Brown Rice Market Research Report: Information by Category (Conventional, Organic), Packaging Type (Bags, Stand-up pouches, Jars, Others), Distribution Channel (Store, Non-Store), Region (North America, Europe, Asia-Pacific, RoW) - Forecast till 2027

Brown Rice Market Overview:

Brown rice market size is expected to grow rapidly in the forecast period. Brown rice has many nutrients and vitamins. Brown rice is rich in important nutrients such as phosphorous, niacin, selenium, thiamine, and magnesium. Brown rice has more benefits than consuming regular rice. Brown rice is a whole grain category that is suitable for anyone. It is a product that is rich in fiber, gluten-free, and low-calorie products. These rice dishes can be used in various cuisines.

The increasing preference for brown rice is affecting this market positively. Today, there is high obesity, diabetes, and other heart diseases. These are problems that can occur due to the consumption of high fat and sugar. Normal rice is an element containing high sugar levels. Everyday consumption of this rice can increase the risk of health issues. With brown rice, there are only benefits and no risks related to health.

The health benefits of brown rice are raising the overall demand in this market. Further, two crucial segments in the market are conventional and organic rice. The supply of these rice products is high through the store-based networks. In the upcoming years, the need for brown rice is growing among many countries. This will create massive brown rice market value. 

Covid Analysis 

The outbreak of covid is affecting the production f every business. This pandemic is a tough period for the market from both the health and economic end. The global industries have the responsibility to provide products for the consumer. However, these trade activities are restricted due to the less growth of industries. Form 2020 there is less production, supply chain disruptions, and other challenges for many markets.

However, the demand for rice products is rising in this period. There is high health consciousness among the customers during this period. Due to rising health consciousness, many are preferring brown rice over regular rice. It is a crucial factor that will post the overall growth of the market in the forecast period. Also, in the upcoming years, the production and supply of the brown rice market are expected to be immense. All these create a positive brown rice market outlook. 

Market Dynamics 

• Crucial Market Drivers 

Rising demand for functional foods is driving demand for the market. Today, consumers are well aware of the product that promotes health. There is increasing knowledge about the food items that can keep them healthy and fit. Increasing concern for wellness is driving the demand for brown rice. Brown rice is a whole grain that can be consumed every day. In the long run, there are lesser risks of heart diseases when consuming healthy grains such as brown rice.

The growing demand for fiber-rich products will create a positive impact on the market. Further, there are rising gut health concerns for many individuals. Poor eating habits affect gut health. Indigestion and fatigue are some of the complications many individuals witness. Brown rice has Prebiotic benefits that are gaining more demand from the consumer end.

The increasing application of brown rice is another crucial driver of the market. The use of brown rice in households, restaurants and the food industry are rising. The applications of the market are constantly growing it is a major factor that is driving demand in this market. All these are crucial drivers of the market that contribute to surging Brown rice market trends. 

• The Market Growth Opportunities 

The popularity of this product is expected to rise brown rice market growth opportunities. The popularity of brown rice is massive in many regions. The benefits and uses of this rice are creating a high number of growth possibilities in the market. These rice varieties are ancient, safe, and healthy. There are various types of brown rice such as black and red rice.

Today, many consumers prefer healthy alternatives. Many are turning away from processed foods. As processed food items are unhealthy, they are losing demand among consumers. The popularity of brown rice will grow more. All these are a factor that will contribute to high growth opportunities in the market. Furthermore, the rising disposable income of individuals is leading to high growth opportunities. In May countries the disposable income of individuals is growing rapidly. Due to the rise in per capita income, spending on healthy food items is growing. All these are factors that will contribute to the high expansion of the market. Further, demand from the developing regions is another crucial growth factor. Countries such as the Asia Pacific and Europe are having a high demand for the market. All these are a factor that improves overall development possibilities. 

• The Market Restraints 

The fluctuations in price in the brown rice market are a retaining factor. In recent years, there is high volatility of brown rice. These volatilities can cause several inconsistencies in the market. The price fluctuation acts as a barrier to the development of the market.

Further, the developing nations will face many crises in this period. In the forecast period, the demand of the market can decline due to high price volatility. Also, the adoption rate of brown rice can decline. 

• The Market Challenges 

The rising demand for fibrous food is a challenge in the market. Brown rice is a fibrous product. Also, it is a whole grain product that is rich in fiber. However, there is a misconception about weight gaining due to rice. This can affect the demand for the rice market in the upcoming years.

Also, the rising demand for fibrous products such as wheat flour can hinder the growth of this market. These are market challenges that can decline the overall growth rate of the market. Further, high price of brown rice than regular rice can be a challenge in the forecast period. 

• The Cumulative Growth Analysis 

Brown rice market analysis shows stable growth in the forecast period. The growing awareness about the benefits of brown rice will create high demand in the market. Further. The probiotic benefits of brown rice are another factor driving demand. Further, the organic brown rice segment of the market is gaining more shares.

However, the price volatility remains a restaurant in the market. Also, the rising demand for fibrous products is another challenge. However, the growth opportunities in the market are high due to future developments. The rising disposable income is expected to rise to spend on the brown rice market. 

• Value Chain Analysis 

The Asia Pacific is a region that is expected to dominate with the highest brown rice market share. The production of rice is high in this region. Also, the consumption of various types of rice is high in Asia pacific. India, Japan, and China are key producers of brown rice. The market is flourishing with high demand and supply rates.

The benefits such as low calories, high fiber, and high nutrient-rich rice are increasing demand in this market. Also, the investments from the key players are massive in Asia pacific. In the forecast period, it is a region that will record the fastest growth rate in the market. All these are factors that will make Asia pacific a profitable brown rice market. 

Segment Overview 

Brown Rice Market by Product 

• Conventional


• Organic

Brown Rice Market by Packaging Type

• Stand-up pouches


• Jars


• Bags


• Others

Brown Rice Market by Geography 

North America 

• US 


• Canada 

Europe

• Germany 


• France 


• Italy 


• UK 


• France 

Asia pacific 

• China 


• India 


• Australia 


• Singapore 


• Middle East Africa 


• Latin America 

Competitive landscape 

The competition in the brown rice market is growing rapidly. There are entrances of a new key player who will create new developments. There are price competitions that will occur in the market. Expansion, acquisitions, mergers, and collaborations will occur in this market. New product launches are also prevalent in this market. 

Regional Analysis 

The brown rice market forecast shows three major regional players. There is Asia Pacific, Europe and North America has the highest shares. the Asia Pacific region is a flourishing market for brown rice. Consumption of brown rice is immense in this market. Everyday rice is an important food among the consumers of this market. This makes it an essential product in Asia pacific.

 The investments from key players are expected to ring new developments in this market. Further, North America will hold significant shares of the market. The rising need for fibrous food will boost demand for the brown rice market. US and Canada are key contributors in this market for the high growth of brown rice. The investments and per disposable create new market growth opportunities. 

The Key Players in The Brown rice market Are 

• Asia Golden Rice Co Ltd (Thailand)


• LT Foods Limited (India)


• Amira Nature Foods Ltd (UAE) 


• T.K. Rice mill and Ash (Thailand)


• Ebro Foods, S.A. (Spain)


• Agistin Biotech Pvt. Ltd. (India)


• Riviana Foods Inc. (US)

Report Overview 

• Market overview highlights 


• Analysis based upon COVID 19


• Explanation of the Market Dynamics


• Value chain analysis


• Market segmentation overview


• The regional analysis


• Competitive landscape analysis


• Recent Developments