Augmented Reality (AR) Market Research Report- Global Forecast till 2023

Augmented Reality (AR) Market Research Report- Global Forecast till 2023

ID: MRFR/ICT/0637-HCRR | November, 2018 | Region: Global | 100 pages | Half-Cooked Research Reports

Global Augmented Reality Market Research Report: by Component, Technology (Marker Based, Marker Less), by Device Type (Head Mounted Display, Head up Display), Vertical (Consumer Electronics, Commercial, Aerospace & Defense, Medical) –Forecast till 2023


Synopsis of Augmented Reality Market


Market Scenario:


Augmented reality refers to indirect view of physical environment whose elements are augmented with inputs such as sound, video or graphics. Augmented reality is responsible for transforming the world of education and healthcare with its various applications. Increasing penetration of technological advancements in retail, automotive, consumer electronics is driving the growth of augmented reality market.


Technology giants such as PTC, Blippar, Google Inc., Microsoft Corporation, Samsung Electronics Co. Ltd., Wikitude GmbH, DAQRI, Zugara, Upskill, Magic Leap and Infinity Augmented Reality are some of the major players in the augmented reality market. PTC has announced in April 2016 about their new development smart connected retail PLM software. The software will provide visibility and connect consumers, products, stores, supply chain with the management. Whereas, Blippar acquired Layar in 2014. Layar was one of the pioneers to bring augmented reality to mobile platform. This acquisition would provide Blippar an opportunity for bringing comprehensive insights on user preferences with respect to augmented reality technology.


Hardware sub-segment is expected to hold a major share of the augmented reality market by component owing to the increasing penetration of technology across applications. High adoption of smartphones is one major factors driving the growth of augmented reality market. The major growth driver of augmented reality market includes increasing adoption of digital media and rise in demand for 3-D visualization in the healthcare sector. Increasing demand for smart devices and growing popularity of e-commerce are other major factors driving the growth of the global augmented reality market. Furthermore, increasing awareness regarding tracking customer transactions, recording sales and calculating bills is boosting the growth of the market.


The North American region holds the largest share of the market across the globe followed by Europe, and Asia Pacific region. The U.S. and Canada are dominating the North America market due to the rising technological enhancements and increasing popularity of augmented reality enabled devices in the region. The region also has a well-established infrastructure, which allows faster implementation of advanced technologies.


The global augmented reality market is expected to grow at a CAGR of approximately 39% during the forecast period 2017-2023.


Global Augmented Reality Market, 2017-2023 (USD Billion)


   Augmented Reality 1


Source: MRFR Analysis


Key Players


Some of the prominent players in the global augmented reality market are Qualcomm Technologies Inc. (U.S.), Microsoft Corporation (U.S.), Blipper Inc. (U.K.), Infinity Augmented Reality Inc.  (U.S.), Google Inc. (U.S.), DAQRI (U.S.), Samsung Electronics Corporation Ltd. (South Korea), Catchoom Technologies (Spain), Magic Leap Inc. (U.S.), Sony Corporation (Japan), PTC Inc. (U.S.), Wikitude GmbH (Austria), Zugara, Inc. (U.S.), Osterhout Design Group (U.S.), METAIO’s SDK (Germany), Facebook, Inc. (U.S.), and Total Immersion (France) among others.


Segments


The global augmented reality market is segmented by component, device type, technology, and vertical. Based on the component, the market is segmented into hardware and software. The hardware segment is further classified into 3D cameras, semiconductor components, sensors and displays. Whereas, the software segment is further classified into software development kits and cloud-based software. Based on device type, the market is segmented into head-mounted displays, head-up displays, and handheld devices. Based on technology, the market is segmented into marker-based and marker less. Whereas, based on vertical, the market is segmented into consumer electronics, commercial, aerospace & defense, medical, and others.


Regional Analysis


The global augmented reality market is studied for Asia Pacific, North America, Europe, and Rest of the World. It has been observed that Asia Pacific is estimated to account for the largest share of the market, whereas North America is projected to grow at the fastest rate during the forecast period. The Asia Pacific market growth is attributed to technological advancements and increased adoption of mobile devices across various industry verticals.


