Global Automotive Active Seat Headrests Market Research Report - Forecast till 2027

Automotive Active Seat Headrests Market Research Report: Information by Product Type (Headrest Activation and Seat Back Activation), Application (Passenger Car and Commercial Vehicle) and Region - Forecast till 2027

ID: MRFR/AM/4439-CR | September, 2019 | Region : Global

Automotive Active Seat Headrests Market Overview:


Global Automotive Active Seat Headrests Market in terms of value is estimated to register 6% CAGR during the forecast period.


The global market for automotive active seat headrests is expected to witness rapid growth during the forecast period. Asia-Pacific is expected to dominate in the automotive active seat headrests market owing to the presence of leading global automotive active seat headrests manufacturers, such as Grammer AG, Toyota Boshoku Corporation, TS TECH CO. LTD, Daimay Automotive Interior Co., Ltd, Yanfeng Automotive Interiors, and Ningbo Jifeng Auto Parts Co., Ltd. These companies offer cost-effective and technologically advanced automotive active seat headrests for increasing their market share, which leads to the increased use of automotive active seat headrests, throughout the region.


In 2018, Europe held the second largest market share in the global automotive active seat headrests market. There are a number of factors driving the growth of the market for automotive active seat headrest in the region. The rise in the growth of sales for the luxury vehicles, across the region mainly influences the demand for automotive active seat headrests for OEMs and aftermarket players. The region witnesses the high presence of luxury vehicle manufacturers and strict government vehicle standards for occupant safety in the vehicles, which are expected to influence the demand for advanced safety systems in the vehicles. Thus, it is expected to raise the demand for automotive active seat headrests in this region.


Segmentation


The global market for automotive active seat headrests is segmented based on product type, and application. On the basis of product type the global automotive active seat headrests market is segmented into headrest activation and seatback activation. The headrest activation segment held the largest market share in 2018, due to the increasing demand for this product type in luxury vehicles.


On the basis of application, the global automotive active seat headrests market is segmented as passenger car and commercial vehicle. There is a rise in the demand for passenger vehicles, owing to the increase in population, high purchasing power, and favorable regulations. As per the International Organization of Motor Vehicle Manufacturers (OICA), in 2018, approximately, 70.50 million passenger cars were manufactured across the globe. Thus, the increased production of vehicles, especially luxury vehicles, and growing awareness regarding whiplash injuries are expected to raise the demand for automotive active seat headrests in the global market.


Key Competitors


The key players of the global automotive active seat headrests market are Grammer AG (Germany), Adient Plc (Sweden), Lear Corporation (US), Toyota Boshoku Corporation (Japan), TS TECH CO. LTD (Japan), Magna International Inc. (Canada), Daimay Automotive Interior Co., Ltd (China), Yanfeng Automotive Interiors (China), Ningbo Jifeng Auto Parts Co., Ltd (China), and JR Manufacturing, Inc (US).


Regional Analysis


On the basis of region, the global automotive active seat headrests market is segmented as North America, Europe, Asia-Pacific (APAC), and the rest of the world.


Global Automotive Active Seat Headrests Market, by Region, 2018  Automotive Active Seat Headrests Market


Source: MRFR Analysis


Asia-Pacific is projected to witness the highest growth in the global automotive active seat headrest market during the forecast period. The growing automotive industry and increasing foreign direct investments in the region have resulted in the growth of the market for automotive active seat headrests technology in this region. With the help of innovative policies and trade liberalization programs, the governments of the major emerging countries in this region are making efforts to develop the automotive industry through direct and indirect influence.


China is one of the major producers of automotive active seat headrests in Asia-Pacific. The China market is growing rapidly in the automotive component due to the easy availability of cost-effective raw materials and labor. Additionally, the technological development, high gross domestic product (GDP) growth, rising middle-class income are expected to lead to the high demand for luxury vehicle sales and fuel the automotive active seat headrest market in China.


Synopsis


The global automotive active seat headrests market has been segmented based on product type, application, and region. On the basis of product type, the global automotive active seat headrests market is segmented as headrest activation and seatback activation. The headrest activation segment is expected to dominate the market, due to the increasing demand for this product type in luxury vehicles.


Market Segmentation



  • By Product TypeHeadrest Activation and Seat Back Activation

  • By Application – Passenger Car and Commercial Vehicle


Key Questions Addressed by the Report



  • What was the historic market size (2018)?

  • Which segmentation (Product Type / Application is driving market?

  • What will be the growth rate by 2025?

  • How are the key players in this market?

  • What are the strategies adopted by key players?

