Smoothies Market Research Report by Type (Fruit-Based, Vegetable-Based, Blends, and Others), Packaging Type (Bottles, Cans, and Others), Distribution Channel (Store-Based [Supermarkets & Hypermarkets, Convenience Stores, and Others] and Non-Store-Based) and Region (North America, Europe, Asia-Pacific, and Rest of the World) - Forecast till 2030

Smoothies Market Overview

The Smoothies Market Size is expected to garner a revenue of USD 2.9 billion by 2030 with a CAGR of 6.30% during the forecast period of 2022-2030. Smoothies are referred to as thick shake drinks that comprise yogurt, milk, almond milk, coconut milk, and sherbet. The smoothies market during its forecast period is emerging at a high level in the developing regions. They are dietary fiber healthier than other beverages. Nowadays people are very much concerned about their health, so they prefer taking smoothies which don’t hamper their health. They are served in a most convenient manner which increases the smoothie’s market value.

Covid 19 Analysis of Smoothies Market

COVID 19 has spread at a great pace throughout the globe. The outbreak of COVID has affected the economies and industrial growth due to lockdowns and shutdowns so imposed by the governments. It also had a huge impact on the manufacturing plants and the production units thus hampering the growth of the supply chain. It has also affected the delivery sector and sales of those products. Due to COVID, health developments and economic uncertainty were experienced by the countrymen. It hugely affected the operations of local and small businesses and suppliers. This has emerged price variations of the commodities which adversely affected the finances of the company throughout the world.

The government took all the necessary initiatives and made people aware by running campaigns and through various news channels. He made the use of masks and gloves to be compulsory. If someone without masks was seen, then he or she was charged with a huge sum or strict action was taken against him.

Market Dynamics

Drivers

people being more concerned about their health, lifestyle, and food habits play a major role in the expansion of the smoothies market growth. Expansion of smoothies industry size also takes place due to changes in consumption habits of the people like skipping the one-time meal and taking other snacks as a substitute. Smoothies are recommended by gym trainers who are planning to lose weight, thus driving the market growth. It is that perfect meal which can be taken instead of any other meal. They are the healthiest form of food, very much convenient, tastier, and portable.

Opportunities

instead of having junk foods if people prefer Smoothies Market then it will build opportunities for market growth. Some people have given their reviews that smoothies help in proper digestion which builds large opportunities for the growth of the market. It also has properties to enhance the immunity level and to improve the skin texture which provides lucrative growth opportunities. It has the power of detoxification and also helps in fighting against depression which increases the smoothie’s market value and smoothie’s market size. An increase in demand for ready-to-eat food and beverages contributes to the expansion of growth.

Challenges

smoothies available at high prices are the most challenging factor. The packaging problem of the smoothies may lead to being contaminated thus making it unhygienic to drink.

Cumulative growth

it is marked that people are shifting from carbohydrate-rich food products to protein-rich smoothies. Consumers have started taking functional foods like smoothies to meet their nutritional deficiencies. The rise of hectic schedules of people and long hours of working has increased and strengthened the smoothies market growth. Green smoothies made from vegetables are highly proteinaceous and especially good for health-conscious people. With the rising demand of having green smoothies most of the customers are having green leafy vegetables like spinach, lettuce, and other green vegetables to boost up their body system and minimize the cravings for junk unhealthy foods.

Restraints

being least aware of the availability of smoothies in emerging and developing regions hampers the market growth. COVID had a great impact n the smoothie market thus reducing its sale and minimizing the growth of the market. The nutritional deficiency if in the case caused by the smoothies deteriorates the market growth.

Segment Overview

By Type - smoothie market is classified into product type, distribution channel, and geography. Based on product type, the market is split into fruit-based, dairy-based, and other product-based types. The fruit-based division occupies the dominant and fastest-growing share in the market. Based on the distribution channel, the market is divided into supermarkets and hypermarkets, smoothie-related bars, and convenience stores dealing with it. You can also mark the emerging market in geographical regions like North America, Europe, Asia -Pacific, South American regions, Middle Eastern regions, and African regions.

By technology - due to innovation of technology much new contamination

and culinary products were adopted. Technological regimes were adopted for making the structure for the smoothie aerated which helps in getting a high-quality smoothie. With the help of technology, the foam-forming ability of the smoothie increased.

Regional Analysis

The North American region is marked to cover the major dominant smoothies market share followed by the Asia-Pacific region. In the North American region, United States is expected to cover a major share in terms of consumption of healthy food which will match with the day-to-day lifestyle, and improves the health conditions of the population. The demand for smoothies is high in the regions of India and China. The Asia-Pacific market is expected to show high smoothies market growth rate. Here organic smoothies and fiber-rich healthy smoothies are in high demand. This drives the market growth in the developing regions.

Recent Developments

In September 2021, a company named Focus Brands which merged with its other competitor completed its acquisitions of the Jamba Juice chain at an expected value of USD 200 million.

In February 2020, the company of Coca-Cola took over Innocent where the founders decided to sell their shares of the smoothie market at a price packaging of USD 100 million. The soft drink empire has owned some share of the founders which gifts Coco-Cola 90% ownership.

The smoothie brand of Tropicana and Copella juice helps Pepsico to increase its revenue shares. Pepsico also makes a partnership with McDonald’s with the help of the Pj brand.

In November 2020, the Fazer Group of Companies acquires the very famous smoothie brand named Froosh. On building partnerships, Fazer expands its empire in the smoothie industry.

In October 2020, a company named Peak Foods LLC, which manufactures the frozen whipped toppings made its partnership with Blendtopia. Their combined startups provide high-quality and nutritious shakes. The founder of Blendtopia joins Peak Foods group and Co. thus developing the product of the smoothie market.

Competitive Landscape

Globally, the market is segmented which owes to the presence of regional and domestic key players in the smoothies market. They give proper emphasis on merging, building acquisitions, and building partnerships with other key players along with launching a new product by developing new strategic plans to boost their brands in presence of customers. Some of the ley players are PepsiCo, Inc of United States, The Coca Cola Company of United States, Danone S.A of France, Nestle S.A of Switzerland, Bolthouse Frams Inc of United States, Barfresh Food group of United States, Innocent Drink of United Kingdom, Suja Life LLC of United States, Smoothie King Franchise Inc of United States, Save of United Kingdom, MTY Food Group of Canada, Crussh Juice Bars of United Kingdom, Ella’s Kitchen (Brands) Limited of United Kingdom and Tropical Smoothie Cafe of United States.

Report Overview