Baked Chips market research report: information by source (vegetable, fruits, cereals, grains, and others), functionality (organic, gluten-free, low calories, low sodium, and others), distribution channel (store-based and non-store based), by region – Forecast till 2027

Baked Chips Market Overview

The Baked Chips Market is estimated to have robust growth with 6.5%. As per the Market Analysis by MRFR, the market value is evaluated to reach up to USD 47.5 Billion by the studied forecast period 2021-2028. Baked chips are one of the popular snacks widely consumed by people from across the world. They are emerging as a popular snack as they are helping in enhancing the lifestyle of people. Along with that, it is providing the significant push required for the market growth.

Also, they are easy to make as all the essential raw materials required for baked chips are easily available. Along with that, they are easy to pack and have a long shelf life. This quality makes baked chips makes a profitable investment for the key players.  However, North America is evaluated to hold the largest market share in the studied forecast period.

COVID-19 Analysis

The emergence of COVID-19 disease had a mixed effect upon the Baked Chips Market. It halted the manufacturing process and the supply chain was also hampered due to lockdowns. However, it helped several small companies to open their business and meet the demand for baked chips across the world. Along with that, the digital shift also played a major role in marketing and reaching out to the audience without much hustle. Therefore, the upcoming technological advancements can help the market to boost its growth.

Market Dynamics

Market Drivers

Important factors such as the development of new products by key players will drive the Baked Chips Market in the upcoming years. Also, the changing lifestyle of people and rising disposable income of consumers will further drive the market in the studied forecast period.

Restraints

The rising demand for healthy products and awareness to lead a healthy lifestyle and eating healthy foods can restrain the Market Growth. Also, the low availability of proper storage in various countries and poor supply chain is estimated to hamper the market growth.

Opportunities

The invention of new flavours and a significant increase of organized retail stores will offer new opportunities for the Market. Along with that, the adoption of sedentary life and rising demand for packaged food is projected to offer new opportunities.

Challenges

The poor supply chain and fewer infrastructures can pose a challenge for the Baked Chips Market. As a result, market growth can slow down at a certain rate.

Cumulative Analysis

The Compound Annual Growth Rate (CAGR) of the Baked Chips Market is projected to touch up to 6.5%. According to the Market Forecast, the market value is anticipated to expand up to USD 47.5 Billion by the studied forecast period 2021-2028. Thus, with positive factors such as increasing health consciousness, and an easy manufacturing process, the market will have a robust change.

Value Chain Analysis

The improvement in the supply chain and strengthening of infrastructure will lead the market towards substantial growth. The growing Market Trends such as new flavours, investments for development and research, etc. are projected to enhance the value chain of the market.

Market Segmentations

The Baked Chips Market segments are divided into the distribution channel, source, and functionality. Based upon functionality, the Market is segmented into Low Sodium, Low Calories, Gluten-Free, Organic, and Others.

Based upon the source, the Baked Chips Market is bifurcated into Cereals, Grains, Fruits, Vegetables, and Others. It is predicted that the vegetable sub-segment will have the largest share in the Market.

Based upon distribution channel, the Baked Chips Market is segmented into Non-Store Based and Store-Based. Furthermore, the store-based sub-segment is segmented into Hypermarkets and Supermarkets, Specialty Retailers, Convenience Stores, and Others. It is anticipated that Hypermarkets and Supermarkets will hold the largest share in the market.

Regional Analysis

Based upon the region, the Market Size is divided into North America, Africa, and The Middle East, Europe, and Asia-Pacific. It is projected that North America will have the largest Baked Chips Market Share in the studied forecast period. Important factors such as the rising adoption of "on the go" items due to a busy schedule are promoting the market growth in his region. Also, the immense presence of several key players in countries such as Canada and the US is an important driver for this region.

Secondly, Europe is predicted to hold the second-largest growth with a 30% share in the total market. Due to the high demand for baked chips and the use of convenience food, the Baked Chips Market will observe positive growth.

Thirdly, the Asia-Pacific region is evaluated to hold the fastest growth in the studied forecast period of 2021-2028. The rising presence of hypermarkets and supermarkets and the strengthening of distribution channels will fuel the market growth in this region. Also, the availability of different flavours is predicted to enhance the Market Growth. Furthermore, Africa and the Middle East region are also estimated to record robust growth in the upcoming years.

Competitive Landscape

The Market Size is fragmented with the presence of various key players. These key players apply various market strategies to improve their market withhold across the world. They do acquisitions, new product launches, acquisitions, mergers, partnerships, etc. The key players in the Market are listed below.

• Popchips (US)


• General Mills (US)


• Frito-Lay (US)


• Greendot Health Foods Pvt. Ltd. (India)


• Kettle Foods, Inc. (US)


• Calbee North America (US)


• Burts Potato Chips Ltd. (UK)


• Intersnack Foods GmbH (Germany)


• PepsiCo, Inc. (US)


• The Campbell Soup Company (US)


• Bare Snacks (US)


• Hippie Snacks (Canada)


• Kelloggs (US)

Recent Developments

In 2019, Kellogg's popular subsidiary called "Pringles" announced the launch of its new edition called "Pickle Rick Flavour." This flavor was inspired by the popular series called “Rick and Morty” and designed to market in the US market.

Calbee North America in 2018 announced the acquisition of a British brand called Seabrook Crisps. This acquisition will help Campbell to improve its foothold in the European region.

Report Overview

The report overview of the Baked Chips Market Outlook is listed below.

• Market Overview


• COVID-19 Analysis


• Dynamics of the Market


• Value Chain Analysis


• Market Segmentation


• Regional Analysis


• Competitive Analysis


• Recent Development

Report Score and Segmentation

The report score is to provide important information about the Baked Chips Market Forecast. It highlights information such as drivers, market value, important regions, challenges, etc. The information provided in this report is collected from secondary and primary sources.

• Study Period- 2021-2028


• Base Year-2021


• Forecast Period- 2021-2028


• Historical Period-2017-2020

Segmentation

By Distribution Channel

• Low Sodium


• Low Calories


• Gluten-Free


• Organic


• Others

 By Source

• Cereals


• Grains


• Fruits


• Vegetables


• Others

 By Functionality

• Non-Store Based


• Store-Based


• Hypermarkets and Supermarkets


• Specialty Retailers


• Convenience Stores


• Others

 By Region

• North America


• Europe


• The Middle East and Africa


• Asia-Pacific