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Take Out Fried Chicken Market

ID: MRFR/FnB/6865-CR
111 Pages
Snehal Singh
February 2021

Take-Out Fried Chicken Market Size, Share, Industry Trend & Analysis Research Report Information By Type (Wings, Breast, Thighs, Drumsticks, Nuggets, and Others), By Age Group (Below 20, 20-40, and Above 40), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Size, Share, Industry Trend & Analysis Forecast Till 2035

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Take Out Fried Chicken Market Summary

As per MRFR analysis, the Take Out Fried Chicken Market Size was estimated at 7.63 USD Billion in 2024. The Take Out Fried Chicken industry is projected to grow from 8.05 USD Billion in 2025 to 13.76 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 5.5 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Take Out Fried Chicken Market is experiencing a dynamic shift towards health-conscious and convenient offerings.

  • Health-conscious offerings are increasingly popular among consumers, particularly in North America.
  • Digital ordering expansion is reshaping the customer experience, especially in the Asia-Pacific region.
  • Sustainability initiatives are gaining traction as consumers demand more environmentally friendly options.
  • Convenience and time-saving factors, along with flavor innovation, are major drivers propelling market growth.

Market Size & Forecast

2024 Market Size 7.63 (USD Billion)
2035 Market Size 13.76 (USD Billion)
CAGR (2025 - 2035) 5.5%

Major Players

KFC (US), Popeyes (US), Church's Chicken (US), Wingstop (US), Bojangles (US), Raising Cane's (US), Zaxby's (US), Jollibee (PH), Mary Brown's (CA)

Take Out Fried Chicken Market Trends

The Take Out Fried Chicken Market is currently experiencing a dynamic evolution, characterized by shifting consumer preferences and an increasing demand for convenience. As lifestyles become busier, individuals are gravitating towards quick meal solutions, with fried chicken emerging as a favored option due to its satisfying taste and versatility. This market is not only appealing to traditional consumers but also attracting younger demographics who seek flavorful, ready-to-eat meals. The rise of digital ordering platforms further enhances accessibility, allowing consumers to enjoy their favorite fried chicken dishes with minimal effort. Moreover, the Take Out Fried Chicken Market is witnessing a growing emphasis on quality and sustainability. Consumers are becoming more discerning, often favoring establishments that prioritize ethically sourced ingredients and environmentally friendly practices. This trend indicates a potential shift towards healthier options within the fried chicken segment, as brands adapt to meet the evolving expectations of their clientele. As the market continues to develop, it appears poised for further growth, driven by innovation and a commitment to meeting consumer demands.

Health-Conscious Offerings

The Take Out Fried Chicken Market is increasingly incorporating health-oriented options. This trend reflects a broader consumer shift towards nutritious meals, prompting establishments to offer grilled or baked alternatives alongside traditional fried varieties. Such adaptations may cater to those seeking lower-calorie or lower-fat choices, thereby expanding the customer base.

Digital Ordering Expansion

The proliferation of digital platforms is reshaping the Take Out Fried Chicken Market. With the rise of mobile apps and online ordering systems, consumers now enjoy unprecedented convenience. This trend not only streamlines the ordering process but also enhances customer engagement, as brands leverage technology to offer personalized experiences.

Sustainability Initiatives

Sustainability is becoming a focal point within the Take Out Fried Chicken Market. Many businesses are adopting eco-friendly practices, such as sourcing local ingredients and minimizing packaging waste. This trend resonates with environmentally conscious consumers, potentially influencing their dining choices and fostering brand loyalty.

Take Out Fried Chicken Market Drivers

Market Growth Projections

The Global Take-Out Fried Chicken Industry is projected to experience substantial growth, with estimates indicating a rise from 7.63 USD Billion in 2024 to 13.8 USD Billion by 2035. This growth trajectory suggests a robust demand for fried chicken take-out options, driven by evolving consumer preferences and market dynamics. The anticipated CAGR of 5.51% from 2025 to 2035 further underscores the industry's potential for expansion. As consumer lifestyles continue to evolve, the market is likely to adapt, offering innovative products and services that cater to the changing needs of a diverse customer base.

Health-Conscious Innovations

The Global Take-Out Fried Chicken Industry is witnessing a shift towards health-conscious innovations, as consumers become increasingly aware of nutritional content. Many establishments are adapting their menus to include healthier options, such as grilled or baked chicken alternatives, organic ingredients, and lower-calorie offerings. This trend reflects a broader movement within the food industry, where health and wellness considerations play a crucial role in consumer choices. By catering to this demand, fried chicken outlets can attract a diverse customer base, thereby enhancing their market position. This adaptation may also contribute to the industry's projected CAGR of 5.51% from 2025 to 2035.

