Mobile Application Market Research Report  – Global Forecast to 2027

Global Mobile Application Market, By Categories (Gaming and Non-Gaming), By Platform (iOS, Android, Windows and others), By End – User (Banking, Retail, Airlines, Media, Education, Transport, Hotels & Restaurants and Government) – Forecast to 2027

ID: MRFR/ICT/3083-HCR | February 2021 | Region: Global | 100 pages

Please note that the assessment period of the report has been updated from 2017-2023 to 2020-2027. Cordially fill Sample form for the updated data.

Market Synopsis of Mobile Application Market

The Mobile Applications market holds some of the major application development players like Willow Tree, Inc (U.S.), Google Inc (U.S.), Nokia Corporation (Finland), Amazon Inc (U.S.), Intellectsoft US (U.S.), Microsoft Corporation, (U.S.) Y Media Labs (U.S.), Appster (Australia), Gameloft SE (France), Konstant Infosolutions (India). The market for Mobile application is growing at a significant rate and includes many new entrants in the mobile app development market majorly in Smartphones & tablets under the gaming category with the increase in AR & VR advancements.

The mobile application is one of the fastest growing market and will continue to grow at a significant rate majorly due to increased penetration of smartphones and internet. The drivers that drive the market for mobile applications is the increased application of augmented reality and Virtual Reality. The smartphones at present are enabling the sensors like gyroscope, accelerometers and motion sensors in the smartphones and tablets to ensure the capability of AR & VR on the mobile phone through various apps. Games like ‘Pokémon Go’ follow this lead. This has also been affected by the IOT dominance majorly in smart homes. All the lighting, temperature, music and security controls are handled by the mobile applications connected via Wi-Fi or Bluetooth. Mobile applications have become a companion for any smartphone user whether it is a native application by trusted developers or some Third party developer applications, the rise of mobile application is significant which includes many different categories of mobile app usage. Due to better and interactive user interface, many new and emerging third party applications developers are entering the market. 

The mobile application market has a huge segmentation on various basis. It is segmented here on the basis of Categories, Application Platform, End User and region. However on the basis of categories, the segmentation is further bifurcated on the basis of gaming and Non - gaming applications which is further divided into productivity, entertainment, social media, browser, and others. Out of gaming and non-gaming applications, gaming applications have witnessed most number of downloads and usage. Companies like Gameloft, EA sports, Ubisoft are developing the high end graphic games that are playable on the smartphones. The mobile applications have seen its usage in the sectors like banking, retail, airlines, transport, hotels & restaurants and government. The market is also segmented on the basis of platform used for the mobile application which is categorized under iOS, Android, windows and others. Out of these, Android is leading the platform space followed by iOS.

Mobile Application Market, USD Billion Mobile Application Market, USD Billion 

The competitive landscape of the mobile application market is formed by some major players and many of the new entrants in the third party application developers. The leaders constantly keep innovating for the new technology and investing in research and development. The mobile application market has driven many end users like banking, retailing, media, and government.

The mobile application market is expected to reach approximately USD 165 billion by the end of 2023 with approximately 14% CAGR during the forecasted period from 2017 – 2023.


For the purpose of this study, Market Research Future has segmented the market of mobile application market into categories, platform, end - users, and region.


  • Gaming

  • Non-Gaming


  • iOS

  • Android

  • Windows

End – User

  • Banking

  • Retail

  • Airlines

  • Media

  • Education

  • Transport

  • Hotels & Restaurant

  • Government


  • North America

  • Europe

  • Asia pacific

  • Rest of the world.

Intended Audience

  • Device manufacturers

  • App store providers

  • Games developers

  • Mobile phone distributors

  • Mobile App developers

  • Research firms

  • Software investors

  • Software Developers

  • IT enablers

  • Government agencies

Frequently Asked Questions (FAQ) :

The two categories of mobile application are – gaming and non-gaming.

Based on platform, the segments of the market are iOS, android, windows, and others.

The android segment is prognosticated to lead the market in the upcoming years.

By the end of the evaluation period, the market will reach an approximate valuation of 165 Bn.

The sub-segments are productivity, social media, browser, entertainment, and others.