Intended Audience



  • Technology Investors

  • Research/Consultancy firms

  • Technology Solution Providers

  • Government Bodies

  • Hospitality Sector

  • Raw Material and Manufacturing Equipment Suppliers

  • Semiconductor Foundries

  • Original Equipment Manufacturers (OEMs)

  • Research Organizations

  • Analysts and Strategic Business Planners

TABLE OF CONTENTS





1 Executive Summary

2 Scope of the Report

2.1 Market Definition

2.2 Scope of the Study

2.2.1 Research Objectives

2.2.2 Assumptions & Limitations

2.3 Markets Structure

3 Market Research Methodology

3.1 Research Process

3.2 Secondary Research

3.3 Primary Research

3.4 Forecast Model

4 Market Landscape

4.1 Five Forces Analysis

4.1.1 Threat of New Entrants

4.1.2 Bargaining power of buyers

4.1.3 Threat of substitutes

4.1.4 Segment rivalry

4.2 Value Chain/Supply Chain of Global Augmented Reality Market

5 Industry Overview of Global Augmented Reality Market

5.1 Introduction

5.2 Growth Drivers

5.3 Impact analysis

5.4 Market Challenges

6 Market Trends

6.1 Introduction

6.2 Growth Trends

6.3 Impact analysis

7. Global Augmented Reality Market by Component

7.1 Introduction

7.2 Hardware

7.2.1 Market Estimates & Forecast, 2017-2023

7.2.2 Market Estimates & Forecast by Region, 2017-2023

7.3 Software

7.3.1 Market Estimates & Forecast, 2017-2023

7.3.2 Market Estimates & Forecast by Region, 2017-2023

8. Global Augmented Reality Market by Technology

8.1 Introduction

8.2 Monitor Based Technology

8.2.1 Market Estimates & Forecast, 2017-2023

8.2.2 Market Estimates & Forecast by Region, 2017-2023

8.3 Near Eye Based Technology

8.3.1 Market Estimates & Forecast, 2017-2023

8.3.2 Market Estimates & Forecast by Region, 2017-2023

9. Global Augmented Reality Market by Type

9.1 Introduction

9.2 Head Mounted Display

9.2.1 Market Estimates & Forecast, 2017-2023

9.2.2 Market Estimates & Forecast by Region, 2017-2023

9.3 Head up Display

9.3.1 Market Estimates & Forecast, 2017-2023

9.3.2 Market Estimates & Forecast by Region, 2017-2023

9.3 Handheld Device

9.3.1 Market Estimates & Forecast, 2017-2023

9.3.2 Market Estimates & Forecast by Region, 2017-2023

10. Global Augmented Reality Market by Application

10.1 Introduction

10.2 Commercial

10.2.1 Market Estimates & Forecast, 2017-2023

10.2.2 Market Estimates & Forecast by Region, 2017-2023

10.3 Enterprise

10.3.1 Market Estimates & Forecast, 2017-2023

10.3.2 Market Estimates & Forecast by Region, 2017-2023

10.4 Medical

10.4.1 Market Estimates & Forecast, 2017-2023

10.4.2 Market Estimates & Forecast by Region, 2017-2023

10.5 Aerospace & Defense

10.5.1 Market Estimates & Forecast, 2017-2023

10.5.2 Market Estimates & Forecast by Region, 2017-2023

10.6 Energy

10.6.1 Market Estimates & Forecast, 2017-2023

10.6.2 Market Estimates & Forecast by Region, 2017-2023

10.7 Automotive

10.7.1 Market Estimates & Forecast, 2017-2023

10.7.2 Market Estimates & Forecast by Region, 2017-2023

10.8 Consumer Electronics

10.8.1 Market Estimates & Forecast, 2017-2023

10.8.2 Market Estimates & Forecast by Region, 2017-2023

10.9 Others

10.9.1 Market Estimates & Forecast, 2017-2023

10.9.2 Market Estimates & Forecast by Region, 2017-2023



