TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 17
1.1 GLOBAL WHEAT GERM MARKET, BY PRODUCT 19
1.2 GLOBAL WHEAT GERM MARKET, BY CATEGORY 20
1.3 GLOBAL WHEAT GERM MARKET, BY APPLICATION 21
1.4 GLOBAL WHEAT GERM MARKET, BY END USER 22
1.5 GLOBAL WHEAT GERM MARKET, BY DISTRIBUTION CHANNEL 23
1.6 GLOBAL WHEAT GERM MARKET, BY REGION 24
2 MARKET INTRODUCTION 25
2.1 DEFINITION 25
2.2 SCOPE OF THE STUDY 25
2.3 RESEARCH OBJECTIVE 26
2.4 MARKET STRUCTURE 26
2.5 KEY BUYING CRITERIA 27
3 RESEARCH METHODOLOGY 28
3.1 RESEARCH PROCESS 28
3.2 PRIMARY RESEARCH 29
3.3 SECONDARY RESEARCH 30
3.4 MARKET SIZE ESTIMATION 31
3.5 FORECAST MODEL 32
3.6 LIST OF ASSUMPTIONS & LIMITATIONS 33
4 MARKET DYNAMICS 34
4.1 INTRODUCTION 34
4.2 DRIVERS 35
4.2.1 BURGEONING NUMBER OF HEALTH-CONSCIOUS CONSUMERS 35
4.2.2 INCREASING POPULARITY OF FLOUR ALTERNATIVES AND GLUTEN-FREE PRODUCTS 37
4.2.3 ESCALATION IN USAGE OF PLANT-BASED INGREDIENTS IN COSMETICS AND PERSONAL CARE PRODUCTS 39
4.2.4 EVER GROWING BAKERY AND CONFECTIONERY INDUSTRY 40
4.2.5 BETTER FARMING PRACTISES AND CUTTING-EDGE TECHNOLOGY FOR PROCESSING AND EXTRACTING WHEAT GERM 41
4.2.6 DRIVER IMPACT ANALYSIS 42
4.3 RESTRAINTS 42
4.3.1 LACK OF INTEREST AND AWARENESS AMONG CONSUMERS 42
4.3.2 COST AND PRICE SENSITIVITY 43
4.3.3 RESTRAINT IMPACT ANALYSIS 43
4.4 OPPORTUNITIES 44
4.4.1 EVER-INCREASING INTEREST IN HEALTH AND WELLNESS GOODS 44
4.4.2 GROWTH OF THE ORGANIC FOODS INDUSTRY ALONG WITH ESCALATION IN USE OF FUNCTIONAL
INGREDIENTS IN F&B INDUSTRY 44
4.4.3 EXPANDING INTO NEW MARKETS WITH WHEAT GERM PRODUCTS AND RIDE ON THE RISING PREVALENCE OF ONLINE RETAIL IN NUTRACEUTICAL INDUSTRY 45
4.5 CHALLENGES 46
4.5.1 SATURATION OF THE MARKET AND RISING COMPETITION 46
4.5.2 COMPLEXITY AND UNCERTAINTY IN THE SUPPLY CHAIN 46
4.6 TRENDS 47
4.6.1 RISING POPULARITY OF WHEAT GERM OIL AND RELATED WHEAT GERM PRODUCTS 47
4.6.2 WHEAT GERM PRODUCTS GAINING POPULARITY AS ECO-FRIENDLY AND VEG-FRIENDLY SUBSTITUTES 48
5 MARKET FACTOR ANALYSIS 49
5.1 VALUE CHAIN ANALYSIS 49
5.1.1 RAW MATERIAL PROCUREMENT 50
5.1.2 MANUFACTURING 50
5.1.3 PACKAGING 51
5.2 SUPPLY CHAIN ANALYSIS 52
5.2.1 RAW MATERIALS SOURCING 53
5.2.2 MANUFACTURING 53
5.2.3 DISTRIBUTION 54
5.2.4 END-USE/APPLICATION 54
5.3 PORTER'S FIVE FORCES MODEL 55
5.3.1 BARGAINING POWER OF SUPPLIERS 56
5.3.2 BARGAINING POWER OF BUYERS 56
5.3.3 THREAT OF NEW ENTRANTS 56
5.3.4 THREAT OF SUBSTITUTES 57
5.3.5 INTENSITY OF RIVALRY 57
5.4 IMPACT OF COVID-19 PANDEMIC ON GLOBAL WHEAT GERM MARKET 58
5.4.1 IMPACT ON MANUFACTURING AND PRODUCTION 58
5.4.2 IMPACT ON SUPPLY CHAIN AND TRADE 58
5.4.3 IMPACT ON PRICING 58
5.4.4 IMPACT ON SALES 59
