NFC Juices Market

Growing demand of plant based ingredients is driving the market growth

The rising demand for plant-based ingredients drives market CAGR for NFC juices. Consumers' concerns about their health are skyrocketing. As a result, demand for goods made with natural and healthy ingredients is increasing. Non-concentrate juices (NFC) are often produced from a single fruit or a combination of fruits. Because of the nutritional content of these fruits, consumers are consuming food and beverages created from various fruits or processed forms, such as puree, concentrates, juice, and others. Apple has a lot of flavonoids, fiber, and antioxidants, which can lessen your risk of having cancer, diabetes, hypertension, and heart disease.

Due to increased health consciousness worldwide, consumers now prefer natural alternatives such as plant-based beverages over artificially sweetened and heavily processed beverages. NFC juices are increasingly being used in the manufacturing of beverages. 

The growing popularity of vegan and flexitarian diets has pushed plant-based beverage manufacturers to expand their product portfolios. Furthermore, most people worldwide, notably in Europe and North America, are shifting their beverage preferences to include plant-based options. Consumers' health concerns are expanding at an alarming rate. As a result, the demand for products created from natural and healthy ingredients is increasing. Not from concentrate (NFC) juices are mostly made from individual fruits or a combination of multiple fruits.

Because of the nutritional composition of many fruits, customers are consuming food products and beverages prepared from them or their processed forms, such as puree, concentrates, juice, and others. Apples are high in antioxidants, dietary fiber, and flavonoids, which help to reduce the chance of getting cancer, diabetes, hypertension, and heart disease. Because it is natural and nutritious, apple NFC juice is a viable solution for different synthetic components in food and beverage applications.

In today's food and beverage sector, "natural" and "organic" have become trendy. Some prominent vitamin types added to fruit juices are vitamins D, E, and C. Everyone favors fruit juice due to shifting climatic circumstances and hectic lifestyles. Drinking fruit juice boosts your immune system. The NFC juice market is gaining popularity among the world's health-conscious consumers. Grape, apple, orange, mango, and citrus fruits are utilized to produce NFC juice. The demand for NFC juice is continuously increasing because it contains low-calorie drinks and provides individuals with additional vitamins and nutrients.

Thus, such factors are driving the NFC Juices market revenue.

Sustainability trends are increasingly influencing the Global NFC Juices Market Industry, as consumers prioritize eco-friendly products and practices. The demand for sustainably sourced ingredients and environmentally responsible packaging is on the rise, prompting manufacturers to adopt greener practices. This shift not only appeals to environmentally conscious consumers but also aligns with regulatory frameworks aimed at reducing environmental impact. As sustainability becomes a core value for brands, the market is poised for growth, with projections indicating a CAGR of 3.18% from 2025 to 2035. This trend underscores the importance of aligning business strategies with sustainability goals to capture market share.

The Global NFC Juices Market Industry is projected to experience substantial growth, with estimates indicating a market value of 2.35 USD Billion in 2024 and a potential increase to 3.32 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate (CAGR) of 3.18% from 2025 to 2035. Such projections reflect the increasing consumer demand for healthier beverage options and the ongoing innovation within the industry. The anticipated growth underscores the potential for market expansion and the importance of strategic investments in product development and marketing initiatives to capitalize on emerging trends.

The Global NFC Juices Market Industry is experiencing a notable surge in demand driven by increasing health consciousness among consumers. As individuals become more aware of the benefits of natural and minimally processed beverages, the preference for NFC juices over conventional options is evident. This shift is reflected in the projected market value of 2.35 USD Billion in 2024, indicating a robust consumer inclination towards healthier alternatives. The emphasis on natural ingredients and the absence of preservatives resonate with health-focused consumers, thereby propelling the growth of the NFC juices segment. This trend suggests a long-term commitment to wellness that could sustain market expansion.

Innovation plays a pivotal role in the Global NFC Juices Market Industry, as manufacturers continuously introduce new flavors and formulations to attract diverse consumer segments. The incorporation of exotic fruits and functional ingredients, such as probiotics and vitamins, enhances the appeal of NFC juices. This innovative approach not only caters to evolving taste preferences but also aligns with the growing demand for functional beverages. As a result, the market is expected to reach 3.32 USD Billion by 2035, reflecting the positive impact of product diversification on consumer engagement and market growth. Such innovations are likely to create a competitive edge for brands in this dynamic landscape.

