The Fortified Juices Market is expected to garner a revenue of USD 2.92 billion by 2032 with a CAGR of approximately 7.10% during the forecast period, 2024–2032. Juices enriched with vitamins, minerals, probiotics, prebiotics, and other ingredients to enhance the nutritive value of the juice or render a functional property to the juice are known as fortified juices. The growth of fortified juices market can be attributed to the surging demand for functional beverages. Additionally, rising awareness regarding the health benefits of consuming fortified juices is also a major determinant boosting the demand for fortified juices, globally. However, the market is witnessing hurdles in its growth owing to the fluctuating prices and region-specific availability of raw materials. Market players are focusing on their R&D activities to launch juices with innovative flavors and different fortifying ingredients, to acquire larger customer base. Vendors are entering into partnerships and agreements to achieve an efficient distribution network.
The fortified juices market has been segmented based on type, fortifying ingredient, distribution channel, and region. By type, the global market has been classified into fruit juices, vegetable juices, and blended/mixed juices. The global market has been segregated, based on fortifying ingredient, into vitamins, minerals, probiotics, and others. Based on distribution channel, the global market is segregated into store-based and non-store-based. The store-based segment is further segmented into supermarkets & hypermarkets, convenience stores, and others. The global market has been studied with regard to four key regions—North America, Europe, Asia-Pacific, and the rest of the world. The market in North America has been segmented into the US, Canada, and Mexico. The Europe fortified juices market has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe. The market in Asia-Pacific has been segmented into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The market in the rest of the world has been segmented into South America, the Middle East, and Africa.
PepsiCo Inc. (US), Hain Celestial (US), Evolution Fresh (US), Sudzucker AG (Germany), SunOpta, Inc. (Canada), Diana Naturals (France), Doehler Group (Germany), The Coca-Cola Company (US), MARIGOLD (Singapore), and Welch Foods Inc. (US) are some of the key players in the global fortified juices industry.
Regional Market Summary
North America dominated the global market in 2018 and is expected to maintain its dominance throughout the forecast period due to the high demand for natural juices. Increasing awareness regarding the benefits of consuming fortified functional juices is also a significant factor responsible for the significant revenue share of North America and Europe. However, the fortified juices industry in Asia-Pacific is expected to register the highest CAGR during the forecast period owing to the increasing consumer preference for functional beverages, including fortified juices. China and Japan are amongst the significant country-level markets driving the regional market growth.
Intended Audience
Fortified juices manufacturers
Raw material suppliers
Beverage industry
Retailers and wholesaler
E-commerce industry
Traders, importers, and exporters
| Report Attribute/Metric | Details |
| Market Size | USD 2.92 Billion |
| Compound Annual Growth Rate (CAGR) | 7.10% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2020- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | By Type, Fortifying Ingredient, Distribution Channel, and Region |
| Geographies Covered | North America, Europe, Asia-Pacific, and the Rest of the World (RoW) |
| Countries Covered | The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea |
| Key Companies Profiled | PepsiCo Inc. (US), Hain Celestial (US), Evolution Fresh (US), Sudzucker AG (Germany), SunOpta, Inc. (Canada), Diana Naturals (France), Doehler Group (Germany), The Coca-Cola Company (US), MARIGOLD (Singapore), and Welch Foods Inc. (US) |
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