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Web Analytics Market Research Report - Global Forecast till 2027

Global Web Analytics Market Research Report: By Component (Solution {Heat Map Analytics, Marketing Automation, Search Engine Tracking & Ranking, Behavior-Based Targeting and others} and Service {Professional Service, Managed Service}), By Deployment (On-Premise and On-Cloud), By Application (Social Media Management, Targeting & Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis, others), By Vertical (IT & Telecommunication, BFSI, Media & Entertainment, Retail & e-commerce, Government, Travel & Hospitality

ID: MRFR/ICT/8078-HCR | December 2022 | Region: Global | 100 Pages         

Web Analytics Market

Web Analytics Market was valued at USD 2.59 Billion in 2018 and is expected to reach USD 9.11 Billion by 2025 recording a CAGR of 19.96% during the forecast period, 2019–2025.

Segmentation

By Component Solution {Heat Map Analytics Marketing Automation Search Engine Tracking & Ranking Behavior-Based Targeting and others
By Service Professional Service Managed Service
By Deployment On-Premise and On-Cloud
By Application Social Media Management Targeting & Behavioral Analysis Display Advertising Optimization Multichannel Campaign Analysis others) By Vertical (IT & Telecommunication BFSI Media & Entertainment Retail & e-commerce Governmen.

Key Players

  • Adobe Systems
  • Inc. (US)
  • AT Internet (France)
  • Google (US)
  • IBM Corporation (US)
  • Microsoft Corporation (US)
  • MicroStrategy Incorporated (US)
  • SAS Institute
  • Inc. (US)
  • Splunk
  • Inc. (US)
  • Tableau Software (US)
  • Hotjar Ltd (Malta)
  • Yahoo
  • Inc. (US)
  • comScore
  • Inc. (US)
  • SimilarWeb Ltd (US)
  • Mixpanel (US)
  • and Netbiscuits (Germany).

Drivers

  • The region is witnessing a rise in online shopping which further drives the demand for website analytics solutions for analyzing and tracking the consumers’ purchasing trends and interest areas.
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Web Analytics Market Synopsis:


Web Analytics Market was valued at USD 2.59 Billion in 2018 and is expected to reach USD 9.11 Billion by 2025 recording a CAGR of 19.96% during the forecast period, 2019–2025.

Web analytics refers to specialized analytical applications that are used to understand and enhance the online channel user experience, customer acquisition, and optimize digital marketing and advertising campaigns. Commercial web analytics products offer features such as reporting, analytical and performance management, and consumer segmentation which is used by content developers, marketing professionals, advertisement companies, and website operations teams for enhanced digital customer experience.


The shift toward data-driven business operations to obtain a competitive advantage in the market and an increase in the demand for online shopping are the factors driving the growth of the global web analytics market. Web analytics tools offer business data insights allowing the user to understand how the visitor is interacting with the website, help in identifying sources through which the visitor arrives on the website, and help the user in understanding market demographics which can be used to improve the visitors’ website experience and engage new customers. The market seeks opportunities from the increasing demand for cloud-based solutions and the growing need for predictive analytics solutions among enterprises. However, concerns related to data privacy and the lack of technical expertise are hampering the market growth.


Web Analytics Market Key Players:
The Prominent Players active in the Global Web Analytics Market are Adobe Systems, Inc. (US), AT Internet (France), Google (US), IBM Corporation (US), Microsoft Corporation (US), MicroStrategy Incorporated (US), SAS Institute, Inc. (US), Splunk, Inc. (US), Tableau Software (US), Hotjar Ltd (Malta), Yahoo, Inc. (US), comScore, Inc. (US), SimilarWeb Ltd (US), Mixpanel (US), and Netbiscuits (Germany).


Web Analytics Market Segmentation:


The Global Web Analytics Market has been segmented based on Component, Deployment, Application, Vertical, and Region.


  • By Component, the market has been segmented into solution and service. The solution segment has been further segmented into heat map analytics, marketing automation, search engine tracking & ranking, behavior-based targeting, and others, whereas the service segment has been further categorized as professional service and managed service.

  • By Deployment, the market has been segmented into on-premise and on-cloud.

