Wheat Bran Market Overview
As per MRFR analysis, the Wheat Bran Market Size was estimated at 25.34 (USD Billion) in 2022. The Wheat Bran Market Industry is expected to grow from 26.17(USD Billion) in 2023 to 35.0 (USD Billion) by 2032. The Wheat Bran Market CAGR (growth rate) is expected to be around 3.28% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Wheat Bran Market Trends Highlighted
The wheat bran market is fueled by the growth in sales of applications using natural and organic food products, the increasing consumer awareness regarding the nutritional properties of bran, and its application as a source of fiber in diverse food products. Also, increasing health concerns and an increase in demand for healthy foods are the other lay forth causes for the growth of the market.
The food and beverage market invites wheat bran-based flour and baking mixes which can be an area worth looking into. Another growth prospect is the concern of boosting the production of wheat bran in countries on the rise where it is primarily associated with foodstuff.
Demand for wheat bran is changing as the grain is becoming accepted as a fiber-rich add-on to food in order to fortify health. Also, there is a growing trend for using wheat bran in animal feeds as the feed is rich in essential nutrients for both food and egg-laying animals. In addition, enhancement of sustainable farming practices and the use of by-products is increasing the need for wheat bran as an affordable and environment-friendly ingredient.
Wheat Bran Market Drivers
Rising Demand for Natural and Organic Foods
There is a growing demand for wheat bran as a diet or food ingredient within the Wheat Bran Market Industry. This is mainly because wheat bran can be a rich source of fiber and protein and in most cases, it does carry other nutrient contents naturally. The growth of the market will also be influenced by the growth of the health-conscious population, the increase in disposable income, and the phenomenon of ization, which allows the products to be accessed by many people ly.
Growing Awareness of Health Benefits
Wheat bran is a rich source of dietary fiber, which has been linked to a number of health benefits, including improved digestion, reduced cholesterol levels, and lower risk of heart disease. As consumers become more aware of these benefits, they are increasingly incorporating wheat bran into their diets. The Wheat Bran Market Industry is projected to register substantial growth during the forecast period. The increasing prevalence of chronic diseases, such as obesity and diabetes, is also fueling the demand for wheat bran products.
Expansion of Food and Beverage Industry
The demand for wheat bran is anticipated to be driven by the surge in demand for it from the food and beverage industry over the forecast period, as it serves as an ingredient in bread, pasta, cereal, and other products. Moreover, the growth in the industry is also likely to raise the demand in the market. In addition, the growing urbanization, busy lifestyles, and changing food habits of consumers also are expected to propel the growth in the market for the product due to the increasing demand for convenience food products.Furthermore, the rise in the number of food processing companies and the introduction of new wheat bran products are some other factors that are expected to drive the growth of the Wheat Bran Market Industry.
Wheat Bran Market Segment Insights
Wheat Bran Market Grade Insights
The Wheat Bran Market segmentation by Grade comprises Food Grade, Feed Grade, and Pharmaceutical Grade. Among these, the food-grade segment held the largest market share in 2023 and is projected to maintain its dominance throughout the forecast period. The growth of this segment can be attributed to the increasing demand for wheat bran in food applications such as bakery products, breakfast cereals, and snacks. Wheat bran is a rich source of dietary fiber, which is essential for maintaining a healthy digestive system and reducing the risk of chronic diseases such as heart disease and diabetes.The Feed Grade segment is expected to witness significant growth during the forecast period. The rising demand for animal feed, particularly in the poultry and livestock industries, is driving the growth of this segment. Wheat bran is a cost-effective and nutritious feed ingredient that provides essential nutrients such as protein, fiber, and vitamins to animals. The Pharmaceutical Grade segment is expected to grow at a steady pace during the forecast period. Wheat bran is used in the production of various pharmaceutical products, such as laxatives and dietary supplements.The increasing awareness of the health benefits of wheat bran is expected to drive the growth of this segment. Overall, the Wheat Bran Market is expected to register a steady growth rate during the forecast period. The increasing demand for wheat bran in food, feed, and pharmaceutical applications is expected to drive the growth of the market. The growing health consciousness among consumers and the rising demand for natural and organic products are also expected to contribute to the growth of the market.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Wheat Bran Market Source Insights
The Wheat Bran Market segmentation by source is categorized into hard wheat, soft wheat, and durum wheat. Hard wheat holds the largest market share, owing to its high protein content and strong gluten formation properties, making it suitable for bread and pasta production. In 2023, the hard wheat segment accounted for around 60% of the Wheat Bran Market revenue. Soft wheat, with its lower protein content and weaker gluten formation properties, is primarily used in baked goods like cookies, pastries, and crackers. Durum wheat, known for its amber color and high gluten strength, is mainly used in the production of pasta and semolina.The rising demand for these wheat types in food manufacturing industries is driving the growth of the wheat bran market. Additionally, increasing health consciousness among consumers is also contributing to the market growth, as wheat bran is a rich source of fiber, minerals, and vitamins.
