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United States Kids Wear Market Research Report Information By Product Type (Formal, Casual, and Semi-formal), By End-User (Boys and Girls), By Age Group (Below 5 Years, 5-10 Years, and Above 10 Years), By Distribution Channel (Offline and Online), - United States Market Forecast Till 2032


ID: MRFR/CR/19165-HCR | 128 Pages | Author: Snehal Singh| July 2024

United States Kids Wear Market Overview


United States Kids Wear Market Size was valued at USD 35.8 Billion in 2022. The kids wear market industry is projected to grow from USD 38.01 Billion in 2023 to USD 61.518 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2024 - 2032). One of the primary market drivers fueling the expansion of the kids wear market is the constantly growing population in the United States. Furthermore, increased consumer demand for premium and branded clothes is driving market growth. 


United States Kids Wear Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


United States Kids Wear Market Trends



  • Increased Demand for Branded Clothes for Kids to Boost the Market Growth


The recent surge in the demand for branded apparel and the quick changes in consumer lifestyles have led to an increase in the demand for kids wear. To receive the most satisfaction from using high-quality items, consumers are always open to trying out new brands and products. Clothing brands have been forced to decide on some strategic product pricing decisions as a result of this. These factors are anticipated to drive the global market throughout the projected period and will probably have an impact on the demand for kids wear. For instance, in November 2021, the United States market saw the introduction of a distinctively styled and colorful selection of children's jumpsuits and pinafores from Poppabum, a sustainable premium apparel company.


In the United States, parents of the new generation frequently share pictures and videos of themselves and their kids wearing coordinated clothing on social media platforms like Instagram, YouTube, and Snapchat. In recent years, twinning with children has become incredibly popular. For instance, John Lewis debuted its first "mini-me" collection in April 2022 with its ANYDAY line. With sixteen complementary pieces, the collection blurs the line between kids wear and womenswear. New scientific investigations have shown that, even in cases when celebrities are not actual fans, people can better recall things that they have recommended. As a result of the shifting purchasing habits of consumers, kids wear manufacturers are implementing creative endorsement techniques. What they are concentrating on is the use of celebrities in social media campaigns and ads for various brands. This is anticipated to have a favorable impact on the United States kids wear market in the upcoming years, along with social media's growing importance. Thus, driving the kids wear market revenue.


United States Kids Wear Market Segment Insights


Kids Wear Product Type Insights


The United States Kids Wear market segmentation, based on product type, includes Formal, Casual, and Semi-formal. The casual segment dominated the market mostly. The increased inclination for lightweight, comfortable clothing that can be worn all day will also help the market flourish. Children have delicate skin, which makes them more susceptible to rashes, irritation, and skin allergies. To avoid skin irritation, parents use skin-friendly textiles for their kids to wear. To give the most comfort to children, the fabrics used in their clothing should be soft and light. These elements will increase the sale of casual apparel.


Kids Wear End-User Insights


The United States Kids Wear market segmentation, based on end-user, includes Boys and Girls. The boys category generated the most income. Adolescent boys prefer streetwear and urban fashion, such as sneakers and graphic tees. The demand for the boys segment has increased as a result of promotional factors such as opportunities for worldwide expansion, the growing importance of internet retail, and the cyclical demand for garments. 


Figure 1: United States Kids Wear Market, by End-User, 2023 & 2032 (USD Billion)


United States Kids Wear Market, by End-User, 2023 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Kids Wear Age Group Insights


The United States Kids Wear market segmentation, based on age group, includes Below 5 Years, 5-10 Years, and Above 10 Years. The above 10 years category generated the most income. The increased preference for branded clothing, as well as the trend of parents and children wearing identical outfits, may increase demand for the goods. Furthermore, increased demand for attractive and trendy garments is driving market expansion.


Kids Wear Distribution Channel Insights


The United States Kids Wear market segmentation, based on distribution channel, includes Offline and Online. The offline category generated the most income. The elements can be attributed to the availability of a diverse range of trendy products in department and specialty stores, the increasing number of fashion stores, and the allocation of specific additional space for kids wear.