1 Executive Summary

2 Market Introduction

2.1 Definition 14

2.2 Scope of the Study 14

2.3 List of Assumptions 15

2.4 Market Structure 16

2.5 Market Attractiveness Analysis 17

2.6 Global Automotive Active Seat Headrests Market, by Product Type 18

2.7 Global Automotive Active Seat Headrests Market, by Application 19

2.8 Key Buying Criteria 19

3 Market Insights

4 Research Methodology

4.1 Research Process 23

4.1.1 Data Triangulation 24

4.1.2 Validation 24

4.2 Primary Research 24

4.2.1 Primary Participants Breakdown: 25

4.3 Secondary Research 25

4.4 Market Size Estimation 26

4.4.1 Forecast Model 26

4.5 Forecasting Techniques 27

4.6 Supply Side Analysis 27

4.7 Factors Considered for Demand Side Analysis 27

4.8 Key Data Sources 28

5 Market Dynamics

5.1 Introduction 29

5.2 Drivers 30

5.2.1 Growth in the Number of Road Accidents and Related Neck Injuries 30

5.2.2 Increase in Demand for Luxury Vehicles 30

5.2.3 Drivers Impact Analysis 31

5.3 Restraint 32

5.3.1 Use of Rear Vehicle Monitoring Systems 32

5.3.2 Restraint Impact Analysis 32

5.4 Opportunity 33

5.4.1 Development of Semi-Autonomous and Autonomous vehicles 33

6 Market Factor Analysis

6.1 Supply Chain Analysis 34

6.1.1 Design and Development 35

6.1.2 Raw Material/Component Supply 35

6.1.3 Automotive Active Seat Headrests Manufacturing 35

6.1.4 End Use 35

6.2 Porter’s Five Forces Model 36

6.2.1 Threat of New Entrants 37

6.2.2 Bargaining Power of Suppliers 37

6.2.3 Bargaining Power of Buyers 37

6.2.4 Threat of Substitutes 37

6.2.5 Rivalry 38

6.3 Technology Trends 39

6.3.1 Development of Non-Contact Neuro Bio Monitor Headrests 39

7 Global Automotive Active Seat Headrests Market, by Product Type

7.1 Overview 40

7.1.1 Headrest Activation 40

7.1.2 Seat Back Activation 40

8 Global Automotive Active Seat Headrests Market, by Application

8.1 Overview 42

8.1.1 Passenger Car 42

8.1.2 Commercial Vehicle 42

9 Global Automotive Active Seat Headrests Market, by Region

9.1 Introduction 44

9.2 North America 45

9.2.1 US 46

9.2.2 Canada 47

9.3 Europe 48

9.3.1 Germany 51

9.3.2 France 52

9.3.3 UK 53

9.3.4 Italy 54

9.3.5 Rest of Europe 55

9.4 Asia-Pacific 56

9.4.1 China 58

9.4.2 Japan 59

9.4.3 India 60

9.4.4 Rest of Asia-Pacific 61

9.5 Rest of the World (RoW) 62

9.5.1 Latin America 64

9.5.2 Middle East & Africa 65

10 Competitive Landscape

10.1 Competitive Overview 66

10.2 Global Automotive Active Seat Headrests Market, Share Analysis, 2020 (%) 67

10.3 Competitive Benchmarking 67

10.4 Key Strategy Analysis 68

10.5 Leading Players (in terms of number of developments) in Global Automotive Active Seat Headrests market 68

11 Company Profiles

11.1 Grammer AG 69

11.1.1 Company Overview 69

11.1.2 Financial Overview 70

11.1.3 Products/Services Offered 70

11.1.4 Key Developments 71

11.1.5 SWOT Analysis 71

11.1.6 Key Strategies 71

11.2 Adient plc 72

11.2.1 Company Overview 72

11.2.2 Financial Overview 72

11.2.3 Products/Services Offered 73

11.2.4 Key Developments (2020-2027) 73

11.2.5 SWOT Analysis 73

11.2.6 Key Strategies 74

11.3 Lear Corporation 75

11.3.1 Company Overview 75

11.3.2 Financial Overview 76

11.3.3 Products/Services Offered 76

11.3.4 Key Developments 77

11.3.5 SWOT Analysis 77

11.3.6 Key Strategies 77

11.4 Toyota Boshoku Corporation 78

11.4.1 Company Overview 78

11.4.2 Financial Overview 78

11.4.3 Products/Services Offered 79

11.4.4 Key Developments (2020-2027) 79

11.4.5 SWOT Analysis 79

11.4.6 Key Strategies 80

11.5 TS TECH CO. LTD 81

11.5.1 Company Overview 81

11.5.2 Financial Overview 81

11.5.3 Products/Services Offered 82

11.5.4 Key Developments (2020-2027) 82

11.5.5 SWOT Analysis 82

11.5.6 Key Strategies 82

11.6 Magna International Inc. 83

11.6.1 Company Overview 83

11.6.2 Financial Overview 84

11.6.3 Products/Services Offered 84

11.6.4 Key Developments (2020-2027) 84

11.7 Daimay Automotive Interior Co., Ltd 85

11.7.1 Company Overview 85

