Marketing Automation Software Market Research Report - Forecast till 2023

Marketing Automation Software Market Research Report - Forecast till 2023

ID: MRFR/ICT/3496-HCRR | January, 2018 | Region: Global | 100 pages | Half-Cooked Research Reports

Marketing Automation Software Market: By Solution (Campaign Management, Email Marketing, Mobile Applications), Deployment (Cloud, On-premise), Organization Size (SMB, Large Enterprises), End-User (BFSI, Retail, Government) – Global Forecast till 2023


Market Synopsis of Marketing Automation Software Market


Market Scenario:


Marketing automation software focuses on streamlining, scheduling, segmentation and tracking of marketing campaigns. It eases the repetitive tasks perform by the marketing companies and  measure marketing tasks such as emails, social media marketing , and other website actions.


The presence of technology giants such as Act-On Software Inc. (U.S.), Adobe Systems Inc. (U.S.), Cognizant (U.S.), Hubspot, Inc. (U.S.), IBM Corporation (U.S.), Marketo, Inc. (U.S.), Oracle Corporation (U.S.) are boosting the overall marketing growth. Act-On Software Inc. is one of the prominent players in marketing automation software. They have designed a marketing automation software that offers dynamic service to enterprises such as brand building, driving the demand, and expanding customer relationships. They provide solutions that enhance the marketing operation and offers command center that facilitate users with the tools to deliver the right messages, to the right people, at the right time. It helps in creating meaningful relationships with audiences, and measure marketing success with ease. Adobe Systems Inc. a significant player in marketing automation software market. The company has developed a marketing cloud which provides an integrated all-in-one comprehensive marketing solution that allows companies of all sizes to personalize, optimize, and measure digital campaigns and customer experiences for optimal performance. 


Major factors driving the marketing automation software market include the increasing penetration of internet in operational tasks, emergence of social media marketing is the largest application of marketing automation software market. Other factors such as increasing internet users and rising social media users is aiding the market growth. The rapid adoption of digitization, cost efficient marketing strategy and feasible email delivery platform are some of the key drivers which help to increase the demand for of email marketing.  


By solution segment, email marketing accounts for major share. The on-cloud accounts for the highest market share as it helps enterprises by reduce cost associated with the IT infrastructure. The cloud deployment enable enterprise to focus on core business competencies. It provides enterprises with data protection and security, efficiently manage storage and privacy issues, offers data integrity and provides information related to governance and make enterprise legally prepared.


The global marketing automation software market is expected to grow at a CAGR of approximately 8% during the forecast period 2017-2023.


Marketing Automation Software Market


 Marketing Automation Software Market


Source: MRFR Analysis


Key Players


Some of the prominent players in the global marketing automation software market: Act-On Software Inc. (U.S.), Adobe Systems Inc. (U.S.), Cognizant (U.S.), Hubspot, Inc. (U.S.), IBM Corporation (U.S.), Marketo, Inc. (U.S.), Oracle Corporation (U.S.), Salesforce.com, Inc. (U.S.), Teradata Corporation (U.S.), Infusion Software Inc. (U.S.), SAS (U.S.) among others.


Segments


The global marketing automation software market is segmented by solution, deployment, organization size and end-user. Based on the solution segment, the market is bifurcated into campaign management, email marketing, inbound marketing, mobile applications, lead management, reporting & analytics, social media marketing and others. Based on deployment, the market is segmented into cloud and on-premise. On the basis of organization size the market is segmented into small and medium enterprises and large enterprises. And the end-user segment, is bifurcated into BFSI, retail, healthcare, IT & telecommunication, government, education among others.


Regional Analysis


The North America region holds the largest market share of the market across the globe followed by Europe, and Asia Pacific regions. U.S. and Canada are dominating the North America market is due to rising technological enhancements and presence of major players. Asia Pacific region is expected to grow with highest CAGR. Owing to increase in adoption of advanced mobile and electronic devices. Further, the region comprise of cultural, political, and economic diversity that creates difficult situation for enterprises understand customer behavior.