  • By application, the market has been segmented into social media management, targeting & behavioral analysis, display advertising optimization, multichannel campaign analysis, and others.

  • By Vertical, the market has been segmented into IT & telecommunication, BFSI, media & entertainment, retail & e-commerce, government, travel & hospitality, and others.

  • By Region, the market has been segmented into North America, Europe, Asia-Pacific, and the rest of the world. The market in the rest of the world segment has been further classified as the Middle East & Africa, and South America.


Web Analytics Market Regional Analysis:
Market Research Future (MRFR) study has covered the following countries in the regional analysis of the web analytics market: the US, Canada, and Mexico in North America; Germany, the UK, France, and Spain, in Europe; China, Japan, India, and South Korea in Asia-Pacific. In the rest of the world, the Middle East & Africa and South America have been considered.


North America currently dominates the global web analytics market and has a significant market share owing to the presence of a majority of key players in the market who are investing heavily in research and development activities to develop advanced web analytics solutions. Furthermore, the region is also an early adopter of technology, and organizations across the region are focused on the enhancement of digital platforms to improve the consumers’ experience and boost their website operation performance. Furthermore, the region is witnessing an increase in smartphone usage which demands website analytics solutions for analyzing and managing the geographical distribution of website traffic. Asia-Pacific is projected to be the fastest-growing regional market during the forecast period. Growing demand for cloud-based solutions and services and the growing awareness among SMEs as well as large enterprises to analyze the high volumes of unstructured website data are boosting the market growth. Also, the region is witnessing a rise in online shopping which further drives the demand for website analytics solutions for analyzing and tracking the consumers’ purchasing trends and interest areas, assessing the website performance, and extracting actionable business insights for making decisions. Europe and the rest of the world are also expected to have a considerable share in the market.


Intended Audience:



  • Investors and Consultants

  • Research/Consultancy Firms

  • Technology Solution Providers

  • Government Agencies

  • Analytical Service Providers

  • Software Developers

  • Independent Software Vendors (ISVs)

  • Cloud Service Providers

  • Web Service Providers



Report Scope:

Report Attribute/Metric Details
  Market Size

  • USD 2.59 Billion (2018)
  • USD 9.11 Billion (2025)
  •   CAGR   19.96% (2019-2025)
      Base Year   2019
      Forecast Period   2020-2027
      Historical Data   2018
      Forecast Units   Value (USD Billion)
      Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
      Segments Covered   By Component, By Deployment, By Application
      Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
      Key Vendors   Adobe Systems, Inc. (US), AT Internet (France), Google (US), IBM Corporation (US), Microsoft Corporation (US), MicroStrategy Incorporated (US), SAS Institute, Inc. (US), Splunk, Inc. (US), Tableau Software (US), Hotjar Ltd (Malta), Yahoo, Inc. (US), comScore, Inc. (US), SimilarWeb Ltd (US), Mixpanel (US), and Netbiscuits (Germany).
      Key Market Opportunities   The market seeks opportunities from the increasing demand for cloud-based solutions and the growing need for predictive analytics solutions among enterprises.
      Key Market Drivers   he region is witnessing a rise in online shopping which further drives the demand for website analytics solutions for analyzing and tracking the consumers’ purchasing trends and interest areas.


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    Frequently Asked Questions (FAQ) :

    The global web analytics market is estimated to value USD 9.11 billion by the end of 2027.

    The global web analytics market is estimated to record a CAGR of 19.96% during the forecast period.

    The key players of the global web analytics market are Adobe Systems, Inc. (US), AT Internet (France), Google (US), IBM Corporation (US), Microsoft Corporation (US), MicroStrategy Incorporated (US), SAS Institute, Inc. (the US), Splunk, Inc. (the US), Tableau Software (US), Hotjar Ltd (Malta), Yahoo, Inc. (the US), comScore, Inc. (the US), SimilarWeb Ltd (US), Mixpanel (US), and Netbiscuits (Germany).

    According to MRFR, North America dominates the global web analytics market.

    The increasing online shopping, growing demand for cloud-based solutions are some of the major factors leading to the growth of global web analytics market.