As per MRFR Analysis, the Global Baking Mixes Market was valued at USD 2.1 Billion in 2023 and is projected to grow to USD 3.0 Billion by 2032, with a CAGR of 4.23% from 2024 to 2032. Key drivers include a shift towards natural ingredients and rising demand from emerging economies. The market is significantly influenced by the growing trend of customized bakery products, particularly gluten-free options, which cater to health-conscious consumers. North America held the largest market share of over 40% in 2022, driven by the popularity of gluten-free and innovative food varieties. Europe follows as the second-largest market, with Germany leading in revenue share.
The baking mixes market is experiencing notable trends driven by health consciousness and customization.
Key players include Conagra Brands, Inc., Chelsea Milling Company, Keto and Company, Continental Mills, Inc., and Dawn Food Products, Inc.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Baking Mixes Market Trends
The growing applications for personalised bakery items are driving the market CAGR for baking mixes. Customised bakery products are created by fortifying biscuits, bread, and bakery items with vitamins and minerals. Bread and bakery product fortification with iron, folic acid, and extra vitamins can help address the nation's micronutrient and malnutrition challenges. Biscuit and bread fortification with several micronutrients was proven to have a significant impact on child nutrition. According to Baker's percentages, the total flour, which may or may not be organic grain/flour, is always 100%. This type of soaring use of customised bakery products is therefore driving the expansion of the Bakery Premixes Industry, adding to the Bakery Premixes Industry Outlook for the projected period 2022-2032.
Additionally, the European continent accounts for 50% of chocolate retail sales. Nonetheless, the United States consumes 20% of the world's chocolate. Datta Corporation has created a Chocolate Milk Premix product line that includes a wide selection of flavours such as Regular Chocolate Premix, Irish Cream Chocolate Premix, Hazelnut Chocolate Premix, Orange Chocolate Premix, Blueberry Chocolate Premix, and Blackberry Chocolate Premix. Regular Chocolate Premix is simple to use because it is ready to drink after being blended with hot water. As a result of the increasing availability of chocolate premixes, the Bakery mixes Market is expected to rise during the projected period.
The World Health Organisation reports that the number of diabetics has increased from 108 million in 1980 to 422 million in 2019. People are now choosing healthier options due to rising health concerns. Baking mixes aid in the production of gluten-free, calorie-free, and naturally sweetened bakery products. As a result, individuals are choosing these products, which will benefit the expansion of the baking mix.
The baking mixes market segmentation, based on product type includes cookies & biscuit mixes, bread mixes, cake, pastry, and & muffin mixes and others. The cookies and biscuit mixes category had the highest revenue share of more than 32% in 2022 and is expected to maintain its dominance throughout the forecast period. The increased popularity of cookie and biscuit mixes as a snack among toddlers, children, and millennials is the primary driver of this segment's rise. Furthermore, cookies and biscuit mixes are increasing popularity as a gifting choice during holidays and festivals such as Christmas, New Year's, and Thanksgiving, which is boosting segment growth.
The baking mixes market segmentation, based on category includes gluten-free, conventional. The gluten-free segment dominated the market. Gluten-free baking mixes are manufactured with rice flour, maize flour, tapioca flour, and other forms of flour. These baking mixes are available for cookies, muffins, cakes, doughnuts, bread, and other baked goods. The rising popularity of gluten-free baking mixes among consumers is likely to boost market demand. Furthermore, gluten-free baking mixes are far healthier than normal mixes.
In June 2020, Aldi Stores Ltd. announced the testing of gluten-free products under its own LiveGfree brand in various areas around the United States.
The baking mixes market segmentation, based on end-use includes retail customers, food service. In 2022, retail consumers category held the largest market share. Customers purchase bakery mixes because they are convenient. Taste and flavour, unsurprisingly, top the list, followed by freshness and pricing.
The baking mixes market segmentation, based on distribution channel, includes store based and non-store based. In 2022, the store-based category accounted for more than 63% of total sales. Due to the existence of multiple grocery stores in all big and minor economies, the segment is expected to maintain its dominant position during the projected period. Major players have been focusing on growing their worldwide reach by opening new stores in recent years.