Intended Audience



  • Technology Investors

  • Research/Consultancy firms

  • Technology Solution Providers

  • E-commerce Companies

  • Retail Chains

  • Original Equipment Manufacturer

TABLE OF CONTENTS

1    Executive Summary

2    Scope of the Report

      2.1    Market Definition

      2.2    Scope of the Study

            2.2.1    Research Objectives

            2.2.2    Assumptions & Limitations

      2.3    Markets Structure

3    Market Research Methodology

      3.1    Research Process

      3.2    Secondary Research

      3.3    Primary Research

      3.4    Forecast Model

4    Market Landscape

      4.1    Five Forces Analysis

            4.1.1    Threat of New Entrants

            4.1.2    Bargaining power of buyers

            4.1.3    Threat of substitutes

            4.1.4    Segment rivalry

      4.2    Value Chain/Supply Chain of Global Marketing Automation Software Market

5    Industry Overview of Global Marketing Automation Software Market

      5.1    Introduction

      5.2    Growth Drivers

      5.3    Impact analysis

      5.4    Market Challenges

6    Market Trends

      6.1    Introduction

      6.2    Growth Trends

      6.3    Impact analysis

7.   Global Marketing Automation Software Market by Solution

      7.1    Introduction

      7.2    Campaign Management

            7.2.1 Market Estimates & Forecast, 2017-2023

            7.2.2 Market Estimates & Forecast by Region, 2017-2023

      7.3    Email Marketing

            7.3.1 Market Estimates & Forecast, 2017-2023

            7.3.2 Market Estimates & Forecast by Region, 2017-2023

      7.4          Inbound Marketing

            7.4.1 Market Estimates & Forecast, 2017-2023

            7.4.2 Market Estimates & Forecast by Region, 2017-2023

      7.5          Mobile Organization Sizes

            7.5.1 Market Estimates & Forecast, 2017-2023

            7.5.2 Market Estimates & Forecast by Region, 2017-2023

      7.6          Lead Management

            7.6.1 Market Estimates & Forecast, 2017-2023

            7.6.2 Market Estimates & Forecast by Region, 2017-2023

      7.7             Reporting & Analytics

            7.7.1 Market Estimates & Forecast, 2017-2023

            7.7.2 Market Estimates & Forecast by Region, 2017-2023

      7.8          Social Media Marketing

            7.8.1 Market Estimates & Forecast, 2017-2023

            7.8.2 Market Estimates & Forecast by Region, 2017-2023

      7.9          Others

            7.9.1 Market Estimates & Forecast, 2017-2023

            7.9.2 Market Estimates & Forecast by Region, 2017-2023



8.   Global Marketing Automation Software Market by Deployment

      8.1    Introduction

      8.2    Cloud

            8.2.1 Market Estimates & Forecast, 2017-2023

            8.2.2 Market Estimates & Forecast by Region, 2017-2023

      8.3    On-Premise

            8.3.1 Market Estimates & Forecast, 2017-2023

            8.3.2 Market Estimates & Forecast by Region, 2017-2023

9.   Global Marketing Automation Software Market by Organization Size

      9.1    Introduction

      9.2       Small & Medium Enterprises

            9.2.1 Market Estimates & Forecast, 2017-2023

            9.2.2 Market Estimates & Forecast by Region, 2017-2023

      9.3    Large Enterprises

            9.3.1 Market Estimates & Forecast, 2017-2023

            9.3.2 Market Estimates & Forecast by Region, 2017-2023

10.   Global Marketing Automation Software Market by End-User

      10.1    Introduction

      10.2    IT & Telecommunication

            10.2.1 Market Estimates & Forecast, 2017-2023

            10.2.2 Market Estimates & Forecast by Region, 2017-2023

      10.3    Education

            10.3.1 Market Estimates & Forecast, 2017-2023

            10.3.2 Market Estimates & Forecast by Region, 2017-2023

      10.4    BFSI

