Biscuits Market information by Source (wheat, oats, multi-grain), Packaging (pouches/packets, boxes, cans/jars), Distribution Channel (store-based and non-store based) and Region (North America, Europe, Asia-Pacific and RoW) forecast till 2027

Biscuits Market Overview

Biscuits Market are produced using flour, sugar or salt, butter, baking powder, and other ingredients depending on the taste. Biscuits are baked foods, and these are available in different flavors, tastes, types, and textures. Biscuits can be made with a variety of ingredients which include nuts, chocolate flavor, sandwich filling, cream, chocolate, fruit, jam, or Choco chips. People eat biscuits as a snack worldwide rather than a complete meal. Biscuits are small and sweet or salty in taste. Biscuits are cost-effective, easy to eat, and easy to find. It is long-lasting and can suitable for consumption for months. It is a preferable snacking option by almost all people around the world. Each economy in the world needs biscuits; that is why the growth rate is constantly increasing. Every day new types of flavors of biscuits coming to the market with attractive packaging.

The demand for biscuits market size is increasing because they are a convenient snacking option with healthy ingredients. And due to the busy lives of people, the food-on-the-go is the most popular in recent days. Since biscuits are the most common consideration for people, that is why it has become a huge factor in driving the biscuit market share. Additionally, different launches of biscuits with low-fat, low carbohydrates, organic, gluten-free, and high fiber is attracting consumers. The companies are engaging in various types of promotions, and it is boosting the demand of the biscuits market. Apart from that, there are many distribution channels, such as online stores, growing at a faster rate. Popular shopping sites like Amazon, Carrefour, Walmart, and etc., are boosting the growth of biscuits market size.

This biscuit market research report highlights the biscuits market was valued at $106,233.78 million at the end of the year 2020, and it is expected to grow at a CAGR rate of 4.97% in the forecast period owing to the huge demand in all regions. Consumers around the world are adding biscuits to their monthly, weekly, and daily shopping list, and the market for biscuits will grow. Furthermore, growing number of products will play a major role in fueling the biscuit industry share. Gluten-free please products have now huge demand in the market because it is a healthy option for people who are gluten intolerance. Majority of people not choosing gluten-free food items because of celiac disease. And this has encouraged the manufacturers to produce gluten-free biscuits. The gluten-free biscuits demand is growing rapidly, and it is boosting the biscuits market size.

Covid-19 Analysis

Due to the covid-19 pandemic, the production of products was highly affected in almost all the regions. Businesses around the world faced loss due to the coronavirus outbreak. Due to the imposition of lockdown, so many production factories were closed. And the shortage of laborers was another reason behind the lack of production of products. Due to a decline in the production work, the manufacturers couldn’t produce a large number of biscuits. And less supply caused less demand of the biscuits market. There were guidelines on the import and export, so the need for ingredients and raw materials was not able to meet the requirements. But as biscuits are one of the most common products and daily needs in houses, that is why people bought them in bulk before the lockdown. So the biscuit market had a moderate impact due to the covid-19 pandemic. In this situation, the biscuit industry key players were trying their best to meet the market supply and to boost the market Demand. The market will see growth in demand after the covid-19 pandemic. People are more health-conscious than before, and that is why the gluten-free and other healthy biscuits demand will start to rise.

Market Dynamics

The presence of some factors driving the growth of the market and those factors are called market drivers. And some of the factors affecting the growth of the market and are called market restraints.

Market Drivers

One of the major drivers in the biscuits market is the advancement of purchasing methods. Now people can buy anything they want through mobile phone shopping, and it is becoming more popular. Consumers can directly buy food from anywhere with a cell phone. Due to this, the biscuit industry is rising, and the easy availability of biscuits will drive the market even more in the forecast period. Apart from that healthy biscuits are not in huge demand because it offers many health benefits. Especially the fruit biscuits, gluten-free biscuits, protein biscuits, and many more.

Health-conscious consumers are purchasing low-calorie, low-fat biscuits that have only natural colors and ingredients. Also, there are many types of sugar-free biscuits available in the market, and diabetes patients can eat them without any worry, and it is fueling the biscuit market share.

Market Opportunities

The increasing health problems worldwide, along with the availability of healthy biscuits, will bring opportunities for the market. According to a study the number so many people are consuming gluten-free biscuits to prevent celiac diseases. This is providing an opportunity to the manufacturers to launch different types of gluten-free biscuits that will increase the demand for the biscuits market.

Market Restraints

Even though there are some healthy biscuits Available on the market, there are also different types of biscuits Available that can be harmful to health. These biscuits have a high amount of sugar, fat, and calories. The artificial fruit essences and chemicals in some biscuits can also cause major health problems like diabetes and obesity. And it is becoming a restraint for the market.

Market Challenges

There are many challenges faced by the biscuits market, just like other markets. There are many underdeveloped regions in which there is a very low supply of biscuits; as a result, it has become a major challenge for the market. Also, the high cost of raw materials in the industry is another challenge in the market. The key players of the market are trying their best to increase the market demand in these regions by overcoming the challenges.

Cumulative Growth Analysis

According to the biscuit market research report, the biscuits market was valued at $106,233.78 million at the end of the year 2020, and it is expected to grow at a CAGR rate of 4.97% in the forecast period.

Market Segmentation

The biscuits market is segmented into type, distribution channel, and regions.

• By type- On the basis of the global biscuits market is segmented into crackers & savory, and sweet. Sweet biscuits were responsible for the highest biscuit market share in 2019, according to the biscuit industry analysis. In sweet biscuits, the filled biscuits will grow at a high CAGR rate during the forecast period. Sweet biscuits have huge demand worldwide, and they will boost the cream biscuits market in the coming years.


• By distribution channel- Based on the distribution channel, the biscuit market is segmented into independent bakeries, online channels, convenience stores, supermarkets, and others. The supermarket was accounted for the highest biscuit industry share in 2019. And According to biscuit industry analysis, the online segment will register 4.99% CAGR during the forecast period.


• By region- By region, the biscuits market is segmented into North America, Europe, Asia Pacific, and the rest of the world.

Regional Analysis

The major regions in the biscuits market are North America, Europe, Asia Pacific, and the rest of the world. The Asia Pacific has a dominant biscuit market share due to the huge demand for biscuits in the countries like India, Japan, and China. The increasing per capita income of people is raising the demand for biscuits. The cream biscuit market is rising rapidly in this region. The biscuits market China is expanding due to the increasing population. The cream biscuit market and sweet market is increasing in Europe due to the presence of big manufacturers in this region. The rising demand for snacks with healthy ingredients will further boost the biscuit industry demand. The market in North America will also see huge growth due to the expansion of the US biscuit market. The Consumer in the US have a huge demand for gluten-free biscuits due to rising health problems, and it will boost the US biscuits market.

Competitive Landscape

The major key players of the biscuits market are:

• Burtons Foods Ltd.


• Danone Group


• Jiashili Group


• Kraft Foods


• MARS


• McVities


• Mondelez International


• Nestle


• Thomas Tunnock Limited


• Uni-President


• United Biscuits


• Want Want Group

Among these key players, nestle contributes the most in the market.

Recent Developments

• In March 2021, Mondelēz International acquired Gourmet Food Holdings Pty ltd, and it is an Australian food company that provides premium quality biscuits and crackers.


• In January 2019, Kellogg made an investment of BRL 215 million (USD 68 million) to expand the factory.