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NFC Juices Market

ID: MRFR/FnB/9119-CR
100 Pages
Snehal Singh
August 2022

NFC Juices Market Research Report Information By Product (Orange, Lemon, Apple, Pomegranate & Blends), Category (Conventional and Organic), Application (Non-Alcholoic Beverages, Alcoholic Beverages, Bakery & Confectionery and Dairy & Frozen Desserts), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2035

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NFC Juices Market Summary

As per MRFR analysis, the NFC Juices Market Size was estimated at 2.35 USD Billion in 2024. The NFC Juices industry is projected to grow from 2.425 USD Billion in 2025 to 3.317 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 3.18 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The NFC Juices Market is experiencing robust growth driven by health trends and sustainability initiatives.

  • Health consciousness is significantly driving demand for NFC juices, particularly in North America.
  • Sustainability and eco-friendly practices are becoming increasingly important to consumers in the Asia-Pacific region.
  • Innovative flavor profiles and product diversification are enhancing market appeal, especially in the orange segment.
  • The health benefits of NFC juices and rising disposable incomes are key drivers propelling market expansion.

Market Size & Forecast

2024 Market Size 2.35 (USD Billion)
2035 Market Size 3.317 (USD Billion)
CAGR (2025 - 2035) 3.18%

Major Players

Tropicana Products Inc (US), Naked Juice Company (US), Simply Orange Juice Company (US), Ceres Beverages (ZA), Pineapple Juice Company (PH), Dole Food Company (US), Ocean Spray Cranberries Inc (US), Hain Celestial Group Inc (US), Fresh Del Monte Produce Inc (US)

NFC Juices Market Trends

The NFC Juices Market is currently experiencing a notable transformation, driven by evolving consumer preferences and a growing awareness of health benefits associated with natural beverages. As individuals increasingly seek products that align with their wellness goals, the demand for not-from-concentrate juices has surged. This shift appears to be influenced by a broader trend towards clean label products, where consumers favor transparency in ingredient sourcing and processing methods. Consequently, manufacturers are adapting their offerings to meet these expectations, emphasizing quality and authenticity in their marketing strategies. Moreover, the NFC Juices Market seems to be benefiting from innovations in packaging and distribution channels. The rise of e-commerce platforms has facilitated greater accessibility to a diverse range of NFC juice products, allowing consumers to explore various flavors and brands from the comfort of their homes. This trend indicates a potential for sustained growth, as convenience becomes a key factor in purchasing decisions. Additionally, the market may witness an increase in collaborations between producers and retailers, further enhancing product visibility and availability. Overall, the NFC Juices Market is poised for continued expansion, reflecting a dynamic interplay between consumer demand and industry adaptation.

Health Consciousness Driving Demand

The growing emphasis on health and wellness among consumers is significantly influencing the NFC Juices Market. Individuals are increasingly prioritizing natural ingredients and nutritional benefits, leading to a heightened interest in juices that are free from additives and preservatives. This trend suggests that manufacturers may need to focus on promoting the health advantages of their products to capture the attention of health-oriented consumers.

Sustainability and Eco-Friendly Practices

Sustainability is becoming a crucial consideration within the NFC Juices Market. Consumers are showing a preference for brands that adopt eco-friendly practices, such as sustainable sourcing and environmentally responsible packaging. This trend indicates that companies may need to invest in sustainable practices to appeal to environmentally conscious consumers, potentially enhancing brand loyalty and market share.

Innovative Flavor Profiles and Product Diversification

The NFC Juices Market is witnessing a trend towards innovative flavor combinations and product diversification. As consumers seek unique taste experiences, manufacturers are experimenting with exotic fruits and blends, catering to adventurous palates. This trend suggests that companies could benefit from expanding their product lines to include a variety of flavors, thereby attracting a broader audience.