11. Global Augmented Reality Market by Region

11.1 Introduction

11.2 North America

10.2.1 Market Estimates & Forecast, 2017-2023

10.2.2 Market Estimates & Forecast by Component, 2017-2023

10.2.3 Market Estimates & Forecast by Technology, 2017-2023

10.2.4 Market Estimates & Forecast by Type, 2017-2023

10.2.5 Market Estimates & Forecast by Application, 2017-2023



10.2.5 U.S.A

10.2.5.1 Market Estimates & Forecast, 2017-2023

10.2.5.2 Market Estimates & Forecast by Component, 2017-2023

10.2.5.3 Market Estimates & Forecast by Technology, 2017-2023

10.2.5.4 Market Estimates & Forecast by Type, 2017-2023

10.2.5.5 Market Estimates & Forecast by Application, 2017-2023



10.2.6 Mexico

10.2.6.1 Market Estimates & Forecast, 2017-2023

10.2.6.2 Market Estimates & Forecast by Component, 2017-2023

10.2.6.3 Market Estimates & Forecast by Technology, 2017-2023

10.2.6.4 Market Estimates & Forecast by Type, 2017-2023

10.2.6.5 Market Estimates & Forecast by Application, 2017-2023



10.2.7 Canada

10.2.7.1 Market Estimates & Forecast, 2017-2023

10.2.7.2 Market Estimates & Forecast by Component, 2017-2023

10.2.7.3 Market Estimates & Forecast by Technology, 2017-2023

10.2.7.4 Market Estimates & Forecast by Type, 2017-2023

10.2.7.5 Market Estimates & Forecast by Application, 2017-2023



10.3 Europe

10.3.1 Market Estimates & Forecast, 2017-2023

10.3.2 Market Estimates & Forecast by Component, 2017-2023

10.3.3 Market Estimates & Forecast by Technology, 2017-2023

10.3.4 Market Estimates & Forecast by Type, 2017-2023

10.3.5 Market Estimates & Forecast by Application, 2017-2023



10.3.5 Germany

10.3.5.1 Market Estimates & Forecast, 2017-2023

10.3.5.2 Market Estimates & Forecast by Component, 2017-2023

10.3.5.3 Market Estimates & Forecast by Technology, 2017-2023

10.3.5.4 Market Estimates & Forecast by Type, 2017-2023

10.3.5.5 Market Estimates & Forecast by Application, 2017-2023



10.3.6. France

10.3.6.1 Market Estimates & Forecast, 2017-2023

10.3.6.2 Market Estimates & Forecast by Component, 2017-2023



10.3.6.3 Market Estimates & Forecast by Technology, 2017-2023

10.3.6.4 Market Estimates & Forecast by Type, 2017-2023

10.3.6.5 Market Estimates & Forecast by Application, 2017-2023



10.3.7 Italy

10.3.7.1 Market Estimates & Forecast, 2017-2023

10.3.7.2 Market Estimates & Forecast by Component, 2017-2023

10.3.7.3 Market Estimates & Forecast by Technology, 2017-2023

10.3.7.4 Market Estimates & Forecast by Type, 2017-2023

10.3.7.5 Market Estimates & Forecast by Application, 2017-2023



10.3.8 Spain

10.3.8.1 Market Estimates & Forecast, 2017-2023

10.3.8.2 Market Estimates & Forecast by Component, 2017-2023

10.3.8.3 Market Estimates & Forecast by Technology 2017-2023

10.3.8.4 Market Estimates & Forecast by Type, 2017-2023

10.3.8.5 Market Estimates & Forecast by Application, 2017-2023



10.3.9 UK

10.3.9.1 Market Estimates & Forecast, 2017-2023

10.3.9.2 Market Estimates & Forecast by Component, 2017-2023

10.3.9.3 Market Estimates & Forecast by Technology, 2017-2023

10.3.9.4 Market Estimates & Forecast by Type, 2017-2023

10.3.9.5 Market Estimates & Forecast by Application, 2017-2023





10.4 Asia Pacific

10.4.1 Market Estimates & Forecast, 2017-2023

10.4.2 Market Estimates & Forecast by Component, 2017-2023