5.4.5 IMPACT ON END-USER 59
6 GLOBAL WHEAT GERM MARKET, BY PRODUCT 60
6.1 OVERVIEW 60
6.1.1 GLOBAL WHEAT GERM MARKET ESTIMATES & FORECAST, BY PRODUCT, 2025โ2034 61
6.2 WHEAT GERM OIL 61
6.2.1 WHEAT GERM OIL: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 61
6.3 WHEAT GERM FLOUR 62
6.3.1 WHEAT GERM FLOUR: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 62
6.4 WHEAT GERM GRAINS 62
6.4.1 WHEAT GERM GRAINS: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 62
6.5 OTHERS 63
6.5.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 63
7 GLOBAL WHEAT GERM MARKET, BY CATEGORY 64
7.1 OVERVIEW 64
7.1.1 GLOBAL WHEAT GERM MARKET ESTIMATES & FORECAST, BY CATEGORY, 2025โ2034 65
7.2 ORGANIC 65
7.2.1 ORGANIC: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 65
7.3 REGULAR 66
7.3.1 REGULAR: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 66
8 GLOBAL WHEAT GERM MARKET, BY APPLICATION 67
8.1 OVERVIEW 67
8.1.1 GLOBAL WHEAT GERM MARKET ESTIMATES & FORECAST, BY APPLICATION, 2025โ2034 68
8.2 FOOD & BEVERAGES 68
8.2.1 FOOD & BEVERAGES: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 69
8.3 COSMETICS & PERSONAL CARE PRODUCTS 69
8.3.1 COSMETICS & PERSONAL CARE PRODUCTS: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 69
8.4 PHARMACEUTICALS 70
8.4.1 PHARMACEUTICALS: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 70
9 GLOBAL WHEAT GERM MARKET, BY END USER 71
9.1 OVERVIEW 71
9.1.1 GLOBAL WHEAT GERM MARKET ESTIMATES & FORECAST, BY CATEGORY, 2025โ2034 72
9.2 RESIDENTIAL/RETAIL 72
9.2.1 RESIDENTIAL/RETAIL: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 72
9.3 COMMERCIAL 73
9.3.1 COMMERCIAL: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 73
10 GLOBAL WHEAT GERM MARKET, BY DISTRIBUTION CHANNEL 74
10.1 OVERVIEW 74
10.1.1 GLOBAL WHEAT GERM MARKET ESTIMATES & FORECAST, BY CATEGORY, 2025โ2034 75
10.2 B2B 75
10.2.1 B2B: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 75
10.3 B2C 76
10.3.1 B2C: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 77
11 GLOBAL WHEAT GERM MARKET, BY REGION 78
11.1 OVERVIEW 78
11.1.1 GLOBAL WHEAT GERM MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 79
11.2 NORTH AMERICA 80
11.2.1 NORTH AMERICA WHEAT GERMS MARKET ESTIMATES & FORECAST, BY COUNTRY, 2025โ2034 80
11.2.2 NORTH AMERICA WHEAT GERMS MARKET ESTIMATES & FORECAST, BY PRODUCT, 2025โ2034 81
11.2.3 NORTH AMERICA WHEAT GERMS MARKET ESTIMATES & FORECAST, BY CATEGORY, 2025โ2034 81
11.2.4 NORTH AMERICA WHEAT GERMS MARKET ESTIMATES & FORECAST, BY APPLICATION, 2025โ2034 82
11.2.5 NORTH AMERICA WHEAT GERMGERM MARKET ESTIMATES & FORECAST, BY CATEGORY, 2025โ2034 82
