Healthy Food Market

According to the National Diabetes Statistics Report, 37,3 million Americans (11.3% of the population) have diabetes. Prediabetes affects approximately 96 million adults in the United States (38.0% of the adult population). In addition, the WHO reports that more than 1 billion people are obese worldwide, including 650 million adults, 340 million adolescents, and 39 million children. This number continues to rise. The World Health Organization estimates that by 2025, approximately 167 million adults and children will become less healthful due to being overweight or obese. Obesity is a disease that affects virtually all body systems.

It affects the cardiovascular, hepatic, renal, musculoskeletal, and reproductive systems. It causes various non-communicable diseases (NCDs), including type 2 diabetes, cardiovascular disease, hypertension, stroke, cancer, and mental health issues. The key to preventing obesity is consuming nutrient-rich foods.  The growing prevalence of such diseases is anticipated to fuel the market CAGR during the forecast period.

Numerous organizations, including the World Health Organization and the Centers for Disease Control and Prevention, are working to raise awareness about healthy cuisine.  CDC, for example, collaborates with states to 1) make state-wide improvements in their ECE system by incorporating obesity prevention standards and practices; and 2) support a targeted group of ECE providers in implementing facility-wide improvements through a collaborative learning intervention. Additionally, they finance fifteen land-grant universities in states with county obesity rates exceeding 40%. These communities tend to have less access to nutritious goods.

To combat this, a significant number of recipients collaborate with local cooperative extensions to increase the availability of nutritious, affordable foods in their communities. Thus, such factors are driving the Healthy Food market revenue.

The Global Healthy Food Market Industry is projected to experience substantial growth over the coming years. With a market value expected to reach 988.5 USD Billion in 2024 and an anticipated rise to 1604.1 USD Billion by 2035, the industry is on a promising trajectory. The compound annual growth rate of 4.5% from 2025 to 2035 indicates a robust demand for healthy food options. This growth is driven by various factors, including rising health consciousness, government initiatives, and technological advancements in food production. The market's expansion reflects a broader societal shift towards healthier lifestyles and sustainable eating practices.

The Global Healthy Food Market Industry experiences a notable surge in demand driven by increasing health consciousness among consumers. Individuals are becoming more aware of the impact of diet on overall health, leading to a shift towards nutritious food options. This trend is particularly evident in urban areas where access to information about healthy eating is more prevalent. As a result, the market is projected to reach 988.5 USD Billion in 2024, reflecting a growing preference for organic, low-calorie, and nutrient-dense foods. This shift not only influences consumer purchasing behavior but also encourages food manufacturers to innovate and expand their healthy product lines.

The Global Healthy Food Market Industry is witnessing a significant increase in demand for plant-based foods, driven by shifting dietary preferences and environmental concerns. Consumers are increasingly opting for plant-based alternatives due to perceived health benefits and a desire to reduce their carbon footprint. This trend is reflected in the growing availability of plant-based products, including meat substitutes and dairy alternatives. As more individuals adopt vegetarian or vegan lifestyles, the market is poised for substantial growth, potentially reaching 1604.1 USD Billion by 2035. This shift not only caters to health-conscious consumers but also aligns with broader sustainability goals.

Government initiatives promoting healthy eating habits significantly influence the Global Healthy Food Market Industry. Various countries are implementing policies aimed at reducing obesity rates and improving public health. For instance, nutritional labeling regulations and subsidies for healthy food production are becoming more common. These measures encourage consumers to make informed choices while simultaneously supporting local farmers and producers. As governments prioritize health and wellness, the market is expected to grow, with projections indicating a rise to 1604.1 USD Billion by 2035. Such initiatives not only enhance consumer awareness but also create a favorable environment for healthy food businesses.

Technological advancements in food production play a crucial role in shaping the Global Healthy Food Market Industry. Innovations such as vertical farming, hydroponics, and biotechnology are enabling the production of healthier food options with reduced environmental impact. These technologies allow for year-round cultivation of nutrient-rich crops, thereby increasing availability and accessibility. As a result, consumers are more likely to choose healthy foods that are sustainably produced. The integration of technology in food production is expected to contribute to a compound annual growth rate of 4.5% from 2025 to 2035, further driving the market's expansion.

