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United States Mobile Games Market Research Report Information By Monetization Type (In-app Purchases, Paid Apps, And Advertising), By Platform (Android, iOS And Other Third-party Stores (Third-party Android App Stores such as Amazon Appstore, Samsung Galaxy Store, Garena, and All Existing Android App Stores in China where Google Play is Not Available))– United States Market Forecast Till 2032.


ID: MRFR/ICT/19907-HCR | 128 Pages | Author: Garvit Vyas| July 2024

United States Mobile Games Market Overview


United States Mobile Games Market Size was valued at USD 30.1 Billion in 2022. The United States Mobile Games Market industry is projected to grow from USD 32.5 Billion in 2023 to USD 60.1 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024 - 2032). Increasing smartphone adoption and Growing popularity of casual and hyper-casual games are the main market drivers anticipated to propel the United States Mobile Games Market in the United States.


United States Mobile Games Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


United States Mobile Games Market TrendsIncreased smartphone usage, higher income levels, and the development of 5G technologies will increase market growth.


The mobile gaming market CAGR is expected to grow rapidly in the next few years. A number of factors is fueling this demand, including the growing usage of smartphones and tablets, rising global income levels, and the growth of the Chinese gaming sector. Smartphone and tablet shipments have surged dramatically in recent years, from 296 million devices in 2010 to an estimated 1.6 billion units in 2021. With the proliferation of mobile devices, so has the number of people who play mobile games. According to SkyQuest research, there were 1.4 billion active mobile gamers worldwide in 2014, and that number will increase to 3.13 billion by the end of 2021. Incomes are increasing, particularly in developing countries such as China and India. This means that more people have more money to spend on video game content. Furthermore, the Chinese gaming sector is expected to grow rapidly in the next few years. In addition to being the largest market for PC games, China is now the largest for mobile gaming.


Smartphones have had a significant impact on the rapidly expanding gaming industry. The development of mobile games has made the gaming industry scalable. Platforms such as Facebook and Instagram have begun to develop inventive mobile games to ensure high levels of product differentiation and to benefit from amusing games to strengthen their marketing strategies. Smartphone hardware capabilities have improved dramatically in recent years. Unity Technologies' upgraded mobile chipsets enable higher screen resolutions on devices with an average size of 6 inches while using less battery power; according to Ericsson, 5G allows for 20 times faster speeds than 4G (20 ms to 5 ms). As a result, the industry is experiencing an increase in AAA-level mobile games with high production values. As a result, revenue from the mobile gaming market is increasing.


United States Mobile Games Market Segment Insights


Mobile Games Monetization Type Insights


The United States United States Mobile Games Market segmentation, based on Monetization Type, includes In-app Purchases, Paid Apps, And Advertising. Advertising is a significant shareholder sector. It helps mobile game creators generate revenue through numerous ad formats, such as interstitial advertising, rewarded videos, and in-app banners. Advertising enables creators to provide free games while monetizing them by presenting advertisements to consumers. This strategy has gained popularity because it allows developers to earn income while keeping games available to a wider audience.


Figure 1: United States Mobile Games Market, By Monetization Type, 2023 & 2032 (USD Billion)


United States Mobile Games Market, By Monetization Type, 2023 & 2032 (USD Billion)


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Mobile Games Platform Insights


The United States United States Mobile Games Market segmentation, based on Platform, includes Android, iOS And Other Third-party Stores (Third-party Android App Stores such as Amazon Appstore, Samsung Galaxy Store, Garena, and All Existing Android App Stores in China where Google Play is Not Available). The Android category had the highest income. The introduction of Android mobile games has increased the scalability of the mobile gaming industry. Because of the large number of Android users, platforms such as Netflix, Facebook, and Instagram have begun to include Android mobile games before iOS in order to capitalize on intriguing games and boost their advertising methods.


