Certified Global Research Member
Isomar fd.webp Wcrc 57.webp
Key Questions Answered
  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
Why Choose Market Research Future?
  • Vigorous research methodologies for specific market.
  • Knowledge partners across the globe
  • Large network of partner consultants.
  • Ever-increasing/ Escalating data base with quarterly monitoring of various markets
  • Trusted by fortune 500 companies/startups/ universities/organizations
  • Large database of 5000+ markets reports.
  • Effective and prompt pre- and post-sales support.

Coating Pretreatment Market Share

ID: MRFR//1239-CR | 100 Pages | Author: Priya Nagrale| May 2023

Pre-treatment, a critical step in the powder coating process, involves the chemical preparation of different types of metal and aluminum surfaces before the application of a powder-coated finish. This integral stage ensures the longevity and effectiveness of the powder coating, playing a pivotal role in enhancing the overall quality and performance of the finished product. In essence, pre-treatment is a fundamental process that significantly influences the construction, design, and overall durability of materials subjected to powder coating.

The primary objective of pre-treatment is to create an optimal surface condition for the subsequent application of the powder coating. This is crucial for achieving long-lasting and high-quality outcomes, as the performance of the powder-coated product is intricately tied to the effectiveness of the pre-treatment process. By preparing the metal and aluminum surfaces chemically, pre-treatment sets the stage for a robust and resilient powder-coated finish.

In the realm of powder coating, where the application of a dry powder is electrostatically charged and then cured under heat to form a protective layer, surface preparation becomes a key determinant of success. The pre-treatment process addresses various factors to ensure superior adhesion, corrosion resistance, and an aesthetically pleasing appearance of the final powder-coated product.

Adhesion is a critical aspect of powder coating, and pre-treatment significantly contributes to the establishment of a strong bond between the substrate (metal or aluminum) and the powder coating. Without proper adhesion, the powder coating may not adhere uniformly to the surface, leading to issues such as peeling or flaking over time. Through the application of pre-treatment, the surface is primed and made receptive to the powder coating, promoting a seamless and enduring bond.

Corrosion resistance is another key benefit derived from effective pre-treatment. Metal and aluminum are susceptible to corrosion over time, especially when exposed to harsh environmental conditions. Pre-treatment acts as a protective barrier, inhibiting the onset of corrosion and ensuring that the powder-coated product maintains its structural integrity and appearance over an extended period.

The construction and design of materials subject to powder coating are directly impacted by the quality of pre-treatment. A well-executed pre-treatment process contributes to the uniformity of the powder coating, resulting in a visually consistent and appealing finish. Whether it's metal components in architectural structures, automotive parts, or consumer goods, pre-treatment plays a crucial role in achieving the desired aesthetics and functionality.

Various pre-treatment methods are employed in the powder coating industry, each tailored to specific material requirements and end-use applications. Common pre-treatment techniques include chemical cleaning, phosphating, chromating, and the application of conversion coatings. These methods serve to remove contaminants, create a receptive surface for coating, and enhance the overall performance of the powder-coated finish.

Furthermore, the pre-treatment process is not only about ensuring immediate benefits but also aligns with long-term considerations, such as sustainability and environmental impact. As industries increasingly embrace eco-friendly practices, pre-treatment formulations are evolving to meet these demands. Manufacturers are exploring options that minimize environmental footprint while maintaining the effectiveness of the pre-treatment process.

In conclusion, the significance of pre-treatment in the powder coating process cannot be overstated. It is a foundational step that influences the adhesion, corrosion resistance, and overall quality of the finished product. Whether applied to metal or aluminum surfaces in architectural, automotive, or consumer applications, pre-treatment plays a crucial role in shaping the durability, design, and construction of powder-coated materials. As advancements continue in both pre-treatment technologies and sustainable practices, the role of pre-treatment in the powder coating industry is poised to remain central to achieving superior and enduring results.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 5.30% (2023-2032)

Global Coating Pretreatment Market Overview


The coating pretreatment market size was valued at USD 4.11 billion in 2023. The coating pretreatment industry is projected to grow from USD 4.33 Billion in 2024 to USD 6.21 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.62% during the forecast period (2024 - 2032). Increased focus of the government and manufacturers on eco-friendly and cost-effective coatings and rising demand for pretreatment coatings by the aerospace industry are the key market drivers enhancing the market growth.Coating Pretreatment Market OverviewSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Coating Pretreatment Market Trends




  • Increasing application prospects with powder coating are driving market growth.




