Fruit Beer Market Size was valued at USD 303.9 Billion in 2023. The Fruit Beers industry is projected to grow from USD 317.8 Billion in 2024 to USD 434.8 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.00% during the forecast period (2024 - 2032). Increasing demand for peach fruit beer among consumers and growth & expansion of online trade are the key market drivers enhancing the market growth.
Source: Primary Research, Desk Research, MRFR Database and Analyst Review
Market CAGR for fruit beers is driven by consumers' Increasing demand for peach fruit beer. The fruit beer market is experiencing notable growth, primarily driven by consumers' increasing demand for peach fruit beer. Peach's sweet and succulent flavor has garnered significant popularity among beer enthusiasts, prompting breweries to introduce a diverse range of peach-infused beer offerings to meet this growing demand. Consumers are drawn to the unique taste and refreshing experience of peach fruit beer, making it a sought-after choice in the fruit beer segment. The rising consumer preference for natural and authentic fruit flavors has also driven the demand for peach fruit beer. With consumers seeking new and exciting taste experiences, breweries are capitalizing on this trend by creating innovative peach-flavored beer varieties, further fueling the market growth.
Additionally, the growing awareness of the health benefits of consuming natural fruit ingredients contributes to the popularity of peach fruit beer as a flavorful and wholesome beverage option. As the fruit beer market continues to evolve, the prominence of peach fruit beer is expected to persist as breweries cater to consumer preferences for refreshing and flavorful beer choices. Thus, driving the Fruit Beers market revenue.
Based on flavors, the Fruit Beers market segmentation includes peach, raspberry, cherry, apricot, and apple. The raspberry segment dominated the market, accounting for 41% of market revenue (119.15 billion). The raspberry flavor held the largest market share in the fruit beer market due to its wide appeal among consumers, offering a balance of sweetness and tartness and complementing various beer styles. Additionally, the growing trend of using natural and real fruit ingredients in beverages further contributed to the popularity of raspberry-flavored fruit beers.
Apple was the fastest-growing flavor in the fruit beer market due to its versatility, ability to blend well with different beer styles, and the rising consumer preference for refreshing and crisp apple-infused beverages. Additionally, the popularity of cider-like fruit beers and the introduction of innovative apple-based beer offerings fueled the rapid growth of apple-flavored products in the market.
Based on distribution channels, the Fruit Beers market segmentation includes store-based and non-store-based. The store-based category dominated the market, accounting for 60% of market revenue (174.4 billion). The store-based distribution channel held the largest market share in the fruit beer market due to the widespread availability of fruit beers in supermarkets, convenience stores, and specialty liquor stores, providing easy access for consumers and catering to their preferences for traditional retail shopping. Additionally, the prominence of store-based channels allows breweries to reach a broader customer base, contributing to the channel's dominance in the market.
Figure 1: Fruit Beers Market, by Distribution Channel, 2022 & 2032 (USD Billion)
Source: Primary Research, Desk Research, MRFR Database and Analyst Review
By region, the report provides market insights into North America, Asia-Pacific, Europe and the Rest of the World. The North American Fruit Beers market will dominate this market due to the region's growing consumer preference for flavored and innovative beer offerings, coupled with a diverse range of craft breweries and established beer manufacturers. Additionally, changing taste preferences and the rising popularity of fruit-infused beverages contributed to North America's dominance in the market.
Further, the major countries studied in the market report are The US, Canada, Germany, Italy, Spain, France, the UK, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: FRUIT BEERS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Primary Research, Desk Research, MRFR Database and Analyst Review
Europe's Fruit Beers market accounts for the second-largest market share. Europe held the second largest market share in the fruit beer market due to its strong beer culture, a tradition of fruit-infused brewing methods, and well-established breweries offering a wide variety of fruit-flavored beer options to meet consumer demand. Further, the German Fruit Beers market held the largest market share, and the UK Fruit Beers market was growing at the highest CAGR in the European region.
The Asia-Pacific Fruit Beers Market is anticipated to grow at the highest CAGR from 2023 to 2032. Asia-Pacific was the fastest-growing region in the Fruit Beers market due to increasing urbanization, rising disposable incomes, changing consumer preferences towards flavored alcoholic beverages, and expanding international beer brands, introducing new fruit beer offerings to cater to the growing demand. Moreover, China’s Fruit Beers market held the largest market share, and the Indian Fruit Beers market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in R&D to expand their product lines, which will help the Fruit Beers market grow even more. Market players are also taking various strategic activities to enhance their footprint, with vital market developments including new product launches, M&A, higher investments, and collaboration with other organizations. The Fruit Beers industry must offer less costly items to expand in a more competitive market climate.
