Video Content Analytics Market Research Report - Global Forecast till 2027

Global Video Content Analytics Market Research Report: Information By Type (Solution and Service), Deployment (On-Premise and On-Cloud), Architecture (Server-Based and Edge-Based), Application (Incident Detection, Intrusion Management, Automatic Number Plate Recognition (ANPR), Facial Recognition, Traffic Monitoring, Crowd Management and others), Vertical (BFSI, Retail, Healthcare, Transportation and Logistics, Government, Manufacturing, Hospitality and Entertainment and others) - Forecast till 2027

ID: MRFR/ICT/0441-CR | August 2019 | Region: Global | 100 pages

Please note that the assessment period of report has been updated from 2019-2025 to 2020-2027. Cordially fill the sample form for updated data.

Market Overview

Global Video Content Analytics Market is estimated to grow from USD 3.34 Billion in 2018 to USD 12.87 Billion by 2025, expanding at 21.71% CAGR during the assessment period (2019–2025). 

Video content analytics (VCA) is a VDO analyzing capability widely used in the security industry for better situation awareness, such as flame & smoke detection, safety, and security. VCA finds its application in numerous sectors, including commercial, residential, industrial, infrastructure, and institutional. The data generated by IP CCTV cameras are used for data analysis to process, categorize, and analyze the objects and activities captured. These algorithms can be implemented as software on general-purpose machines or embedded in the IP CCTV camera’s video processing units. 

Advanced video analytics, including near real-time and forensic video analysis, dashboard visualization, video investigations, helps law enforcement and security teams keep public and private facilities secure with near real-time, actionable data from video content. The combined solution enhances these organizations’ ability to protect lives and property in remote locations and cities equally, including critical infrastructure from dams and power plants to oil refineries and transportation systems.

The market growth is led by the advantages of VCA technology incorporated with various software(s), such as recognition software or detection software, enhancing safety, operations, and security. Facial recognition, automatic number plate recognition (ANPR), incident/motion/intrusion detection, intrusion, and crowd/traffic management are some of the applications of video content analytics technology.

COVID-19 analysis

COVID 19 pandemic has impacted the video content analytics market growth greatly, causing huge revenue losses. However, given the ongoing trends during the COVID-19 crisis, video analytics can help contact tracing, physical distancing, occupancy management, and face mask detection. Improving situational awareness using video content analytics has become the key to business safety and COVID-19compliances.

Many organizations are increasingly turning to video content analysis to leverage its capabilities in monitoring compliance with public health standard compliance relating to face masking, physical distancing, building occupancy, and sanitation. Since the onset of the COVID pandemic, the VCA technology is utilized for many purposes for various business groups across the industries, such as law enforcement, healthcare, retail, higher education, and urban planning.

Market Dynamics 


Growing Security Concerns Bolster the Antivirus Market Size

The global video content analytics market is predominantly driven by the growing security concerns and demand for security products. The rising adoption of network-based video surveillance and the proven ability of VCA technology to be advantageous in safety & security sectors boost the market size, minimizing the reliance on physical security considerably. 

Moreover, the cost-performance of new edge-based video analytics DSP technologies and video analytics for business intelligence and the retail sector supports the growth of the market. The advantages of VCA technology drive the market to a great extent, utilizing the software for purposes such as motion detection, intrusion detection, facial recognition, and traffic management, among others. 

The rising uptake of the VCA technology in gaming, racing, and casinos where the video data from the standard IP CCTV cameras are effectively used to analyze the conversion ratio, influences the market growth. The wide range of applications in both governmental as well as non-governmental sectors impacts the video content analytics market size. 


Business Safety and COVID-19 Compliance to Present Robust Opportunities

Improving situational awareness via video content analytics is the key to business safety and compliance for COVID-19, driving business resilience, and risk management. The economic slowdown caused by the pandemic makes it critically important to abide by COVID safety measures for business resilience and risk management. Apart from mask-wearing, physical distancing, and contact tracing government has issued public health mandates for the workplace and public settings.

Businesses and municipalities would have to implement and comply with these public health mandates. Failure to implement mask detection, physical distancing, building occupancy, and sanitation analytics and abide by public health laws would cost businesses heavily, leading to loss of customer revenue and a tarnished reputation. Resultantly, video content analytics is expected to witness vast opportunities in the workplace and public settings, from college campuses to casinos, airport terminals, retail stores, shopping malls, and warehouses.