11.7.2 Financial Overview 85

11.7.3 Products/Services Offered 85

11.7.4 Key Developments (2020-2027) 85

11.8 Yanfeng Automotive Interiors 86

11.8.1 Company Overview 86

11.8.2 Financial Overview 86

11.8.3 Products/Services Offered 86

11.8.4 Key Developments (2020-2027) 86

11.9 Ningbo Jifeng Auto Parts Co., Ltd 87

11.9.1 Company Overview 87

11.9.2 Financial Overview 87

11.9.3 Products/Services Offered 87

11.9.4 Key Developments 87

11.10 JR Manufacturing, Inc. 88

11.10.1 Company Overview 88

11.10.2 Financial Overview 88

11.10.3 Products/Services Offered 88

11.10.4 Key Developments 88


12 List of Tables

TABLE 1 LIST OF ASSUMPTIONS 15

TABLE 2 SUPPLY SIDE ANALYSIS 27

TABLE 3 GLOBAL AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 41

TABLE 4 GLOBAL AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 42

TABLE 5 GLOBAL AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY REGION, 2020-2027 (USD MILLION) 44

TABLE 6 NORTH AMERICA: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY COUNTRY, 2020-2027 (USD MILLION) 45

TABLE 7 NORTH AMERICA: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 45

TABLE 8 NORTH AMERICA: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 46

TABLE 9 US: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 47

TABLE 10 US: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 47

TABLE 11 CANADA: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 47

TABLE 12 CANADA: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 48

TABLE 13 EUROPE: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY COUNTRY, 2020-2027 (USD MILLION) 49

TABLE 14 EUROPE: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 50

TABLE 15 EUROPE: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 50

TABLE 16 GERMANY: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 51

TABLE 17 GERMANY: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 51

TABLE 18 FRANCE: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 52

TABLE 19 FRANCE: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 52

TABLE 20 UK: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 53

TABLE 21 UK: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 53

TABLE 22 ITALY: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 54

TABLE 23 ITALY: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 54

TABLE 24 REST OF EUROPE: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 55

TABLE 25 REST OF EUROPE: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 55

TABLE 26 ASIA–PACIFIC: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY COUNTRY, 2020-2027 (USD MILLION) 56

TABLE 27 ASIA–PACIFIC: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 57

TABLE 28 ASIA–PACIFIC: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 57

TABLE 29 CHINA: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 58

TABLE 30 CHINA: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 58

TABLE 31 JAPAN: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 59

TABLE 32 JAPAN: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 59

TABLE 33 INDIA: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 60

TABLE 34 INDIA: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 60

TABLE 35 REST OF ASIA–PACIFIC: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 61

TABLE 36 REST OF ASIA–PACIFIC: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 61

TABLE 37 ROW: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY REGION, 2020-2027 (USD MILLION) 62

TABLE 38 ROW: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 62

TABLE 39 ROW: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 63

TABLE 40 LATIN AMERICA: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 64

TABLE 41 LATIN AMERICA: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 64

TABLE 42 MIDDLE EAST & AFRICA: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 65

TABLE 43 MIDDLE EAST & AFRICA: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 65