The Global Healthy Food Market Industry is increasingly recognizing the connection between nutrition and mental health. Research suggests that certain nutrients can positively influence mood and cognitive function, leading to a growing interest in foods that support mental well-being. Consumers are now seeking out products enriched with omega-3 fatty acids, antioxidants, and vitamins known to enhance brain health. This trend is likely to drive market growth as individuals prioritize mental wellness alongside physical health. As awareness of this connection continues to spread, the market could see a notable increase in demand for functional foods designed to support mental health.

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American healthy foods market will dominate this market in 2022. This region has a high awareness of healthy cuisine, a high disposable income, a rising incidence of chronic diseases, and an increasing number of product offerings. People in North America believe that a healthy diet protects against all forms of malnutrition and non-communicable diseases (NCDs), such as cardiovascular disease, diabetes, stroke, and cancer.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: HEALTHY FOOD MARKET SHARE BY REGION 2024 (%)

Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

Europe’s Healthy Food market accounted for the second-largest market share in 2022. Due to the increasing trend of growing intake of healthy food and beverage products, the market of healthy food  in Europe is expanding. According to the 2019 State of the UK Fitness Industry Report, the health and fitness industry in the United Kingdom is in better condition than in the past. The sector is now worth more than £5 billion for the first time, and the number of members in the United Kingdom has surpassed 10 million.

Further, the German Healthy Food  held the largest market share, and the UK Healthy Food market was the fastest-growing market in the European region

The Asia-Pacific Healthy Food Market is expected to grow at the fastest CAGR from 2023 to 2032. The market for healthy Food in Asia-Pacific is anticipated to experience lucrative growth due to the expansion of fitness institutions, the rise in healthy eating habits, the rise in disposable income, and the growing awareness of healthy Food in this region. One of the main contributors to the expansion of the market in the Asia-Pacific region is the increasing significance of organic cuisine.

Moreover, China’s Healthy Food industry held the largest market share, and the Indian market for Healthy Food  was the fastest-growing market in the Asia-Pacific region.

The global market for health foods is relatively fragmented, with many large and medium-sized companies accounting for the majority of market revenue. Leading market players are investing heavily in R&D to expand their product lines. Market participants are also undertaking various strategic activities to expand their global footprint. Major participants are deploying various strategies, engaging in mergers and acquisitions, strategic alliances and contracts, and developing, testing, and launching more effective health food solutions. Healthy Food must offer cost-effective products to expand and survive in a more competitive market.

One of the most important business strategies manufacturers use in the global Healthy Food industry to benefit customers and expand the market sector is manufacturing locally to reduce operational costs. Major players in the Healthy Food market include Danone, PepsiCo, Clif Bar & Company, General Mills Inc., Kashi, The Quaker Oats Company, Mars, Incorporated, Abbott, Mondelez International., Kellogg Co., Nestlé, Yakult Honsha Co., Ltd., and GSK Group of Companies.

Danone SA is involved in the food processing sector. It operates via the Fresh Dairy Products, Waters, Early Life Nutrition, and Medical Nutrition divisions. The Fresh Dairy Products division manufactures and distributes yogurts, fermented fresh dairy products, and other products with specialized formulations. The Waters division includes both the natural water and aqua beverage businesses. Early Life Nutrition focuses on specialized foods for infants and early children to supplement breastfeeding while adhering to the World Health Organization Code and local regulations.

The Medical Nutrition division focuses primarily on individuals receiving medical treatment, infants with certain diseases, and the elderly who are fragile. Danone was founded in 1899 and had its headquarters in Paris, France.

Kellogg Co. manufactures, markets, and distributes ready-to-eat cereals and convenience foods. It sells biscuits, crackers, crisps, and other convenience foods to supermarkets in the United States under brands such as Kellogg's, Keebler, Cheez-It, Pringles, Murray, Austin, and Famous Amos. It operates in seven segments: North America, Europe, Latin America, and AMEA. The North American segment comprises the businesses of US Frozen, Kashi Company, and RX. The Europe segment includes European nations. Central America and Mexico make up the Latin America segment. Africa, the Middle East, Australia, and other Asian and Pacific markets comprise the AMEA segment.

Will Keith Kellogg founded the corporation in 1906, with headquarters in Battle Creek, Michigan.