Automotive Active Seat Headrests Market Research Report: Forecast to 2032

Automotive Active Seat Headrests Market Research Report Information by Product Type (Headrest Activation and Seat Back Activation), Application (Passenger Car and Commercial Vehicle) And Region (Asia-Pacific, North America, Europe, And Rest Of The World) –Industry Size, Share, Trends & Forecast to 2032

ID: MRFR/AM/4439-CR | 88 Pages | Author: Sejal Akre | September 2019         

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Automotive Active Seat Headrests Market Overview:


Automotive Active Seat Headrests Market Size was valued at USD 15.5 Billion in 2022. The automotive active seat headrests market is projected to grow from USD 16.4 Billion in 2023 to USD 25.6 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.8% during the forecast period (2023 - 2032). The rise in vehicle production and demand for vehicle safety features are the key market drivers enhancing market growth.


Automotive Active Seat Headrests Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Automotive Active Seat Headrests Market Trends


Increased production of vehicles is driving the market growth


The need for automobile seat headrest systems rises along with an increase in vehicle manufacturing, fueling the expansion of the global market. The automotive seat headrest systems market offers protection in the event of a collision, increasing its popularity as a vehicle safety feature. However, as more cars are produced, more seat headrest systems will also be produced, supporting the demand for automotive seat headrest systems. Thus, driving the automotive active seat headrests market revenue.


The demand for car safety features is rising daily as a result of an increase in traffic accidents. The market for automotive seat headrest systems protects the occupants by preventing them from moving backward in the event of a collision. Thus, the market for car seat headrest systems will expand shortly due to rising demand for safety features. The car's active headrest, commonly referred to as the active head restraint, is a passive safety feature. In the event of an accident, it helps guard against neck injuries. It is quite helpful in the event of a rear crash. According to the Association for Safe International Road Travel (ASIRT) study, rear-end collisions can result in catastrophic neck injuries for passengers in a car, regardless of how minimum the impact of the rear accident is. The relative backward movement of the neck and chest causes the neck injury; while the seat supports the chest, the neck continues to travel backward during contact. The rapid backward displacement of the neck causes serious neck injuries. Active seat headrests, which support the occupant's neck in this condition, are crucial.


Automotive Active Seat Headrests Market Segment Insights:


Automotive Active Seat Headrests Product Type Insights


The Automotive Active Seat Headrests market segmentation based on product type includes headrest and seatback activation. The headrest activation segment held the largest market share in 2022 due to the increasing demand for this product type in luxury vehicles. Due to strict government requirements surrounding occupant safety, the headrest activation category will likely dominate the market during the projection period. Most big players have made R&D investments to create cutting-edge headrest activation to lessen neck injuries. For instance, the headrest activation system created by Toyota Motor Corporation helps to prevent neck injuries even in low-speed collisions.


Automotive Active Seat Headrests Application Insights


Based on the application, the Automotive Active Seat Headrests market segmentation includes passenger cars and commercial vehicles. Due to the rising population, strong purchasing power, and supportive policies, there is a growth in demand for passenger cars. Around 70.50 million passenger automobiles were produced worldwide in 2020, according to the OICA. Thus, the demand for automotive active seat headrests is anticipated to expand in the global market due to rising awareness of whiplash injuries and increased vehicle production, particularly of luxury vehicles.


Figure 1: Automotive Active Seat Headrests Market by Application, 2022 & 2032 (USD Billion)

Automotive Active Seat Headrests Market by Application, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Automotive Active Seat Headrests Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. During the forecast period, the active automobile seat headrest market is expected to develop rapidly in Asia-Pacific. The market for active automotive seat headrest technology has expanded in this region due to the expanding automotive sector and rising foreign direct investments. Asia-Pacific's top producer of car active seat headrests is China. Due to the easy access to cheap labor and raw materials, the automotive component business in China is expanding quickly. Additionally, it is anticipated that rapid technological advancement, rapid GDP growth, and rising middle-class wealth will increase demand for luxury car sales and propel the Chinese active automotive seat headrest market.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: Automotive Active Seat Headrests Market Share By Region 2022 (USD Billion)


Automotive Active Seat Headrests Market Share By Region 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe's automotive active seat headrests market accounts for the second-largest market share. Further, the German automotive active seat headrests market held the largest market share, and the UK automotive active seat headrests market was the fastest-growing market in the European region.


North America is predicted to be the 3rd largest market for automotive active seat headrests. The market for automotive active seat headrests in this area is driven by rising passenger car demand and strict safety requirements. The governments of the major emerging nations in this region are working to grow the automobile sector through direct and indirect influence with creative policies and trade liberalization initiatives.


