United States Mobile Games Market

ID: MRFR/ICT/19907-HCR
128 Pages
Nirmit Biswas
Last Updated: April 06, 2026
United States Mobile Games Market Research Report Information By Monetization Type (In-app Purchases, Paid Apps, And Advertising), By Platform (Android, iOS And Other Third-party Stores (Third-party Android App Stores such as Amazon Appstore, Samsung Galaxy Store, Garena, and All Existing Android App Stores in China where Google Play is Not Available))– United States Market Forecast Till 2035.
United States Mobile Games Market
Market Size
Forecast Period2025 - 2035
CAGR (2025 - 2035)8.45%
2024 Market Size$ 22.49 Billion
2025 Market Size$ 24.59 Billion
2035 Market Size$ 54.88 Billion
Key Players
Apple Inc
Google LLC
Activision Blizzard Inc
Electronic Arts Inc
Zynga Inc
Niantic Inc
Trends
  • Rise of Augmented Reality Games
  • Focus on Cross-Platform Play
  • Emphasis on Social Gaming Features
Opportunities
  • Expansion of 5G Technology
  • Growing Popularity of Esports
  • Diverse Monetization Strategies
Summary Table of Contents Segmentation Download PDF
  1. 1 SECTION I: EXECUTIVE SUMMARY AND KEY HIGHLIGHTS
    1. 1.1 EXECUTIVE SUMMARY
      1. 1.1.1 Market Overview
      2. 1.1.2 Key Findings
      3. 1.1.3 Market Segmentation
      4. 1.1.4 Competitive Landscape
      5. 1.1.5 Challenges and Opportunities
      6. 1.1.6 Future Outlook
  2. 2 SECTION II: SCOPING, METHODOLOGY AND MARKET STRUCTURE
    1. 2.1 MARKET INTRODUCTION
      1. 2.1.1 Definition
      2. 2.1.2 Scope of the study
        1. 2.1.2.1 Research Objective
        2. 2.1.2.2 Assumption
        3. 2.1.2.3 Limitations
    2. 2.2 RESEARCH METHODOLOGY
      1. 2.2.1 Overview
      2. 2.2.2 Data Mining
      3. 2.2.3 Secondary Research
      4. 2.2.4 Primary Research
        1. 2.2.4.1 Primary Interviews and Information Gathering Process
        2. 2.2.4.2 Breakdown of Primary Respondents
      5. 2.2.5 Forecasting Model
      6. 2.2.6 Market Size Estimation
        1. 2.2.6.1 Bottom-Up Approach
        2. 2.2.6.2 Top-Down Approach
      7. 2.2.7 Data Triangulation
      8. 2.2.8 Validation
  3. 3 SECTION III: QUALITATIVE ANALYSIS
    1. 3.1 MARKET DYNAMICS
      1. 3.1.1 Overview
      2. 3.1.2 Drivers
      3. 3.1.3 Restraints
      4. 3.1.4 Opportunities
    2. 3.2 MARKET FACTOR ANALYSIS
      1. 3.2.1 Value chain Analysis
      2. 3.2.2 Porter's Five Forces Analysis
        1. 3.2.2.1 Bargaining Power of Suppliers
        2. 3.2.2.2 Bargaining Power of Buyers
        3. 3.2.2.3 Threat of New Entrants
        4. 3.2.2.4 Threat of Substitutes
        5. 3.2.2.5 Intensity of Rivalry
      3. 3.2.3 COVID-19 Impact Analysis
        1. 3.2.3.1 Market Impact Analysis
        2. 3.2.3.2 Regional Impact
        3. 3.2.3.3 Opportunity and Threat Analysis
  4. 4 SECTION IV: QUANTITATIVE ANALYSIS
    1. 4.1 Information and Communications Technology, BY Game Genre (USD Billion)
      1. 4.1.1 Action
      2. 4.1.2 Puzzle
      3. 4.1.3 Role Playing
      4. 4.1.4 Strategy
      5. 4.1.5 Simulation
    2. 4.2 Information and Communications Technology, BY Monetization Model (USD Billion)
      1. 4.2.1 Free to Play
      2. 4.2.2 Paid
      3. 4.2.3 Subscription
      4. 4.2.4 In-App Purchases
      5. 4.2.5 Ad-Supported
    3. 4.3 Information and Communications Technology, BY User Demographics (USD Billion)
      1. 4.3.1 Age
      2. 4.3.2 Gender
      3. 4.3.3 Income Level
      4. 4.3.4 Education Level
      5. 4.3.5 Gaming Experience