11.2.6 NORTH AMERICA WHEAT GERM MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2025โ2034 83
11.2.7 US 83
11.2.8 CANADA 85
11.2.9 MEXICO 86
11.3 EUROPE 89
11.3.1 EUROPE WHEAT GERMS MARKET ESTIMATES & FORECAST, BY COUNTRY, 2025โ2034 89
11.3.2 EUROPE WHEAT GERMS MARKET ESTIMATES & FORECAST, BY PRODUCT, 2025โ2034 90
11.3.3 EUROPE WHEAT GERMS MARKET ESTIMATES & FORECAST, BY CATEGORY, 2025โ2034 90
11.3.4 EUROPE WHEAT GERMS MARKET ESTIMATES & FORECAST, BY APPLICATION, 2025โ2034 90
11.3.5 EUROPE WHEAT GERMGERM MARKET ESTIMATES & FORECAST, BY END USER, 2025โ2034 91
11.3.6 EUROPE WHEAT GERM MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2025โ2034 91
11.3.7 GERMANY 92
11.3.8 UK 93
11.3.9 FRANCE 95
11.3.10 SPAIN 97
11.3.11 ITALY 98
11.3.12 REST OF EUROPE 100
11.4 ASIA-PACIFIC 102
11.4.1 ASIA-PACIFIC WHEAT GERMS MARKET ESTIMATES & FORECAST, BY COUNTRY, 2025โ2034 102
11.4.2 ASIA-PACIFIC WHEAT GERMS MARKET ESTIMATES & FORECAST, BY PRODUCT, 2025โ2034 103
11.4.3 ASIA-PACIFIC WHEAT GERMS MARKET ESTIMATES & FORECAST, BY CATEGORY, 2025โ2034 103
11.4.4 ASIA-PACIFIC WHEAT GERMS MARKET ESTIMATES & FORECAST, BY APPLICATION, 2025โ2034 104
11.4.5 ASIA PACIFIC WHEAT GERMGERM MARKET ESTIMATES & FORECAST, BY END USER, 2025โ2034 104
11.4.6 ASIA PACIFIC WHEAT GERM MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2025โ2034 105
11.4.7 CHINA 105
11.4.8 INDIA 107
11.4.9 JAPAN 108
11.4.10 AUSTRALIA & NEWZEALAND 110
11.4.11 REST OF ASIA-PACIFIC 112
11.5 REST OF THE WORLD 114
11.5.1 REST OF THE WORLD WHEAT GERMS MARKET ESTIMATES & FORECAST, BY COUNTRY, 2025โ2034 114
11.5.2 REST OF THE WORLD WHEAT GERMS MARKET ESTIMATES & FORECAST, BY PRODUCT, 2025โ2034 115
11.5.3 REST OF THE WORLD WHEAT GERMS MARKET ESTIMATES & FORECAST, BY CATEGORY, 2025โ2034 115
11.5.4 REST OF THE WORLD WHEAT GERMS MARKET ESTIMATES & FORECAST, BY APPLICATION, 2025โ2034 116
11.5.5 REST OF THE WORLD WHEAT GERMGERM MARKET ESTIMATES & FORECAST, BY END USER, 2025โ2034 116
11.5.6 REST OF THE WORLD WHEAT GERM MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL,
2025โ2034 117
11.5.7 SOUTH AMERICA 117
11.5.8 MIDDLE EAST 119
11.5.9 AFRICA 120
12 COMPETITIVE LANDSCAPE 123
12.1 INTRODUCTION 123
12.2 MARKET STRATEGY ANALYSIS 123
12.3 COMPETITIVE BENCHMARKING 124
13 COMPANY PROFILES 125
13.1 NOW FOODS 125
13.1.1 COMPANY OVERVIEW 125
13.1.2 FINANCIAL OVERVIEW 125
13.1.3 PRODUCTS OFFERED 125
13.1.4 SWOT ANALYSIS 126
13.1.5 KEY DEVELOPMENTS 126
13.1.6 KEY STRATEGIES 126
13.2 ARDENT MILLS 127
13.2.1 COMPANY OVERVIEW 127
13.2.2 FINANCIAL OVERVIEW 127
13.2.3 PRODUCTS OFFERED 127
13.2.4 SWOT ANALYSIS 128
13.2.5 KEY DEVELOPMENTS 128
13.2.6 KEY STRATEGIES 128
13.3 HENRY LAMOTTE OILS GMBH 129
13.3.1 COMPANY OVERVIEW 129