Expansion of Delivery Services

The Global Take-Out Fried Chicken Industry benefits significantly from the expansion of delivery services. With the proliferation of food delivery platforms, consumers gain unprecedented access to a variety of fried chicken options from local and national chains. This development not only enhances consumer convenience but also broadens the market reach for fried chicken establishments. As delivery services continue to evolve, the industry is poised for growth, potentially contributing to the market's projected increase to 13.8 USD Billion by 2035. The integration of technology in food delivery is likely to further streamline operations, making take-out fried chicken more accessible.

Rising Demand for Convenience Foods

The Global Take-Out Fried Chicken Industry experiences a notable surge in demand for convenience foods, driven by busy lifestyles and changing consumer preferences. As individuals increasingly seek quick meal solutions, take-out fried chicken emerges as a favored option. This trend is particularly pronounced in urban areas, where time constraints limit cooking at home. The industry is projected to reach 7.63 USD Billion in 2024, reflecting the growing inclination towards ready-to-eat meals. Additionally, the convenience factor is likely to propel the market further, as consumers prioritize ease of access and speed in meal preparation.

Cultural Influence and Globalization

The Global Take-Out Fried Chicken Industry is significantly influenced by cultural factors and globalization. Fried chicken, with its diverse preparation styles and flavors, appeals to a wide range of palates across different regions. As culinary traditions blend due to globalization, consumers are exposed to various fried chicken recipes and styles, enhancing their dining experiences. This cultural exchange fosters innovation within the industry, encouraging establishments to experiment with unique flavors and offerings. Consequently, the market is likely to benefit from increased consumer interest and engagement, further solidifying its position in the global food landscape.

Technological Advancements in Food Preparation

The Global Take-Out Fried Chicken Industry is experiencing transformative changes due to technological advancements in food preparation. Innovations such as air frying and advanced cooking equipment enhance the quality and efficiency of fried chicken production. These technologies not only improve the taste and texture of the product but also reduce cooking times, aligning with consumer demands for quick service. As establishments adopt these technologies, they can optimize their operations and potentially increase profit margins. This trend may contribute to the market's growth trajectory, as consumers increasingly seek high-quality, quickly prepared fried chicken options.

Market Segment Insights

By Consumer Demographics: Age (Largest) vs. Income Level (Fastest-Growing)

In the Take Out Fried Chicken Market, the age demographic reveals that adults aged 25-34 hold the largest share of the consumer base, as they seek convenient dining options. This group, often busy with work and social commitments, prefers take-out meals that fit their fast-paced lifestyle. Meanwhile, those aged 35-44 represent a significant proportion as well, showcasing a robust interest in quality and variety, which keeps the market competitive. On the other hand, the income level category demonstrates significant growth, with middle-income households (earning between $50,000 to $75,000) emerging as the fastest-growing consumer group in this segment. This growth is driven by factors such as changing consumer preferences toward convenience, an increase in disposable income, and the desire for affordable dining experiences without compromising quality, leading to heightened demand in this demographic.

Age (Dominant) vs. Income Level (Emerging)

The age demographic in the Take Out Fried Chicken Market is particularly defined by younger adults aged 25-34, who are often viewed as the dominant consumer group. This age range is characterized by their busy lifestyles, where convenience is key, making take-out options like fried chicken highly appealing. They value quick service and diverse menu options that can cater to their varied tastes. In contrast, the emerging income level segment comprises middle-income households, who are increasingly drawn to take-out fried chicken as they seek affordable luxury dining. This group prioritizes quality and flavor, often looking for meals that provide a balance of taste and value, thus fuelling demand for fried chicken in the take-out market.

By Purchase Behavior: Frequency of Purchase (Largest) vs. Loyalty Program Participation (Fastest-Growing)

In the Take Out Fried Chicken Market, the frequency of purchase among consumers is a significant factor, with a notable segment of customers opting for takeout multiple times a month. This behavior showcases a strong preference for convenience and taste, which contributes to a larger market share. Conversely, loyalty program participation is emerging rapidly, with more customers drawn to rewards and exclusive offers that encourage repeat visits. This segment is rapidly expanding as businesses leverage their loyalty programs to increase customer retention and spending.