TABLE 44 LIST OF ACTIVE PLAYERS IN THE GLOBAL AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET 68

TABLE 45 GRAMMER AG: PRODUCTS/SERVICES OFFERED 70

TABLE 46 GRAMMER AG: KEY DEVELOPMENTS 71

TABLE 47 ADIENT PLC: PRODUCTS/SERVICES OFFERED 73

TABLE 48 ADIENT PLC: KEY DEVELOPMENTS 73

TABLE 49 ADIENT PLC: SWOT ANALYSIS 73

TABLE 50 LEAR CORPORATION: PRODUCTS/SERVICES OFFERED 76

TABLE 51 LEAR CORPORATION: KEY DEVELOPMENTS 77

TABLE 52 TOYOTA BOSHOKU CORPORATION: PRODUCTS/SERVICES OFFERED 79

TABLE 53 TOYOTA BOSHOKU CORPORATION: KEY DEVELOPMENTS 79

TABLE 54 TS TECH CO. LTD: PRODUCTS/SERVICES OFFERED 82

TABLE 55 MAGNA INTERNATIONAL INC.: PRODUCTS/SERVICES OFFERED 84

TABLE 56 DAIMAY AUTOMOTIVE INTERIOR CO., LTD: PRODUCTS/SERVICES OFFERED 85

TABLE 57 YANFENG AUTOMOTIVE INTERIORS: PRODUCTS/SERVICES OFFERED 86

TABLE 58 NINGBO JIFENG AUTO PARTS CO., LTD: PRODUCTS/SERVICES OFFERED 87

TABLE 59 JR MANUFACTURING, INC.: PRODUCTS/SERVICES OFFERED 88


13 List of Figures

FIGURE 1 MARKET SYNOPSIS 13

FIGURE 2 GLOBAL AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET: MARKET STRUCTURE 16

FIGURE 3 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, 2020, BY REGION 17

FIGURE 4 GLOBAL AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 18

FIGURE 5 GLOBAL AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 19

FIGURE 6 GLOBAL AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET: KEY BUYING CRITERIA 19

FIGURE 7 ASIA–PACIFIC: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET SIZE & MARKET SHARE BY COUNTRY, BY VALUE (2020 VS 2027) 20

FIGURE 8 EUROPE: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET SIZE & MARKET SHARE BY COUNTRY, BY VALUE (2020 VS 2027) 21

FIGURE 9 NORTH AMERICA: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET SIZE & MARKET SHARE BY COUNTRY, BY VALUE (2020 VS 2027) 21

FIGURE 10 ROW: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET SIZE & MARKET SHARE BY REGION, BY VALUE (2020 VS 2027) 22

FIGURE 11 RESEARCH PROCESS OF MRFR 23

FIGURE 12 TOP-DOWN & BOTTOM-UP APPROACHES 26

FIGURE 13 DRO ANALYSIS: GLOBAL AUTOMOTIVE ACTIVE SEAT HEADREST MARKET 29

FIGURE 14 EUROPE LUXURY VEHICLES REGISTRATIONS, 2020-2027 (MILLION) 30

FIGURE 15 DRIVERS IMPACT ANALYSIS 31

FIGURE 16 RESTRAINT IMPACT ANALYSIS 32

FIGURE 17 SUPPLY CHAIN ANALYSIS: GLOBAL AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET 34

FIGURE 18 PORTER'S FIVE FORCES ANALYSIS: GLOBAL AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET 36

FIGURE 19 GLOBAL AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY PRODUCT TYPE, 2020 (% SHARE) 40

FIGURE 20 GLOBAL AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY APPLICATION, 2020 (% SHARE) 42

FIGURE 21 GLOBAL AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET SHARE, BY REGION, 2020 (%) (USD MILLION) 44

FIGURE 22 NORTH AMERICA: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY COUNTRY, 2020 (%) 45

FIGURE 23 EUROPE: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY COUNTRY, 2020 (%) 48

FIGURE 24 ASIA-PACIFIC: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY COUNTRY, 2020 (%) 56

FIGURE 25 ROW: AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET, BY REGION, 2020 (%) 62

FIGURE 26 GLOBAL AUTOMOTIVE ACTIVE SEAT HEADRESTS SHARE ANALYSIS, 2020 67

FIGURE 27 BENCHMARKING OF MAJOR COMPETITORS 67

FIGURE 28 KEY STRATEGY ANALYSIS: GLOBAL AUTOMOTIVE ACTIVE SEAT HEADRESTS MARKET 68

FIGURE 29 GRAMMER AG: FINANCIAL SNAPSHOT, 2020-2027 (USD MILLION) 70

FIGURE 30 GRAMMER AG: SWOT ANALYSIS 71

FIGURE 31 ADIENT PLC: TOTAL REVENUE, 2020-2027 (USD MILLION) 72

FIGURE 32 LEAR CORPORATION: FINANCIAL OVERVIEW 76

FIGURE 33 LEAR CORPORATION: SWOT ANALYSIS 77

FIGURE 34 TOYOTA BOSHOKU CORPORATION: TOTAL REVENUE, 2020-2027 (USD MILLION) 78

FIGURE 35 TOYOTA BOSHOKU CORPORATION: SWOT ANALYSIS 79

FIGURE 36 TS TECH CO. LTD: TOTAL REVENUE, 2020-2027 (USD MILLION) 81

FIGURE 37 TS TECH CO. LTD: SWOT ANALYSIS 82

FIGURE 38 MAGNA INTERNATIONAL INC.: TOTAL REVENUE, 2020-2027 (USD MILLION) 84

Automotive Active Seat Headrests Market