Nutrition Powder Market Overview
Nutrition Powder Market Size was estimated at 20.0 (USD Billion) in 2022. The Nutrition Powder Market is expected to grow from 21.41(USD Billion) in 2023 to 39.5 (USD Billion) by 2032. The Nutrition Powder Market CAGR (growth rate) is expected to be around 7.05% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Nutrition Powder Market Trends Highlighted
The rise of disposable incomes and health awareness in the populace is anticipated to fuel the demand for nutritional products over the forecast period. Mass & Mid Tier Protein Supplement-Dominant drivers focused on the boom in interest in protein supplements issued by gym-goers and sportsmen and the rising level of consumption of nutritionally enriched food and drinks, further contributing to the market.
Innovation in the arena will be the introduction of specific nutrition powders designed for functional ‘purposes’, e.g., weight-loss, workout, and immune-boosting nutrition. Also, more sales through e-commerce and directly to the end customers raise more opportunities in the market. The distribution channels are more users of vegan or plant-based nutrition powders, which is the response to the increase in the clean diet trend.
Nutrition Powder Market Drivers
Rising Demand for Nutritional Supplements
The nutrition powder market is primarily driven by the increasing demand for nutritional supplements. As consumers become more health-conscious, they are increasingly seeking out ways to improve their overall well-being. Nutritional powders offer a convenient and effective way to supplement the diet with essential vitamins, minerals, and other nutrients. This trend is expected to continue in the coming years as more and more people look to improve their health and well-being.
In addition to the rising demand for nutritional supplements, the nutrition powder market is also being driven by the growing popularity of sports nutrition products. Athletes and fitness enthusiasts are increasingly using nutritional powders to improve their performance and recovery. These products can help to increase muscle mass, reduce body fat, and improve endurance. The growing popularity of sports nutrition products is expected to continue in the coming years as more and more people look to improve their fitness and athletic performance.
Furthermore, the nutrition powder market is also being driven by the increasing prevalence of chronic diseases. Chronic diseases, such as heart disease, diabetes, and obesity, are becoming increasingly common around the world. These diseases can lead to a number of health problems, including malnutrition. Nutritional powders can help to provide essential nutrients that may be lacking in the diets of people with chronic diseases. This trend is expected to continue in the coming years as the prevalence of chronic diseases continues to rise.
Growing Popularity of Plant-Based Nutrition
The increasing popularity of plant-based nutrition is also fueling the growth of the nutrition powder market. With the number of people following vegan and vegetarian diets on the rise, many are looking for ways to ensure they are getting the necessary nutrients from plant-based sources. Nutritional powders offer a convenient and efficient way to supplement such a diet with essential vitamins, minerals, and other key nutrients. This trend is expected to continue in the next few years as more and more people adopt vegan and vegetarian lifestyles.
Increasing Awareness of the Importance of Nutrition
The nutrition powder market is also being driven by the increasing awareness of the importance of nutrition. Consumers are becoming more and more aware of the role that nutrition plays in overall health and well-being. This awareness is leading more and more people to seek out ways to improve their nutrition, and nutritional powders offer a convenient and effective way to do so. This trend is expected to continue in the coming years as more and more people become aware of the importance of nutrition.
Nutrition Powder Market Segment Insights
Nutrition Powder Market Product Type Insights
The Nutrition Powder Market is segmented based on the product, and the products are Protein Powders, Meal Replacement Powders, Weight Gain Powders, Weight Loss Powders, and Hydration Powders. These product types cater to different nutritional products for different people and are differently used depending on the groups. Protein Powders cover a large market portion following the increasing number of fitness enthusiasts, athletes, and people who wish to build their muscle mass using powder. Plant-based protein powders also gain popularity in the market which include soy protein, pea protein, and brown rice protein.
Meal Replacement Powders are slowly gaining market across the globe are they offer not only a balanced diet but also a complete meal to meet the demand for calorie intake in the human body. These powders contain a mix of protein and other nutrients to enhance the nutritional value of the powder. Weight Gain Powders are used to increase the body weight of humans and increase their muscle mass. These powders have larger calories and use the right proteins, carbohydrates, and fats to enhance body mass. Weight Loss Powders, on the other hand, are used to reduce the weight of the users and control their appetite, satiety, and metabolic rate.
