Wheat Germ Market Size was valued at USD 991.29 million in 2022. The wheat germ market industry is projected to grow from USD 1,015.08 million in 2023 to USD 135.49 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.68% during the forecast period (2023 - 2032). The development of more efficient extraction and processing methods, rising demand for functional foods, and wheat germ's adaptability as a culinary element is driving the growth of the market.
Figure 1: Wheat Germ Market (USD Million)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Consumers' rising knowledge of the health advantages of wheat germ has been a major driver of the market for wheat germ oil, flour, and other wheat germ products. Wheat germ products have skyrocketed in popularity as people become more health conscious and seek for more nutritious food and drink alternatives. Vitamins, minerals, good fats, and protein are all concentrated in the wheat germ, the kernel's embryo. It is well-known for the high levels of Vitamin E that it contains. Vitamin E is a potent antioxidant that helps keep your immune system, skin, and other cells healthy. Wheat germ is a valuable nutritional addition since it contains dietary fibre, B vitamins, and vital minerals including magnesium and zinc. In addition, wheat germ oil's high quantities of vitamin E, omega-3 fatty acids, and antioxidants were recently emphasized in research published in the Journal of Agricultural and Food Chemistry. Because of these benefits, wheat germ oil has become more popular among health-conscious consumers. Demand for wheat germ products is on the rise, according to data gathered from the food and beverage sector. Recent studies estimate that by 2028, the worldwide market for functional foods like wheat germ oil and flour would be worth USD 272.12 billion. The rising popularity of functional meals may be attributed to the good effect these foods have on consumers' health and well-being.
Based on product type, the Wheat Germ Market segmentation into wheat germ oil, wheat germ flour, wheat germ grains, and others. The wheat germ oil segment held the majority share in 2022 contributing to around a market value of USD 354.88 million of Wheat Germ Market revenue. Wheat germ oil is gaining popularity for its various uses in the health and beauty industry. It is derived from wheat germ, which is the embryo of the wheat kernel. This oil contains a high number of vitamins, minerals, and proteins that can be beneficial for both internal and external use. It has been used as a natural remedy for skin problems, hair loss, joint pain, and even cholesterol levels. Additionally, it has been found to have anti-aging properties due to its high antioxidant content. With its rising application areas in health and beauty products, wheat germ oil is becoming an increasingly popular choice among consumers looking for natural remedies for their ailments. The wheat germ flour segment accounted for the market share of 30.99% in 2022 and is projected to register a CAGR of 3.71% during the forecast period.
Figure 2: Wheat Germ Market, By Product Type, 2022 & 2032 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Based on category, the Wheat Germ Market segmentation includes organic and regular. The regular segment held the majority share in 2022 contributing to around ~70-75% of the Wheat Germ Market revenue. The regular category segment of the market consists of the normal wheat germ which may not have the organic functionality in it. The crop might have grown with the added chemicals, fertilizers, and various pesticides for the better growth of the crops. The intention of using the chemicals might be to improve the functionality of the product, however, this chemical may affect the long-term side effects of human consumption. Additionally, energy, fiber, protein, and complex carbohydrates—all of which interact in various ways with the body's internal systems—might prove to be abundant sources in wheat germ. It may also include significant amounts of essential vitamins like folate, vitamin E, and vitamin B (niacin, thiamin, and vitamin B6). Wheat germ is a good source of zinc, calcium, potassium, phosphorus, and selenium, as well as high quantities of potassium and iron. The regular segment is expected to grow at a market CAGR of 3.63%.
Based on application, the Wheat Germ Market segmentation includes food & beverages, cosmetics & personal care, and pharmaceuticals. The food & beverages segment held the majority share in 2022 contributing to around ~35-40% of the Wheat Germ Market revenue. Wheat germs are becoming increasingly important in the food & beverages industry. This is due to their nutritional value and health benefits. Wheat germ contains high levels of protein, vitamins, minerals, and fiber. It has also been found to help reduce cholesterol levels and improve digestion. Moreover, wheat germ is a great source of antioxidants which can help protect the body from disease-causing free radicals. It can also be used as an ingredient in many dishes such as breads, cereals, muffins, pancakes, smoothies and more. Furthermore, wheat germ can be used to add flavor and texture to dishes without adding extra calories or fat. As a result of its increasing importance in the food & beverages industry, more companies are beginning to use wheat germs in their products. The food & beverages segment is expected to grow at a market CAGR of 3.52%.
