TV Analytics Market Research Report - Global Forecast till 2027

Global TV Analytics Market Research Report: By Component (Software, Services), By Deployment (Cloud-Based and On-Premise), By Application (Competitive Intelligence, Customer Lifetime Management, Campaign Management, Content Development, Behavior Analysis, Churn Prevention and Audience Forecasting), By Region (North America, Europe, Asia Pacific, the Middle East & Africa and South America) - Forecast till 2027

ID: MRFR/ICT/8073-HCR | February 2021 | Region: Global | 100 pages

Please note that the assessment period of report has been updated from 2019-2025 to 2020-2027. Cordially fill the sample form for updated data.

Market Snapshot


Global TV Analytics Market is expected to register a CAGR of 22.4% during the review period, 2019–2025


Global TV Industry has witnessed a huge transformation over the years owing to the growing digitalization and increasing clarity of preferences from TV audiences. The increased digitalization in the TV sector has resulted in the generation of huge amounts of data, thereby increasing the demand for TV analytics solutions. The deployment of solutions ensures a high level of accuracy for audience preferences which further enables TV operators to realize the effective level and reach for advertisements.


Key Players


Global TV Analytics Market is characterized by the presence of several regional and local providers. Some of the key players in the market are Adobe Systems, Inc., Amobee, Inc., Alphonso, Inc., BrightLine Partners LLC, Blix, Conviva AB, Edgeware AB, iSpot.tv, Inc., Realytics, Sorenson Media, NicePeopleAtWork (NPAW), and Viaccess and Viaccess-Orca.


Market Segmentation


The Global TV Analytics Market has been segmented based on component, deployment, application, and region.


By Component, the market has been segmented into software and services.


By Deployment, the market has been segmented into cloud-based and on-premise.


Based on the Application, the market is categorized into competitive intelligence, customer lifetime management, campaign management, content development, behavior analysis, churn prevention, and audience forecasting.


The regions included in the study are North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.


Regional Analysis


Geographically, the TV analytics market has been categorized into North America, Europe, Asia-Pacific, Middle East & Africa, and South America.


North America dominated the global TV analytics market in 2018 and is expected to have the largest market share during the forecast period. The growth is majorly attributed to the availability of well-developed TV industry. Also, the high spending capability of the countries in North America supports the growth of TV analytics in this region.


Key Questions Addressed by the Report



  • What was the historic market size (2018)?

  • What will be the growth rate by 2025?

  • Who are the key players in this market?

  • What are the strategies adopted by key players?



Frequently Asked Questions (FAQ) :


It is calculated that, 22.4% will be the CAGR of the global TV analytics market in future.

2020–2027 is the growth prediction for the global TV analytics market.

Adobe Systems, Inc., Alphonso, Inc., Amobee, Inc., Blix, BrightLine Partners LLC are some of the top players leading in global TV analytics market.

Europe, North America, Middle East & Africa, Asia-Pacific, and South America are the main regions capturing high Global TV Analytics Market shares.

Growing digitalization and rising clarity of preferences from TV audiences have been prime factors encouraging growth of Global TV Analytics Market.