Manufacturing in-house to reduce operational costs is one of the key business strategy manufacturers use in the Fruit Beers industry to benefit clients and increase the market sector. In recent years, the Fruit Beers industry has offered some of the most significant advantages to the food industry. Major players in the Fruit Beers market, including New Belgium Brewing Company (US), Magic Hat Brewing Company (US), Shipyard Brewing Company (US), Joseph James Brewing Company, All Saints Brewing Company (US), Brewery Ommegang (US), Lindemass Brewery (Belgium), Lost Coast Brewery (US) and Others are attempting to increase market demand by investing in research and development operations.
New Belgium Brewing Company, headquartered in the United States, is a renowned craft brewery known for its exceptional fruit beers. Established in 1991 in Fort Collins, Colorado, the company has gained prominence for its commitment to sustainability and innovation in brewing. New Belgium Brewing takes pride in crafting diverse fruit-infused beers that cater to a wide range of palates, combining traditional brewing techniques with creative and refreshing fruit additions. With a strong emphasis on quality and craftsmanship, New Belgium Brewing Company sources premium fruits to create unique and flavorful fruit beers. Their offerings include popular fruit beer varieties such as Fat Tire Belgian White, which combines wheat and oats with Seville oranges, providing a smooth and citrusy taste. The Voodoo Ranger Juicy Haze IPA boasts tropical notes from the infusion of pineapple, mango, and citrus, offering a delightfully juicy drinking experience. Committed to environmental stewardship, the company utilizes sustainable brewing practices and advocates for eco-conscious initiatives, making it a popular choice among environmentally-conscious consumers. With its distinctive fruit beer selection and sustainable values, New Belgium Brewing continues to significantly impact the craft beer industry nationally and internationally.
Based in the United States, Shipyard Brewing Company is a prominent craft brewery renowned for its exceptional fruit beers. It was founded in 1994 in Maine, the company has garnered recognition for its commitment to crafting innovative and diverse fruit-infused brews that appeal to a wide range of beer enthusiasts. Shipyard Brewing takes pride in sourcing high-quality fruits to create a variety of delicious fruit beers. Their offerings include popular fruit beer options such as the Shipyard Summer Ale, infused with lemon peel and provide a refreshing and citrusy taste perfect for warmer months. The company's Pumpkinhead Ale, featuring pumpkin and seasonal spices, has become a seasonal favorite, offering a unique twist on traditional fruit beers. With a dedication to maintaining traditional brewing methods and exploring creative flavor combinations, Shipyard Brewing Company continues to leave a lasting impression on the craft beer industry, showcasing its commitment to craftsmanship and innovation with each fruit-infused brew they produce.
Fruit Beers Industry Developments
September 2022: Sonnen Hill Brewing recently unveiled an exclusive fruit beer that features a combination of Blackberry and Raspberry flavors, grains, and locally sourced Ontario fruit. The brewing process involved more than eighteen months of fermentation in stainless steel tanks, resulting in a well-balanced blend of fruitiness, funky notes, and acidity.
October 2020: Abita Brewing Company (Abita) recently introduced their new product, Spring Loaded, a refreshing beverage made with artesian spring water and all-natural ingredients. The base beer is crafted using Louisiana sugar, which undergoes fermentation, leaving just two grams of sugar behind. The outcome is crisp, spiked water infused with delightful natural fruit flavors.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 303.9 Billion |
| Market Size 2024 | USD 317.8 Billion |
| Market Size 2032 | USD 434.8 Billion |
| Compound Annual Growth Rate (CAGR) | 4.00% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Landscape, Growth Factors, and Trends |
| Segments Covered | Flavor, Distribution Channel and Region |
| Geographies Covered | North America, Asia Pacific, Europe, and the Rest of the World |
| Countries Covered | The US, Canada, Germany, UK, Italy, Spain, France, India, Australia, China, Japan, South Korea, and Brazil |
| Key Companies Profiled | New Belgium Brewing Company (US), Magic Hat Brewing Company (US), Shipyard Brewing Company (US), Joseph James Brewing Company, All Saints Brewing Company (US), Brewery Ommegang (US), Lindemass Brewery (Belgium), Lost Coast Brewery (US) |
| Key Market Opportunities | Increasing demand for peach fruit beer among consumers and growth & expansion of online trade |
| Key Market Dynamics | An increasing number of campaigns against the consumption of alcohol |
Fruit Beer Market Highlights:
Frequently Asked Questions (FAQ) :
The Fruit Beers market size was valued at USD 303.9 Billion in 2023.
The market is anticipated to grow at a CAGR of 4.00% during the forecast period, 2024-2032.
North America captured the largest share of the market
The major players in the market are New Belgium Brewing Company (US), Magic Hat Brewing Company (US), Shipyard Brewing Company (US), Joseph James Brewing Company, All Saints Brewing Company (US), Brewery Ommegang (US), Lindemass Brewery (Belgium), Lost Coast Brewery (US) and others.
The store-based distribution channel dominated the market in 2023.
The Raspberry flavor dominated the market in 2023.
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Senior Research Analyst I have a bachelor's degree in mechanical engineering and an mba. i have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. a firm believer in lifelong learning and sharing of knowledge. having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest.
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