Market CAGR for coating pretreatment is being driven by the rising application prospects with powder coating. The call for coating pretreatment is escalating worldwide due to the widespread use of powder coatings in major businesses such as automotive, construction, aerospace, electronics, and furniture, as powder coatings are durable, economical, and environmentally friendly. High car production and sales in emerging economies in the Asia Pacific are driving industry expansion. Pretreatment improves the paint's appearance and adhesion and provides corrosion protection to the car's body. The increase in commercial and residential construction worldwide also drives the call for coating pretreatment. The main driver of industry expansion is coating pretreatment in the construction industry.


Furthermore, the need for coating pretreatment is driven by an increase in commercial and residential buildings worldwide. During the projected period, the rising aerospace sector in Asia-Pacific and North America will likely boost product demand. Furthermore, rising disposable income and changing lifestyles have increased consumer appliance sales, which is likely to fuel market expansion. As chromate toxicity has become a serious problem worldwide, growing environmental worries over metal finishing may limit the industry's growth over the forecast period.


Furthermore, rising disposable income and changing lifestyles have increased consumer gadget sales, which is expected to fuel industry growth. Because of its VOC-free emission features, demand for chromate-free coating pretreatment is expected to rise, creating a significant growth opportunity for the overall coating pretreatment sector. The rising spending on construction activities fills the coating pretreatment market. The increasing sales of automobiles are also working in favor of the market. The robust growth of end-user industries, including aerospace and electronics, particularly in emerging countries, propels the coating pretreatment market revenue. For instance, As per the U.S. Census Bureau, in October 2022, public construction spending reached the seasonally adjusted annual rate of USD 381.6 billion.


Coating Pretreatment Market Segment Insights


Coating Pretreatment Type Insights


The coating pretreatment market segmentation, based on type, includes iron phosphate, zinc phosphate, chromate, chrome-free, phosphate-free, and others. The chrome-free segment dominated the market, accounting for major market revenue over the forecast period due to its cost-effective processing and corrosion resistance. Manufacturers continue developing new products that outperform existing ones when tested for punching, bending, and cutting aluminum. The rising environmental crisis will further escalate the need for organic coating pretreatment and spur chromate-free pretreatment adoption as it provides excellent adhesion with organic coatings.


Coating Pretreatment Metal Substrate Insights


The coating pretreatment market segmentation, based on a metal substrate, includes steel, aluminum, and others. The aluminum category generated the most income over the forecast period. Expanding end-use industries such as automotive, construction, and aerospace will likely boost the consumption of aluminum coating pretreatment. These coating pretreatment are an important component at the precursor stage for manufacturing powder coating pretreatment that offer a superior finish.


Figure 1: Coating Pretreatment Market, by Metal Substrate, 2024 & 2032 (USD billion)


Coating Pretreatment Market, by Metal Substrate


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Coating Pretreatment Application Insights


The coating pretreatment market segmentation, based on application, includes aerospace & defense, automotive, construction, consumer appliances, and others. The construction category generated the most income over the forecast period. Rising urbanization in Asia-Pacific, the Middle East, and Africa drives the construction industry, resulting in greater demand for residential, commercial, and industrial infrastructure. Low-interest rates on housing loans are also responsible for the increased demand for new homes, which drives the usage of coating pretreatment in building and construction.


Coating Pretreatment Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North America coating pretreatment market will dominate over the forecast period. Rising vehicle production and the increasing demand for replacing aging vehicles are translating into a greater uptake of coating pretreatment in the region. Moreover, the US coating pretreatment market held the largest market share, and the Canada coating pretreatment market was the fastest-growing market in the North America region.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: COATING PRETREATMENT SHARE BY REGION 2023 (%) 


COATING PRETREATMENT SHARE BY REGION


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe coating pretreatment market accounts for the second-largest market share. Industry players in the region are rapidly investing in R&D to capitalize on emerging trends in the market by introducing innovative products specifically designed for automotive applications. Increasing demand for high-performance vehicles and rapid tilt towards low-maintenance automobiles will likely boost the market demand in the region. Further, the German coating pretreatment market held the largest market share, and the UK coating pretreatment market was the fastest-growing market in the European region.


The Asia-Pacific coating pretreatment Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to increasing investment in the reconstruction and redevelopment of old building structures. Moreover, China coating pretreatment market held the largest market share, and the India coating pretreatment market was the fastest-growing market in the Asia-Pacific region.