10.4.3 Market Estimates & Forecast by Technology, 2017-2023

10.4.4 Market Estimates & Forecast by Type, 2017-2023

10.4.5 Market Estimates & Forecast by Application, 2017-2023



10.4.6 China

10.4.6.1 Market Estimates & Forecast, 2017-2023

10.4.6.2 Market Estimates & Forecast by Component, 2017-2023

10.4.6.3 Market Estimates & Forecast by Technology, 2017-2023

10.4.6.4 Market Estimates & Forecast by Type, 2017-2023

10.4.6.5 Market Estimates & Forecast by Application, 2017-2023



10.4.7 India

10.4.7.1 Market Estimates & Forecast, 2017-2023

10.4.7.2 Market Estimates & Forecast by Component, 2017-2023

10.4.7.3 Market Estimates & Forecast by Technology, 2017-2023

10.4.7.4 Market Estimates & Forecast by Type, 2017-2023

10.4.7.5 Market Estimates & Forecast by Application, 2017-2023



10.4.8 Japan

10.4.8.1 Market Estimates & Forecast, 2017-2023

10.4.8.2 Market Estimates & Forecast by Component, 2017-2023

10.4.8.3 Market Estimates & Forecast by Technology, 2017-2023

10.4.8.4 Market Estimates & Forecast by Type, 2017-2023

10.4.8.5 Market Estimates & Forecast by Application, 2017-2023



10.4.9 South Korea

10.4.9.1 Market Estimates & Forecast, 2017-2023

10.4.9.2 Market Estimates & Forecast by Component, 2017-2023

10.4.9.3 Market Estimates & Forecast by Technology, 2017-2023

10.4.9.4 Market Estimates & Forecast by Type, 2017-2023

10.4.9.5 Market Estimates & Forecast by Application, 2017-2023



10.4.10 Rest of Asia Pacific

10.4.10.1 Market Estimates & Forecast, 2017-2023

10.4.10.2 Market Estimates & Forecast by Component, 2017-2023

10.4.10.3 Market Estimates & Forecast by Technology, 2017-2023

10.4.10.4 Market Estimates & Forecast by Type, 2017-2023

10.4.10.5 Market Estimates & Forecast by Application, 2017-2023



10.5 Middle East & Africa

10.5.1 Market Estimates & Forecast, 2017-2023

10.5.2 Market Estimates & Forecast by Component, 2017-2023

10.5.3 Market Estimates & Forecast by Technology, 2017-2023

10.5.4 Market Estimates & Forecast by Type, 2017-2023

10.5.5 Market Estimates & Forecast by Application, 2017-2023





10.6 Latin America

10.6.1 Market Estimates & Forecast, 2017-2023

10.6.2 Market Estimates & Forecast by Component, 2017-2023

10.6.3 Market Estimates & Forecast by Technology, 2017-2023

10.6.4 Market Estimates & Forecast by Type, 2017-2023

10.6.5 Market Estimates & Forecast by Application, 2017-2023



11. Company Landscape

12. Company Profiles

12.1 Google, Inc.

12.1.1 Company Overview

12.1.2 Product/Business Segment Overview

12.1.3 Financial Updates

12.1.4 Key Developments

12.2 Microsoft Corporation

12.2.1 Company Overview

12.2.2 Product/Business Segment Overview

12.2.3 Financial Updates

12.2.4 Key Developments

12.3 PTC

12.3.1 Company Overview

12.3.2 Product/Business Segment Overview

12.3.3 Financial Updates

12.3.4 Key Developments

12.4 Wikitude GmbH

12.4.1 Company Overview

12.4.2 Product/Business Segment Overview

12.4.3 Financial Updates

12.4.4 Key Developments

12.5 DAQRI

12.5.1 Company Overview

12.5.2 Product/Business Segment Overview

12.5.3 Financial Updates

12.5.4 Key Developments

12.6 Zugara, Inc.

12.6.1 Company Overview

12.6.2 Product/Business Segment Overview

12.6.3 Financial Updates

