Complete Nutrition Products Market Size was valued at USD 4.1 Billion in 2022. The Complete Nutrition Products Market industry is projected to grow from USD 4.3 Billion in 2023 to USD 7.2 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2023 - 2032). Rising health consciousness and nutritional choices are the key market drivers boosting the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The increased prevalence of health issues like as obesity, cardiovascular disease, and cancer is driving the market CAGR for Complete Nutrition Products. The health condition refers to an increasing number of people who are suffering from obesity-related health problems, such as stroke, heart disease, and certain types of cancer. Complete nutrition products are part of a healthy diet and lifestyle that provide a balanced mix of macronutrients and key micronutrients.
For instance, according to the Centres for Disease Control and Prevention (CDC), a US-based public health agency, more than 40% of adults and 18.5% of children in the United States will be obese in June 2021, according to the National Health and Nutrition Examination Survey (NHANES) report. Between 2017 and March 2020, the prevalence of obesity in the United States climbed from 30.5% to 41.9%, with severe obesity increasing from 4.7% to 9.2%.
In addition, the National Heart, Lung, and Blood Institute, a branch of the National Institutes of Health with a US presence that provides training and education initiatives to support the prevention and treatment of heart, lung, and blood diseases, reports that between March and August 2020, 339,076 Americans died from heart disease and 76,767 Americans died from cardiovascular disease. Cardiovascular disease affects the blood vessels that support the brain and related systems. Therefore, the market expansion for complete nutrition products is being driven by the rising prevalence of health issues including obesity, cardiovascular disease, and cancer.
Another factor driving market expansion in the complete nutrition products market is the expanding geriatric population. As the world's population become older, there is a growing need for nutrition products that meet the nutritional needs of the elderly. Complete nutrition solutions designed to support healthy aging, increase bone health, boost immunity, and improve cognitive function are in great demand among the aging population.
Factors such as growing life expectancy, increased emphasis on healthy aging, and the desire to retain an active and independent lifestyle in old age all contribute to this driver. Market players are capitalizing on this trend by providing specialized full nutrition solutions for the elderly population, which is boosting market development. The expanding older population's desire for nutrition products suited to their specific demands is a crucial driver of the complete nutrition products market's development.
The Complete Nutrition Products Market segmentation, based on product includes powder, RTD shakes and bars. The powder catgeory had the biggest revenue share in 2022 and is expected to maintain this trend throughout the forecast period. This expansion can be ascribed to causes such as the growing popularity of a healthy lifestyle and customers' shifting preference for natural and organic products. Furthermore, items in the form of powder under full nutrition products are less expensive than alternative counterparts, which would increase customer demand for these products.
Figure1: Complete Nutrition Products Market, by Product, 2022&2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Complete Nutrition Products Market segmentation, based on distribution channel, includes supermarkets & hypermarkets, convenience stores, online and others. Supermarkets and hypermarkets catgeory dominated the market for complete nutrition goods, accounting for more than 43.6% of total revenue in 2022. A larger consumer base is being attracted by the rising penetration of independent retail chains including Walmart, Costco, GNC Holdings, LLC, and The Vitamin Shoppe. Because there are so many wellness brands available, customers choose to buy specialty nutrition products at these stores. Additionally, many supermarkets have given vitamins and nutrient-dense items ample shelf space, enhancing product visibility and making it simpler for customers to buy them.
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America dominated the complete nutrition products market, accounting for about 45.80% of revenue in 2022. This increase is due to increased health-related issues such as obesity and diabetes among young consumers, which are driving demand across North America. The consumer acceptability of a healthy lifestyle has grown, which has resulted in rather rapid growth rates for the American economy in recent years.
Further, the major countries studied in the market reportare TheUS, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure2: COMPLETE NUTRITION PRODUCTS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Complete Nutrition Products Market accounts for the second-largest market share due to Increasing health consciousness, increased need for convenient and customised nutrition solutions, and increased interest in sports and fitness activities. Further, the German Complete Nutrition Products Market held the largest market share, and the UK Complete Nutrition Products Market was the fastest growing market in the European region
The Asia-Pacific Complete Nutrition Products Market is expected to grow at the fastest CAGR from 2023 to 2032. This is because of rising interest in sports and fitness is seen as a crucial element in Asia Pacific market growth. Furthermore, the expansion of the nutrition sector with the arrival of potential regional players is hastening the development of the total nutrition products market.. Moreover, China’s Complete Nutrition Products Market held the largest market share, and the Indian Complete Nutrition Products Market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Complete Nutrition Products Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Complete Nutrition Products industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Complete Nutrition Products industry to benefit clients and increase the market sector. In recent years, the Complete Nutrition Products industry has offered some of the most significant advantages to medicine. Major players in the Complete Nutrition Products Market, Huel Inc.; Soylent; IdealShape; SlimFast; RSP Nutrition; Numix; LadyBoss; MuscleBlaze; Jimmy Joy; YFood Labs GmbH and others, are attempting to increase market demand by investing in research and development operations.
