ID: MRFR/AM/7255-HCR | February 2021 | Region: Global | 100 pages
Automotive rear seat infotainment comprises hardware and software that are used to provide audio and video entertainment and information in vehicles. Rear-seat infotainment includes various multimedia players, such as DVD, TV, and digital radio. This system offers an excellent level of audio fidelity, large touchscreen display, smartphone mirroring, and supports almost all types of multimedia devices to enhance a passenger’s experience. Major automotive OEMs offer rear-seat entertainment with adjustable folding, excellent video and audio quality, intuitive user interface, and built-in multimedia sources. For instance, Porsche designed ‘Rear Seat Entertainment’ with two high-resolution 10-inch TFT touchscreen displays, DVD drive, two USB slots, one SD card slot, an HDMI interface, and 32-GB internal flash memory.
The rise in the demand and sales of vehicles around the globe is the main factor driving the growth of the automotive rear-seat infotainment market. The increasing demand for premium features in passenger cars, increasing consumer interest towards entertainment, and the increasing sale of luxury vehicles are expected to influence the demand for automotive rear-seat infotainment in the global market.
Adoption of media-oriented systems transport (MOST) technology to simplify system upgrades and prolong the lifecycle of embedded infotainment, over-the-air (OTA) updates for embedded infotainment systems, and advanced technologies, such as OLED-based infotainment systems, are expected to create opportunities for players operating in the global market during the forecast period. Continental AG, Harman International, Panasonic Corporation, and Pioneer Electronics are the major automotive rear-seat infotainment manufacturers in the global market. They primarily focus on product development and forming strategic partnerships with players in the automotive electronics industries in North America and Asia-Pacific. These developments are expected to create growth opportunities in the market and further increase investment opportunities for manufacturers during the forecast period. However, the design complexity and growing concerns about data security are expected to hamper the growth of the global automotive rear-seat infotainment market during the forecast period. Thus, the Global Automotive Rear Seat Infotainment Market is estimated to witness 12.5% CAGR during the forecast period, 2019–2025.
The Global Automotive Rear Seat Infotainment Market is segmented based on Operating System, Technology Types, End User, and Region. On the basis of the operating system, the global market has been segmented into QNX, Linux, Microsoft, and others. The QNX segment is expected to dominate the global market in terms of value during the forecast period. On the basis of technology types, the global market has been divided into multimedia players and navigation systems. The multimedia player segment is expected to dominate the global market in terms of value during the forecast period. On the basis of end-user, the global market has been bifurcated into OEM and aftermarket. The OEM segment is expected to dominate the global market in terms of value during the forecast period, owing to the increase in demand for automotive entertainment units with better quality, high lifespan, and warranty and the growing demand for company-fitted products.
Geographically, the global automotive rear-seat infotainment market has been segmented into four regions, namely, North America, Europe, Asia-Pacific, and the rest of the world. North America is expected to hold a significant market share during the forecast period owing to the rising demand for passenger cars and an increase in research and development by automotive rear-seat entertainment manufacturers. This expected to further drive the growth of the share of the automotive rear-seat infotainment market in the region. Moreover, the US is one of the leading producers of automotive and industrial parts in the global market, which is further expected to drive the automotive rear-seat infotainment market in the region. According to the Automotive Aftermarket Suppliers Association (AASA), in 2016, automotive electronic controls, modules, and sensors accounted for 77% of regional aftermarket electronic component demand. Moreover, the semiconductor companies in the US are focusing on developing advanced automotive infotainment systems and catering to the automotive aftermarket across the globe. On the other hand, Europe is expected to witness steady growth owing to increasing investments in research and development and the growing automotive industry.
The Prominent Players in the Global Automotive Rear Seat Infotainment Market include Alpine Electronics, Inc. (Japan), Continental AG (Germany), Harman International (US), Panasonic Corporation (Japan), Pioneer Electronics (US), Denso Corporation (Japan), Garmin Ltd (Switzerland), KENWOOD Corporation (Japan), Delphi Automotive PLC (UK), VOXX Electronics Corp. (US), and Visteon Corporation (US).
The report for the global automotive rear-seat infotainment market of Market Research Future covers extensive primary research. This is accompanied by a detailed analysis of qualitative and quantitative aspects by various industry experts and key opinion leaders to gain deeper insights into the market and industry performance. The report gives a clear picture of the current market scenario, which includes the historic and forecasted market size, in terms of value, technological advancement, macroeconomic, and governing factors of the market. The report provides comprehensive information about the strategies of the top companies in the industry, along with a broad study of the different market segments and regions.
Frequently Asked Questions (FAQ) :
The market can expand at rate of 12.5% between 2019 and 2025.
The fast uptake of media-oriented systems transport technology, surge in OTA/over-the-air updates in embedded infotainment systems, and the increasing consumption of the latest technologies like OLED-based infotainment systems can create opportunities for the market players.
The top market contenders listed in the report include Alpine Electronics, Inc. (Japan), Continental AG (Germany), Harman International (US), Panasonic Corporation (Japan), Pioneer Electronics (US), Denso Corporation (Japan), Garmin Ltd (Switzerland), KENWOOD Corporation (Japan), Delphi Automotive PLC (UK), VOXX Electronics Corp. (US), and Visteon Corporation (US).
The factors elevating North America to the leading position include the high sales of passenger cars and the high focus on research and development by a majority of the automotive rear-seat entertainment manufacturers.
The chief growth inducers in the global market are the rising demand for luxury features in passenger cars, rising preference for entertainment among consumers, and the accelerated sales of luxury vehicles worldwide.