13.3.2 FINANCIAL OVERVIEW 129
13.3.3 PRODUCTS OFFERED 129
13.3.4 SWOT ANALYSIS 130
13.3.5 KEY DEVELOPMENTS 130
13.3.6 KEY STRATEGIES 130
13.4 CONNOILS LLC 131
13.4.1 COMPANY OVERVIEW 131
13.4.2 FINANCIAL OVERVIEW 131
13.4.3 PRODUCTS OFFERED 131
13.4.4 KEY DEVELOPMENTS 131
13.4.5 SWOT ANALYSIS 132
13.4.6 KEY STRATEGIES 132
13.5 AGROSELPROM LTD 133
13.5.1 COMPANY OVERVIEW 133
13.5.2 FINANCIAL OVERVIEW 133
13.5.3 PRODUCTS OFFERED 133
13.5.4 KEY DEVELOPMENTS 133
13.5.5 SWOT ANALYSIS 134
13.5.6 KEY STRATEGIES 134
13.6 SPC MANAGEMENT CO. INC. (SWANSON) 135
13.6.1 COMPANY OVERVIEW 135
13.6.2 FINANCIAL OVERVIEW 135
13.6.3 PRODUCTS OFFERED 135
13.6.4 KEY DEVELOPMENTS 135
13.6.5 KEY STRATEGIES 135
13.7 TH. GEYER INGREDIENTS GMBH & CO. KG 136
13.7.1 COMPANY OVERVIEW 136
13.7.2 FINANCIAL OVERVIEW 136
13.7.3 PRODUCTS OFFERED 136
13.7.4 KEY DEVELOPMENTS 136
13.7.5 KEY STRATEGIES 137
13.8 PHM BRANDS (VIOBIN) 138
13.8.1 COMPANY OVERVIEW 138
13.8.2 FINANCIAL OVERVIEW 138
13.8.3 PRODUCTS OFFERED 138
13.8.4 KEY DEVELOPMENTS 138
13.8.5 KEY STRATEGIES 139
13.9 NUTRIPLEX FORMULAS INC. 140
13.9.1 COMPANY OVERVIEW 140
13.9.2 FINANCIAL OVERVIEW 140
13.9.3 PRODUCTS OFFERED 140
13.9.4 KEY DEVELOPMENTS 140
13.9.5 KEY STRATEGIES 140
13.10 HENAN KUNHUA BIOLOGICAL TECHNOLOGY CO, LTD 141
13.10.1 COMPANY OVERVIEW 141
13.10.2 FINANCIAL OVERVIEW 141
13.10.3 PRODUCTS OFFERED 141
13.10.4 KEY DEVELOPMENTS 141
13.10.5 KEY STRATEGIES 141
LIST OF TABLES
TABLE 1 PRIMARY INTERVIEWS 29
TABLE 2 LIST OF ASSUMPTIONS & LIMITATIONS 33
TABLE 3 GLOBAL WHEAT GERM MARKET ESTIMATES & FORECAST, BY PRODUCT, 2025โ2034 (USD MILLION) 61
TABLE 4 WHEAT GERM OIL: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 (USD MILLION) 61
TABLE 5 WHEAT GERM FLOUR: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 (USD MILLION) 62
TABLE 6 WHEAT GERM GRAINS: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 (USD MILLION) 62
TABLE 7 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 (USD MILLION) 63
TABLE 8 GLOBAL WHEAT GERM MARKET ESTIMATES & FORECAST, BY CATEGORY, 2025โ2034 (USD MILLION) 65
TABLE 9 ORGANIC: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 (USD MILLION) 65
TABLE 10 REGULAR: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 (USD MILLION) 66
TABLE 11 GLOBAL WHEAT GERM MARKET ESTIMATES & FORECAST, BY APPLICATION, 2025โ2034 (USD MILLION) 68
TABLE 12 FOOD & BEVERAGES: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 (USD MILLION) 69
TABLE 13 COSMETICS & PERSONAL CARE PRODUCTS: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 (USD MILLION) 69
TABLE 14 PHARMACEUTICALS: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 (USD MILLION) 70