The expansion of distribution channels significantly contributes to the growth of the Global NFC Juices Market Industry. As retailers increasingly recognize the demand for NFC juices, they are incorporating these products into their offerings, thereby enhancing accessibility for consumers. The rise of e-commerce platforms further facilitates market penetration, allowing brands to reach a broader audience. This increased availability is likely to drive sales and foster brand loyalty among consumers. The combination of traditional retail and online channels creates a robust framework for market growth, ensuring that NFC juices are readily available to meet consumer demand.

Consumer preference for natural products is a driving force in the Global NFC Juices Market Industry. As individuals seek beverages that are free from artificial additives and preservatives, NFC juices emerge as a favorable choice. This trend is supported by a growing body of research highlighting the health benefits associated with natural juices, which further reinforces consumer loyalty. The market's trajectory indicates a strong alignment with this preference, as evidenced by the anticipated growth in market value. This inclination towards natural products is likely to shape the future landscape of the NFC juices market, fostering innovation and product development.

By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American NFC Juices market area will dominate this market; Several factors are expected to contribute to the growth of the NFC juice market. NFC juice manufacturers are expected to have a market in North America. The sector in North America is expected to grow due to rising convenience food and beverage consumption and increased awareness of healthier eating options.

Moreover, the main countries studied in the market report are India, Australia, Canada, German, The US, the UK, Italy, Spain, China, Japan, South Korea, France, and Brazil.

Figure 2: NFC JUICES MARKET SHARE BY REGION 2024 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe NFC Juices market accounts for the second-largest market share. Because consumers in the region like alcoholic beverages with fruit flavors, using NFC juices in alcoholic beverages such as beers and ciders are expected to drive market growth for NFC juices. Fruit-flavored alcoholic beverages have recently gained popularity among European customers. Further, the German NFC Juices held the largest market share, and The UK NFC Juices industry was the fastest growing in the European region.

The Asia-Pacific NFC Juices Market is predicted to expand at the quickest CAGR between 2023 and 2032. Shifting client tastes, increased populations in developing economies, and rising per capita disposable incomes all impact the sales of ready-to-eat items where NFC liquids are widely used. The fundamental source of rising fruit juice consumption, which is driving up demand for NFC juices, is mass urbanization in conjunction with the growing middle-income population. Furthermore, China's Market for NFC Juices  had the greatest market share, while India's NFC Juices industry was the Asia-Pacific region's fastest expanding.

Leading industry companies are making significant R&D investments to diversify their product offerings, which will expand the NFC Juices market. Key market developments include new product releases, agreements, acquisitions and mergers, higher investments, and collaboration with other companies. Market participants also engage in several strategic actions to increase their footprint. The NFC Juices industry must provide a good price to grow and thrive in an increasingly competitive market environment.

Producing locally to reduce operating costs is one of the primary business strategies manufacturers adopt in the NFC Juices industry to serve customers and expand the market sector. In recent years, the NFC Juices industry has offered some of the most significant advantages. Major players in the NFC Juices market, including Citrosuco, Del Monte,and others, are attempting to increase market demand by investing in research and development operations.

Citrosuco is the producer of orange juice concentrate. In addition to juice, industrialized orange byproducts such as essential oils and animal feed are sold. The company is headquartered in Mato, Brazil, and is a So Paulo-based Votorantim Group subsidiary. Citrosuco has offices in Brazil, the US, Germany, Japan, and Belgium. Cutrale, a Brazilian corporation, is its primary competitor. In October 2020, China's NFC Juices had the greatest market share, while India's NFC Juices market was the Asia-Pacific region's fastest expanding.

Del Monte Foods Inc. is a food manufacturing and distribution firm based in Walnut Creek, California. Del Monte Foods is one of the nation's major makers, distributors, and marketers of branded processed foods for the retail market in the United States. Del Monte, S&W, Contadina, College Inn, Fruit Burst, Fruit Naturals, Orchard Select, and SunFresh are among its brands. Del Monte Foods' current Chief Executive Officer is Greg Longstreet. Several Del Monte goods have a market share of one or two percent. In addition, the company manufactures, distributes, and markets private-label food.

In October 2021, Del Monte is expanding its presence in Iceland with a new and exciting line of juices that are not from concentrate. Pure Orange Juice (smooth), Pure Orange Juice (with pieces), Pressed Apple Juice, Pressed Pineapple Juice, and Pressed Apple & Mango Juice are all available in 1-litre containers for £2. The new line will replace Iceland's existing own-label chilled juice products.