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    United States Mobile Games Market

    ID: MRFR/ICT/19907-HCR
    128 Pages
    Garvit Vyas
    October 2025

    United States Mobile Games Market Research Report Information By Monetization Type (In-app Purchases, Paid Apps, And Advertising), By Platform (Android, iOS And Other Third-party Stores (Third-party Android App Stores such as Amazon Appstore, Samsung Galaxy Store, Garena, and All Existing Android App Stores in China where Google Play is Not Available))– United States Market Forecast Till 2035.

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    United States Mobile Games Market Summary

    As per Market Research Future Analysis, the United States Mobile Games Market is projected to grow from USD 40.95 Billion in 2025 to USD 88.43 Billion by 2035, with a CAGR of 8.20% during the forecast period. The market was valued at USD 37.92 Billion in 2024, driven by increasing smartphone adoption and the popularity of casual and hyper-casual games. The rise in smartphone and tablet usage, along with the development of 5G technologies, is expected to further enhance market growth. Advertising remains a significant monetization strategy, allowing developers to offer free games while generating revenue through various ad formats. The Android platform leads in revenue generation, supported by a large user base and strategic partnerships with major platforms.

    Key Market Trends & Highlights

    Key trends driving the United States Mobile Games Market include technological advancements and changing consumer behaviors.

    • Market Size in 2024: USD 37.92 Billion; projected to reach USD 88.43 Billion by 2035.
    • CAGR of 8.20% expected from 2025 to 2034.
    • 1.4 billion active mobile gamers in 2014, increasing to 3.13 billion by 2021.
    • 5G technology expected to enhance mobile gaming experiences significantly.

    Market Size & Forecast

    2024 Market Size USD 37.92 Billion
    2035 Market Size USD 88.43 Billion

    Major Players

    Major players include Tencent Holdings Limited, Nintendo Co. Ltd, Activision Blizzard Inc., Zynga Inc., GungHo Online Entertainment Inc., Electronic Arts Inc., Kabam Games Inc., Rovio Entertainment Corporation, NCsoft Corporation, and NetEase Inc.

    United States Mobile Games Market Trends

    Increased smartphone usage, higher income levels, and the development of 5G technologies will increase market growth.

    The mobile gaming market CAGR is expected to grow rapidly in the next few years. A number of factors is fueling this demand, including the growing usage of smartphones and tablets, rising global income levels, and the growth of the Chinese gaming sector. Smartphone and tablet shipments have surged dramatically in recent years, from 296 million devices in 2010 to an estimated 1.6 billion units in 2021. With the proliferation of mobile devices, so has the number of people who play mobile games.

    According to SkyQuest research, there were 1.4 billion active mobile gamers worldwide in 2014, and that number will increase to 3.13 billion by the end of 2021. Incomes are increasing, particularly in developing countries such as China and India. This means that more people have more money to spend on video game content. Furthermore, the Chinese gaming sector is expected to grow rapidly in the next few years. In addition to being the largest market for PC games, China is now the largest for mobile gaming.

    Smartphones have had a significant impact on the rapidly expanding gaming industry. The development of mobile games has made the gaming industry scalable. Platforms such as Facebook and Instagram have begun to develop inventive mobile games to ensure high levels of product differentiation and to benefit from amusing games to strengthen their marketing strategies. Smartphone hardware capabilities have improved dramatically in recent years.

    Unity Technologies' upgraded mobile chipsets enable higher screen resolutions on devices with an average size of 6 inches while using less battery power; according to Ericsson, 5G allows for 20 times faster speeds than 4G (20 ms to 5 ms). As a result, the industry is experiencing an increase in AAA-level mobile games with high production values. As a result, revenue from the mobile gaming market is increasing.

    The mobile games market in the United States is experiencing robust growth, driven by increasing smartphone penetration and a shift towards more immersive gaming experiences.

    U.S. Department of Commerce

    United States Mobile Games Market Drivers

    Diverse Game Offerings

    The Global United States Mobile Games Market Industry benefits from a diverse array of game offerings that cater to various demographics and preferences. From casual games to complex multiplayer experiences, the variety attracts a broad audience. Popular genres such as puzzle, action, and role-playing games have seen substantial growth, appealing to different age groups. This diversification is crucial as it not only retains existing players but also attracts new users, thereby driving revenue. With projections indicating a market value of 88.6 USD Billion by 2035, the ability to innovate and introduce new game types will be essential for sustaining interest and engagement in the mobile gaming sector.