Figure1: Baking Mixes Market, by Distribution channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America had the highest revenue share of more than 40% in 2022. Because of increased customer readiness to try novel food varieties like as gluten-free, vegan, and sugar-free, the United States accounted for the greatest revenue share in the North America regional market. The high prevalence of celiac disease in the United States, as well as increased knowledge about the potential side effects of gluten on one's health, are also projected to benefit the market throughout the projection period.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure2: BAKING MIXES MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe’s baking mixes market accounts for the second-largest market share due to the choice of nutritious bakery items that are high in fibre, whole grain, and gluten-free. Further, the German baking mixes industry held the largest market share, and the UK market for baking mixes was the fastest-growing market in the European region
The Asia-Pacific Baking Mixes Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to a growth in the number of customers in this region turning away from artificial additives, sweeteners, and preservatives. Moreover, China’s market for baking mixes held the largest market share, and the Indian baking mixes industry was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in R&D to expand their product lines, which will help the baking mixes market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, baking mixes industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the baking mixes industry to benefit clients and increase the market sector. In recent years, the baking mixes industry has offered some of the most significant advantages to medicine. Major players in the baking mixes market, including Conagra Brands, Inc. (US), Chelsea Milling Company (US), Keto and Company (US), Continental Mills, Inc. (US), Dawn Food Products, Inc. (US) and others, are attempting to increase market demand by investing in R&D operations.
Krusteaz is a consumer food product brand line of Tukwila, Washington-based Continental Mills, presently known as The Krusteaz Company. Its first product was "the world's first" just-add-water pie crust mix, which was followed by a factory-prepared, shelf-stable flour and dried buttermilk mixture developed in 1946 or 1947 at the University of Washington's home economics department for baking biscuits, pancakes, waffles, cobbler, and dump cake. The brand name "Crust Ease," later changed to "Krusteaz," was coined and the company founded in 1932, reportedly by four members of a Seattle bridge club; known co-founder Ada Rose Gilbreath Charters was from a Columbia County pioneer family, and raised on a farm in Dayton before attending Washington State University, back when it was known as Washington Agricultural College. In April 2022, Continental Mills has increased the variety of Kruteaz baking mixes. It has introduced three new goods. Muffin Mix and Krusteaz Chocolate Swirl Crumb Cake with a luscious cake base are the new product lines. It's topped with a chocolate swirl ribbon and chocolate crumble.
The Archer-Daniels-Midland Company, or ADM, is an American food processing and commodities trading firm headquartered in Chicago, Illinois, founded in 1902. The company has over 270 plants and 420 crop procurement facilities around the world where cereal grains and oilseeds are processed into products utilised in the food, beverage, nutraceutical, industrial, and animal feed markets. In August 2022, ADM worked with New Culture, a pioneering dairy company that does not utilise animals. The companies' purpose in this partnership was to make alternative dairy products easier to create and market. The relationship demonstrated both companies' commitment to acting as models for a more sustainable food future. The cooperation enabled product co-development by utilising New Culture's innovation in new ingredients and non-dairy goods.
Baking Mixes Industry Developments
In March 2022, White Lily, a flour and cornmeal manufacturer, has introduced five baking mixes. Dark chocolate brownie, chocolate fudge brownie, vanilla glazed pound cake, cinnamon crumb cake with cinnamon streusel topping, and lemon glazed lemon pound cake are among the new flavours available from the company.
In June 2020, SalDoce Fine Foods marketed their products under the YesYouCan brand on eBay and Amazon Australia.
In September 2019, Promise Gluten Free has introduced a new line of gluten-free sourdough bread in the United States.
| Attribute/Metric | Details |
| Market Size 2023 | USD 2.1 Billion |
| Market Size 2024 | USD 2.18 Billion |
| Market Size 2032 | USD 3.0 Billion |
| Compound Annual Growth Rate (CAGR) | 4.23% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2019- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product Type, Category, End-Use, Distribution Channel, and Region. |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Associated British Foods ple (UK), Hain Celestial(US), Mondelez International, Inc. (US), Bob's Red Mill Natural Foods, Inc. (US), General Mills Inc. (US), Conagra Brands, Inc. (US), Chelsea Milling Company (US), Keto and Company (US), Continental Mills, Inc. (US), Dawn Food Products, Inc. (US). |
| Key Market Opportunities | Raising demand for healthy and natural products, |
| Key Market Dynamics | Raising consumer preference in terms of flavor, taste, and freshness |
Baking Mixes Market Highlights:
Frequently Asked Questions (FAQ) :
The baking mixes market size was valued at USD 2.1 Billion in 2023.
The market is projected to grow at a CAGR of 4.23% during the forecast period, 2024-2032.
North America had the largest share in the market
The key players in the market are Conagra Brands, Inc. (US), Chelsea Milling Company (US), Keto and Company (US), Continental Mills, Inc. (US), Dawn Food Products, Inc. (US).
The gluten-free category dominated the market in 2023.
The cookies and biscuit mixes had the largest share in the market.
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Research Analyst Harshita post graduate mba in business administration from welingkar institute, mumbai and 5 years of experience in the field of product market research. as a research analyst, i have cross-domain experience in packaging, and industrial automation & equipment. i am currently looking after the research process of packaging, logistics & transportation, and industrial automation & equipment at market research future reports. my responsibilities at the organization involve handling syndicate and custom reports as well as responding to client inquiries, and organize, co-ordinate with a group of 5 to 6 persons to manage all workflows.
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