Wheat Bran Market Application Insights
The application segment of the Wheat Bran Market holds significant importance, driving the market's growth. Among the key applications, the Food and beverage industry dominates the market, accounting for a substantial share of the Wheat Bran Market revenue. Wheat bran is widely used as a dietary fiber and nutrient-rich ingredient in various food products such as bread, cereals, and pasta, contributing to its extensive adoption. The Animal Feed sector represents another prominent application segment, utilizing wheat bran as a nutritious and cost-effective feed ingredient for livestock and poultry.The Pharmaceuticals industry also leverages wheat bran for its therapeutic properties and potential health benefits, incorporating it into supplements and functional foods. Furthermore, the Personal Care Products segment finds applications for wheat bran in skin care and cosmetic formulations, owing to its exfoliating and moisturizing qualities. These diverse applications across industries underscore the versatility and market demand for wheat bran.
Wheat Bran Market Packaging Type Insights
Packaging Type and its Insights The Wheat Bran Market can be segmented based on Packaging Type into Bags, Bulk, and Containers. Bags held the dominant market share in 2023 and are projected to maintain their dominance throughout the forecast period. Bags offer several advantages, including ease of handling, storage, and transportation. They are also relatively inexpensive, making them a cost-effective packaging solution for manufacturers. Bulk packaging is another popular option, particularly for large-scale industrial users. Bulk packaging is less expensive than bags but requires specialized handling and transportation equipment.Containers, such as drums and barrels, are also used for packaging wheat bran. Containers offer superior protection against moisture and contamination, but they are more expensive than other packaging options. The choice of packaging type depends on various factors, including the intended use of the wheat bran, the desired shelf life, and the cost considerations.
Wheat Bran Market Regional Insights
The regional segment of the Wheat Bran Market presents distinct market dynamics and growth opportunities across various regions. North America is expected to continue its dominance in the market, driven by factors such as increasing health consciousness and demand for natural and organic food products. Europe is another key region, with a significant market share due to rising disposable income and growing awareness about the nutritional benefits of wheat bran. The APAC region is anticipated to witness substantial growth, owing to the increasing population and urbanization, leading to higher demand for processed and packaged food products.South America and MEA are emerging markets with potential for growth, driven by expanding economies and increasing demand for value-added food products. The market in these regions is expected to benefit from government initiatives to promote healthy eating habits and the rising popularity of fortified and functional foods.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Wheat Bran Market Key Players And Competitive Insights
Several of the major players operating in the Wheat Bran Market are making significant efforts to expand their footprint. This includes, for example, more than one significant acquisition of Bay State Milling Company. This is a leading producer of wheat bran in North America. By acquiring Bay State Milling Company, ADM strengthened its leading position as a supplier of wheat bran. Additionally, Cargill, Incorporated is preparing to invest USD 50 million in expanding its wheat bran processing facility in Kansas in 2022. The facility's production capacity is to grow by 20% – making Cargill the biggest wheat bran producer in the United States. The largest companies aggressively invest in research and development. They focus on developing new, increasingly efficient technologies to produce wheat bran more effectively and make it cheaper to process. In time, this should create some valuable opportunities for the Wheat Bran Market.
The largest company in the Wheat Bran Market is Archer Daniels Midland Company (ADM). It derives a significant share of its revenue from the production of wheat bran, in both its whole form and as flour. ADM has a highly diverse product portfolio, encompassing both stabilized wheat bran and concentrated wheat bran, suitable for a wide variety of applications. The company's wheat bran can, for example, be used in baking, breakfast cereals, and pet foods. ADM is also a company, with its commodities available in more than 150 countries. The company is also focusing on sustainability, with a goal of reducing greenhouse gas emissions by 30% before 2030. Cargill, Incorporated is another of the major players in the world's Wheat Bran Market. The company, too, provides its customers with a diverse selection of wheat bran, including wheat bran pellets, wheat bran flakes, and wheat bran flour. The company's products cater to various needs and applications, including baking, breakfast cereals, and animal feed.