Hydration Powders are used to increase the level of hydration in humans and maintain the necessary body fluid requirements of humans. The Nutrition Powder Market is experiencing growth as the level of health consciousness has increased, and people are demanding edible powders that are not only convenient and fast to use but also nutritious for whole-body purposes. Product type segmentation gives an insight into the similar needs of the consumers and, therefore, the manufacturers will target their consumers for effective market power.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Nutrition Powder Market Source Insights
The Nutrition Powder MarketSegmentation by Source can be divided into Plant-Based, Animal-Based, and Mixed. Plant-Based Plant-Based Nutrition Powder is derived from plant sources like soy, pea, brown rice, and hemp. This segment held the largest market share of 45% in 2023 and is projected to continue its dominance throughout the forecast period. The growing vegan population and increasing awareness of the health benefits of plant-based proteins are driving the growth of this segment. Animal-Based Animal-Based Nutrition Powder is derived from animal sources like whey, casein, and egg white.
This segment accounted for a market share of 35% in 2023 and is expected to witness steady growth in the coming years. The high protein content and bioavailability of animal-based proteins are the key factors contributing to its popularity. Mixed Mixed Nutrition Powder contains a blend of both plant-based and animal-based protein sources. This segment is gaining traction due to its ability to provide a balanced amino acid profile and cater to the needs of individuals with specific dietary preferences.
Nutrition Powder Market Application Insights
The Nutrition Powder Market is segmented by Application into Sports Nutrition, Weight Management, Clinical Nutrition, and Healthy Aging. The Sports Nutrition segment held the largest market share in 2023 and is expected to continue to dominate the market throughout the forecast period. The growing popularity of fitness and athletic activities, coupled with the increasing awareness of the benefits of sports nutrition products, is driving the growth of this segment. The Weight Management segment is expected to witness significant growth over the forecast period due to the rising prevalence of obesity and overweight individuals globally.
Nutrition powder products that aid in weight loss and management are gaining popularity among consumers seeking convenient and effective solutions. The Clinical Nutrition segment caters to individuals with specific dietary needs due to medical conditions or health concerns. This segment is expected to grow steadily as the demand for specialized nutrition products for patients with diabetes, cancer, and other chronic diseases increases. The Healthy Aging segment is gaining traction as the population ages. Nutrition powder products formulated to support healthy aging, such as those containing antioxidants and bone-strengthening ingredients, are expected to drive the growth of this segment in the coming years.
Nutrition Powder Market Distribution Channel Insights
The Nutrition Powder Market is segmented by distribution channel into online retail, health and fitness stores, supermarkets and hypermarkets, and pharmacies. The Nutrition Powder Market revenue from online retail is expected to grow at a CAGR of 7.5% from 2024 to 2032 due to the increasing popularity of e-commerce and the convenience of home delivery. Health and fitness stores are expected to witness a CAGR of 6.8% during the forecast period, owing to the rising consumer preference for specialized nutrition products and personalized advice.
Supermarkets and hypermarkets are projected to hold a significant share of the market due to their wide reach and extensive product offerings. Pharmacies are anticipated to grow at a steady pace, driven by the increasing awareness of the health benefits of nutrition powders and the availability of professional guidance.
Nutrition Powder Market Packaging Type Insights
The Nutrition Powder Market is segmented by Packaging Type into Canisters, Sachets, Tubes, and Bottles. Canisters Canisters are rigid containers with a wide opening, making them ideal for storing and dispensing large quantities of nutrition powder. They offer good protection against moisture and contamination and are often used for bulk purchases or commercial applications. The Nutrition Powder Market revenue from Canisters is expected to reach USD 10.2 billion by 2024, growing at a CAGR of 7.2% during the forecast period. Sachets Sachets are small, single-serving packets made of flexible materials such as paper or plastic.