Mobile Games Country Insights


The United States is one of the largest game developers, with a fast-expanding mobile gaming sector. According to 42Matters, more than 8,797 of the 161,440 game publishers on Google Play are US-based enterprises. Some of the best-known American publishers are Lion Studios, Imangi Studios, Ivy, Play365, Lowtech Studios, Roblox Corporation, i6 Games, DVloper, Oppana Games, and Niantic Inc. The United States accounts for 5% of all Google Play game publishers. While performance constraints caused by insufficient wireless bandwidth and excessive latency will be reduced, the ongoing development of 5G mobile networks across the country is expected to accelerate the increase in mobile gaming. In August 2020, the White House and the Defense Department proposed hastening the rollout of 5G by making additional bandwidth available to the telecommunications industry that had previously been earmarked for high-powered military radar.


Mobile Games Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their Type lines, which will help the Mobile Games Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new Type launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Mobile Games industry must offer cost-effective items.


Major players in the United States Mobile Games Market are attempting to increase market demand by investing in research and development operations, including Tencent Holdings Limited, Nintendo Co. Ltd, Activision Blizzard Inc., Zynga Inc., GungHo Online Entertainment Inc. ( SoftBank Group), Electronic Arts Inc., Kabam Games Inc., Rovio Entertainment Corporation, NCsoft Corporation, NetEase Inc.


Key Companies in the United States Mobile Games Market include




  • Tencent Holdings Limited



  • Nintendo Co. Ltd



  • Activision Blizzard Inc.



  • Zynga Inc.



  • GungHo Online Entertainment Inc. (SoftBank Group)



  • Electronic Arts Inc.



  • Kabam Games Inc.



  • Rovio Entertainment Corporation



  • NCsoft Corporation



  • NetEase Inc.



United States Mobile Games Industry Developments


October 2022 Meta collaborated with Microsoft Corporation to deliver Teams, Windows apps, and gaming to Quest smartphones. The cooperation would add additional material to Meta's Metaverse hardware efforts, such as Windows apps and Teams integrations.


September 2022 Netflix and Ubisoft have announced plans to create three mobile games for Netflix based on some of the world's most successful gaming titles starting in 2023. The three games, first announced at Ubisoft's annual digital event Ubisoft Forward, will expand on the Valiant Hearts, Mighty Quest, and Assassin's Creed universes and will be available exclusively on mobile to Netflix customers worldwide, with no advertisements or in-app purchases.


June 2022 Marmalade Game Studio announced that their mobile game JUMANJI: The Curse Returns is now available on the Nintendo eShop for Nintendo SwitchTM, bringing it to millions more players.


United States Mobile Games Market Segmentation


Mobile Games Monetization Type Outlook




  • In-app Purchases




  • Paid Apps




  • Advertising




Mobile Games Platform Outlook




  • Android




  • iOS




  • Other Third-party Stores (Third-party Android App Stores such as Amazon Appstore, Samsung Galaxy Store, Garena, and All Existing Android App Stores in China where Google Play is Not Available)



Report Attribute/Metric Details
Market Size 2022 USD 30.1 Billion
Market Size 2023 USD 32.5 Billion
Market Size 2032 USD 60.1 Billion
Compound Annual Growth Rate (CAGR) 8.00% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2019- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Monetization Type, Platform, and Region
Countries Covered United States
Key Companies Profiled Tencent Holdings Limited, Nintendo Co. Ltd, Activision Blizzard Inc., Zynga Inc., GungHo Online Entertainment Inc. ( SoftBank Group), Electronic Arts Inc., Kabam Games Inc., Rovio Entertainment Corporation, NCsoft Corporation, NetEase Inc.
Key Market Opportunities Expansion into emerging markets Integration of augmented reality (AR) and virtual reality (VR) technologies
Key Market Dynamics Increasing smartphone penetration and accessibility, allowing more people to play games on their mobile devices.


Frequently Asked Questions (FAQ) :

The United States United States Mobile Games Market size was valued at USD 30.1 Billion in 2023.

The market is projected to grow at a CAGR of 8.00% during the forecast period, 2024-2032.

The key players in the market are Tencent Holdings Limited, Nintendo Co. Ltd, Activision Blizzard Inc., Zynga Inc., GungHo Online Entertainment Inc. ( SoftBank Group), and others.

The Advertising category dominated the market in 2023.

Android had the largest share in the market.

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