Coating Pretreatment Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the coating pretreatment market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The coating pretreatment industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the coating pretreatment industry to benefit clients and increase the market sector. Major players in the coating pretreatment market, including 3M Company, Kansai Paint Co. Ltd., Nihon Parkerizing Co. Ltd., Chemetall GmbH, AkzoNobel N.V., Axalata Coating System LLC, PPG Industries, Henkel AG & Co. KGgA, Sherwin-Williams Company, and others, are attempting to increase market demand by investing in research and development operations.


DuBois Chemicals, Inc. provides chemical solutions. The company offers metal cleaning, pretreatment, painting, finishing, water treatment, metalworking fluids, gel, solvents, emulsion degreasers, and lubricants. DuBois Chemicals serves the aerospace, automotive, food, beverage, transportation cleaning, heavy equipment, and water treatment industries worldwide. In April 2019, DuBois Chemicals introduced in non-phosphate pretreatment, DuraTEC 600 and DuraTEC 602. These cutting-edge products increase the corrosion resistance on all substrates while minimizing the environmental and health impact associated with many traditional pretreatment chemistries.


Akzo Nobel NV is a provider of paints and coatings. It manufactures and supplies specialty chemicals. The company's product portfolio comprises functional chemicals, industrial chemicals, pulp and performance chemicals, surfactants, vehicle refinishes, powder coatings, industrial coatings, wood finishes and adhesives, and marine and protective coatings. Its products find application in buildings and infrastructure, industrial, consumer goods, and transportation markets. The company markets its products under Dulux, Sadolin, Flexa, Bruguer, Marshall, Coral, Alba, Inca, Cetol, Ceta Bever, Levis, and Herbol brands. In June 2019, AkzoNobel and Airbus collaborated to produce a chromate-free exterior primer for the aerospace sector. The coating pretreatment industry is expected to grow at a faster rate through 2027 as a result of these improvements.


Key Companies in the Coating Pretreatment market include




  • 3M Co.




  • Akzo Nobel N.V




  • Axalta Coating Systems




  • The Sherwin-Williams Company




  • Nippon Paint (India) Private Limited.




  • RPM International Inc.




  • Valspar




  • PPG Industries




  • Henkel AG & Co. KGaA




  • Chemetall




  • BASF SE




  • Nihon Parkerizing India Pvt. Ltd.




  • NEI Corporation.




  • Crystal Mark, Inc.




  • Vanchem Performance Chemicals




  • Kansai Paint Co., Ltd.




  • ppg Asian paints




  • Plastic Coatings Limited




  • DuBois Chemicals.




  • A.D.INTERNATIONAL INDIA




Coating Pretreatment Industry Developments


December 2022: AkzoNobel has acquired the liquid wheel coatings business of Lankwitzer Lackfabrik GmbH, a deal that strengthens the firm's performance coatings portfolio. The acquired business will complement AkzoNobel's existing powder coatings offering and expand the range of innovative products the company supplies.


February 2022: PPG has agreed to acquire the powder coatings business of Arsonsisi, an industrial coatings firm based in Milan, Italy. Arsonsisi is a major supplier of specialty powder coatings for the industrial and architecture markets. PPG acquired Arsonsisi's hugely automated, small- and large-batch capable powder manufacturing plant in Verbania, Italy.


February 2021: Henkel Adhesive Technologies and ChemPoint, a subsidiary of Univar Solutions Inc., announced a distribution agreement for the sales, distribution, and marketing of Henkel's BONDERITE products in the US and Canada.


Coating Pretreatment Market Segmentation


Coating Pretreatment Type Outlook




  • Iron Phosphate




  • Zinc Phosphate




  • Chromate




  • Chrome-Free




  • Phosphate-Free




  • Others




Coating Pretreatment Metal Substrate Outlook




  • Steel




  • Aluminum




  • Others




Coating Pretreatment End-User Outlook




  • Aerospace & Defense




  • Automotive




  • Construction




  • Consumer Appliances




  • Others




Coating Pretreatment Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Leading companies partner with us for data-driven Insights
client_1 client_2 client_3 client_4 client_5 client_6 client_7 client_8 client_9 client_10
Kindly complete the form below to receive a free sample of this Report
Please fill in Business Email for Quick Response

We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

Purchase Option
Single User $ 4,950
Multiuser License $ 5,950
Enterprise User $ 7,250
Compare Licenses
Tailored for You
  • Dedicated Research on any specifics segment or region.
  • Focused Research on specific players in the market.
  • Custom Report based only on your requirements.
  • Flexibility to add or subtract any chapter in the study.
  • Historic data from 2014 and forecasts outlook till 2040.
  • Flexibility of providing data/insights in formats (PDF, PPT, Excel).
  • Provide cross segmentation in applicable scenario/markets.