            10.4.1 Market Estimates & Forecast, 2017-2023

            10.4.2 Market Estimates & Forecast by Region, 2017-2023

      10.5    Retail

            10.5.1 Market Estimates & Forecast, 2017-2023

            10.5.2 Market Estimates & Forecast by Region, 2017-2023

      10.6        Healthcare

            10.6.1 Market Estimates & Forecast, 2017-2023

            10.6.2 Market Estimates & Forecast by Region, 2017-2023

      10.7        Government 

            10.7.1 Market Estimates & Forecast, 2017-2023

            10.7.2 Market Estimates & Forecast by Region, 2017-2023

      10.8        Others

            10.8.1 Market Estimates & Forecast, 2017-2023

            10.8.2 Market Estimates & Forecast by Region, 2017-2023

11.    Global Marketing Automation Software Market by Region

      11.1    Introduction

      11.2    North America

            11.2.1 Market Estimates & Forecast, 2017-2023

            11.2.2 Market Estimates & Forecast by Solution, 2017-2023

            11.2.3 Market Estimates & Forecast by Deployment, 2017-2023

            11.2.4 Market Estimates & Forecast by Organization Size, 2017-2023

            11.2.5 Market Estimates & Forecast by End-User, 2017-2023



            11.2.5    U.S.A

                11.2.5.1 Market Estimates & Forecast, 2017-2023

                11.2.5.2 Market Estimates & Forecast by Solution, 2017-2023

                11.2.5.3 Market Estimates & Forecast by Deployment, 2017-2023

                11.2.5.6   Market Estimates & Forecast by Organization Size, 2017-2023

                11.2.5.5   Market Estimates & Forecast by End-User, 2017-2023



            11.2.6    Mexico

                11.2.6.1 Market Estimates & Forecast, 2017-2023

                11.2.6.2 Market Estimates & Forecast by Solution, 2017-2023

                11.2.6.3 Market Estimates & Forecast by Deployment, 2017-2023

                11.2.6.4 Market Estimates & Forecast by Organization Size, 2017-2023

                11.2.6.5 Market Estimates & Forecast by End-User, 2017-2023



            11.2.7    Canada

                11.2.7.1 Market Estimates & Forecast, 2017-2023

            11.2.7.2Market Estimates & Forecast by Solution, 2017-2023

                11.2.7.3 Market Estimates & Forecast by Deployment, 2017-2023

                11.2.7.4 Market Estimates & Forecast by Organization Size, 2017-2023

                11.2.4.5 Market Estimates & Forecast by End-User, 2017-2023



      11.3    Europe

            11.23.1 Market Estimates & Forecast, 2017-2023

            11.23.2 Market Estimates & Forecast by Solution, 2017-2023

            11.23.3 Market Estimates & Forecast by Deployment, 2017-2023

            11.23.4 Market Estimates & Forecast by Organization Size, 2017-2023

            11.23.5 Market Estimates & Forecast by End-User, 2017-2023

11.3.65    Germany

                11.3.5.1 Market Estimates & Forecast, 2017-2023

                11.3.5.2 Market Estimates & Forecast by Solution, 2017-2023

                11.2.5.3 Market Estimates & Forecast by Deployment, 2017-2023

                11.2.5.4 Market Estimates & Forecast by Organization Size, 2017-2023

                11.2.4.5 Market Estimates & Forecast by End-User, 2017-2023



            11.3.6.    France

                11.3.6.1 Market Estimates & Forecast, 2017-2023

                11.3.6.2 Market Estimates & Forecast by Solution, 2017-2023

                11.2.6.3 Market Estimates & Forecast by Deployment, 2017-2023

                11.2.6.4 Market Estimates & Forecast by Organization Size, 2017-2023

                11.2.6.5 Market Estimates & Forecast by End-User, 2017-2023



            11.3.7    Italy

                11.2.7.1 Market Estimates & Forecast, 2017-2023

                11.2.7.2 Market Estimates & Forecast by Solution, 2017-2023

                11.2.7.3 Market Estimates & Forecast by Deployment, 2017-2023