12.6.4 Key Developments

12.7 Blippar

12.7.1 Company Overview

12.7.2 Product/Business Segment Overview

12.7.3 Financial Updates

12.7.4 Key Developments

12.8 Upskill

12.8.1 Company Overview

12.8.2 Product/Business Segment Overview

12.8.3 Financial Updates

12.8.4 Key Developments

12.9 Magic Leap

12.9.1 Company Overview

12.9.2 Product/Business Segment Overview

12.9.3 Financial Updates

12.9.4 Key Developments

12.10 Osterhout Design Group

12.10.1 Company Overview

12.10.2 Product/Business Segment Overview

12.10.3 Financial Updates

12.10.4 Key Developments

12.11 Infinity Augmented Reality, Inc.

12.11.1 Company Overview

12.11.2 Product/Business Segment Overview

12.11.3 Financial Updates

12.11.4 Key Developments

12.12 Samsung Electronics Co. Ltd.

12.12.1 Company Overview

12.12.2 Product/Business Segment Overview

12.12.3 Financial Updates

12.12.4 Key Developments

12.13 Atheer, Inc.

12.13.1 Company Overview

12.13.2 Product/Business Segment Overview

12.13.3 Financial Updates

12.13.4 Key Developments

12.15 Apple, Inc.

12.15.1 Company Overview

12.15.2 Product/Business Segment Overview

12.15.3 Financial Updates

12.15.4 Key Developments

12.16 Facebook Corporation

12.16.1 Company Overview

12.16.2 Product/Business Segment Overview

12.16.3 Financial Updates

12.16.4 Key Developments

12.17 Scope AR

12.17.1 Company Overview

12.17.2 Product/Business Segment Overview

12.17.3 Financial Updates

12.17.4 Key Developments

12.18 Inglobe Technologies

12.18.1 Company Overview

12.18.2 Product/Business Segment Overview

12.18.3 Financial Updates

12.18.4 Key Developments

12.19 Embitel Technologies

12.19.1 Company Overview

12.19.2 Product/Business Segment Overview

12.19.3 Financial Updates

12.19.4 Key Developments

12.20 Seiko Epson Corporation

12.20.1 Company Overview

12.20.2 Product/Business Segment Overview

12.20.3 Financial Updates

12.20.4 Key Developments

12.21 Marxent Labs LLC

12.21.1 Company Overview

12.21.2 Product/Business Segment Overview

12.21.3 Financial Updates

12.21.4 Key Developments

12.22 Catchoom Technologies

12.22.1 Company Overview

12.22.2 Product/Business Segment Overview

12.22.3 Financial Updates

12.22.4 Key Developments

12.23 HTC Corporation

12.23.1 Company Overview

12.23.2 Product/Business Segment Overview

12.23.3 Financial Updates

12.23.4 Key Developments

12.24 Qualcomm

12.24.1 Company Overview

12.24.2 Product/Business Segment Overview

12.24.3 Financial Updates

12.24.4 Key Developments

12.25 Rockwell Collins

12.25.1 Company Overview

12.25.2 Product/Business Segment Overview

12.25.3 Financial Updates

12.25.4 Key Developments

13 Conclusion



LIST OF TABLES





Table 1 Global Augmented Reality Market: By Region, 2017-2023

Table 2 North America Augmented Reality Market: By Country, 2017-2023

Table 3 Europe Augmented Reality Market: By Country, 2017-2023

Table 4 Asia-Pacific Augmented Reality Market: By Country, 2017-2023

Table 5 Middle East & Africa Augmented Reality Market: By Country, 2017-2023

Table 6 Latin America Augmented Reality Market: By Country, 2017-2023

Table 7 Global Augmented Reality by Component Market: By Regions, 2017-2023

Table 8 North America Augmented Reality by Component Market: By Country, 2017-2023