Restraints & Challenges

High Cost, Privacy Issues, and Lack of Awareness Restrain the Market Growth

Prohibitive costs associated with the initial installment and maintenance of VCA could restrain the ongoing market growth, negatively impacting the sales. Manufacturers are focusing on reducing the overall manufacturing cost of the distributed control systems. Also, factors such as privacy issues, lack of awareness, and substantial investments required to increase the network capacity pose challenges for market growth.

Cumulative Growth Analysis

The VCA Market Share to Expand at a Strong Rate 

Rising demand for full solution leveraging advanced video analytics in government and non-government analytics worldwide to keep communities safe and secure with actionable, data-driven insights is projected to boost the market growth throughout the review period. Furthermore, the increasing uptake of advanced video analytics by various enterprises to create personalized, customizable video content for sales and marketing is expected to foster the VCA market share.

Segment Overview 

The market is segmented into type, deployment, architecture, application, vertical, and regions. The type segment is divided into solutions and services. The service segment has been further sub-segmented into managed service and professional service. The deployment segment is sub-segmented into on-premise and on-cloud. 

The architecture segment is further sub-segmented into server-based and edge-based. Among these

The servers based VCA segment is projected to hold a major market share during the forecast period. On the other hand, the edged based VCA segment is expected to grow at a high CAGR during the assessment period. The edge-based VCA includes the revenue generation through sales of VCA software and embedded VCA IP cameras.

The application segment is further sub-segmented into intrusion management, incident detection, automatic number plate recognition (ANPR), traffic monitoring, facial recognition, crowd management, and others. The vertical segment is sub-segmented into retail, BFSI, healthcare, transportation & logistics, government, hospitality & entertainment, manufacturing, and others. 

Based on region, the market is sub-segmented into Americas (US, Canada, Mexico, Rest-of-North America), Europe (Germany, UK, France, Italy, and Rest-of-Europe), Asia Pacific (China, Japan, India, South Korea, and Rest-of-the-APAC), and Rest-of-the-World.

Regional Analysis

North America to Maintain its Winning Streak 

North America is to retain its leading position in the global video content analytics market during the forecast period. The region demonstrates early adoption of the VCA technology. Resultantly, it witnesses higher adoption of video surveillance equipment and VCA solutions than the other regions. Besides, the market hike can be attributed to the presence of key players focusing on enhancing VCA solution capabilities, such as Avigilon Corporation, Cisco Systems, Honeywell, IBM, and Genetec. 

The adoption of cloud technology & video content analytics and various strategic partnerships and investments among players operating in the region is expected to boost the market growth. The US leads the regional market, accounting for a significant market share, mainly due to the presence of key technology providers. The US video content analytics market is estimated to grow significantly during the review period, continuing with the same growth trends. 

Europe Seizes Second Highest Share in Global Market 

Europe has captured the second biggest share in the global video content analytics market. Factors such as the increasing adoption of IP-based cameras and video analytics technology, and cloud-based solutions across European countries drive the market growth. Additionally, the increasing uptake of VCA technology across major industries influences the growth of the regional market. Also, increasing uses of video content analytics in law enforcement sectors induce market expansion.

APAC is the Rapidly Growing Market for VCA

The Asia Pacific video content analytics market is growing at a rapid pace. The proliferation of smart cities trend, increasing numbers of enterprises, and digital technology advancements are the main factors providing impetus to the regional market growth. Moreover, rapid economic growth and increasing criminal activities drive the growth of the regional market. 

Major video content analytics companies based in the US and the UK are expanding their business in the Asia Pacific region, positively impacting the market growth. Furthermore, the high adoption of cloud technology in the region creates a substantial demand for cloud-based VCA. The APAC video content analytics market is expected to register the highest CAGR during the forecast period.

Competitive Landscape

Players Focus on M&A Activities and R&D Investments to Gain Impetus

Highly competitive, the video content analytics market appears to be fragmented, with many well-established players forming a competitive landscape. These players incorporate strategic approaches such as mergers & acquisitions, collaboration, expansion and, product & technology launch to gain a substantially larger competitive share. They make substantial investments to drive R&D activities and expand their global footprints. Video content analytics companies strive to develop advanced technologies entirely on a different level. 