Key Companies in the Wheat Bran Market Include
Wheat Bran Market Industry Developments
The wheat bran market is expected to reach USD 35.0 billion by 2032, exhibiting a CAGR of 3.28% from 2024 to 2032. The increasing demand for wheat bran in the food and beverage industry, as well as its nutritional benefits, is driving the market growth. Wheat bran is a rich source of dietary fiber, protein, and vitamins, making it a valuable ingredient in various food products, including bread, cereals, and pasta. In addition, wheat bran is also used as a natural thickener and stabilizer in food products. The growing awareness of the health benefits of wheat bran is expected further to drive the market growth in the coming years. Recent news developments in the wheat bran market include the launch of new wheat bran-based products by major food and beverage companies. For instance, in 2023, Kellogg's launched a new line of cereals that are made with whole wheat bran and contain at least 5 grams of fiber per serving.
Wheat Bran Market Segmentation Insights
Wheat Bran Market Grade Outlook
Wheat Bran Market Source Outlook
Wheat Bran Market Application Outlook
Wheat Bran Market Packaging Type Outlook
Wheat Bran Market Regional Outlook
| Report Attribute/Metric | Details |
| Market Size 2022 | 25.34(USD Billion) |
| Market Size 2023 | 26.17(USD Billion) |
| Market Size 2032 | 35.0(USD Billion) |
| Compound Annual Growth Rate (CAGR) | 3.28% (2024 - 2032) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2023 |
| Market Forecast Period | 2024 - 2032 |
| Historical Data | 2019 - 2022 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Viterra Inc., Bunge Limited, Archer Daniels Midland, Associated British Foods, Cargill, Louis Dreyfus Company, Wilmar International, Toepfer International, Glencore International, Marubeni Corporation, Cofco Corporation, Soufflet Group, Olam International, GrainCorp, CHS Inc |
| Segments Covered | Grade, Source, Application, Packaging Type, Regional |
| Key Market Opportunities | Health-conscious Consumers Rising Demand for Functional Foods Increasing Awareness of Wheat Bran Benefits Growing Bakery and Food Industry Government Initiatives Promoting Healthy Eating |
| Key Market Dynamics | 1 Growing demand for fiber-rich food products2 Increasing awareness of the health benefits of wheat bran3 Rising disposable income in emerging markets4 Government initiatives promoting healthy eating habits5 Technological advancements in processing techniques |
| Countries Covered | North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The wheat bran market size is expected to reach USD 35.0 billion by 2032, exhibiting a CAGR of 3.28% during the forecast period. In 2023, the market size was valued at USD 26.17 billion.
Asia-Pacific is expected to dominate the wheat bran market throughout the forecast period due to the increasing demand for wheat bran in animal feed applications in countries such as China, India, and Australia.
The growing demand for wheat bran in animal feed applications, increasing awareness of its nutritional benefits, and rising disposable income in emerging countries are the key factors driving the growth of the wheat bran market.
Wheat bran has applications in various sectors, including animal feed, food and beverages, and pharmaceuticals. In animal feed, it is used as a high-fiber ingredient for cattle, poultry, and swine. In the food and beverage industry, it is used as a dietary fiber source in bread, cereals, and other products. In pharmaceuticals, it is used as a laxative and as a treatment for irritable bowel syndrome.
Archer Daniels Midland Company, Cargill, Incorporated, CHS Inc., The Scoular Company, and Viterra Inc. are some of the key competitors in the wheat bran market.
The wheat bran market is expected to grow at a CAGR of 3.28% from 2024 to 2032.
Fluctuations in wheat prices, competition from synthetic fibers, and stringent regulations regarding the use of animal feed additives are some of the challenges faced by the wheat bran market.
Rising demand for natural and organic feed ingredients, increasing awareness of the health benefits of wheat bran, and growing demand from emerging markets present significant opportunities for the wheat bran market.
The increasing adoption of sustainable farming practices, the growing popularity of plant-based diets, and the development of innovative wheat bran-based products are some of the key trends in the wheat bran market.
The wheat bran market is expected to reach USD 35.0 billion by 2032.
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