ID: MRFR/F-B & N/2353-HCR | February 2021 | Region: Global | 110 pages
Synopsis of Baked Chips Market
Baked chips are one of the popular snacks among consumers worldwide. Baked chips are gaining huge acceptance among the consumers due to their increasing healthy lifestyles. Baked chips offer low calorie compared to the fried chips which are expected to create a favorable environment to increase the growth of the market.
The growth of the Baked Chips Market is anticipated to be driven by various factors. New product development by key manufacturers in different flavors is expected to be the key driver for the rising growth of the baked chips industry. Consumers are also inclined to adopt new products. Changing lifestyles of the consumers along with the long working hours have minimized the tendency of customers to adopt traditional meals. So, consumers are opting for an “on the go” lifestyle. Key manufacturers are emphasizing the various promotional events to increase awareness regarding their new offerings among the consumers which support to increase the growth of the baked chips market during the forecast period. Moreover, the mounting growth of the organized retail sector is also creating a massive opportunity for baked chips manufacturers.
The global baked chips market is segmented into the source, functionality, and distribution channel
On the basis of the source, it is segmented into Vegetable, Fruits, Cereals, Grains, and others. Among all the sources, vegetables are expected to account for the significant market proportion in the global baked chips market during the forecast period. Due to better taste & economical prices, vegetables turned out to be one of the lucrative sources of baked chips.
On the basis of the functionality, it is segmented into organic, gluten-free, low calories, low sodium, and others
On the basis of the distribution channel, it is segmented into store-based and non-store based. The store-based segment is estimated to account for the major market proportion in the global baked chips market. The store-based distribution channel is further segmented into supermarkets & hypermarkets, convenience stores, specialty retailers, and others. Among the store-based distribution channel, supermarkets & hypermarkets are holding a major market share. However, a non-store based distribution channel is anticipated to observe substantial growth during the forecast period of 2017-2023.
The global baked chips market is segmented into North America, Europe, Asia Pacific, and Rest of the World. Among all the regions, the North America region is estimated to hold a significant market proportion in the year 2017, and the trend is expected to continue throughout the forecast period of 2017-2023. The growth of the baked chips market in North America region is attributed to various factors. One of the important factors for the rising growth of baked chips is the hectic lifestyles of the consumers. Also, increasing consumer inclination towards the “on the go” lifestyle is considered to be a significant factor for the rising growth of the baked chips market in the North America region. Also, key players of the baked chips market are announcing new products that are expected to enhance the sales of baked chips in the North American region. Among the North American countries, the U.S. is expected to account for major market proportion in the year of 2017, and it is estimated to retain its dominance throughout the review period of 2017-2023. Europe is also estimated to account for a 30% market share in the global baked chips market. The demand for baked chips is expanding at a high pace owing to the huge acceptance of convenience food.
Some of the key players profiled in the global baked chips market: Frito-Lay (U.S.), Kettle Foods, Inc. (U.S.), Greendot Health Foods Pvt. Ltd. (India), Kelloggs (U.S.), Popchips (U.S.), Calbee North America (U.S.), General Mills (U.S.)
The global Baked Chips market is segmented into the following regions