Kids Wear Country Insights


The United States market is likely to expand dramatically in the future years. Working-class parents are increasingly concerned about their infants' safety and health, resulting in an increase in labor force participation and dual-income households. Rising temperatures in the region have recently motivated parents to buy high-quality baby clothes that will keep their newborns comfortable and safe. Demand for these products typically rises during festivals and events where a large number of children participate in activities such as Halloween, cosplay, and school talent showcases. These factors are fueling market growth in this region. Furthermore, the rise of e-commerce and digital usage has made a wider choice of kids wear more accessible to parents, accelerating market growth. In addition, the adoption of fashion trends and changing family arrangements has resulted in more attractive and personalized clothing options for children, which are consistent with changing consumer tastes in this country. 


United States Kids Wear Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the kids wear market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, kids wear industry must offer cost-effective items.


Major players in the kids wear market are attempting to increase market demand by investing in research and development operations, including Carter's, Inc. (U.S.), Hennes & Mauritz AB (Sweden), The Children's Place, Inc. (U.S.), Nike, Inc. (U.S.), Mothercare plc (U.K.), Gianni Versace S.r.l. (Italy), Industria de Diseño Textil, S.A. (Inditex) (Spain), Burberry (U.K.), Cotton On Group (Australia), and Gerber Childrenswear LLC (U.S.).


Key Companies in the United States Kids Wear Market Include



  • Carter's, Inc. (U.S.)

  • The Children's Place, Inc. (U.S.)

  • Nike, Inc. (U.S.)

  • Gianni Versace S.r.l. (Italy)

  • Industria de Diseño Textil, S.A. (Inditex) (Spain)

  • Hennes & Mauritz AB (Sweden)

  • Mothercare plc (U.K.)

  • Cotton On Group (Australia)

  • Burberry (U.K.)

  • Gerber Childrenswear LLC (U.S.)


United States Kids Wear Industry Developments


January 2023: Nike announced the release of Jordan Brand's 23/7 shoe for kids, which features a step-in design that is pleasant for children. According to the claims, the sneaker was released in a variety of colorways inspired by "iconic Jordan moments and figures." 


October 2022: Les Petits, a luxury fashion label, has unveiled a new exclusive collection of kids wear from its in-house labels Rang and Stella Rossa. Rang's latest collection features ethnic attire, whilst Stella Rossa specializes in party wear for special occasions.


United States Kids Wear Market Segmentation


Kids Wear Product Type Outlook



  • Formal

  • Casual

  • Semi-formal


Kids Wear End-User Outlook



  • Boys

  • Girls


Kids Wear Age Group Outlook



  • Below 5 Years

  • 5-10 Years

  • Above 10 Years


Kids Wear Distribution Channel Outlook



  • Offline

  • Online

Report Attribute/Metric Details
Market Size 2022 USD 35.8 Billion
Market Size 2023 USD 38.01 Billion
Market Size 2032 USD 61.518 Billion
Compound Annual Growth Rate (CAGR) 6.20% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2019- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Product Type, End-User, Age Group, Distribution Channel, and Region
Countries Covered United States
Key Companies Profiled Carter's, Inc. (U.S.), Hennes & Mauritz AB (Sweden), The Children's Place, Inc. (U.S.), Nike, Inc. (U.S.), Mothercare plc (U.K.), Gianni Versace S.r.l. (Italy), Industria de Diseño Textil, S.A. (Inditex) (Spain), Burberry (U.K.), Cotton On Group (Australia), and Gerber Childrenswear LLC (U.S.)
Key Market Opportunities Intimidating consumer awareness of brands through advertising
Key Market Dynamics Growing influence by social media Growing innovation, personalized products, and reasonably priced kids wear


Frequently Asked Questions (FAQ) :

The United States Kids Wear market size was valued at USD 38.01 Billion in 2023.

The market is projected to grow at a CAGR of 6.20% during the forecast period, 2024-2032.

The key players in the market are Carter's, Inc. (U.S.), Hennes & Mauritz AB (Sweden), The Children's Place, Inc. (U.S.), Nike, Inc. (U.S.), Mothercare plc (U.K.), Gianni Versace S.r.l. (Italy), Industria de Diseño Textil, S.A. (Inditex) (Spain), Burberry (U.K.), Cotton On Group (Australia), and Gerber Childrenswear LLC (U.S.), among others.

The boys category dominated the market in 2023.

The above 10 years category had the largest share of the market.

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