                11.2.7.4 Market Estimates & Forecast by Organization Size, 2017-2023

                11.2.7.5 Market Estimates & Forecast by End-User, 2017-2023



            11.3.8    Spain

                11.2.8.1 Market Estimates & Forecast, 2017-2023

                11.2.8.2 Market Estimates & Forecast by Solution, 2017-2023

                11.2.8.3 Market Estimates & Forecast by Deployment, 2017-2023

                11.2.8.4 Market Estimates & Forecast by Organization Size, 2017-2023

                11.2.8.5 Market Estimates & Forecast by End-User, 2017-2023



            11.3.9    UK

                11.3.9.1 Market Estimates & Forecast, 2017-2023

                11.3.9.2 Market Estimates & Forecast by Solution, 2017-2023

                11.3.9.3 Market Estimates & Forecast by Deployment, 2017-2023

                11.3.9.4 Market Estimates & Forecast by Organization Size, 2017-2023

                11.3.9.5 Market Estimates & Forecast by End-User, 2017-2023



      11.4    Asia Pacific

            11.4.1 Market Estimates & Forecast, 2017-2023

            11.4.2 Market Estimates & Forecast by Solution, 2017-2023

            11.4.3 Market Estimates & Forecast by Deployment, 2017-2023

            11.4.4 Market Estimates & Forecast by Organization Size, 2017-2023

            11.4.5 Market Estimates & Forecast by End-User, 2017-2023

11.4.5    China

                11.4.5.1 Market Estimates & Forecast, 2017-2023

                11.4.5.2 Market Estimates & Forecast by Solution, 2017-2023

                11.2.5.3 Market Estimates & Forecast by Deployment, 2017-2023

                11.2.5.4 Market Estimates & Forecast by Organization Size, 2017-2023

                11.2.5.5 Market Estimates & Forecast by End-User, 2017-2023



 11.4.6    India

                11.4.6.1 Market Estimates & Forecast, 2017-2023

                11.4.6.2 Market Estimates & Forecast by Solution, 2017-2023

                11.4.6.3 Market Estimates & Forecast by Deployment, 2017-2023

                11.4.6.4 Market Estimates & Forecast by Organization Size, 2017-2023

                11.4.6.5 Market Estimates & Forecast by End-User, 2017-2023

11.4.7    Japan

                11.4.7.1 Market Estimates & Forecast, 2017-2023

                11.4.7.2 Market Estimates & Forecast by Solution, 2017-2023

                11.4.7.3 Market Estimates & Forecast by Deployment, 2017-2023

                11.4.7.4 Market Estimates & Forecast by Organization Size, 2017-2023

                11.2.7.5 Market Estimates & Forecast by End-User, 2017-2023



            11.4.8    Rest of Asia Pacific

                11.4.8.1 Market Estimates & Forecast, 2017-2023

                11.4.8.2 Market Estimates & Forecast by Solution, 2017-2023

                11.4.8.3 Market Estimates & Forecast by Deployment, 2017-2023

                11.4.8.4 Market Estimates & Forecast by Organization Size, 2017-2023

                11.2.8.5 Market Estimates & Forecast by End-User, 2017-2023

11.5    Rest of the World 

            11.5.1 Market Estimates & Forecast, 2017-2023

            11.5.2 Market Estimates & Forecast by Solution, 2017-2023

            11.5.3 Market Estimates & Forecast by Deployment, 2017-2023

            11.5.4 Market Estimates & Forecast by Organization Size, 2017-2023

            11.2.5 Market Estimates & Forecast by End-User, 2017-2023



      11.6    Latin America

            11.6.1 Market Estimates & Forecast, 2017-2023

            11.6.2 Market Estimates & Forecast by Solution, 2017-2023

            11.6.3 Market Estimates & Forecast by Deployment, 2017-2023

            11.6.4 Market Estimates & Forecast by Organization Size, 2017-2023

            11.6.5 Market Estimates & Forecast by End-User, 2017-2023



14. Company Landscape

14. Company Profiles

      14.1    Act-On Software Inc. (U.S.),  

