ID: MRFR/F-B & N/9119-CR | June 2021 | Region: Global | 99 pages
Global NFC Juices Market Overview
Global NFC Juices Market is projected to register a CAGR of 3.58% and reach a value of USD 2,510.3 million by 2028. Not From Concentrate (NFC) juices are products prepared with natural extracts of fruits and/or vegetables. In the process of procuring NFC, no concentrates or chemicals are added or mixed with the juices. NFC juices are available in various flavors, including orange, lemon, apple, and pomegranate. As compared to traditional drinks, NFC juices preserve more nutrition and flavors. Rising demand for natural plant-based ingredients and the growing popularity of convenience food & beverages are driving the growth of the global NFC juices market. Increasing consciousness regarding health among the general population and increasing consumer inclination towards clean label products is expected to create growth opportunities for the market players. However, the regional availability of fruits is expected to hinder the market growth in the coming years
COVID-19 Impact Analysis
The rapid proliferation of the COVID-19 pandemic has resulted in a global crisis. With the rapidly rising number of cases, the global NFC juices market is getting affected in many ways. Few impacts of the outbreak of COVID-19 on the global fruit NFC juices market have been discussed below.
NFC juices are obtained from various types of fruits, such as apple, lemon, pomegranate, and orange. Various processes are adopted in the manufacturing process, which consists of inspection, sorting and washing, blanching, destoning, and others. The outbreak of the COVID-19 pandemic and subsequent implementation of lockdown strategies in a large number of countries restricted the availability of labor to carry out the production process. Moreover, the lockdown has affected the transportation industry, hampering the supply of key raw materials. Thus, the factors mentioned above harmed the production process of fruit NFC juices across the world.
The major factors driving the market growth are increasing demand for natural plant-based ingredients and the growing popularity of convenience food & beverage. However, the regional availability of fruits is expected to hamper the growth of the global market. Nevertheless, the increasing consciousness regarding health among the general population is expected to create immense growth opportunities for the market players during the assessment period.
Health concerns among consumers are growing exponentially. With this, the demand for products made from natural and healthy ingredients is also rising. NFC juices are majorly obtained from individual fruit or a blend of different fruits. Owing to the nutritional profile of various fruits, consumers are consuming food products and beverages made from them or their processed forms such as puree, concentrates, juice, and others. Apple contains antioxidants, dietary fiber, and flavonoids in high amounts, which assist in reducing the risk of developing cancer, diabetes, hypertension, and heart disease. Being natural and healthy, apple NFC juice is a suitable substitute for various synthetic ingredients in food & beverage applications. According to MRFR analysis, in 2020, orange accounted for the largest market share of 22.93% under the fruits segment of the global NFC juices market. Hence, many manufacturers of food products and beverages have started focusing on natural, nutrient-rich ingredients that offer numerous health benefits.
Fresh fruits are processed into juices to add fruit flavor and sweetness to various beverages and food products. The flavor of juices depends upon the fruit from which it is processed. Thus, to add a particular flavor to a beverage or a food product, the juice must be processed from a specific fruit. For instance, juice extracted from orange is used to add orange flavor to a beverage or a food product. However, the regional availability of certain fruits propels food processors to import fresh fruits from the origin country or import the NFC juices, leading to an increase in the commodity price.
NFC juices are versatile, along with their neutral color and flavor. In addition, NFC juice allows the product to be labeled as "100% fresh fruits juice" or "No additives." NFC juices have a broad range of benefits, such as they support hydration, contain beneficial plant compounds, promote heart health, protect the brain, and boost the immune system. Thus, the growing health consciousness is expected to boost the demand for NFC juices and create lucrative opportunities for the global market players during the assessment period.
NFC juices are only produced from fruits without added preservatives; thus, labeled as 100% juices. The manufacturers of NFC juices thus need a stable local supply of fresh fruits without any interruptions or difficulties. Apart from that, different types of fruits need different processing technologies and equipment. NFC juice production lines such as low-temperature cold press production lines are imported overseas. Thus, it is common that many manufacturers have an identical production line.
Based on product type, the global NFC juices market has been segmented into orange, lemon, apple, pomegranate, blends, and others. The orange segment accounted for a market share of 22.93% andis projected to register a decent CAGR of 3.88% during the forecast period.NFC orange juices are pasteurized by heating and cooling to reduce the microorganisms. Zero preservatives or chemicals are added to the juice during the whole process at any point in the supply chain of orange NFC juices.