TABLE 15 GLOBAL WHEAT GERM MARKET ESTIMATES & FORECAST, BY CATEGORY, 2025โ2034 (USD MILLION) 72
TABLE 16 RESIDENTIAL/RETAIL: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 (USD MILLION) 72
TABLE 17 COMMERCIALREGULAR: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 (USD MILLION) 73
TABLE 18 GLOBAL WHEAT GERM MARKET ESTIMATES & FORECAST, BY CATEGORY, 2025โ2034 (USD MILLION) 75
TABLE 19 B2B: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 (USD MILLION) 75
TABLE 20 B2C: MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 (USD MILLION) 77
TABLE 21 GLOBAL WHEAT GERM MARKET ESTIMATES & FORECAST, BY REGION, 2025โ2034 (USD MILLION) 79
TABLE 22 NORTH AMERICA: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2025โ2034 (USD MILLION) 80
TABLE 23 NORTH AMERICA: MARKET ESTIMATES, BY PRODUCT, 2025โ2034 (USD MILLION) 81
TABLE 24 NORTH AMERICA: MARKET ESTIMATES, BY CATEGORY, 2025โ2034 (USD MILLION) 81
TABLE 25 NORTH AMERICA: MARKET ESTIMATES, BY APPLICATION, 2025โ2034 (USD MILLION) 82
TABLE 26 NORTH AMERICA WHEAT GERM MARKET ESTIMATES & FORECAST, BY CATEGORY, 2025โ2034 (USD MILLION) 82
TABLE 27 NORTH AMERICA WHEAT GERM MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2025โ2034 (USD MILLION) 83
TABLE 28 US: MARKET ESTIMATES, BY PRODUCT, 2025โ2034 (USD MILLION) 83
TABLE 29 US: MARKET ESTIMATES, BY CATEGORY, 2025โ2034 (USD MILLION) 83
TABLE 30 US: MARKET ESTIMATES, BY APPLICATION, 2025โ2034 (USD MILLION) 84
TABLE 31 US WHEAT GERM MARKET ESTIMATES & FORECAST, BY END USER, 2025โ2034 (USD MILLION) 84
TABLE 32 US WHEAT GERM MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2025โ2034 (USD MILLION) 84
TABLE 33 CANADA: MARKET ESTIMATES, BY PRODUCT, 2025โ2034 (USD MILLION) 85
TABLE 34 CANADA: MARKET ESTIMATES, BY CATEGORY, 2025โ2034 (USD MILLION) 85
TABLE 35 CANADA: MARKET ESTIMATES, BY APPLICATION, 2025โ2034 (USD MILLION) 85
TABLE 36 CANADA WHEAT GERM MARKET ESTIMATES & FORECAST, BY END USER, 2025โ2034 (USD MILLION) 86
TABLE 37 CANADA WHEAT GERM MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2025โ2034 (USD MILLION) 86
TABLE 38 MEXICO: MARKET ESTIMATES, BY PRODUCT, 2025โ2034 (USD MILLION) 86
TABLE 39 MEXICO: MARKET ESTIMATES, BY CATEGORY, 2025โ2034 (USD MILLION) 87
TABLE 40 MEXICO: MARKET ESTIMATES, BY APPLICATION, 2025โ2034 (USD MILLION) 87
TABLE 41 MEXICO WHEAT GERM MARKET ESTIMATES & FORECAST, BY END USER, 2025โ2034 (USD MILLION) 87
TABLE 42 MEXICO WHEAT GERM MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2025โ2034 (USD MILLION) 88
TABLE 43 EUROPE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2025โ2034 (USD MILLION) 89
TABLE 44 EUROPE: MARKET ESTIMATES