NFC Juices Market Drivers

Rising Disposable Incomes

The NFC Juices Market is also benefiting from rising disposable incomes, particularly in emerging economies. As consumers experience an increase in their purchasing power, there is a noticeable shift towards premium products, including NFC juices. Market data indicates that the premium juice segment is expected to grow by approximately 10% annually, driven by consumers' willingness to invest in higher-quality beverages. This trend reflects a broader change in consumer behavior, where individuals are more inclined to spend on products that align with their health and wellness goals. Consequently, the NFC Juices Market is poised for growth, as brands that offer premium, high-quality options are likely to attract a more affluent customer base.

Innovative Flavor Profiles

The NFC Juices Market is witnessing a notable trend towards innovative flavor profiles and product diversification. As consumers seek unique and exotic tastes, manufacturers are experimenting with blends that combine traditional fruit flavors with unexpected ingredients. This trend is supported by market data indicating that flavored NFC juices are gaining traction, with a projected increase in sales of up to 15% in the next year. The introduction of limited-edition flavors and seasonal offerings is also becoming a strategy to attract adventurous consumers. By catering to diverse palates, brands can differentiate themselves in a crowded marketplace. This focus on innovation not only enhances consumer engagement but also drives growth within the NFC Juices Market, as companies strive to meet the evolving preferences of their target audience.

Sustainability Initiatives

Sustainability is becoming a pivotal driver in the NFC Juices Market, as consumers increasingly favor brands that demonstrate environmental responsibility. The production of NFC juices often involves less processing and fewer additives, aligning with the growing demand for clean-label products. Companies are adopting sustainable practices, such as sourcing fruits from local farms and utilizing eco-friendly packaging, to appeal to environmentally conscious consumers. Recent studies indicate that nearly 70% of consumers are willing to pay a premium for products that are sustainably sourced. This trend not only enhances brand loyalty but also positions companies favorably in a competitive market. As sustainability continues to influence purchasing decisions, the NFC Juices Market is expected to witness a significant transformation, with brands that prioritize eco-friendly practices likely to thrive.

Health Benefits of NFC Juices

The NFC Juices Market is experiencing a surge in demand due to the increasing awareness of health benefits associated with natural fruit juices. Consumers are gravitating towards products that are perceived as healthier alternatives to sugary beverages. NFC juices, which retain more nutrients and flavor compared to conventional juices, are particularly appealing. According to recent data, the market for NFC juices is projected to grow at a compound annual growth rate of approximately 6% over the next five years. This growth is driven by a shift in consumer preferences towards products that offer functional benefits, such as vitamins and antioxidants, which are essential for maintaining overall health. As consumers become more health-conscious, the NFC Juices Market is likely to expand, catering to a demographic that prioritizes wellness and nutrition.

Convenience and On-the-Go Consumption

The fast-paced lifestyle of modern consumers is significantly influencing the NFC Juices Market, as convenience becomes a key factor in purchasing decisions. Ready-to-drink NFC juices are increasingly popular among busy individuals seeking nutritious options that fit their on-the-go lifestyle. Recent market analysis suggests that the demand for single-serve packaging is rising, with an expected growth rate of 8% in this segment over the next few years. This shift towards convenience is prompting manufacturers to innovate packaging solutions that enhance portability while preserving product quality. As consumers prioritize convenience without compromising on health, the NFC Juices Market is likely to expand, with brands that effectively address this need standing to gain a competitive edge.

Market Segment Insights

NFC Juices Market Product Insights

The NFC Juices Market segmentation, based on product includes orange, lemon, apple, pomegranate & blends. The orange segment dominated the market, accounting for 35% of market revenue. To kill microorganisms, NFC orange juice is pasteurised by heating and cooling. Because of the orange's high concentration of minerals, vitamins, and antioxidants, its popularity has surged in recent years, notably in a variety of beverages.

