Coating Pretreatment Market Research Report Information By Type (Iron Phosphate, Zinc Phosphate, Chrome-Free, Phosphate-Free, Others) By Metal Substrate (Steel, Aluminum, Others) By End Use (Aerospace & Defence, Automotive, Construction, Consumer Appliances, Others) Forecast 2030

Coating Pretreatment Market Overview

The Coating Pretreatment market size is projected to be worth USD 5,484.66 million by 2030, registering a CAGR of 5.30% during the forecast period (2021–2030). The market was valued at USD 3,323.19 million in 2020.

The rising demand for coating pretreatment from the automotive industry is at a nascent stage. The widening applications of powder coating in various end-use industries such as automotive, construction, and aerospace are another major factor driving the growth of the global market. However, stringent regulation on chromate-based coating pretreatment technology is expected to hamper the growth of the global market during the assessment period. Furthermore, shifting various manufacturers towards green and environment-friendly coatings offers opportunities for players in the global coating pretreatment market

COVID-19 Impact on the Coating Pretreatment Market:

The outbreak of COVID-19 across regions has resulted in a lockdown of cities, border restrictions, and breakdown of transportation networks. This is projected to significantly impact the chemicals & materials supply chains, international trade, and manufacturing operations across the world. Furthermore, several market players operating in the coating pre-treatment market have had to shut production facilities or operate the facilities below the optimal production capacities to avoid the spread of COVID-19. All this has caused severe disruptions in production and trade restrictions, significantly affecting phosphate supply into the market. However, the global phosphate market had no significant impact as fertilizers are one of phosphate's major applications. Iron phosphate and zinc phosphate play a vital role in coating pre-treatment and the automotive industry. Since these industries come under essential services, some of the large players have continued operations at their production facilities while taking preventive measures such as practicing social distancing, remote working when possible, and enforcing travel restrictions.

According to the United Nations, the global economy is projected to contract by around 1% or more instead of registering 2.5% growth projected by the World Economic Situation and Prospects report 2020. The world economy contraction rate is expected to be more than 1% or possibly more than what was experienced in the global financial crisis in 2009 (i.e., ~2.5%) if the governments (in the developing as well as developed countries) fail to provide required income support and help lift consumer spending.

Market Dynamics

• Increasing product demand in the automotive industry

The pretreatment coating offers good protection to the car’s surface. The purpose of pretreatment is to make a painted surface last longer, enhance the rust and corrosion resistance of the metal, and make the paint adhere to metal parts. Pretreatment coatings also do not have any side effects on the original paint. It provides benefits such as improving adhesion between the metal substrate and the paint protecting against under-paint corrosion. Iron phosphate, zinc phosphate, chromate coatings, chrome phosphate, chrome-free coatings, and phosphate-free are various types of pretreatments majorly used in the automotive industry for superior corrosion protection, uniform metal appearance, metal cleanliness, and excellent paint adhesion.

The global production of cars and commercial vehicles reached 78 million in 2020; this is mainly due to the increased production in emerging economies, such as China, India, and Mexico. The advancements in the automotive and heavy-duty industries to fulfill the current demands and future requirements of consumers have led to the development of innovative and safe components for use in automobiles.

• Stringent regulations on chromate-based coating pretreatment

Growing concerns about the depleting ozone layer, increasing smog, and reduced outdoor air quality prompt government bodies to pass more stringent regulations regarding the emissions and VOC content in coatings. The coating pretreatment market is affected by the potential changes in the regulations, as it creates uncertainty throughout the entire value chain. Raw material producers, formulators, channel partners, and end users are proportionately affected by different regulatory changes in different geographic regions.