            14.1.1    Company Overview

            14.1.2    Product/Business Segment Overview

            14.1.3    Financial Updates

            14.1.4    Key Developments

      14.2    Adobe Systems Inc. (U.S.)

            14.2.1    Company Overview

            14.2.2    Product/Business Segment Overview

            14.2.3    Financial Updates

            14.2.4    Key Developments

      14.3      Cognizant (U.S.) 

            14.3.1    Company Overview

            14.3.2    Product/Business Segment Overview

            14.3.3    Financial Updates

            14.3.4    Key Developments

      14.4      HubSpot, Inc. (U.S.)

            14.4.1    Company Overview

            14.4.2    Product/Business Segment Overview

            14.4.3    Financial Updates

            14.4.4    Key Developments

      14.5       IBM Corporation (U.S.)

            14.5.1    Company Overview

            14.5.2    Product/Business Segment Overview

            14.5.3    Financial Updates

            14.5.4    Key Developments

      14.6      Marketo, Inc. (U.S.)

            14.6.1    Company Overview

            14.6.2    Product/Business Segment Overview

            14.6.3    Financial Updates

            14.6.4    Key Developments

      14.7    Oracle Corporation (U.S.)

            14.7.1    Company Overview

            14.7.2    Product/Business Segment Overview

            14.7.3    Financial Updates

            14.7.4    Key Developments

      14.8    Salesforce.com, Inc. (U.S.)

            14.8.1    Company Overview

            14.8.2    Product/Business Segment Overview

            14.8.3    Financial Updates

            14.8.4    Key Developments

      14.9    Teradata Corporation (U.S.)

            14.9.1    Company Overview

            14.9.2    Product/Business Segment Overview

            14.9.3    Financial Updates

            14.9.4    Key Developments

      14.10    Infusion Software Inc. (U.S.)

            14.10.1    Company Overview

            14.10.2    Product/Business Segment Overview

            14.10.3    Financial Updates

            14.10.4    Key Developments

14.11      SAS (U.S.)

            14.11.1    Company Overview

            14.11.2    Product/Business Segment Overview

            14.11.3    Financial Updates

            14.11.4    Key Developments



LIST OF TABLES

    

Table 1    Global  Marketing Automation Software Market: By Region, 2017-2023  

Table 2    North America Marketing Automation Software Market: By Country, 2017-2023  

Table 3    Europe  Marketing Automation Software Market: By Country, 2017-2023  

Table 4    Asia-Pacific  Marketing Automation Software Market: By Country, 2017-2023  

Table 5    Rest of the World Marketing Automation Software Market: By Country, 2017-2023  

Table 6    Latin America  Marketing Automation Software Market: By Country, 2017-2023  

Table 7    Global  Marketing Automation Software by Solution Market: By Regions, 2017-2023  

Table 8    North America  Marketing Automation Software by Solution  Market: By Country, 2017-2023  

Table  9    Europe  Marketing Automation Software by Solution Market: By Country, 2017-2023  

Table10    Asia-Pacific  Marketing Automation Software by Solution Market: By Country, 2017-2023  

Table11    Middle East & Africa  Marketing Automation Software by Solution Market: By Country, 2017-2023  

Table12    Latin America Marketing Automation Software by Solution Market: By Country, 2017-2023  

Table11    Global  Marketing Automation Software by Deployment Market: By Regions, 2017-2023  

Table14    North America  Marketing Automation Software by Deployment Market: By Country, 2017-2023  

Table15    Europe  Marketing Automation Software by Deployment Market: By Country, 2017-2023  

Table16    Asia-Pacific  Marketing Automation Software by Deployment Market: By Country, 2017-2023  

