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United States Business Intelligence (BI) Vendors Market Research Report: Information By Type (Traditional, Cloud, Mobile, and Social), By Deployment (Cloud and On-Premises), By Function (Reporting, Data Mining, Data Analytics, OLAP, Process and Text Mining, CPM, DSS, Complex Event Processing, and Others), By Organization Size (Small, Medium, and Large), - United States Market Forecast Till 2032.


ID: MRFR/ICT/19762-HCR | 128 Pages | Author: Shubham Munde| June 2024

United States Business Intelligence (BI) Vendors Market Overview


United States Business Intelligence (BI) Vendors Market Size was valued at USD 11.2 Billion in 2022. The business intelligence (BI) vendors market industry is projected to grow from USD 11.98 Billion in 2023 to USD 20.590 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024 - 2032). The growing usage of cloud-based, AI/ML services, and analytics by enterprises is a major market driver for the expansion of the business intelligence (BI) vendors market in the United States. Furthermore, the increase in demand for adaptable solutions and flexible architecture creates a potential for market advancement.


United States Business Intelligence (BI) Vendors Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


United States Business Intelligence (BI) Vendors Market Trends

Growing Use Of Cloud-Based Business Intelligence Tools For Increased Security And Productivity In End-User Sectors to Boost Market Growth


Businesses in end-user sectors are increasingly using cloud-based business intelligence solutions to improve security, gain internet access from anywhere, and take advantage of economies of scale. To facilitate effective device communication, cloud-based business intelligence (BI) vendors are a virtual network that can be accessed online and is housed on the vendor's servers. Businesses benefit from cloud-based business intelligence (BI) vendors' affordability and low investment because they require no new hardware and have a quick setup process, among other advantages. Research released in August 2021 by the United States-based computer software company Flexera found that 38% of businesses spend more than $2.4 million on cloud technology, and over 50% of businesses spend between $1.2 and $2.4 million.


Enterprise-level business intelligence (BI) vendors, including IBM Business Analytics Enterprise, are creating cutting-edge technology to assist enterprises in overcoming the problems caused by disjointed analytics tools and data silos. Dismantling data silos, streamlining planning and analytics, and accelerating the process of making smarter decisions are all made possible by IBM Business Analytics Enterprise, an all-in-one Al-powered business analytics platform. To help companies overcome the difficulties posed by data silos and dispersed analytics tools, International Business Machines Corporation (IBM), a United States-based technology company, for example, introduced IBM Business Analytics Enterprise in November 2022. This all-in-one platform is powered by Arabic language technology. IBM Business Analytics Enterprise may assist organizations in making better decisions more quickly by dismantling data silos and offering a unified picture of the data. Along with data preparation, integration, and visualization, it also offers a competitive edge with Al-powered insights and suggestions. Thus, driving the business intelligence (BI) vendors market revenue.


United States Business Intelligence (BI) Vendors Market Segment Insights

Business Intelligence (BI) Vendors Type Insights


The United States Business Intelligence (BI) Vendors market segmentation, based on type, includes Traditional, Cloud, Mobile, and Social. The cloud segment dominated the market mostly. The prevalence of cloud-based Bl is supported by a number of important elements. Cloud computing's scalability and flexibility perfectly match the changing requirements of contemporary businesses. With the freedom to increase their analytics capabilities in response to changing user needs and data quantities, cloud-based BI solutions allow enterprises to do so without being constrained by conventional on-premises infrastructure.


Business Intelligence (BI) Vendors Deployment Insights


The United States Business Intelligence (BI) Vendors market segmentation, based on deployment, includes Cloud and On-Premises. The cloud category generated the most income. The reason for this segment's rise is that it enables businesses to outsource the BI infrastructure and maintain BI applications. This aids in raising productivity, cutting operational expenses, and maximizing operation schedules for the business. Consequently, it is anticipated that the cloud deployment category will grow quickly.


Figure 1: United States Business Intelligence (BI) Vendors Market, by Deployment, 2023 & 2032 (USD Billion)


United States Business Intelligence (BI) Vendors Market, by Deployment


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Business Intelligence (BI) Vendors Function Insights


The United States Business Intelligence (BI) Vendors market segmentation, based on function, includes Reporting, Data Mining, Data Analytics, OLAP, Process and Text Mining, CPM, DSS, Complex Event Processing, and Others. The data analytics category generated the most income, driven by the growing need for sophisticated analytics tools to extract useful information from massive amounts of data. The abundance of big data, developments in AI and machine learning, and the necessity for businesses to make data-driven decisions in order to acquire a competitive edge are some of the factors driving this expansion. 


Business Intelligence (BI) Vendors Organization Size Insights


The United States Business Intelligence (BI) Vendors market segmentation, based on organization size, includes Small, Medium, and Large. The large category generated the most income. The presence of telecom, retail and banking, corporate organizations, the healthcare and educational sectors, and significant investments in IT infrastructure are all contributing factors to the growth of the business intelligence (BI) vendors market.


