TV Analytics Market Research Report - Global Forecast till 2030

Global TV Analytics Market Research Report Information By Component (Software, Services), By Deployment (Cloud-Based and On-Premise), By Application (Competitive Intelligence, Customer Lifetime Management, Campaign Management, Content Development, Behavior Analysis, Churn Prevention and Audience Forecasting), By Region (North America, Europe, Asia Pacific, the Middle East & Africa and South America) - Forecast till 2027

ID: MRFR/ICT/8073-HCR | 100 Pages | Author: Ankit Gupta | October 2023         

TV Analytics Market Speak to Analyst Request a Free Sample

TV Analytics Market

TV Analytics Market is Predicted to Reach US$ 11.32 Billion by 2030 Registering a CAGR of 17.80%

Segmentation
By Component Software Services
By Deployment Cloud-based On-premise
By Application Competitive intelligence Customer lifetime management Campaign management Content development Behavior analysis Churn prevention
Key Players
Companies Profiled   Adobe Systems Inc.    Amobee Inc.    Alphonso Inc.    BrightLine Partners LLC    Blix    Conviva AB    Edgeware AB    iSpot.tv Inc.    Realytics    Sorenson Media    NicePeopleAtWork (NPAW)
Drivers
Market Driving Forces   The deployment of solutions ensures a high level of accuracy    TV operators to realize the effective level and reach for advertisements
Request a Free Sample

Market Snapshot


Global TV Analytics Market is expected to register a CAGR of 17.80% during the review period, 2022–2030


Global TV Industry has witnessed a huge transformation over the years owing to the growing digitalization and increasing clarity of preferences from TV audiences. The increased digitalization in the TV sector has resulted in the generation of huge amounts of data, thereby increasing the demand for TV analytics solutions. The deployment of solutions ensures a high level of accuracy for audience preferences which further enables TV operators to realize the effective level and reach for advertisements.


Key Players


Global TV Analytics Market is characterized by the presence of several regional and local providers. Some of the key players in the market are Adobe Systems, Inc., Amobee, Inc., Alphonso, Inc., BrightLine Partners LLC, Blix, Conviva AB, Edgeware AB, iSpot.tv, Inc., Realytics, Sorenson Media, NicePeopleAtWork (NPAW), and Viaccess and Viaccess-Orca.


Market Segmentation


The Global TV Analytics Market has been segmented based on component, deployment, application, and region.


By Component, the market has been segmented into software and services.


By Deployment, the market has been segmented into cloud-based and on-premise.


Based on the Application, the market is categorized into competitive intelligence, customer lifetime management, campaign management, content development, behavior analysis, churn prevention, and audience forecasting.


The regions included in the study are North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.


Regional Analysis


Geographically, the TV analytics market has been categorized into North America, Europe, Asia-Pacific, Middle East & Africa, and South America.


North America dominated the global TV analytics market in 2018 and is expected to have the largest market share during the forecast period. The growth is majorly attributed to the availability of well-developed TV industry. Also, the high spending capability of the countries in North America supports the growth of TV analytics in this region.


Key Questions Addressed by the Report



  • What was the historic market size (2018)?

  • What will be the growth rate by 2025?

  • Who are the key players in this market?

  • What are the strategies adopted by key players?



Report Scope:

Report Attribute/Metric Details
  Market Size   USD 11.32 Billion (2030)
  CAGR   CAGR 17.80% (2030)
  Base Year   Value (USD Million)
  Forecast Period   2021
¬†¬†Historical Data ¬†¬†2022‚Äď2030
  Forecast Units   2019
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Component, Application
  Geographies Covered   North America, Europe, Asia-Pacific
  Key Vendors   Adobe Systems Inc. Amobee Inc. Alphonso Inc. BrightLine Partners LLC Blix Conviva AB Edgeware AB iSpot.tv Inc. Realytics Sorenson Media NicePeopleAtWork (NPAW)
  Key Market Opportunities   
  Key Market Drivers   The deployment of solutions ensures a high level of accuracy


Frequently Asked Questions (FAQ) :

It is calculated that, 22.4% will be the CAGR of the global TV analytics market in future.

2020‚Äď2027 is the growth prediction for the global TV analytics market.

Adobe Systems, Inc., Alphonso, Inc., Amobee, Inc., Blix, BrightLine Partners LLC are some of the top players leading in global TV analytics market.

Europe, North America, Middle East & Africa, Asia-Pacific, and South America are the main regions capturing high Global TV Analytics Market shares.

Growing digitalization and rising clarity of preferences from TV audiences have been prime factors encouraging growth of Global TV Analytics Market.

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players‚Äô financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
Request Free Sample

Why Choose Market Research Future?

  • Vigorous research methodologies for specific market.
  • Knowledge partners across the globe
  • Large network of partner consultants.
  • Ever-increasing/ Escalating data base with quarterly monitoring of various markets
  • Trusted by fortune 500 companies/startups/universities/organizations
  • Large database of 5000+ markets reports.
  • Effective and prompt pre- and post-sales support.
Speak to Analyst
Leading companies partner with us for data-driven Insights.
Client logo Client logo Client logo Client logo Client logo Client logo Client logo Client logo Client logo Client logo

Kindly complete the form below to receive a free sample of this Report

Please fill in Business Email for Quick Response
Invalid