Frequency of Purchase (Dominant) vs. Loyalty Program Participation (Emerging)

Frequency of purchase stands as a dominant aspect of consumer behavior in the Take Out Fried Chicken Market, with customers increasingly ordering on a weekly basis. This trend indicates a reliance on takeout meals as a convenient option for busy lifestyles. In contrast, loyalty program participation, while currently emerging, is gaining traction as brands develop enticing rewards schemes. These programs not only foster brand loyalty but also drive higher customer engagement, with consumers more likely to return if they perceive added value through rewards, making it a worthwhile focus for future marketing strategies.

By Product Preferences: Flavor Profile (Largest) vs. Health Conscious Options (Fastest-Growing)

The 'Take Out Fried Chicken Market' showcases a diverse array of product preferences that significantly influence consumer choices. Flavor profile remains the predominant preference, driven by a craving for bold, savory tastes, which customers often associate with quality and satisfaction in fried chicken. Health-conscious options, on the other hand, are rapidly gaining traction as consumers become more aware of nutrition and dietary restrictions, pushing demand for grilled and less-caloric alternatives alongside traditional fried varieties.

Flavor Profile (Dominant) vs. Health Conscious Options (Emerging)

The flavor profile segment stands out as the dominant preference among consumers seeking take-out fried chicken, with rich, bold flavors being paramount. Fried chicken is often celebrated for its crispy texture and savory blend of spices, which resonates with a wide customer base. Meanwhile, health-conscious options have emerged as a significant trend, appealing specifically to those mindful of their dietary choices. This segment is characterized by offerings such as baked chicken, grilled variations, and menu items featuring organic or free-range chickens. This growing inclination towards healthier alternatives reflects a shift in consumer mindset, driven by a desire for indulgence while maintaining a balanced diet.

By Service Attributes: Delivery Speed (Largest) vs. Order Accuracy (Fastest-Growing)

In the Take Out Fried Chicken Market, the Service Attributes segment showcases a dynamic distribution among its core values. Delivery Speed stands out as the largest factor, significantly contributing to customer satisfaction and retention rates. Consumers prioritize quick delivery times, making this attribute crucial for market competitors. Following closely is Order Accuracy, which has been gaining importance as customers demand precise orders to enhance their overall experience. Both attributes play pivotal roles in shaping consumer preferences and behavior in the takeaway landscape.

Delivery Speed (Dominant) vs. Order Accuracy (Emerging)

Delivery Speed remains the dominant service attribute within the Take Out Fried Chicken Market, as customers increasingly seek prompt service without compromising quality. Fast delivery times often establish brand loyalty and positively influence customer reviews and referrals. In contrast, Order Accuracy is emerging as a critical metric driving market growth, with establishments recognizing that fulfilling customer orders as intended can enhance customer satisfaction and reduce complaint rates. As competition intensifies, businesses are likely to invest in technologies and training aimed at both speeding up delivery and refining order fulfillment processes to meet evolving consumer expectations.

Get more detailed insights about Take Out Fried Chicken Market

Regional Insights

fast food
Take Out Fried Chicken Market Regional Image

Key Players and Competitive Insights

The Take Out Fried Chicken Market is characterized by a dynamic competitive landscape, driven by evolving consumer preferences and a growing demand for convenience. Major players such as KFC (US), Popeyes (US), and Wingstop (US) are strategically positioned to capitalize on these trends. KFC (US) continues to innovate its menu offerings, focusing on plant-based options to attract health-conscious consumers, while Popeyes (US) emphasizes its unique flavor profiles and regional specialties to differentiate itself. Wingstop (US) has adopted a digital-first approach, enhancing its online ordering capabilities and delivery services, which collectively shape a competitive environment that is increasingly focused on customer experience and operational efficiency.Key business tactics within this market include localizing supply chains and optimizing distribution networks to enhance responsiveness to consumer demands. The competitive structure appears moderately fragmented, with several regional players complementing the strategies of larger chains. This fragmentation allows for niche market opportunities, while the collective influence of key players drives innovation and sets industry standards.

In November KFC (US) launched a new line of spicy chicken sandwiches, aiming to capture the growing trend of bold flavors in fast food. This strategic move not only enhances KFC's menu diversity but also positions the brand to compete more effectively against rivals like Popeyes (US), which has successfully leveraged its spicy offerings. The introduction of these sandwiches is likely to attract a younger demographic, further solidifying KFC's market presence.

In October Popeyes (US) announced a partnership with a leading food delivery service to streamline its delivery operations. This collaboration is expected to enhance customer convenience and expand Popeyes' reach, particularly in urban areas where demand for takeout is surging. By improving delivery efficiency, Popeyes (US) aims to increase its market share and respond to the growing consumer preference for on-demand food services.