    Market Growth Projections

    The Global United States Mobile Games Market Industry is characterized by robust growth projections, indicating a promising future for stakeholders. The market is expected to reach a value of 37.8 USD Billion in 2024, with a remarkable compound annual growth rate of 8.06 percent anticipated from 2025 to 2035. This growth is driven by various factors, including increased smartphone penetration, diverse game offerings, and enhanced connectivity. As the industry evolves, it is likely to attract further investment and innovation, creating a dynamic environment for both developers and players. The long-term outlook suggests that the market could potentially reach 88.6 USD Billion by 2035, underscoring the lucrative opportunities within the mobile gaming sector.

    Growing Esports Popularity

    The burgeoning popularity of esports is a notable driver for the Global United States Mobile Games Market Industry. Competitive gaming has transformed into a mainstream entertainment avenue, attracting millions of viewers and participants. Major tournaments and events are now regularly held, showcasing mobile games and offering substantial prize pools. This trend not only elevates the profile of mobile gaming but also encourages developers to create games that are suitable for competitive play. As the esports ecosystem continues to expand, it is expected to contribute significantly to the market's growth, with projections suggesting a market value of 88.6 USD Billion by 2035, highlighting the potential for mobile games to thrive in this competitive landscape.

    Rising Smartphone Penetration

    The increasing penetration of smartphones in the United States is a pivotal driver for the Global United States Mobile Games Market Industry. As of 2024, approximately 85 percent of the U.S. population owns a smartphone, facilitating access to mobile games. This widespread adoption is likely to enhance user engagement and expand the player base, contributing to the projected market value of 37.8 USD Billion in 2024. The convenience of mobile gaming on personal devices allows users to play anytime and anywhere, thereby fostering a culture of continuous gaming. This trend indicates a robust growth trajectory for the industry, as more individuals embrace mobile gaming as a primary source of entertainment.

    Enhanced Connectivity and 5G Technology

    The rollout of 5G technology is poised to revolutionize the Global United States Mobile Games Market Industry by providing faster and more reliable internet connectivity. This advancement allows for seamless online gaming experiences, reducing latency and enhancing graphics quality. With 5G networks becoming increasingly available, players can engage in multiplayer games without the frustrations of lag or connectivity issues. This technological leap is likely to attract more users to mobile gaming, as the experience becomes more immersive and enjoyable. As the market evolves, the integration of 5G technology may play a crucial role in achieving the projected market value of 37.8 USD Billion in 2024, setting the stage for future growth.

    Increased Investment in Game Development

    Investment in game development is a significant driver for the Global United States Mobile Games Market Industry. As technology advances, developers are allocating more resources to create high-quality games with immersive experiences. This trend is evidenced by the rise of augmented reality and virtual reality games, which are gaining traction among players. Furthermore, the influx of venture capital into gaming startups indicates a strong belief in the industry's potential. With a projected compound annual growth rate of 8.06 percent from 2025 to 2035, the increased financial backing is likely to lead to innovative game designs and enhanced user experiences, further propelling market growth.

    Market Segment Insights

    Mobile Games Monetization Type Insights

    The United States United States Mobile Games Market segmentation, based on Monetization Type, includes In-app Purchases, Paid Apps, And Advertising. Advertising is a significant shareholder sector. It helps mobile game creators generate revenue through numerous ad formats, such as interstitial advertising, rewarded videos, and in-app banners. Advertising enables creators to provide free games while monetizing them by presenting advertisements to consumers. This strategy has gained popularity because it allows developers to earn income while keeping games available to a wider audience.

    Figure 2: United States Mobile Games Market, By Monetization Type, 2023 & 2032 (USD Billion)

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Mobile Games Platform Insights

    The United States United States Mobile Games Market segmentation, based on Platform, includes Android, iOS And Other Third-party Stores (Third-party Android App Stores such as Amazon Appstore, Samsung Galaxy Store, Garena, and All Existing Android App Stores in China where Google Play is Not Available). The Android category had the highest income. The introduction of Android mobile games has increased the scalability of the mobile gaming industry.

    Because of the large number of Android users, platforms such as Netflix, Facebook, and Instagram have begun to include Android mobile games before iOS in order to capitalize on intriguing games and boost their advertising methods.

    Mobile Games Country Insights

    The United States is one of the largest game developers, with a fast-expanding mobile gaming sector. According to 42Matters, more than 8,797 of the 161,440 game publishers on Google Play are US-based enterprises. Some of the best-known American publishers are Lion Studios, Imangi Studios, Ivy, Play365, Lowtech Studios, Roblox Corporation, i6 Games, DVloper, Oppana Games, and Niantic Inc. The United States accounts for 5% of all Google Play game publishers.

    While performance constraints caused by insufficient wireless bandwidth and excessive latency will be reduced, the ongoing development of 5G mobile networks across the country is expected to accelerate the increase in mobile gaming. In August 2020, the White House and the Defense Department proposed hastening the rollout of 5G by making additional bandwidth available to the telecommunications industry that had previously been earmarked for high-powered military radar.