Table9 Europe Augmented Reality by Component Market: By Country, 2017-2023

Table10 Asia-Pacific Augmented Reality by Component Market: By Country, 2017-2023

Table11 Middle East & Africa Augmented Reality by Component Market: By Country, 2017-2023

Table12 Latin America Augmented Reality by Component Market: By Country, 2017-2023

Table13 Global Augmented Reality by Application Market: By Regions, 2017-2023

Table14 North America Augmented Reality by Application Market: By Country, 2017-2023

Table15 Europe Augmented Reality by Application Market: By Country, 2017-2023

Table16 Asia-Pacific Augmented Reality by Application Market: By Country, 2017-2023

Table17 Middle East & Africa Augmented Reality by Application Market: By Country, 2017-2023

Table18 Latin America Augmented Reality by Application Market: By Country, 2017-2023

Table19 North America Augmented Reality for Type Market: By Country, 2017-2023

Table20 Europe Augmented Reality for Type Market: By Country, 2017-2023

Table21 Asia-Pacific Augmented Reality for Type Market: By Country, 2017-2023

Table22 Middle East & Africa Augmented Reality for Type Market: By Country, 2017-2023

Table23 Latin America Augmented Reality for Type Market: By Country, 2017-2023

Table24 Global Component Market: By Region, 2017-2023

Table25 Global Type Market: By Region, 2017-2023

Table26 Global Type Market: By Region, 2017-2023

Table27 North America Augmented Reality Market, By Country

Table28 North America Augmented Reality Market, By Component

Table29 North America Augmented Reality Market, By Technology

Table30 North America Augmented Reality Market, By Type

Table31 North America Augmented Reality Market, By Application

Table32 Europe: Augmented Reality Market, By Country

Table33 Europe: Augmented Reality Market, By Component

Table34 Europe: Augmented Reality Market, By Technology

Table35 Europe: Augmented Reality Market, By Type

Table 36 Europe: Augmented Reality Market, By Application

Table37 Asia-Pacific: Augmented Reality Market, By Country

Table38 Asia-Pacific: Augmented Reality Market, By Component

Table39 Asia-Pacific: Augmented Reality Market, By Technology

Table40 Asia-Pacific: Augmented Reality Market, By Type

Table 41 Asia-Pacific: Augmented Reality Market, By Application

Table42 Middle East & Africa: Augmented Reality Market, By Country

Table43 Middle East & Africa Augmented Reality Market, By Component

Table44 Middle East & Africa Augmented Reality Market, By Technology

Table45 Middle East & Africa: Augmented Reality Market, By Type

Table46 Middle East & Africa: Augmented Reality Market, By Application

Table47 Latin America: Augmented Reality Market, By Country

Table48 Latin America Augmented Reality Market, By Component

Table49 Latin America Augmented Reality Market, By Technology

Table50 Latin America: Augmented Reality Market, By Type

Table51 Latin America: Augmented Reality Market, By Application





LIST OF FIGURES



FIGURE 1 Global Augmented Reality market segmentation

FIGURE 2 Forecast Methodology

FIGURE 3 Five Forces Analysis of Global Augmented Reality Market

FIGURE 4 Value Chain of Global Augmented Reality Market

FIGURE 5 Share of Global Augmented Reality Market in 2017, by country (in %)

FIGURE 6 Global Augmented Reality Market, 2017-2023,

FIGURE 7 Sub segments of Component

FIGURE 10 Global Augmented Reality Market size by Component, 2017

FIGURE 11 Share of Global Augmented Reality Market by Component, 2017 TO 2023

FIGURE 12 Global Augmented Reality Market size by Technology, 2017

FIGURE 13 Share of Global Augmented Reality Market by Technology, 2017 TO 2023

FIGURE 14 Global Augmented Reality Market size by Type, 2017

FIGURE 15 Share of Global Augmented Reality Market by Type, 2017 TO 2023



FIGURE 16 Global Augmented Reality Market size by Application, 2017 TO 2023

FIGURE 17 Share of Global Augmented Reality Market by Application, 2017 TO 2023