Automotive Active Seat Headrests Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the automotive active seat headrests market grow even more. Market participants are also undertaking various strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The automotive active seat headrests industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Automotive Active Seat Headrests industry to benefit clients and increase the market sector. The automotive active seat headrests industry has offered some of the most significant advantages in recent years. Major players in the automotive active seat headrests market include Grammer AG (Germany), Lear Corporation (US), Adient Plc (Sweden), TS TECH CO. LTD (Japan), Magna International Inc. (Canada), Toyota Boshoku Corporation (Japan), Daimay Automotive Interior Co., Ltd (China), Ningbo Jifeng Auto Parts Co., Ltd (China), Yanfeng Automotive Interiors (China), and JR Manufacturing, Inc (US).


The American corporation Lear Corporation produces car electrical systems and seating. American Metal Products, the predecessor to Lear Corporation, was established in 1917 in Detroit, Michigan. The company made tubular, welded, and stamped assemblies for the automotive and aircraft sectors when it was first established. Throughout the 1980s and 1990s, Lear expanded by making several acquisitions. The business aimed to supply original equipment manufacturer (OEM) auto companies with complete interior automotive systems, such as seating, electrical, flooring, interior trim, instrument panels, etc. On March 16, 1999, Lear announced that it would pay $2.3 billion to acquire United Technologies Automotive, a division of United Technologies Corporation that made switches, motors, air-flow parts, interior door panels, and dashboards. Lear announced the completion of the acquisition on May 4, 1999.


Adient plc, an American firm with Irish citizenship, is in Plymouth, Michigan, and produces vehicle seating for clients worldwide. The largest car seat producer as of 2017 was Adient, which contributed one-third of the industry's total sales and manufactured parts for 25 million vehicles. Johnson Controls spun out Adient in 2016 and now has its corporate headquarters in Dublin, Ireland. In 1985, Johnson Controls acquired Hoover Universal, launching its foray into the vehicle seating market. The automotive seat manufacturer Futuris, based in Oak Park, Michigan, was acquired by Adient from Clearlake Capital in September 2017. This acquisition added 15 facilities in Asia and North America, including one in Newark, California, and was expected to boost the company's revenue by $0.5 billion annually.


Key Companies in the automotive active seat headrests market include



  • Grammer AG (Germany)

  • Adient Plc (Sweden)

  • Lear Corporation (US)

  • Toyota Boshoku Corporation (Japan)

  • TS TECH CO. LTD (Japan)

  • Magna International Inc. (Canada)

  • Daimay Automotive Interior Co., Ltd (China)

  • Yanfeng Automotive Interiors (China)

  • Ningbo Jifeng Auto Parts Co., Ltd (China)

  • JR Manufacturing, Inc (US)


Automotive Active Seat Headrests Industry Developments


November 2022: InTouch Automation, a supplier of Industry 4.0 technology and automated testing machinery used in the manufacture of automobile seats, was bought by Lear.


March 2020: Adient and Sage Automotive Interiors have agreed to a $175 million sale of Adient's automotive fabrics production operation.


Automotive Active Seat Headrests Market Segmentation:


Automotive Active Seat Headrests Product Type Outlook



  • Headrest Activation

  • Seatback Activation


Automotive Active Seat Headrests Application Outlook



  • Passenger Vehicle

  • Commercial Vehicle


Automotive Active Seat Headrests Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Scope:

Report Attribute/Metric Details
Market Size 2022 USD 5.5 Billion
Market Size 2023 USD 16.4 Billion
Market Size 2032 USD 25.6 Billion
Compound Annual Growth Rate (CAGR) 5.8% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Application, Product Type, and Region
Geographies Covered North America, Asia Pacific, Europe, and the Rest of the World
Countries Covered The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Grammer AG (Germany), Lear Corporation (US), Adient Plc (Sweden), TS TECH CO. LTD (Japan), Magna International Inc. (Canada), Toyota Boshoku Corporation (Japan), Daimay Automotive Interior Co., Ltd (China), Ningbo Jifeng Auto Parts Co., Ltd (China), Yanfeng Automotive Interiors (China), and JR Manufacturing, Inc (US)
Key Market Opportunities Rising interest in this product category for luxury cars.
Key Market Dynamics Increasing public awareness of whiplash injuries, rising foreign direct investments, and the automotive industry are Growing quickly in the automotive component industry due to the simple access to affordable labor and raw materials. Extremely popular seat-back activation




Frequently Asked Questions (FAQ) :

The Automotive Active Seat Headrests market size was valued at USD 15.5 Billion in 2022.

The Automotive Active Seat Headrests market is projected to grow at a CAGR of 5.8% during the 2023-203 2 forecast period.

Asia Pacific had the largest Automotive Active Seat Headrests market share.

The key players in the market are Grammer AG (Germany), Lear Corporation (US), Adient Plc (Sweden), TS TECH CO. LTD (Japan) and Magna International Inc. (Canada).

The headrest activation category dominated the automotive active seat headrests market in 2022.

The passenger vehicle had the largest Automotive Active Seat Headrests market share.

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
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