Based on category, the global NFC juices market has been segmented organic and conventional. The conventional segment accounted for the larger market share of 79.56% in 2020. Conventional NFC juice is derived from fruits grown using conventional farming practices. Conventional growing of fruits is opposite to organic growing, which means it is not free from synthetic chemicals such as pesticides, fertilizers, hormones, and antibiotics. Organically grown produce has lower detectable levels of pesticide residue as compared to conventionally grown produce. Conventional foods can also be genetically modified or may contain genetically modified organisms. Thus, conventional juices are not in their purest form. However, conventional products are lower in price as compared to organic products. Owing to this, the NFC juices manufactured from conventional fruits are cheaper. Due to this, the segment garnered a larger share in the global market in 2020. However, it is expected to grow with a slower growth rate during the forecast period due to the shifting consumer preferences towards organic food products and ingredients.
Based on application, the global NFC juices market has been segmented into non-alcoholic beverages, alcoholic beverages, bakery & confectionery, dairy & frozen desserts, and others. The non-alcoholic beverages segment accounted for the major market share of 47.97% in 2020. The consumption of various non-alcoholic beverages has been increasing over the last few years at a high pace which accelerates the demand for NFC juices in the production process of beverages. NFC juices have applications in various beverage applications such as soft drinks, 100% juices, nectars, drinks, smoothies, and other beverages. The consumption of carbonated soft drinks is exceptionally high in the emerging economies of Asia-Pacific due to the growing per capita disposable income along with the mounting growth of the organized retail sector. Moreover, the NFC juices have applications in energy drinks and sports drink products. Energy drinks are available in the market in several types, which propels the demand for NFC juices. Consumers are rapidly adopting a healthy lifestyle. The mass consumer population across the globe is becoming aware of the foods and beverages they consume and compare the products to choose the better, which is expected to increase the consumption of fruits & vegetable juices among the consumers. This is expected to drive the growth of the NFC juices market.
By region, the global NFC juices market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World.Europe accounted for the largest market share of 33.57% in 2020, and the market is expected to register a CAGR of 3.23% during the forecast period. North America was the second-largest market in 2020. However, the market in Asia-Pacific is expected to register the highest CAGR of 4.05%.
Europe accounted for a share of 35.57% of the NFC juices market in 2020. The regional market is likely to register a CAGR of 3.23% during the forecast period. The growth of the European NFC juices market can be attributed to numerous factors. The application of NFC juices in alcoholic beverages such as beers and ciders is expected to drive the growth of the market as consumers in the region are demanding fruit-flavored alcoholic beverages. The popularity of fruit-flavored alcoholic beverages is surging among European consumers in recent years. For instance, both the production and consumption of flavored vodka and gin are significant in European countries, and the millennials have been driving the sales of flavored alcoholic beverages over the last few years.
Asia-Pacific is one of the most lucrative regions among the manufactures of NFC juices. The region has accounted for a moderate share of the NFC juices market. It is projected to expand at the highest CAGR of 4.05% during the forecast period. The growth of the NFC juices market in Asia-Pacific is driven by the increasing consumption of ready-to-eat food products. The changing consumer preferences, growing population in developing economies, and the rising per capita disposable incomes are impacting the sales of ready-to-eat products, where NFC juices are widely used.
The global NFC juices market is characterized by the presence of many global, regional, and local players. The market is highly competitive, with all the players competing to gain maximum market share. High demand in the beverage industry and several advantages offered by NFC juices are the key factors that influence the global market growth. The vendors compete based on cost, brand identity, and product quality, availability, and reliability. It is crucial for vendors to provide cost-effective and high-quality products that adhere to the requirements of the customers to compete in the market. To establish their market position, the key players are expanding their production bases.
Döhler, Kerr Concentrates, CitroGlobeS.r.l., Louis Dreyfus Company, and LemonConcentrate S.L. are some of the leading players in the global NFC juices market. These companies account for the majority of the market due to their high revenue generation, availability of raw materials at competitive prices, strong brand identity, and wide distribution networks. However, these players need to strive hard to maintain their market positions, considering the presence of other global players in the regional market.
The growth of market players is dependent on market conditions, regulatory standards, and industry development. Thus, the players should focus on launching new products as per the changing market needs and expanding their regional foothold via strategic partnerships & agreements with the distributors in the market.
Few developments occurred in recent times, influencing the market growth of the NFC juices market are listed below:
Scope of the Report
Global NFC Juices Market, by Type
Global NFC Juices Market, by Category
Global NFC Juices Market, by Application
Global NFC Juices Market, by Region