Herbalife Nutrition Ltd., commonly known as Herbalife International, Inc., Herbalife International of America, or just Herbalife, is a multinational multi-level marketing (MLM) business that manufactures and distributes nutritional supplements. The business was founded in 1980 by Mark R. Hughes and now has 9,900 workers throughout the globe. Despite having its corporate headquarters in Los Angeles, California, the corporation was established in the Cayman Islands. Over 4.5 million independent distributors and members of the firm make up its network, which spans 95 nations.Former CEO Michael O. Johnson was named Chairman and Interim Chief Executive Officer following John Agwunobi's resignation. Herbalife introduced a calming tea and new immunological principles, such as EpiCor, in October 2019 to meet the need for nutritional supplements in the North American market. This would broaden the company's offering of dietary supplement goods.
Bright Food (formally Bright Food (Group) Co., Ltd.) is a worldwide food and beverage production firm located in Shanghai, China. It is the second-largest Chinese food production company by revenue in 2011. The Shanghai Municipal Government, through Shanghai Municipal Investment Group and another sibling firm, owns the entire corporation. Bright Food has four publicly traded subsidiaries. Bright Dairy & Food Co., Ltd., Shanghai First Provisions Store Co., Ltd., Shanghai Maling Aquarius Co., Ltd., and Shanghai Haibo Co., Ltd. In June 2021, Brighter Foods, a food manufacturer, was acquired by THG. This acquisition aimed to speed up the launch of new product developments into markets while also boosting the quantity of THG Nutrition goods produced wholly in-house.
Complete Nutrition Products Industry Developments
August 2021, Huel announced a partnership with Contentsquare, the industry's first full-service analytics platform. Through digital experience innovation, this alliance intends to help fuel the company's growth.
March 2021, Soylent has established a relationship with Walgreens, a worldwide retail pharmacy leader. This partnership aimed to increase Soylent's retail reach by making all Soylent products, including innovative formats and on-the-go options, available at Walgreens locations across the United States.
August 2020, Glanbia purchased Foodarom, a custom flavour designer and manufacturer. This acquisition aimed to strengthen Glanbia Nutritionals' customer strategy and target areas, as well as Glanbia's competence in the flavours and nutritional solutions segments.
| Report Attribute/Metric | Details |
| Market Size2022 | USD 4.1Billion |
| Market Size 2023 | USD 4.3Billion |
| Market Size2032 | USD 7.2 Billion |
| Compound Annual Growth Rate (CAGR) | 6.50% (2023-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2023-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product, Distribution Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Huel Inc.; Soylent; IdealShape; SlimFast; LadyBoss; RSP Nutrition; Numix; MuscleBlaze; Jimmy Joy; YFood Labs GmbH. |
| Key Market Opportunities | One opportunity is to expand into emerging markets. |
| Key Market Dynamics | The rising customer demand for healthy and fast eating alternatives. |
Complete Nutrition Products Market Highlights:
Frequently Asked Questions (FAQ) :
The Complete Nutrition Products Market size was valued at USD 4.1Billion in 2022.
The market is projected to grow at a CAGR of 6.50% during the forecast period, 2023-2032.
North America had the largest share in the market
The key players in the market are Huel Inc.; Soylent; IdealShape; SlimFast; LadyBoss; RSP Nutrition; Numix; MuscleBlaze; Jimmy Joy; YFood Labs GmbH, and others.
The. Supermarkets and hypermarkets category dominated the market in 2022.
The Powder had the largest share in the market.
Research Analyst Level II I have a degree in engineering (civil), with masters in business administration (marketing). with more than 4 years of experience in market research and consulting, i am involved in end-to-end process of market research, proposals, project kickoffs and delivery. i have research knowledge and expertise in consumer goods/packaging domain. also i have worked for various other domains like construction & equipment. effectively managed and delivered more than 60 report studies for regional as well as global clientele.
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