Based on end user, the Wheat Germ Market segmentation includes residential/retail and commercial. The commercial segment held the majority share in 2022 contributing to around ~70-75% of the Wheat Germ Market revenue. The commercial use of wheat germ is growing due to its high nutritional value and potential health benefits. Wheat germ is used in the production of various food products, including bread, pasta, and cereal-based snacks. It is also used as a natural supplement in the form of capsules, tablets, and powders. In addition, wheat germ is used in the production of animal feed due to its high protein and fiber content. It is also used as a natural supplement for livestock to improve their overall health and wellness. Wheat germ oil is used in the cosmetics industry due to its moisturizing and antioxidant properties. It is commonly used in the formulation of skincare products, such as lotions, creams, and serums. Overall, the growing commercial use of wheat germ is due to its versatility and potential health benefits in various industries. The commercial segment is expected to grow at a market CAGR of 3.71%.
Based on the distribution channel, the global wheat germ industry market data has been categorized as B2B, and B2C. The B2B segment accounts for the largest market share of 69.09% in 2022. B2B stands for "Business-to-Business" and it refers to a type of transaction that occurs when one business sells goods or services to another business. It is different from B2C (Business-to-Consumer) transactions, which involve sales made directly to consumers. B2B channels are often used by companies to find new customers, build relationships with existing customers, and increase their market share. They can also be used to provide information about products and services or generate leads for sales teams. The segment is expected to register a growth rate of 3.76% during 2023-2032.
By Region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. North America wheat germ market has held the largest market share among the region in the Wheat Germ Market. The North America region which consists of the US, Canada, and Mexico has witnessed a strong potential in demand for wheat germ products. In the region, wheat germ oil is used in the formulation of various skincare products due to its moisturizing and antioxidant properties. It is also used as a natural supplement in the form of capsules and tablets for its potential health benefits, such as reducing inflammation and improving heart health. Owing to the data collected, the demand for wheat germ oil in the cosmetics industry is expected to rise due to its natural and organic properties. According to the studies, the demand for organic wheat germ oil is increasing in the cosmetics industry due to its high concentration of vitamin E and potential benefits for skincare. Overall, the rising demand for wheat germ in the pharmaceutical and cosmetics industry in North America is driven by the trend toward natural and organic ingredients in skincare and supplements.
The major countries studied are the US, Canada, Mexico, the UK, France, Germany, Italy, Spain, China, India, Japan, Australia and New Zealand, South America, the Middle East, and Africa.
Figure 3: WHEAT GERM MARKET SHARE BY REGION, 2022 & 2032 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The Europe wheat Germ market has the second largest market share and is expected to witness significant growth Germany, France, Italy, and the UK are amongst the leading countries witnessing a surge in wheat germ demand in recent years. Wheat germ is gaining popularity in the bakery and confectionery, cosmetics, and other application areas due to its high nutritional value. This is attributed to the rising awareness of the health benefits associated with wheat germ consumption. Moreover, increasing demand for healthy food products has further boosted the growth of this market. The demand for wheat germ is on the rise, especially in the bakery and confectionery sector. This is due to its high nutritional value and its ability to be used as a natural preservative. Additionally, its use in cosmetics has also increased significantly, as it is an excellent source of Vitamin E and other nutrients that are beneficial for skin health. Wheat germ is being used as an ingredient to improve the taste and nutritional value of bakery and confectionery items like bread, cakes, cookies, etc.
Asia Pacific wheat germ market has the most enduring prospects for the wheat Germ market as it is forecast to grow with a CAGR of 4.00% till 2032. The Asia Pacific region has witnessed a surge in demand for wheat germ due to its high nutritional value and health benefits. The region has seen a surge in demand for wheat germ due to its unique characteristics. India, China, and Japan have been at the forefront of this growth, as these countries have embraced the use of wheat germ in their diets and products. Wheat germ is a nutrient-rich food source that is rich in vitamins, minerals, proteins, and essential fatty acids. It is also known for its anti-inflammatory properties which make it an ideal choice for health-conscious individuals. Wheat germ is rich in protein, fiber, vitamins, minerals, and other essential nutrients that are important for maintaining good health. It is also known to be beneficial in preventing chronic diseases such as cancer and heart disease.
The key companies are increasing their investment in research & development to innovate and add new features in the wheat germ which is expected to boost the growth of the market further. In addition, the companies’ strategic initiatives including expansion to new markets that have significant growth potential, entering into long-term contracts and agreements with domestic and international raw material suppliers, mergers and acquisitions, and technological innovation & incorporation in the manufacturing facilities are used by different players in the market to strengthen their presence in the market. Moreover, the competitors in the wheat Germ industry must incorporate sustainable materials and production techniques to capitalize on the trend of increasing demand for environment-friendly products across the globe.
One of the key business strategies deployed by the wheat Germ industry to gain a competitive advantage among the competitors is increasing investment in niche profitable sub-segments. Also, strategic partnerships with new startups and small-scale manufacturers augment the production capacity to meet the increasing demand for various wheat Germ types in the market.