NFC Juices Market Category Insights

The NFC Juices Market segmentation, based on category includes conventional and organic. The conventional segment dominated the market, accounting for 69% of market revenue. Conventional NFC juice is made from fruits obtained using traditional farming practises. Traditional fruit farming, as opposed to organic, employs synthetic chemicals such as pesticides, fertilisers, hormones, and antibiotics. Organic produce contains less detectable pesticide residue than conventionally grown produce. Furthermore, conventional foods may include genetically modified organisms or be genetically modified. As a result, juices offered in supermarkets are not in their purest form. However, conventional commodities are less expensive than organic items.

Figure 1: NFC Juices Market, by Category, 2024 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

NFC Juices Market Application Insights

The NFC Juices Market segmentation, based on application, includes non-alcholoic beverages, alcoholic beverages, bakery & confectionery and dairy & frozen desserts. The non-alcholoic beverages category generated the most income. Because of the recent surge in non-alcoholic beverage consumption, the need for NFC juices in beverage production is increasing. NFC juices can be used to make sodas, 100% juices, nectars, smoothies, and other beverages. Carbonated soft drink consumption is unusually high in the Asia-Pacific region's growing nations, owing to rising per capita disposable income and the rapid expansion of the organised retail sector.

Get more detailed insights about NFC Juices Market

Regional Insights

North America : Market Leader in NFC Juices Market

North America is the largest market for NFC juices, holding approximately 45% of the global market share. The region's growth is driven by increasing health consciousness among consumers, leading to a surge in demand for natural and organic beverages. Regulatory support for health claims on product labels further catalyzes market expansion. The U.S. is the primary contributor, followed by Canada, which is experiencing a growing trend towards healthier beverage options. The competitive landscape in North America is robust, featuring key players such as Tropicana Products Inc, Naked Juice Company, and Simply Orange Juice Company. These companies leverage innovative marketing strategies and product diversification to capture consumer interest. The presence of established distribution channels and a strong retail network enhances market accessibility, ensuring that consumers have a wide range of NFC juice options available to them.

Europe : Emerging Market with Potential

Europe is witnessing a significant rise in the NFC juices market, accounting for approximately 30% of the global share. The growth is fueled by increasing consumer awareness regarding health benefits associated with natural juices, alongside stringent regulations promoting organic products. Countries like Germany and France are leading this trend, with a growing preference for premium and organic juice options, supported by favorable government policies on health and nutrition. Germany stands out as the largest market in Europe, followed closely by France and the UK. The competitive landscape is characterized by both local and international players, including Ceres Beverages and Dole Food Company. The presence of these key players, along with innovative product offerings and marketing strategies, is driving market growth. The European market is also seeing a rise in private label products, which are gaining traction among cost-conscious consumers.

Asia-Pacific : Rapid Growth in Emerging Markets

Asia-Pacific is rapidly emerging as a significant player in the NFC juices market, holding around 20% of the global market share. The region's growth is driven by rising disposable incomes, urbanization, and a shift towards healthier lifestyles. Countries like China and India are at the forefront, with increasing demand for natural beverages and supportive government initiatives promoting health and wellness. The market is expected to grow as consumers become more health-conscious and seek out natural products. China is the largest market in the region, followed by India, where the demand for NFC juices is on the rise. The competitive landscape features both local brands and international players, including Pineapple Juice Company and Fresh Del Monte Produce. The presence of these companies, along with innovative marketing strategies and product diversification, is enhancing market penetration and consumer reach in this dynamic region.

Middle East and Africa : Untapped Potential in Juices

The Middle East and Africa region is gradually emerging in the NFC juices market, holding approximately 5% of the global share. The growth is primarily driven by increasing health awareness and a shift towards natural products among consumers. Countries like South Africa and the UAE are leading the charge, with rising demand for organic and natural beverages. Regulatory frameworks are evolving to support health claims, which is expected to further boost market growth in the coming years. South Africa is the largest market in the region, followed by the UAE, where the presence of key players like Ceres Beverages is notable. The competitive landscape is characterized by a mix of local and international brands, with a growing trend towards premium products. As the market matures, there is significant potential for growth, particularly in urban areas where health-conscious consumers are increasingly seeking out NFC juice options.