They are convenient for on-the-go consumption and are often used for sample distribution or individual servings. The Nutrition Powder Market data suggests that the Sachets segment is projected to witness a CAGR of 8.1% from 2024 to 2032, reaching a market size of USD 6.5 billion by 2032. Tubs Tubs are cylindrical containers with a removable lid, providing easy access to the powder. They are commonly used for storing larger quantities of nutrition powder and offer good protection against moisture and light. The Nutrition Powder Market segmentation data indicates that Tubs are expected to account for a market share of around 28% by 2024, generating revenue of USD 8.4 billion.
Bottles Bottles are rigid containers made of glass or plastic, typically with a narrow opening and a cap or lid. They are suitable for storing and dispensing smaller quantities of nutrition powder and offer good protection against contamination. The Nutrition Powder Market industry estimates that the Bottles segment will grow at a CAGR of 6.8% during the forecast period, reaching a market size of USD 5.6 billion by 2032.
Nutrition Powder Market Regional Insights
The Nutrition Powder Market is segmented into North America, Europe, APAC, South America, and MEA. The North American region dominated the market in 2023, accounting for over 40% of the revenue. The market growth in this region is attributed to the growing demand for nutritional supplements and the increasing awareness of the benefits of nutrition powder. Europe is the second largest market for nutrition powder, owing to the high disposable income and the increasing health consciousness among consumers. The APAC region is expected to witness the fastest market growth over the forecast period due to the rising middle-class population and the increasing demand for nutrition powder in developing countries such as China and India.
South America and MEA are also expected to contribute significantly to the growth of the nutrition powder market.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Nutrition Powder Market Key Players And Competitive Insights
Major players in the Nutrition Powder Market industry are focusing on expanding their product portfolios by introducing new products and flavors to cater to the diverse needs of consumers. Leading Nutrition Powder Market players are also investing in research and development to improve the nutritional value and functionality of their products. Furthermore, companies are adopting innovative marketing strategies, such as social media campaigns and influencer partnerships, to increase brand awareness and drive sales. The Nutrition Powder Market Competitive Landscape is expected to remain competitive in the coming years, with key players focusing on product innovation, geographic expansion, and strategic partnerships to gain market share.
Leading Nutrition Powder Market player, Glanbia is known for its wide range of nutritional products, including protein powders, meal replacements, and sports nutrition supplements. The company has a strong presence and sells its products in over 100 countries. Glanbia is committed to innovation and regularly introduces new products to meet the changing needs of consumers. For instance, in 2023, the company launched a new line of plant-based protein powders made from peas, brown rice, and hemp.
Another key player in the Nutrition Powder Market is Herbalife Nutrition. The company offers a comprehensive range of nutrition products, including protein powders, meal replacement shakes, and weight management supplements. Herbalife Nutrition has a strong direct selling network and sells its products through independent distributors in over 90 countries. The company emphasizes personalized nutrition and provides support to its customers through its network of distributors. In 2023, Herbalife Nutrition launched a new line of personalized protein powders that allow customers to tailor their protein intake to their individual needs.
Key Companies in the Nutrition Powder Market Include
-
Amway Corporation
-
Meiji Holdings Co., Ltd.
-
Fonterra Cooperative Group Limited
-
Morinaga Milk Industry Co., Ltd.
-
Yakult Honsha Co., Ltd.
-
Nestle S.A.
-
Beingmate Group
-
Glanbia Plc
-
China Mengniu Dairy Company Limited
-
Danone S.A.
-
Arla Foods Ingredients Group P/S
-
Abbott Laboratories
-
FrieslandCampina Kievit
-
Yili Group
Nutrition Powder Market Industry Developments
The nutrition powder market is projected to reach USD 39.5 billion by 2032, exhibiting a CAGR of 7.05% during the forecast period. Rising health consciousness and the growing prevalence of chronic diseases are major factors driving market growth. Increasing disposable income and urbanization in emerging economies are also contributing to the demand for nutrition powders. Key players in the market include Abbott, Nestle, and Glanbia. Recent developments include the launch of new products with enhanced nutritional profiles and the expansion of distribution channels into new markets.
