Marketing Automation Software Market Research Report - Forecast till 2023

Marketing Automation Software Market Research Report - Forecast till 2023

ID: MRFR/ICT/3496-HCRR | October, 2018 | Region: Global | 100 pages | Half-Cooked Research Reports

Marketing Automation Software Market: By Solution (Campaign Management, Email Marketing, Mobile Applications), Deployment (Cloud, On-premise), Organization Size (SMB, Large Enterprises), End-User (BFSI, Retail, Government) – Global Forecast till 2023


Market Synopsis of Marketing Automation Software Market


Market Scenario:


Marketing automation software focuses on streamlining, scheduling, segmentation and tracking of marketing campaigns. It eases the repetitive tasks perform by the marketing companies and  measure marketing tasks such as emails, social media marketing , and other website actions.


The presence of technology giants such as Act-On Software Inc. (U.S.), Adobe Systems Inc. (U.S.), Cognizant (U.S.), Hubspot, Inc. (U.S.), IBM Corporation (U.S.), Marketo, Inc. (U.S.), Oracle Corporation (U.S.) are boosting the overall marketing growth. Act-On Software Inc. is one of the prominent players in marketing automation software. They have designed a marketing automation software that offers dynamic service to enterprises such as brand building, driving the demand, and expanding customer relationships. They provide solutions that enhance the marketing operation and offers command center that facilitate users with the tools to deliver the right messages, to the right people, at the right time. It helps in creating meaningful relationships with audiences, and measure marketing success with ease. Adobe Systems Inc. a significant player in marketing automation software market. The company has developed a marketing cloud which provides an integrated all-in-one comprehensive marketing solution that allows companies of all sizes to personalize, optimize, and measure digital campaigns and customer experiences for optimal performance. 


Major factors driving the marketing automation software market include the increasing penetration of internet in operational tasks, emergence of social media marketing is the largest application of marketing automation software market. Other factors such as increasing internet users and rising social media users is aiding the market growth. The rapid adoption of digitization, cost efficient marketing strategy and feasible email delivery platform are some of the key drivers which help to increase the demand for of email marketing.  


By solution segment, email marketing accounts for major share. The on-cloud accounts for the highest market share as it helps enterprises by reduce cost associated with the IT infrastructure. The cloud deployment enable enterprise to focus on core business competencies. It provides enterprises with data protection and security, efficiently manage storage and privacy issues, offers data integrity and provides information related to governance and make enterprise legally prepared.


The global marketing automation software market is expected to grow at a CAGR of approximately 8% during the forecast period 2017-2023.


Marketing Automation Software Market


 Marketing Automation Software Market


Source: MRFR Analysis


Key Players


Some of the prominent players in the global marketing automation software market: Act-On Software Inc. (U.S.), Adobe Systems Inc. (U.S.), Cognizant (U.S.), Hubspot, Inc. (U.S.), IBM Corporation (U.S.), Marketo, Inc. (U.S.), Oracle Corporation (U.S.), Salesforce.com, Inc. (U.S.), Teradata Corporation (U.S.), Infusion Software Inc. (U.S.), SAS (U.S.) among others.


Segments


The global marketing automation software market is segmented by solution, deployment, organization size and end-user. Based on the solution segment, the market is bifurcated into campaign management, email marketing, inbound marketing, mobile applications, lead management, reporting & analytics, social media marketing and others. Based on deployment, the market is segmented into cloud and on-premise. On the basis of organization size the market is segmented into small and medium enterprises and large enterprises. And the end-user segment, is bifurcated into BFSI, retail, healthcare, IT & telecommunication, government, education among others.


Regional Analysis


The North America region holds the largest market share of the market across the globe followed by Europe, and Asia Pacific regions. U.S. and Canada are dominating the North America market is due to rising technological enhancements and presence of major players. Asia Pacific region is expected to grow with highest CAGR. Owing to increase in adoption of advanced mobile and electronic devices. Further, the region comprise of cultural, political, and economic diversity that creates difficult situation for enterprises understand customer behavior.