NFC Juices Market Regional Image

Key Players and Competitive Insights

Leading industry companies are making significant R&D investments to diversify their product offerings, which will expand the NFC Juices Market. Key market developments include new product releases, agreements, acquisitions and mergers, higher investments, and collaboration with other companies. Market participants also engage in several strategic actions to increase their footprint. The NFC Juices industry must provide a good price to grow and thrive in an increasingly competitive market environment.

Producing locally to reduce operating costs is one of the primary business strategies manufacturers adopt in the NFC Juices industry to serve customers and expand the market sector. In recent years, the NFC Juices industry has offered some of the most significant advantages. Major players in the NFC Juices Market, including Citrosuco, Del Monte,and others, are attempting to increase market demand by investing in research and development operations.

Citrosuco is the producer of orange juice concentrate. In addition to juice, industrialized orange byproducts such as essential oils and animal feed are sold. The company is headquartered in Mato, Brazil, and is a So Paulo-based Votorantim Group subsidiary. Citrosuco has offices in Brazil, the US, Germany, Japan, and Belgium. Cutrale, a Brazilian corporation, is its primary competitor. In October 2020, China's NFC Juices Market had the greatest market share, while India's NFC Juices Market was the Asia-Pacific region's fastest expanding.

Del Monte Foods Inc. is a food manufacturing and distribution firm based in Walnut Creek, California. Del Monte Foods is one of the nation's major makers, distributors, and marketers of branded processed foods for the retail market in the United States. Del Monte, S&W, Contadina, College Inn, Fruit Burst, Fruit Naturals, Orchard Select, and SunFresh are among its brands. Del Monte Foods' current Chief Executive Officer is Greg Longstreet. Several Del Monte goods have a market share of one or two percent. In addition, the company manufactures, distributes, and markets private-label food.

In October 2021, Del Monte is expanding its presence in Iceland with a new and exciting line of juices that are not from concentrate. Pure Orange Juice (smooth), Pure Orange Juice (with pieces), Pressed Apple Juice, Pressed Pineapple Juice, and Pressed Apple & Mango Juice are all available in 1-litre containers for £2. The new line will replace Iceland's existing own-label chilled juice products.

Key Companies in the NFC Juices Market market include

Industry Developments

  • Q2 2024: SunOpta Expands Not-From-Concentrate (NFC) Juice Production Capacity at Allentown Facility SunOpta announced the completion of a major expansion at its Allentown, Pennsylvania facility, increasing its NFC juice production capacity to meet rising demand for clean-label beverages in North America.
  • Q1 2024: Coca-Cola Launches New NFC Orange Juice Line Under Minute Maid Brand in Europe Coca-Cola introduced a new range of not-from-concentrate (NFC) orange juices under its Minute Maid brand, targeting health-conscious consumers in key European markets.
  • Q2 2024: Tropicana Products Launches NFC Apple Juice in U.S. Retail Stores Tropicana, a PepsiCo brand, launched a new NFC apple juice product in major U.S. retail chains, expanding its portfolio of minimally processed juice offerings.
  • Q3 2024: Eckes-Granini Acquires Majority Stake in Spanish NFC Juice Producer Zumosol Eckes-Granini announced the acquisition of a majority stake in Zumosol, a leading Spanish NFC juice producer, to strengthen its presence in the European premium juice market.
  • Q1 2025: Suja Life Opens New Cold-Pressed NFC Juice Facility in California Suja Life inaugurated a new state-of-the-art facility in California dedicated to the production of cold-pressed, not-from-concentrate juices, aiming to scale up distribution across the U.S.
  • Q2 2025: AMC Group Signs Supply Agreement with Carrefour for NFC Juices Market in France AMC Group secured a multi-year contract to supply Carrefour with a range of NFC fruit juices, expanding its retail footprint in the French market.
  • Q2 2024: Raw Pressery Launches NFC Mango Juice for Indian Summer Season Raw Pressery introduced a limited-edition NFC mango juice, leveraging the seasonal demand for fresh, minimally processed beverages in India.
  • Q3 2024: Hooper's Juice Announces Partnership with UK Supermarket Chain Tesco for NFC Juice Distribution Hooper's Juice entered into a distribution partnership with Tesco to supply its range of NFC juices across the UK, aiming to increase market penetration.
  • Q1 2025: SunOpta Appoints New Chief Operating Officer to Oversee NFC Juice Division SunOpta named a new COO with a mandate to accelerate growth and operational efficiency in its NFC juice business segment.
  • Q2 2025: Suja Life Secures $50 Million Funding Round to Expand NFC Juice Production Suja Life raised $50 million in new funding to support the expansion of its NFC juice production capacity and national distribution.
  • Q3 2024: AMC Group Receives Regulatory Approval for New NFC Juice Plant in Spain AMC Group obtained regulatory clearance to open a new NFC juice manufacturing facility in Murcia, Spain, enhancing its production capabilities.
  • Q2 2024: Tropicana Partners with Walmart to Launch Exclusive NFC Juice Line Tropicana announced a partnership with Walmart to launch an exclusive line of NFC juices, available only at Walmart stores across the U.S.

