Automotive Seat Heater Market Research Report-Forecast 2027

Automotive Seat Heater Market Information Report By Type (Carbon Fiber Heater And Composite Fiber Heater), By Sales Channel (Oem, Aftermarket), By Vehicle Type (Passenger Cars, Commercial Vehicles, And Others) And By Region - Forecast To 2027

ID: MRFR/AM/4094-HCR | February 2021 | Region: Global | 100 pages

Automotive Seat Heater Market Overview


During the forecast period (2021-2028), the global automotive seat heater market size is expected to reach $ 1.4 billion with a CAGR of 6%.


An automotive seat heater is an electronic device that took part in automotive interior comfort products. It is designed as a pad or cushion that encompasses an electric heating system.  The driver can adjust the temperature according to their needs because this heater is kept beneath the driver’s seat. It is provided with a cushion and a temperature that gives the comfort level and allows a comfortable and joyful drive for the driver.


The automotive seat heater is having various health benefits as it is recommended by doctors to drivers who are suffering from back pain. This heater consists of a heating element, relay, resistor, and thermostat. These heaters are mostly used in passenger cars and are generally seen in luxury cars. These heaters are available at low costs in the aftermarket for all car models.


COVID-19 Analysis:


The COVID-19 outbreak drastically impacted various sectors like business sectors, education sector, transportation, and many more. The virus has spread from one country to other all over the world and affected all the sectors. To control the spread of the virus, the government has introduced lockdowns and various stringent regulations. Due to the lockdowns, manufacturing industries face a lot of issues like lack of raw materials, shortage of labor, supply chain disruptions and so on which leads to the shutdown of manufacturing industries and the production was also stopped.


The Automotives seat heater market is also negatively impacted by the pandemic. Due to the lack of production, and sales of electric vehicles, the demand for automotive vehicles declined which leads to a decline in the automotive seat heater market. The decline in cars sales directly declines the market growth in 2020. In February 2021, nearly 19.3% of new passenger car registrations are dropped in Europe. Post COVID-19, rapidly the growth increases over the automotive seat heating market during the forecast period.


Market Dynamics:


Drivers:


The growing competition in the automotive industry is the major factor driving the growth of the automotive seat heater market. Increase in disposable income and a rise in the patients having the back pain problem. The increase in the usage of luxury vehicles and the growing demand for a higher level of comfort and safety features. The growing sales of vehicles are the other major factor that is driving the growth of the market all over the world. The rising popularity of carbon-fiber technology is growing the market.


Moreover, rising consumer affordability, increasing income of consumers, and availability of easy financing to purchase a vehicle are the driving factors of the global automotive industry. Further, the growth in the automotive industry leads to the rise in the global market growth. The health benefits like treating good for aching backs and instant warmth are boosting the growth of the market. Increasing aftermarket sales of the automotive seat heaters market are boosting the growth of the market.


Restraint:


Excessive use may cause burns on the skin. Sometimes, this seat heater could get very hot and may cause health issues that are hindering the market growth.


Opportunities:


The advanced technologies in automotive seat heaters are predicted to increase the growth of the market in the review period. The latest features like modern seat heaters like consistent and controlled warmth, heating level adjustment are attracting the consumers and are expected to propel the market growth. Growing demand for comfort and energy capabilities in vehicles is accelerating market growth.


Challenges:


The increase in the number of fire accidents in the seat caused by the seat heater coils is decreasing the confidence among the consumers regarding the adoption of seat heaters.


Study Objectives -




  • To provide detailed information about the market structure along with various forecast segments and sub-segments for the next 10 years.




  • To provide the factors that are affecting the growth of the market value.




  • To analyze the market industry analysis based on porter’s five force analysis, factors-price analysis, supply chain analysis, etc.




  • To provide history and forecast revenue segments and sub-segments of the market revenue for the main geographies.




  • To provide the country-level analysis of the current market size and future prospective.




  • To provide country-level analysis of the market industry growth by region, form, and application.




  • To provide a strategic profile of the prominent key players in the market, analyze their core competencies, and draw a global market growth landscape.




  • To track and analyze new product developments, strategic alliances, and global market research.




Segment Overview:


The global automotive seat heater market has been divided into segments based on type, sales channel, vehicle type, and regions.


Based on Type


The global market based on the type is classified into two types such as carbon fiber heater, and composite fiber heater. Out of these two types, carbon fiber heaters is dominating the largest market share as these types of heaters ensure good strength and also require low voltage for producing the heat.


Based on Sales Channel


The global market by sales channel is bifurcated into two types as OEM and aftermarket.


Based on Vehicle Type


By vehicle type, the global market is analyzed into few types as passenger cars, commercial vehicles, and others.