Business Intelligence (BI) Vendors Country Insights


The existence of multiple large industrial players in the area, along with a high level of research and development activity in the field of technology by business organizations, is likely to contribute to the United States' expected significant market share. Furthermore, the emerging trend of data proliferation and heightened industry competitiveness are anticipated to bolster the market's expansion in the area. Additional factors bolstering the market expansion in the US are increased technological R&D initiatives, heightened rivalry, and an evolving tendency of data proliferation. Moreover, the success of BL vendors is a result of regulatory frameworks that place a high priority on intellectual property protection, encourage healthy competition, and facilitate business growth. The regulatory support guarantees a stable and favorable market environment, freeing United States BI vendors to concentrate on creating innovative solutions without having to deal with unnecessary red tape. On the other hand, as a result of technological advancements, new tools are frequently released, and end users face increasing competition. A sizable revenue share is expected to be held by the United States area over the course of the projection period. As to the 2019 IT Trends for Government State and Local report conducted by Hewlett Packard Enterprise (HPE), the United States is expected to have a 4% increase in technology spending. In practical terms, a database, an extract, transform, and load (ETL) tool, and a visualization tool are the three fundamental tools of business intelligence.


United States Business Intelligence (BI) Vendors Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the business intelligence (BI) vendor market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the United States business intelligence (BI) vendors industry must offer cost-effective items.


Major players in the business intelligence (BI) vendors market are attempting to increase market demand by investing in research and development operations, including Oracle, Rackspace US, Inc., Tableau Software, SAP SE, ADVIZOR Solutions, Inc., Microsoft Corporation, Cisco Systems Inc., MicroStrategy Incorporated, IBM Corporation, and QlikTech International AB.


Key Companies in the business intelligence (BI) vendors market include



United States Business Intelligence (BI) Vendors Industry Developments

May 2023: Rackspace US Inc. declared that it has partnered with CCS Presentation Systems to accomplish a challenging cloud migration with success. The adoption of a cloud-native environment during this shift led to improved productivity, scalability, and security. In order to optimize their remote workforce and lower the total cost of ownership (TCO), Rackspace Technology offered Rackspace Elastic Engineering for Microsoft Azure in addition to consulting and advisory services.


January 2023: For better experiences, Microsoft released Power BI in Microsoft Teams. Three new features are included in the announcements: listening and learning from requirements and experiences, an upgrade for legacy Power BI tabs for Channels 2.0, and rich broadcast cards for Chat in Microsoft Teams. 


May 2021: For an undisclosed sum, EPAM Systems, a custom software solutions supplier based in the United States, purchased Just-Bl BV, a business intelligence (bi) software company based in the Netherlands. The goal of EPAM Systems' acquisition is to broaden its extensive offering of analytics and data services.


United States Business Intelligence (BI) Vendors Market Segmentation

Business Intelligence (BI) Vendors Type Outlook




  • Traditional




  • Cloud




  • Mobile




  • Social




Business Intelligence (BI) Vendors Deployment Outlook




  • Cloud




  • On-Premises




Business Intelligence (BI) Vendors Function Outlook




  • Reporting




  • Data Mining




  • Data Analytics




  • OLAP




  • Process and Text Mining




  • CPM




  • DSS




  • Complex Event Processing




  • Others




Business Intelligence (BI) Vendors Organization Size Outlook




  • Small




  • Medium




  • Large



Report Attribute/Metric Details
Market Size 2022 USD 11.2 Billion
Market Size 2023 USD 11.98 Billion
Market Size 2032 USD 20.590 Billion
Compound Annual Growth Rate (CAGR) 7.00% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2019- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Type, Deployment, Function, Organization Size, and Region
Countries Covered United States
Key Companies Profiled Oracle, Rackspace US, Inc., Tableau Software, SAP SE, ADVIZOR Solutions, Inc., Microsoft Corporation, Cisco Systems Inc., MicroStrategy Incorporated, IBM Corporation, and QlikTech International AB
Key Market Opportunities Growing adoption of data analytics
Key Market Dynamics Utilizing cloud-based business solutions more frequently Growing analytics utilization


Frequently Asked Questions (FAQ) :

The United States Business Intelligence (BI) Vendors market size was valued at USD 11.98 Billion in 2023.

The market is projected to grow at a CAGR of 7.00% during the forecast period, 2024-2032.

The key players in the market are Oracle, Rackspace US, Inc., Tableau Software, SAP SE, ADVIZOR Solutions, Inc., Microsoft Corporation, Cisco Systems Inc., MicroStrategy Incorporated, IBM Corporation, and QlikTech International AB, among others.

The large category dominated the market in 2023.

The cloud category had the largest share of the market.

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