Future Outlook

NFC Juices Market Future Outlook

The NFC Juices Market is projected to grow at a 3.18% CAGR from 2024 to 2035, driven by health trends, innovation in processing, and increasing consumer demand for natural products.

New opportunities lie in:

  • Expansion into emerging markets with tailored product lines.
  • Development of subscription-based delivery services for fresh juices.
  • Investment in sustainable packaging solutions to enhance brand loyalty.

By 2035, the NFC Juices Market is expected to solidify its position as a leader in the beverage sector.

Market Segmentation

NFC Juices Market Product Outlook

  • Orange
  • Lemon
  • Apple
  • Pomegranate
  • Blends

NFC Juices Market Category Outlook

  • Conventional
  • Organic

NFC Juices Market Application Outlook

  • Non-Alcoholic Beverages
  • Alcoholic Beverages
  • Bakery & Confectionery
  • Dairy & Frozen Desserts

Report Scope

MARKET SIZE 20242.35(USD Billion)
MARKET SIZE 20252.425(USD Billion)
MARKET SIZE 20353.317(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)3.18% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesGrowing consumer preference for natural beverages drives innovation in the NFC Juices Market.
Key Market DynamicsRising consumer preference for natural beverages drives innovation and competition in the NFC juices market.
Countries CoveredNorth America, Europe, APAC, South America, MEA

Market Highlights

Author
Snehal Singh
Assistant Manager - Research

High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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FAQs

What is the projected market valuation of the NFC Juices Market by 2035?

The NFC Juices Market is projected to reach a valuation of 3.317 USD Billion by 2035.

Which companies are considered key players in the NFC Juices Market?

Key players in the NFC Juices Market include Tropicana Products Inc, Naked Juice Company, Simply Orange Juice Company, and Dole Food Company.

What was the market valuation of NFC Juices in 2024?

The NFC Juices Market was valued at 2.35 USD Billion in 2024.

What is the expected CAGR for the NFC Juices Market from 2025 to 2035?

The expected CAGR for the NFC Juices Market during the forecast period 2025 - 2035 is 3.18%.

How do organic and conventional NFC juices compare in market valuation?

In 2024, the market valuation for conventional NFC juices was 1.4 USD Billion, while organic NFC juices were valued at 0.95 USD Billion.

What are the leading product segments in the NFC Juices Market?

Leading product segments include Orange, Lemon, Apple, and Pomegranate, with Orange valued at 0.8 USD Billion in 2024.

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