Table17    Rest of the World Marketing Automation Software by Deployment Market: By Country, 2017-2023  

Table18    Latin America  Marketing Automation Software by Deployment Market: By Country, 2017-2023  

Table19    North America  Marketing Automation Software for Deployment Market: By Country, 2017-2023  

Table20    Europe  Marketing Automation Software for Deployment Market: By Country, 2017-2023  

Table21    Asia-Pacific  Marketing Automation Software for Deployment Market: By Country, 2017-2023   

Table22    Rest of the World Marketing Automation Software for Deployment Market: By Country, 2017-2023  

Table23    Latin America  Marketing Automation Software for Deployment Market: By Country, 2017-2023 

Table24    Global Solution Market: By Region, 2017-2023  

Table25    Global Deployment  Market: By Region, 2017-2023  

Table26    Global  Deployment : By Region, 2017-2023  

Table27    North America  Marketing Automation Software Market, By Country  

Table28    North America  Marketing Automation Software Market, By Solution

Table29    North America  Marketing Automation Software Market, By Deployment

Table30    North America  Marketing Automation Software Market, By Organization Size

Table31    North America Marketing Automation Software Market, By End-User    

Table32    Europe:  Marketing Automation Software Market, By Country  

Table33    Europe:  Marketing Automation Software Market, By Solution

Table34    Europe:  Marketing Automation Software Market, By Deployment

Table35    Europe:  Marketing Automation Software Market, By Organization Size

Table 36    Europe: Marketing Automation Software Market,  By End-User

Table37    Asia-Pacific:  Marketing Automation Software Market, By Country  

Table38    Asia-Pacific:  Marketing Automation Software Market, By Solution

Table39    Asia-Pacific:  Marketing Automation Software Market, By  Deployment

Table40    Asia-Pacific:  Marketing Automation Software Market, By Organization Size

Table 41   Asia-Pacific: Marketing Automation Software Market, By End-User

Table42    Rest of the World :  Marketing Automation Software Market, By Country  

Table43    Rest of the World :Marketing Automation Software Market, By Solution

Table44    Rest of the World :Marketing Automation Software Market, By Deployment

Table45    Rest of the World:  Marketing Automation Software Market, By  Organization Size

Table46    Rest of the World:  Marketing Automation Software Market, By  End-User

Table47    Latin America:  Marketing Automation Software Market, By Country  

Table48    Latin America :  Marketing Automation Software Market, By Solution

Table49    Latin America : Marketing Automation Software Market, By Deployment

Table50    Latin America:  Marketing Automation Software Market, By Organization Size

Table51    Latin America:  Marketing Automation Software Market, By End-User



LIST OF FIGURES

FIGURE 1   Global  Marketing Automation Software Market segmentation

FIGURE 2   Forecast Methodology

FIGURE 3   Five Forces Analysis of Global  Marketing Automation Software Market

FIGURE 4   Value Chain of Global  Marketing Automation Software Market

FIGURE 5   Share of Global Marketing Automation Software Market in 2017, by country (in %)

FIGURE 6   Global  Marketing Automation Software Market, 2017-2023,

FIGURE 7   Sub segments of Solution

FIGURE 10   Global  Marketing Automation Software Market size by Solution, 2017

FIGURE 10   Share of Global  Marketing Automation Software Market by Solution, 2017 TO 2023

FIGURE 10   Global  Marketing Automation Software Market size by Deployment, 2017

FIGURE 11   Share of Global  Marketing Automation Software Market by Deployment, 2017 TO 2023

FIGURE 12   Global  Marketing Automation Software Market size by Organization Size, 2017

FIGURE 11   Share of Global  Marketing Automation Software Market by Organization Size, 2017 TO 2023    

  FIGURE 14 Global Marketing Automation Software Market size by End-User, 2017 TO 2023

FIGURE 15   Share of Global Marketing Automation Software Market by End-User, 2017 TO 2023