Based on Region


Region-wise, the global market is divided into four main geographies like North America, Asia-Pacific, Europe, and the Rest of the World. Among these regions, North America is dominating the largest market share due to the rising penetration of high-end luxury cars in the U.S and Mexico.


Regional Analysis -


Geographically, the automotive seat heater market is segmented into four main regions like Asia-Pacific, North America, Europe, and the Rest of the World. Due to the rising penetration of high-end luxury cars in the U.S and Mexico, North America is accounting for the leading position in the market share. Moreover, the low-temperature conditions in the major regions result in preferring the automotive seat heater, and hence the demand for the automotive seat heater systems increases.


Asia-Pacific is predicted to grow at a significant CAGR during the review period due to the presence of developing regions like India and China where people are more inclined towards the use of high-end automotive components like seat heaters which drive the growth of the market in this region. Additionally, the presence of large automotive manufacturers like Langfang Golden Time Technology Development Co., Ltd, Changchun SET Electronics Co., Ltd, and Guangzhou Tachibana Electronic Co., Ltd. is accelerating the market growth in the coming years.


Competitive Landscape


The prominent key players in the automotive seat heater market outlook are the following:




  • Gentherm (U.S)




  • II-VI Marlow, Inc.(U.S)




  • Kongsberg Automotive(Norway)




  • Seat Comfort Systems (U.S)




  • Champion Seat Systems (U.S)




  • Panasonic Corporation (Japan)




  • Changchun SET Electronics Co.Ltd. (China)




  • G. Bauerhin GmbH (Germany)




  • Langfang Golden Time Technology Development Co., Ltd (China)




  • Guangzhou TachibanaElectronic Co., Ltd. (China)




Recent Developments




  • In August 2020, the major leader in Seating and E-systems, Lear Corporation collaborated with Gentherm to introduce their innovation INTU Thermal Comfort with ClimateSense Technology. This technology is an integrated, intuitive heating and cooling solution that provides world-class passenger comfort for its customers.




  • In June 2020, America’s first Motorcycle industry, Indian Motorcycle launched the new technology ClimaCommand Classic Seat which can deliver both heating and cooling for riders and passengers. For designing the seat, thermoelectric technology is used that pumps heat away from the rider, a ducting system is used to cool the thermoelectric module, and a grapheme that is a highly conductive and flexible material that enables the heating and cooling distribution and also maintains superior comfort.




  • In Canada, one of the famous car factories, IGB, Automotive LLC, recently introduced a seat heater equipped with Durathem heating conductors that enables seat heaters to work reliably over a long car life. These heating conductors are used in the heating elements.




Report Overview:


This global automotive seat heater market research includes the Market Overview, COVID-19 analysis, Market Dynamics, Study Objectives, Segment Overview, Regional Analysis, Competitive Landscape, Recent developments, Segmentation Table, and FAQs. The market scenario includes the market drivers, restraints, challenges, and opportunities. The global market forecast segments are type, sales channel, vehicle type, and regions.


Segmentation Table


The automotive seat heater market trends have been segmented globally based on the type, sales channel, vehicle type, and regions.


By Type


Carbon fiber heater, and composite fiber heater.


By Sales Channel


OEM and aftermarket.


By Vehicle Type


Passenger cars, commercial vehicles, and others.


By Region


Asia-Pacific, Europe, North America, and the rest of the world are the four main geographies included in the automotive seat heater market.



Report Scope:
Report Attribute/Metric Details
  Market Size   2027: Significant Value
  CAGR   6% CAGR (2020-2027)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Type, Sales Channel and Vehicle Type
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   II-VI Marlow, Inc. (U.S.), Gentherm (U.S.), Panasonic Corporation (Japan), Changchun SET Electronics Co., Ltd. (China), Kongsberg Automotive (Norway), Guangzhou Tachibana Electronic Co., Ltd. (China), I.G. Bauerhin GmbH (Germany), Seat Comfort Systems (U.S.), Champion Seat Systems (U.S.) and Langfang Golden Time Technology Development Co., Ltd. (China)
  Key Market Opportunities   Increasing demand for comfort and energy capabilities in vehicles
  Key Market Drivers   Growing popularity of carbon fiber technology


Frequently Asked Questions (FAQ) :


The automotive seat heater market can thrive at 6% CAGR by 2023.

By 2023, the automotive seat heater market can register a lucrative valuation, predicts MRFR.

Seat Comfort Systems (U.S.), Langfang Golden Time Technology Development Co., Ltd. (China), and Champion Seat Systems (U.S.) are some reputed names in the automotive seat heater market.

The growing popularity of carbon fiber technology can drive the automotive seat heater market growth.

The surge in demand for automotive seat heaters in low temperature regions can boost their market to surge in North America and Europe.