Graymatics is a Singapore-based video analytics company founded by Silicon Valley. Graymatics is a cognitive multimedia analytics company with an industry-leading AI platform to transform installed CCTV video feeds into compelling customer-centric solutions in different industry verticals. Graymatics caters to industries such as surveillance, telecom, media & advertising, and retail & e-commerce.

Graymatics provides video analytics solutions to different smart cities, especially in the East Zone of India, and various smart spaces (including buildings, highways, ports, airports, telecom carriers) in, Korea, Indonesia, the Philippines, Japan, China, and Singapore to enhance safety, security, operational efficiency, and customer experience.

Key Companies 

  • Axis Communications (Sweden)

  • Avigilon Corporation (Canada)

  • Cisco Systems Inc. (US)

  • IBM Corporation (US)

  • Honeywell International Inc. (US)

  • Agent Video Intelligence Ltd (US)

  • Genetec Inc. (Canada)

  • Aventura Technologies Inc. (US)

  • intuVision Inc. (US)

  • Intellivision (US)

  • PureTech Systems Inc. (US)

  • KiwiSecurity Software GmbH (Austria)

  • Gorilla Technology Group (Taiwan)

  • Bosch Security (US)

  • HikVision Digital (China)

  • MOBOTIX AG (Germany)

  • Ipsotek Ltd (UK)

  • VCA Technology Ltd. (UK)

  • Verint (US)

Recent Developments

  • June 05, 2020 – BriefCam (the US), a leading provider of video analytics, announced new capabilities that could help prevent the COVID-19 spread, supporting the safe and responsible re-opening across the country. New features to this system include proximity identification, face mask detection, and occupancy controller. The new video analytics can help contact tracing, physical distancing, occupancy management, and face mask detection. 

  • December 01, 2020 – Quantela (the US), a leading global smart city enabler, announced a strategic investment in a Singapore based video analytics company – Graymatics. Strategic investment in Graymatics by Quantela aimed at adding real-time video analytics to its smart city and crisis management solutions. 

  • The investment would also help Quantela diversify its offerings using video beyond cities to include public spaces, buildings, residential & educational campuses, retail & other commercial establishments. The deal opens doors for Graymatics to participate in smart city projects with Quantela in India as well as globally.

Report Overview 

The report features unique and relevant factors expected to significantly impact the video content analytics market during the forecast period. The detailed and considerable amount of information in the report would help industry players understanding the market better. The MRFR report elaborates on the historical and current trends boosting the growth of the VCA market. The analysis of COVID-19 impact on the video content analytics market is also included in the report. 

This report examines the demand-supply scenario, pricing structure, profit margins, production, and value chain analysis influencing the video content analytics market share. Regional assessment explained in this report unlocks a plethora of untapped opportunities in regional and domestic market places. Detailed company profiling in the region enables users to evaluate company shares analysis, emerging product lines, the scope of the product in new markets, pricing strategies, innovation possibilities, and much more.

Segmentation Table

By Type 

  • Solution 

  • Service

By Deployment 

  • On-Premise 

  • On-Cloud

By Architecture

  • Server-Based 

  • Edge-Based 

By Application 

  • Incident Detection

  • Intrusion Management

  • Automatic Number Plate Recognition (ANPR)

  • Facial Recognition

  • Traffic Monitoring

  • Crowd Management

  • Others

By Vertical

  • BFSI

  • Retail

  • Healthcare

  • Transportation

  • Logistics

  • Government

  • Manufacturing

  • Hospitality & Entertainment

  • Others

By Region 

  • North America

  • Europe

  • Asia Pacific

  • Rest of the World (RoW)

Frequently Asked Questions (FAQ) :

The global video content analytics market is poised to record a market value of USD 12.87 Billion by 2023.

The global video content analytics market is maturing at a whopping 21.71% CAGR over the review period of 2017 to 2023.

A few significant players of the global video content analytics market are IBM Corporation (US), Agent Video Intelligence Ltd (US), Genetec Inc. (Canada), Aventura Technologies, Inc. (US), and Verint (US).

The on-premise segment is expected to drive market growth over the review period.

increasing adoption of cloud-based solutions is subsequently driving the video content analytics market growth.

The solution segment is likely to witness the highest demand in the video content analytics market.

Asia-Pacific is anticipated to grow with the fastest CAGR in the global video content analytics market in terms of market share over the review period.