    4. 4.4 Information and Communications Technology, BY Device Type (USD Billion)
      1. 4.4.1 Smartphones
      2. 4.4.2 Tablets
      3. 4.4.3 Wearable Devices
      4. 4.4.4 Smart TVs
      5. 4.4.5 Handheld Consoles
    5. 4.5 Information and Communications Technology, BY Game Features (USD Billion)
      1. 4.5.1 Multiplayer
      2. 4.5.2 Augmented Reality
      3. 4.5.3 Virtual Reality
      4. 4.5.4 Cross-Platform Play
      5. 4.5.5 Social Integration
  5. 5 SECTION V: COMPETITIVE ANALYSIS
    1. 5.1 Competitive Landscape
      1. 5.1.1 Overview
      2. 5.1.2 Competitive Analysis
      3. 5.1.3 Market share Analysis
      4. 5.1.4 Major Growth Strategy in the Information and Communications Technology
      5. 5.1.5 Competitive Benchmarking
      6. 5.1.6 Leading Players in Terms of Number of Developments in the Information and Communications Technology
      7. 5.1.7 Key developments and growth strategies
        1. 5.1.7.1 New Product Launch/Service Deployment
        2. 5.1.7.2 Merger & Acquisitions
        3. 5.1.7.3 Joint Ventures
      8. 5.1.8 Major Players Financial Matrix
        1. 5.1.8.1 Sales and Operating Income
        2. 5.1.8.2 Major Players R&D Expenditure. 2023
    2. 5.2 Company Profiles
      1. 5.2.1 Apple Inc (US)
        1. 5.2.1.1 Financial Overview
        2. 5.2.1.2 Products Offered
        3. 5.2.1.3 Key Developments
        4. 5.2.1.4 SWOT Analysis
        5. 5.2.1.5 Key Strategies
      2. 5.2.2 Google LLC (US)
        1. 5.2.2.1 Financial Overview
        2. 5.2.2.2 Products Offered
        3. 5.2.2.3 Key Developments
        4. 5.2.2.4 SWOT Analysis
        5. 5.2.2.5 Key Strategies
      3. 5.2.3 Activision Blizzard Inc (US)
        1. 5.2.3.1 Financial Overview
        2. 5.2.3.2 Products Offered
        3. 5.2.3.3 Key Developments
        4. 5.2.3.4 SWOT Analysis
        5. 5.2.3.5 Key Strategies
      4. 5.2.4 Electronic Arts Inc (US)
        1. 5.2.4.1 Financial Overview
        2. 5.2.4.2 Products Offered
        3. 5.2.4.3 Key Developments
        4. 5.2.4.4 SWOT Analysis
        5. 5.2.4.5 Key Strategies
      5. 5.2.5 Zynga Inc (US)
        1. 5.2.5.1 Financial Overview
        2. 5.2.5.2 Products Offered
        3. 5.2.5.3 Key Developments
        4. 5.2.5.4 SWOT Analysis
        5. 5.2.5.5 Key Strategies
      6. 5.2.6 Niantic Inc (US)
        1. 5.2.6.1 Financial Overview
        2. 5.2.6.2 Products Offered
        3. 5.2.6.3 Key Developments
        4. 5.2.6.4 SWOT Analysis
        5. 5.2.6.5 Key Strategies
      7. 5.2.7 Riot Games Inc (US)
        1. 5.2.7.1 Financial Overview
        2. 5.2.7.2 Products Offered
        3. 5.2.7.3 Key Developments
        4. 5.2.7.4 SWOT Analysis
        5. 5.2.7.5 Key Strategies
      8. 5.2.8 Take-Two Interactive Software Inc (US)
        1. 5.2.8.1 Financial Overview
        2. 5.2.8.2 Products Offered
        3. 5.2.8.3 Key Developments
        4. 5.2.8.4 SWOT Analysis
        5. 5.2.8.5 Key Strategies
      9. 5.2.9 Supercell Oy (FI)
        1. 5.2.9.1 Financial Overview
        2. 5.2.9.2 Products Offered
        3. 5.2.9.3 Key Developments
        4. 5.2.9.4 SWOT Analysis
        5. 5.2.9.5 Key Strategies
      10. 5.2.10 Scopely Inc (US)
        1. 5.2.10.1 Financial Overview
        2. 5.2.10.2 Products Offered
        3. 5.2.10.3 Key Developments
        4. 5.2.10.4 SWOT Analysis
        5. 5.2.10.5 Key Strategies
    3. 5.3 Appendix
      1. 5.3.1 References
      2. 5.3.2 Related Reports
  6. 6 LIST OF FIGURES
    1. 6.1 MARKET SYNOPSIS