Intended Audience



  • Technology Investors

  • Research/Consultancy firms

  • Technology Solution Providers

  • E-commerce Companies

  • Retail Chains

  • Original Equipment Manufacturer

TABLE OF CONTENTS



1 Executive Summary

2 Scope of the Report

2.1 Market Definition

2.2 Scope of the Study

2.2.1 Research Objectives

2.2.2 Assumptions & Limitations

2.3 Markets Structure



3 Market Research Methodology

3.1 Research Process

3.2 Secondary Research

3.3 Primary Research

3.4 Forecast Model

4 Market Landscape

4.1 Five Forces Analysis

4.1.1 Threat of New Entrants

4.1.2 Bargaining power of buyers

4.1.3 Threat of substitutes

4.1.4 Segment rivalry

4.2 Value Chain/Supply Chain of Global Marketing Automation Software Market

5 Industry Overview of Global Marketing Automation Software Market

5.1 Introduction

5.2 Growth Drivers

5.3 Impact analysis

5.4 Market Challenges

6 Market Trends

6.1 Introduction

6.2 Growth Trends

6.3 Impact analysis

7. Global Marketing Automation Software Market by Solution

7.1 Introduction

7.2 Campaign Management

7.2.1 Market Estimates & Forecast, 2017-2023

7.2.2 Market Estimates & Forecast by Region, 2017-2023

7.3 Email Marketing

7.3.1 Market Estimates & Forecast, 2017-2023

7.3.2 Market Estimates & Forecast by Region, 2017-2023

7.4 Inbound Marketing

7.4.1 Market Estimates & Forecast, 2017-2023

7.4.2 Market Estimates & Forecast by Region, 2017-2023

7.5 Mobile Organization Sizes

7.5.1 Market Estimates & Forecast, 2017-2023

7.5.2 Market Estimates & Forecast by Region, 2017-2023

7.6 Lead Management

7.6.1 Market Estimates & Forecast, 2017-2023

7.6.2 Market Estimates & Forecast by Region, 2017-2023

7.7 Reporting & Analytics

7.7.1 Market Estimates & Forecast, 2017-2023

7.7.2 Market Estimates & Forecast by Region, 2017-2023

7.8 Social Media Marketing

7.8.1 Market Estimates & Forecast, 2017-2023

7.8.2 Market Estimates & Forecast by Region, 2017-2023

7.9 Others

7.9.1 Market Estimates & Forecast, 2017-2023

7.9.2 Market Estimates & Forecast by Region, 2017-2023





8. Global Marketing Automation Software Market by Deployment

8.1 Introduction

8.2 Cloud

8.2.1 Market Estimates & Forecast, 2017-2023

8.2.2 Market Estimates & Forecast by Region, 2017-2023

8.3 On-Premise

8.3.1 Market Estimates & Forecast, 2017-2023

8.3.2 Market Estimates & Forecast by Region, 2017-2023

9. Global Marketing Automation Software Market by Organization Size

9.1 Introduction

9.2 Small & Medium Enterprises

9.2.1 Market Estimates & Forecast, 2017-2023

9.2.2 Market Estimates & Forecast by Region, 2017-2023

9.3 Large Enterprises

9.3.1 Market Estimates & Forecast, 2017-2023

9.3.2 Market Estimates & Forecast by Region, 2017-2023



10. Global Marketing Automation Software Market by End-User

10.1 Introduction

10.2 IT & Telecommunication

10.2.1 Market Estimates & Forecast, 2017-2023

10.2.2 Market Estimates & Forecast by Region, 2017-2023

10.3 Education

10.3.1 Market Estimates & Forecast, 2017-2023

10.3.2 Market Estimates & Forecast by Region, 2017-2023

10.4 BFSI

10.4.1 Market Estimates & Forecast, 2017-2023

10.4.2 Market Estimates & Forecast by Region, 2017-2023

10.5 Retail

10.5.1 Market Estimates & Forecast, 2017-2023

10.5.2 Market Estimates & Forecast by Region, 2017-2023

10.6 Healthcare

10.6.1 Market Estimates & Forecast, 2017-2023

10.6.2 Market Estimates & Forecast by Region, 2017-2023

10.7 Government

10.7.1 Market Estimates & Forecast, 2017-2023

10.7.2 Market Estimates & Forecast by Region, 2017-2023

10.8 Others

10.8.1 Market Estimates & Forecast, 2017-2023

10.8.2 Market Estimates & Forecast by Region, 2017-2023



11. Global Marketing Automation Software Market by Region

11.1 Introduction

11.2 North America

11.2.1 Market Estimates & Forecast, 2017-2023

11.2.2 Market Estimates & Forecast by Solution, 2017-2023

11.2.3 Market Estimates & Forecast by Deployment, 2017-2023

11.2.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.2.5 Market Estimates & Forecast by End-User, 2017-2023





11.2.5 U.S.A

11.2.5.1 Market Estimates & Forecast, 2017-2023

11.2.5.2 Market Estimates & Forecast by Solution, 2017-2023

11.2.5.3 Market Estimates & Forecast by Deployment, 2017-2023

11.2.5.6 Market Estimates & Forecast by Organization Size, 2017-2023

11.2.5.5 Market Estimates & Forecast by End-User, 2017-2023





11.2.6 Mexico

11.2.6.1 Market Estimates & Forecast, 2017-2023

11.2.6.2 Market Estimates & Forecast by Solution, 2017-2023

11.2.6.3 Market Estimates & Forecast by Deployment, 2017-2023

11.2.6.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.2.6.5 Market Estimates & Forecast by End-User, 2017-2023





11.2.7 Canada

11.2.7.1 Market Estimates & Forecast, 2017-2023

11.2.7.2Market Estimates & Forecast by Solution, 2017-2023

11.2.7.3 Market Estimates & Forecast by Deployment, 2017-2023

11.2.7.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.2.4.5 Market Estimates & Forecast by End-User, 2017-2023