In September Wingstop (US) unveiled a new loyalty program designed to reward frequent customers with exclusive offers and discounts. This initiative not only fosters customer retention but also encourages repeat business, which is crucial in a competitive market. By leveraging data analytics to personalize offers, Wingstop (US) is likely to enhance customer engagement and drive sales growth.

As of December current competitive trends in the Take Out Fried Chicken Market include a pronounced shift towards digitalization, sustainability, and the integration of AI technologies. Strategic alliances are increasingly shaping the landscape, enabling companies to enhance their operational capabilities and customer engagement. Looking ahead, competitive differentiation is expected to evolve from traditional price-based strategies to a focus on innovation, technology, and supply chain reliability, reflecting a broader industry trend towards value creation and customer-centric approaches.

Key Companies in the Take Out Fried Chicken Market include

Industry Developments

March 2022: KaraMD announced Pure Health apple cider vinegar Gummies, a vegan gummy aimed to aid ketosis, digestion regulation, weight management, and encourage greater levels of energy.

December 2020: Chick-fil-A Inc plans to open a restaurant in Puerto Rico in late 2021, and in the next two years, they plan to open two new restaurants and 10 to 15 restaurants in the next five years.

February 2021: BlackBern Partners LLC collaborated with Value Foodservice LLC. VFS acquired 50 Kentucky Fried Chicken restaurants at the beginning of the week; VFS aims to create a multi-hundred-until fast-service restaurant business.

Future Outlook

Take Out Fried Chicken Market Future Outlook

The Take Out Fried Chicken Market is projected to grow at a 5.5% CAGR from 2025 to 2035, driven by increasing consumer demand, convenience, and innovative delivery solutions.

New opportunities lie in:

  • Expansion of ghost kitchens in urban areas
  • Integration of AI for personalized customer experiences
  • Development of sustainable packaging solutions for takeout orders

By 2035, the market is expected to solidify its position as a leader in the global food service industry.

Market Segmentation

Take Out Fried Chicken Market Purchase Behavior Outlook

  • Frequency of Purchase
  • Average Spend per Order
  • Preferred Ordering Method
  • Loyalty Program Participation

Take Out Fried Chicken Market Service Attributes Outlook

  • Delivery Speed
  • Order Accuracy
  • Customer Service Quality
  • Packaging Quality

Take Out Fried Chicken Market Product Preferences Outlook

  • Flavor Profile
  • Spice Level
  • Health Conscious Options
  • Side Dish Preferences

Take Out Fried Chicken Market Consumer Demographics Outlook

  • Age
  • Income Level
  • Family Size
  • Occupation

Report Scope

MARKET SIZE 20247.63(USD Billion)
MARKET SIZE 20258.05(USD Billion)
MARKET SIZE 203513.76(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)5.5% (2025 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledKFC (US), Popeyes (US), Church's Chicken (US), Wingstop (US), Bojangles (US), Raising Cane's (US), Zaxby's (US), Jollibee (PH), Mary Brown's (CA)
Segments CoveredConsumer Demographics, Purchase Behavior, Product Preferences, Service Attributes
Key Market OpportunitiesGrowing demand for healthier fried chicken options presents a unique opportunity in the Take Out Fried Chicken Market.
Key Market DynamicsRising consumer preference for convenience drives growth in the take out fried chicken market amid competitive pressures.
Countries CoveredNorth America, Europe, APAC, South America, MEA

Market Highlights

Author
Snehal Singh
Assistant Manager - Research

High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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FAQs

How much is the Take-Out Fried Chicken market?

The Take-Out Fried Chicken market size was valued at USD 7.23 Billion in 2023.

What is the growth rate of the Take-Out Fried Chicken market?

The market is foreseen to grow at a CAGR of 5.5% during the forecast period, 2025-2034.

Which region held largest market share in the Take-Out Fried Chicken market?

Asia Pacific had largest share of the market

Who are the key players in the Take-Out Fried Chicken market?

The key players in the market are KFC, Bojangles OpCo LLC, McDonald's Corporation, Genesis BBQ, Raising Cane's USA LLC, Wingstop Restaurants Inc, Zaxby's Franchising LLC, and Wendy's International

Which type led the Take-Out Fried Chicken market?

The breast-fried chicken category dominated the market in 2023.

Which age group had the largest market share in the Take-Out Fried Chicken market?

The below-20 age category had the largest share in the market.

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