    Get more detailed insights about United States Mobile Games Market Research Report – Forecast till 2034

    Key Players and Competitive Insights

    Leading market players are investing heavily in research and development in order to expand their Type lines, which will help the Mobile Games Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new Type launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Mobile Games industry must offer cost-effective items.

    Major players in the United States Mobile Games Market are attempting to increase market demand by investing in research and development operations, including Tencent Holdings Limited, Nintendo Co. Ltd, Activision Blizzard Inc., Zynga Inc., GungHo Online Entertainment Inc. ( SoftBank Group), Electronic Arts Inc., Kabam Games Inc., Rovio Entertainment Corporation, NCsoft Corporation, NetEase Inc.

    Key Companies in the United States Mobile Games Market market include

    Industry Developments

    November 2024: Microsoft has confirmed that starting November, it will sell and stream Xbox games directly from its Android app, thanks to a recent US court ruling against Google. This was revealed by Xbox President Sarah Bond in a statement on social media: “This will increase the choice and level of flexibility for Android users in the United States”. With the new update of Xbox app for the Android platform users will be able to buy Xbox games and play them instantly via Xbox Cloud Gaming.

    This integration improves mobile gaming for Xbox owners, unifying many functions that used to be available in different applications. The announcement has been made while Microsoft was apparently trying to pursue a more comprehensive initiative to increase its foothold in the gaming business on mobile devices. The firm had stated before that it would be launching a web-based Xbox mobile storefront in July that would be dedicated to the promotion of mobile video games produced by Microsoft’s development studios.

    November 2024: A new service will revolutionize mobile gaming as it is Samsung Electronics mobile cloud gaming platform which is now available in North America. Last year it was first introduced as an open beta, and now it is up and running allowing galaxy devices to stream their favorite Android-native games instantaneously without delay, and at the same time broadening the user acquisition for game publishers.

    Today, the meanings of entertainment and many kinds of media are available without any delay owing to their streaming formats, and the greatest entertainment with a target audience exceeding two billion people- mobile games- still require downloading each item. Same Goal is aimed by Samsung in Mobile Gaming. The majority of this has to do with the fact that consumers can only opt-in after installing gaming apps through App Stores and still need to download large volumes of data to get to the publisher’s gaming content.

    Future Outlook

    United States Mobile Games Market Future Outlook

    The United States Mobile Games Market is projected to grow at 8.00% CAGR from 2025 to 2035, driven by technological advancements, increasing smartphone penetration, and evolving consumer preferences.

    New opportunities lie in:

    • Develop immersive AR gaming experiences to enhance user engagement. Leverage AI for personalized gaming content and user experiences. Expand subscription-based models to ensure steady revenue streams.

    By 2035, the market is expected to be robust, reflecting substantial growth and innovation.

    Market Segmentation

    Mobile Games Platform Outlook

    • Android
    • iOS
    • Other Third-party Stores (Third-party Android App Stores such as Amazon Appstore
    • Samsung Galaxy Store
    • Garena
    • and All Existing Android App Stores in China where Google Play is Not Available)

    Mobile Games Monetization Type Outlook

    • In-app Purchases
    • Paid Apps
    • Advertising

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 37.91 (USD Billion)
    Market Size 2025 40.95 (USD Billion)
    Market Size 2035 88.43 (USD Billion)
    Compound Annual Growth Rate (CAGR) 8.00% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Segments Covered Monetization Type, Platform, and Region
    Countries Covered United States
    Key Companies Profiled Tencent Holdings Limited, Nintendo Co. Ltd, Activision Blizzard Inc., Zynga Inc., GungHo Online Entertainment Inc. ( SoftBank Group), Electronic Arts Inc., Kabam Games Inc., Rovio Entertainment Corporation, NCsoft Corporation, NetEase Inc.
    Key Market Opportunities Expansion into emerging markets Integration of augmented reality (AR) and virtual reality (VR) technologies
    Key Market Dynamics Increasing smartphone penetration and accessibility, allowing more people to play games on their mobile devices.

    FAQs

    How much is the United States Mobile Games Market?

    The United States United States Mobile Games Market size was valued at USD 37.91 Billion in 2024.

    What is the growth rate of the United States Mobile Games Market?

    The market is projected to grow at a CAGR of 8.2% during the forecast period, 2025-2034.

    Who are the key players in the Mobile Games Market?

    The key players in the market are Tencent Holdings Limited, Nintendo Co. Ltd, Activision Blizzard Inc., Zynga Inc., GungHo Online Entertainment Inc. ( SoftBank Group), and others.

    Which Monetization Type led the United States Mobile Games Market?

    The Advertising category dominated the market in 2024.

    Which Platform had the largest market share in the United States Mobile Games Market?

    Android had the largest share in the market.

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