    2. 6.2 US MARKET ANALYSIS BY GAME GENRE
    3. 6.3 US MARKET ANALYSIS BY MONETIZATION MODEL
    4. 6.4 US MARKET ANALYSIS BY USER DEMOGRAPHICS
    5. 6.5 US MARKET ANALYSIS BY DEVICE TYPE
    6. 6.6 US MARKET ANALYSIS BY GAME FEATURES
    7. 6.7 KEY BUYING CRITERIA OF INFORMATION AND COMMUNICATIONS TECHNOLOGY
    8. 6.8 RESEARCH PROCESS OF MRFR
    9. 6.9 DRO ANALYSIS OF INFORMATION AND COMMUNICATIONS TECHNOLOGY
    10. 6.10 DRIVERS IMPACT ANALYSIS: INFORMATION AND COMMUNICATIONS TECHNOLOGY
    11. 6.11 RESTRAINTS IMPACT ANALYSIS: INFORMATION AND COMMUNICATIONS TECHNOLOGY
    12. 6.12 SUPPLY / VALUE CHAIN: INFORMATION AND COMMUNICATIONS TECHNOLOGY
    13. 6.13 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY GAME GENRE, 2024 (% SHARE)
    14. 6.14 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY GAME GENRE, 2024 TO 2035 (USD Billion)
    15. 6.15 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY MONETIZATION MODEL, 2024 (% SHARE)
    16. 6.16 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY MONETIZATION MODEL, 2024 TO 2035 (USD Billion)
    17. 6.17 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY USER DEMOGRAPHICS, 2024 (% SHARE)
    18. 6.18 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY USER DEMOGRAPHICS, 2024 TO 2035 (USD Billion)
    19. 6.19 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY DEVICE TYPE, 2024 (% SHARE)
    20. 6.20 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY DEVICE TYPE, 2024 TO 2035 (USD Billion)
    21. 6.21 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY GAME FEATURES, 2024 (% SHARE)
    22. 6.22 INFORMATION AND COMMUNICATIONS TECHNOLOGY, BY GAME FEATURES, 2024 TO 2035 (USD Billion)
    23. 6.23 BENCHMARKING OF MAJOR COMPETITORS
  7. 7 LIST OF TABLES
    1. 7.1 LIST OF ASSUMPTIONS
  8. 7.1.1
    1. 7.2 US MARKET SIZE ESTIMATES; FORECAST
      1. 7.2.1 BY GAME GENRE, 2026-2035 (USD Billion)
      2. 7.2.2 BY MONETIZATION MODEL, 2026-2035 (USD Billion)
      3. 7.2.3 BY USER DEMOGRAPHICS, 2026-2035 (USD Billion)
      4. 7.2.4 BY DEVICE TYPE, 2026-2035 (USD Billion)
      5. 7.2.5 BY GAME FEATURES, 2026-2035 (USD Billion)
    2. 7.3 PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
  9. 7.3.1
    1. 7.4 ACQUISITION/PARTNERSHIP
  10. 7.4.1

US United States Mobile Games Market Segmentation

United States Mobile Games Market By Game Genre (USD Billion, 2026-2035)

  • Action
  • Puzzle
  • Role Playing
  • Strategy
  • Simulation

United States Mobile Games Market By Monetization Model (USD Billion, 2026-2035)

  • Free to Play
  • Paid
  • Subscription
  • In-App Purchases
  • Ad-Supported

United States Mobile Games Market By User Demographics (USD Billion, 2026-2035)

  • Age
  • Gender
  • Income Level
  • Education Level
  • Gaming Experience

United States Mobile Games Market By Device Type (USD Billion, 2026-2035)

  • Smartphones
  • Tablets
  • Wearable Devices
  • Smart TVs
  • Handheld Consoles

United States Mobile Games Market By Game Features (USD Billion, 2026-2035)

  • Multiplayer
  • Augmented Reality
  • Virtual Reality
  • Cross-Platform Play
  • Social Integration

Related Reports

No regional reports available for this market.

No country-specific reports available for this market.

Customer Stories

Case Study Cover Image
Case Study

Aerospace & Defense

Future of Dismounted Soldier Systems Market Trends & Adoption Roadmap 2019–2035
Download PDF ×

We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.