opportunities   Rise in demand for plant-based organic products
  Key Market Drivers   Consumers have become more health-conscious, Increase in demand for vegan and herbal products

Speak to Analyst Ask for Customization

Frequently Asked Questions (FAQ) :

Herbal toothpaste market valuation would be USD 5.67 billion.

Herbal toothpaste market CAGR would be 5.15% during the forecast period.

The APAC region would lead the herbal toothpaste market.

The North American herbal toothpaste market would be the fastest-growing.

Growing awareness regarding the effect of chemicals is triggering the growth for the North American herbal toothpaste market.