India Beer Market Size was valued at USD 12.8 Billion in 2022. The Beer Market industry is projected to grow from USD 13.4 Billion in 2023 to USD 20.2 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.20% during the forecast period (2024 - 2032). Increasing consumer preference for craft and specialty beers and the growing popularity of beer as a social and recreational beverage are the main market drivers anticipated to propel the Beer Market in India.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The rise of online beer shopping is significantly driving the India beer market CAGR. The usage of the Internet for sales and marketing is growing in India. E-commerce is assisting small firms, such as craft beer makers, in getting their products in front of a diverse spectrum of customers. Beer availability on online trade platforms helps vendors get attention. It also enables businesses to sell more to Internet-savvy clients. These portals also offer product information and reviews. Various market vendors offer their products online through their websites. Some businesses offer their items through third-party internet merchants, such as Amazon.com Inc. Several organizations will offer their products through online channels over the predicted period due to the benefits of online retail. Consumer movement from traditional to online to omnichannel retail, as well as internet adoption in India, are likely to drive market growth over the forecast period.
Additionally, increasing demand for premium beers is a major trend driving market expansion. Increasing demand for premium beer is likely to drive market growth over the forecast period. In India, per capita incomes have risen dramatically, boosting consumer spending. The growing demand for premium and craft beers in India is projected to enhance the industry. Companies are offering premium beer varieties to meet the growing demand for such beers. For instance, Heineken recently announced the launch of Heineken Silver, which will increase its position in India's premium beer sector. Premium beer is highly regarded for its authenticity, flavor, and brand. As a result, rising demand, combined with the rise of premium beer brands in India, is likely to drive the market throughout the forecast period. Thus, driving the India Beer market revenue.
The India Beer Market segmentation, based on Product type, includes Standard Lager, Premium Lager and Specialty Beer. The standard lager segment has the largest proportion of the Indian beer market by product type. This segment, known for its classic and extensively consumed lagers, is the market leader. Standard lagers have a larger market share than other beer categories due to their widespread consumer appeal and established presence. This dominance is linked to standard lagers' extensive appeal and familiarity with customers, making them the favored choice in the Indian beer industry.
Beer Production Insights
The India Beer Market segmentation, based on Production, includes Macro-Brewery and Micro-Brewery. The macro-brewery segment accounts for a larger share of the Indian beer market by production. It can be linked to their ability to produce and distribute massive volumes of beer. The Indian beer market is expanding thanks to rising disposable incomes, a growing desire for low-alcohol beverages, and increased social acceptance. The launch of new low-alcohol beer variations, as well as technology advancements, are driving market growth. Beer makers' ongoing improvements in flavor and quality contribute to India's diverse beer landscape, appealing to a larger target population and generating increased industry demand.
Figure 1: India Beer Market, By Production, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Beer Market in India is segmented by Flavor, which comprises Flavored and Non-flavored. The non-flavored segment has a larger share of the Indian beer market. The industry's strong performance by super-premium and premium beer brands has resulted in an increased desire for non-flavored beer. Notably, consumers' growing preference for alcoholic beverages at various festivals and social and cultural events contributes to the market's rise in the country. Furthermore, the ongoing urbanization process raises stress levels among young adults, causing an increase in beer consumption and favorably influencing the market.
Based on End-Use, the India Beer Market segmentation includes Supermarkets & Hypermarkets, On-Trades, Specialty Stores and Convenience Stores. Supermarkets and hypermarkets typically have a major share of the beer market. These enormous retail establishments stock a wide range of beer brands and varieties, making it easy for customers to buy their favored options. Supermarkets and hypermarkets also benefit from their ability to negotiate favorable agreements with beer manufacturers, allowing them to offer reasonable rates to customers.
India's beer market has grown steadily in recent years. With a big population and a growing middle class, there is an increased demand for alcoholic beverages, particularly beer. Changes in consumer preferences, rising disposable incomes, and a shift toward a more social and recreational lifestyle all contribute to market growth. Craft and specialty beers are also becoming more popular in India's beer sector, providing customers with a greater selection of options. However, the market faces hurdles such as legislative limits and cultural differences between parts of the country.
Leading market players are investing heavily in research and development in order to expand their Type lines, which will help the Beer Market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new Type launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Beer industry must offer cost-effective items.
Major players in the Beer Market are attempting to increase market demand by investing in research and development operations, including United Breweries, Anheuser-Bush InBev SA NV, Arbor Brewing Company India, Carlsberg India Private Limited, Devans Modern Breweries Ltd, SOM Distilleries and Breweries Limited, Gateway Brewing Company, Delhi-6 Beer, Khemani Group, Inbrew Beverages.
India Beer Industry Developments
In October 2023, India's Proost Beer, a domestic brewery operated by Grano69 Beverages, has successfully raised INR 25 crore (roughly USD 3 million) in a pre-Series A investment round that included equity and debt. Investors include Chimes Group, The Chennai Angels, India Accelerator, Hyderabad Angels, and Mumbai Angels. Proost, which operates in Delhi, Punjab, Uttar Pradesh, and Kerala, intends to use the cash to increase manufacturing capacity and enter new markets.
In July 2023, Lone Wolf, an Indian craft beer maker, increased its product line with the introduction of two new variations, Alpha and Mavrick. At an event in New Delhi, the company, which is owned by Onkara Beverages & Hospitality, debuted the 100% malt beer Mavrick and the Belgian Wit bier Alpha. Both beverages contain less than 5% alcohol by volume. Lone Wolf intends to provide consumers with a wider range of options, leveraging Hyderabad's burgeoning party scene and the growing demand for low-alcohol beverages in India.
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 12.8 Billion |
| Market Size 2023 | USD 13.4 Billion |
| Market Size 2032 | USD 20.2 Billion |
| Compound Annual Growth Rate (CAGR) | 5.20% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2019-2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product Type, Production, Flavor, Distribution Channel, Region |
| Countries Covered | India |
| Key Companies Profiled | United Breweries, Anheuser-Bush InBev SA NV, Arbor Brewing Company India, Carlsberg India Private Limited, Devans Modern Breweries Ltd, SOM Distilleries and Breweries Limited, Gateway Brewing Company, Delhi-6 Beer, Khemani Group, Inbrew Beverages |
| Key Market Opportunities | Expansion into emerging markets with growing beer consumption. |
| Key Market Dynamics | Introduction of innovative flavors and brewing techniques to attract new consumers. |
Frequently Asked Questions (FAQ) :
The India Beer Market size was valued at USD 13.4 Billion in 2023.
The market is projected to grow at a CAGR of 5.20% during the forecast period, 2024-2032.
The key players in the market are United Breweries, Anheuser-Bush InBev SA NV, Arbor Brewing Company India, Carlsberg India Private Limited, Devans Modern Breweries Ltd, SOM Distilleries and Breweries Limited, Gateway Brewing Company, Delhi-6 Beer, Khemani Group, Inbrew Beverages.
The standard lager category dominated the market in 2023.
The non-flavored category had the largest share of the market.
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