EssilorLuxottica the group develops, designs, and manufactures ophthalmic lenses, frames, and wheat Germ. In 2018, Essilor International SA (France) and Luxottica (Italy) have been merged and have been named EssilorLuxottica in the eyewear industry. The company has two complementary competence that is one is advanced lens technologies, and the other one is distinctive eyewear. The company has 70 manufacturing plants for frames and 85 manufacturing plants for the lens. In 2021, the company GrandVision officially became part of EssilorLuxottica. Grand Vision distributes its range of optical products through Omni-sales channels in around 40 countries. The brand portfolio that the company owns is Alain Mikli, Armani Exchange, Arnette, Barberini, Bolon Eyewear, Burberry, BVLGARI, Chanel, COACH, Costa Del Mar, Dolce & Gabbana, Emporio Armani, Foster Grant, Michael Kors, Molsion Eyewear, Oakley, Oliver Peoples, Persol, Polo Ralph Lauren, PRADA, Ray-Ban, Tiffany & Co., Tory Burch, Versace, and Vogue Eyewear.
Safilo Group S.P.A (Safilo) is a manufacturer and designs wheat Germ & optical frames, helmets, goggles, and sports glasses. The company manufactures its products through well-established production facilities and has also a wide range of designs studio and showrooms across the global markets including Hong Kong, Milan, Padua, etc. Further, the company handles its operations through its 40 subsidiaries which are located in around 40 countries across the world that house a network of qualified partners.
The company has a brand portfolio with more than 30 brands, the portfolio covers all consumer segments, from Fashion Luxury with Boss, Carolina Herrera, Jimmy Choo, Isabel Marant, Missoni, PORTS, Moschino, Lifestyle with Carrera, Chiara Ferragni, Dsquared2, Eyewear by David Beckham, Marc Jacobs, Levi’s, Tommy Hilfiger, Tommy Jeans, kate spade new york, Banana Republic, Fossil, HUGO, Juicy Couture, Liz Claiborne, Love Moschino, M Missoni, Pierre Cardin, and rag&bone, and Sports & Outdoor includes Smith and Under Armour, Mass Cool segment which covers Blenders, Havaianas, Polaroid, Privé Revaux and Seventh Street
Wheat Germ Industry Developments
In recent years, the wheat germ sector has seen considerable developments that have led to an increase in innovation and broadened its market presence. Producers have been actively exploring new ways to cope with the growing demand, as consumers are becoming more aware of the nutritional benefits of wheat germs. The introduction of quality wheat germ products, e.g., refined flours, cereals, and nutritional supplements, has proven to be an important development. These products have a lot of vitamins, minerals and antioxidant content which makes them even more appealing to health-conscious consumers. The quality and shelf life of wheat germ products have been improved, while ensuring that essential nutrients are retained, thanks to advances in extraction and processing technologies. In addition, to make the wheat germ sector more environmentally friendly it has also witnessed a trend towards Sustainable Agricultural Practices and Organic Farming Methods. This development has had a positive impact on the industry's growth, while also having important roles to play in meeting growing consumer needs for nutrition and sustainability products.
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 991.29 Million |
| Market Size 2023 | USD 1,015.08 Million |
| Market Size 2032 | USD 1,354.98 Million |
| Compound Annual Growth Rate (CAGR) | 3.68% (2023-2032) |
| Base Year | 2022 |
| Forecast Period | 2023-2032 |
| Historical Data | 2019-2021 |
| Forecast Units | Value (USD Million) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product, Category, Application, End User, Distribution Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, R, and the Rest of the World |
| Countries Covered | The U.S, Canada, Mexico, the UK, France, Germany, Italy, Spain, China, India, Japan, Australia and New Zealand, South America, the Middle East, and Africa |
| Key Companies Profiled | NOW Foods (US), ARDENT MILLS, (US), Henry Lamotte Oils GmbH (Germany), Agroselprom Ltd (Ukraine), SPC Management Co. Inc. (Swanson) (California), Th. Geyer Ingredients GmbH & Co. KG (Germany), PHM Brands (Viobin) (US), NutriPlex Formulas Inc. (US), ConnOils LLC (US), and Henan Kunhua Biological Technology Co. Ltd (China). |
| Key Market Opportunities | ·      Ever-Increasing Interest In Health And Wellness Goods ·      Growth Of the Organic Foods Industry Along With Escalation In Use Of Functional Ingredients In F&B Industry |
| Key Market Dynamics | ·      Ever Growing Bakery and Confectionery Industry |
Frequently Asked Questions (FAQ) :
The wheat Germ market is valued at USD 991.29 million in 2022
The US Wheat Germ market is valued at USD 268.86 million in 2022
The wheat Germ market is expected to grow at a CAGR of 3.68% during the forecast period
North America held the largest share market in the wheat Germ market
The key players include NOW Foods, ARDENT MILLS, Henry Lamotte Oils GmbH, Agroselprom Ltd, SPC Management Co. Inc.
Wheat Germ Oil is the leading segment in the wheat germ market in 2022
The regular segment accounted for the largest market share in the wheat Germ market in 2022
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