Nutrition Powder Market Segmentation Insights
Nutrition Powder Market Product Type Outlook
Protein Powders
Meal Replacement Powders
Weight Gain Powders
Weight Loss Powders
Hydration Powders
Nutrition Powder Market Source Outlook
Plant-Based
Animal-Based
Mixed
Nutrition Powder Market Application Outlook
Sports Nutrition
Weight Management
Clinical Nutrition
Healthy Aging
Nutrition Powder Market Distribution Channel Outlook
Online Retail
Health and Fitness Stores
Supermarkets and Hypermarkets
Pharmacies
Nutrition Powder Market Packaging Type Outlook
Canisters
Sachets
Tubs
Bottles
Nutrition Powder Market Regional Outlook
North America
Europe
South America
Asia Pacific
Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
20.0(USD Billion) |
| Market Size 2023 |
21.41(USD Billion) |
| Market Size 2032 |
39.5(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
7.05% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Amway Corporation, Meiji Holdings Co., Ltd., Fonterra Cooperative Group Limited, Morinaga Milk Industry Co., Ltd., Yakult Honsha Co., Ltd., Nestle S.A., Beingmate Group, Glanbia Plc, China Mengniu Dairy Company Limited, Danone S.A., Arla Foods Ingredients Group P/S, Abbott Laboratories, FrieslandCampina Kievit, Yili Group. |
| Segments Covered |
Product Type, Source, Application, Distribution Channel, Packaging Type, Regional. |
| Key Market Opportunities |
Growth in e-commerce Rising health consciousness Increasing consumer demand for personalized nutrition Growing popularity of plant-based nutrition Expanding applications in sports nutrition |
| Key Market Dynamics |
Increasing health consciousness Rising disposable incomes Growing demand for personalized nutrition Technological advancements Expansion of e-commerce platforms |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The nutrition powder market size was valued at USD 21.41 billion in 2023 and is projected to reach USD 39.5 billion by 2032, exhibiting a CAGR of 7.05% during the forecast period.
North America is expected to dominate the nutrition powder market throughout the forecast period. In 2023, the region accounted for a revenue share of over 35%. The growing awareness about the importance of nutrition and the increasing prevalence of chronic diseases are driving the market growth in this region.
Nutrition powder finds applications in various sectors, including sports nutrition, weight management, and clinical nutrition. Sports nutrition is the largest application segment, accounting for over 40% of the market share in 2023. The growing popularity of fitness and bodybuilding activities is fueling the demand for sports nutrition products.
Some of the key competitors in the nutrition powder market include Abbott Laboratories, Glanbia Plc., Herbalife Nutrition Ltd., and Amway Corp. These companies offer a wide range of nutrition powder products, including protein powders, meal replacement shakes, and weight loss supplements.
The growth of the nutrition powder market is primarily driven by the increasing health consciousness among consumers. The rising prevalence of chronic diseases, such as obesity and diabetes, is also contributing to the market growth. Additionally, the convenience and affordability of nutrition powder products are making them increasingly popular among consumers.
The nutrition powder market faces challenges related to product safety and quality concerns. The presence of counterfeit and adulterated products can hinder market growth. Additionally, stringent regulatory requirements and intense competition can pose challenges for market players.
The future of the nutrition powder market appears promising. The increasing focus on preventive healthcare and the growing demand for personalized nutrition products are expected to drive market growth. Technological advancements, such as the development of plant-based and fortified nutrition powders, are also anticipated to contribute to market expansion.
Key trends shaping the nutrition powder market include the rising popularity of plant-based nutrition, the growing demand for personalized nutrition products, and the increasing adoption of e-commerce channels for distribution. These trends are expected to continue influencing market dynamics in the coming years.
Potential opportunities for growth in the nutrition powder market lie in the expansion of emerging markets, the development of innovative products, and the adoption of advanced technologies. Market players can capitalize on these opportunities to gain a competitive edge and drive market growth.
To succeed in the nutrition powder market, companies should focus on product innovation, quality assurance, and effective marketing strategies. They should also consider expanding into emerging markets and leveraging e-commerce platforms to reach a wider customer base.