• Increasing demand for environment-friendly coatings

With the increasing environmental concerns, several governments and end users are increasingly using green and environment-friendly coatings. Consumers are more inclined towards eco-friendly coatings due to the growing focus on health, safety, and environmental regulations within coating application areas. Thus, the demand for environment-friendly products by the customers has prompted manufacturers to reduce the use of volatile organic compounds (VOCs) in coatings and opt for solvent-free coating products. Furthermore, the green metal pretreatment process helps the manufacturer save time and money and a less wasteful powder coating application process. Powder coatings are 100% solid coatings applied as a dry powder and subsequently formed into a film using heat. These coatings emit nearly zero VOCs. VOCs contribute to the formation of ground-level ozone and urban smog, which, in turn, negatively affects human health. Thus, the shifting preferences of consumers across the globe towards eco-friendly coating are expected to increase the traction of the pretreatment coating market

• Rising environmental concerns regarding phosphate mining

The key factor driving the growth of the global coating pretreatment market is the increasing consumption of iron phosphate and zinc phosphate coating in the automotive and construction industries. Phosphate rock mining pollutes the air, contaminates the water, and destroys valuable wildlife habitats. Strip mining for phosphate rock drastically impacts the environment, permanently altering the natural landscape.

Segmentation

By Type

• Iron Phosphate


• Zinc Phosphate


• Chromate


• Chrome-Free


• Phosphate-Free


• Others

By Metal Substrate

• Steel


• Aluminum


• Others

By End-use

• Aerospace & Defense


• Automotive


• Construction


• Consumer Appliances


• Others

Regional Analysis

Based on region, the global coating pre-treatment market has been divided into North America, Asia-Pacific, Europe, Latin America, and the Middle East & Africa. Asia-Pacific accounted for the largest market share of more than 30% in 2020. The Europe region captured the second-largest market share in the same year.

North America is expected to record the fastest CAGR over the review period. The growth in construction spending in North America can be attributed to the increasing government initiatives toward modernizing infrastructure and building energy-efficient homes, thus resulting in increased construction activities in the region. Growth in the construction of green buildings in the US and Canada and rising consumer awareness related to the energy efficiency of buildings and improved indoor air quality are projected to drive the sustainable building construction activities in the region, which, in turn, is projected to have a positive impact on the demand for coating pre-treatment over the forecast period.

The growth in construction spending in Europe can be attributed to the stable industrial and economic growth rate coupled with increasing investment in the reconstruction and redevelopment of old building structures. These factors are likely to positively impact the demand for coating pre-treatment in the region over the forecast period.

The Asia-Pacific region is expected to witness increased construction spending over the forecast period due to rapid urbanization. According to a report published by the Asian Development Bank in 2019, the Asia-Pacific construction market is anticipated to witness significant growth over the next decade. The rapid growth of the industrial sector in the key emerging economies within the Asia-Pacific region is likely to positively impact the demand for various types of steel and aluminum materials, including coating pre-treatment, over the forecast period

Competitive Landscape

The global coating pretreatment market is expected to showcase healthy growth throughout the forecast period. The global market represents strong numbers in terms of consumption and is expected to grow year on year.

Some of the key players operating in the global coating pretreatment market are PPG Industries Inc. (US), Nippon Paint Holdings Co., Ltd. (Japan), Henkel AG & Co. KGaA (Germany), 3M (US), The Sherwin-Williams Company (US), Akzo Nobel N.V. (Netherlands), Axalta Coating Systems Ltd (US), Vanchem Performance Chemicals (Canada), Troy Chemical Industries (US), and BASF SE (Germany).

Some of the key developments include:

• In Feb 2021, Henkel Adhesive Technologies and ChemPoint, a subsidiary of Univar Solutions Inc. announced a distribution agreement for the sales, distribution, and marketing of Henkel's BONDERITE products in the US and Canada.

Report Overview:

The coating pretreatment market is segmented by type, metal substrate, end-use, and region in the report. In terms of insights, this report has focused on various levels of analysis such as market dynamics, value chain analysis, Porter's five forces, competitive landscape, and company profiles—all of which comprise and discuss views on the global Coating Pretreatment emerging and fast-growing segments, regions, and countries.

Objectives of the Study

• To get a comprehensive overview of the global coating pretreatment market


• To get wide-ranging information about the key factors driving the market and market opportunities


• To gain information regarding the key players in the industry, their product portfolio, strategies, and key developments


• To gain insights about the key country/region in which the market is growing

Intended Audience

• Coating Pretreatment Companies


• Automotive Companies


• Coating Companies


• Research Institutes


• Academic Institutes


• Government Organizations