11.3 Europe

11.23.1 Market Estimates & Forecast, 2017-2023

11.23.2 Market Estimates & Forecast by Solution, 2017-2023

11.23.3 Market Estimates & Forecast by Deployment, 2017-2023

11.23.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.23.5 Market Estimates & Forecast by End-User, 2017-2023



11.3.65 Germany

11.3.5.1 Market Estimates & Forecast, 2017-2023

11.3.5.2 Market Estimates & Forecast by Solution, 2017-2023

11.2.5.3 Market Estimates & Forecast by Deployment, 2017-2023

11.2.5.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.2.4.5 Market Estimates & Forecast by End-User, 2017-2023





11.3.6. France

11.3.6.1 Market Estimates & Forecast, 2017-2023

11.3.6.2 Market Estimates & Forecast by Solution, 2017-2023

11.2.6.3 Market Estimates & Forecast by Deployment, 2017-2023

11.2.6.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.2.6.5 Market Estimates & Forecast by End-User, 2017-2023





11.3.7 Italy

11.2.7.1 Market Estimates & Forecast, 2017-2023

11.2.7.2 Market Estimates & Forecast by Solution, 2017-2023

11.2.7.3 Market Estimates & Forecast by Deployment, 2017-2023

11.2.7.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.2.7.5 Market Estimates & Forecast by End-User, 2017-2023





11.3.8 Spain

11.2.8.1 Market Estimates & Forecast, 2017-2023

11.2.8.2 Market Estimates & Forecast by Solution, 2017-2023

11.2.8.3 Market Estimates & Forecast by Deployment, 2017-2023

11.2.8.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.2.8.5 Market Estimates & Forecast by End-User, 2017-2023





11.3.9 UK

11.3.9.1 Market Estimates & Forecast, 2017-2023

11.3.9.2 Market Estimates & Forecast by Solution, 2017-2023

11.3.9.3 Market Estimates & Forecast by Deployment, 2017-2023

11.3.9.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.3.9.5 Market Estimates & Forecast by End-User, 2017-2023





11.4 Asia Pacific

11.4.1 Market Estimates & Forecast, 2017-2023

11.4.2 Market Estimates & Forecast by Solution, 2017-2023

11.4.3 Market Estimates & Forecast by Deployment, 2017-2023

11.4.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.4.5 Market Estimates & Forecast by End-User, 2017-2023



11.4.5 China

11.4.5.1 Market Estimates & Forecast, 2017-2023

11.4.5.2 Market Estimates & Forecast by Solution, 2017-2023

11.2.5.3 Market Estimates & Forecast by Deployment, 2017-2023

11.2.5.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.2.5.5 Market Estimates & Forecast by End-User, 2017-2023





11.4.6 India

11.4.6.1 Market Estimates & Forecast, 2017-2023

11.4.6.2 Market Estimates & Forecast by Solution, 2017-2023

11.4.6.3 Market Estimates & Forecast by Deployment, 2017-2023

11.4.6.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.4.6.5 Market Estimates & Forecast by End-User, 2017-2023



11.4.7 Japan

11.4.7.1 Market Estimates & Forecast, 2017-2023

11.4.7.2 Market Estimates & Forecast by Solution, 2017-2023

11.4.7.3 Market Estimates & Forecast by Deployment, 2017-2023

11.4.7.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.2.7.5 Market Estimates & Forecast by End-User, 2017-2023





11.4.8 Rest of Asia Pacific

11.4.8.1 Market Estimates & Forecast, 2017-2023

11.4.8.2 Market Estimates & Forecast by Solution, 2017-2023

11.4.8.3 Market Estimates & Forecast by Deployment, 2017-2023

11.4.8.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.2.8.5 Market Estimates & Forecast by End-User, 2017-2023



11.5 Rest of the World

11.5.1 Market Estimates & Forecast, 2017-2023

11.5.2 Market Estimates & Forecast by Solution, 2017-2023

11.5.3 Market Estimates & Forecast by Deployment, 2017-2023

11.5.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.2.5 Market Estimates & Forecast by End-User, 2017-2023





11.6 Latin America

11.6.1 Market Estimates & Forecast, 2017-2023

11.6.2 Market Estimates & Forecast by Solution, 2017-2023

11.6.3 Market Estimates & Forecast by Deployment, 2017-2023

11.6.4 Market Estimates & Forecast by Organization Size, 2017-2023

11.6.5 Market Estimates & Forecast by End-User, 2017-2023





14. Company Landscape

14. Company Profiles

14.1 Act-On Software Inc. (U.S.),

14.1.1 Company Overview

14.1.2 Product/Business Segment Overview

14.1.3 Financial Updates

14.1.4 Key Developments

14.2 Adobe Systems Inc. (U.S.)

14.2.1 Company Overview

14.2.2 Product/Business Segment Overview

14.2.3 Financial Updates

14.2.4 Key Developments

14.3 Cognizant (U.S.)

14.3.1 Company Overview

14.3.2 Product/Business Segment Overview

14.3.3 Financial Updates

14.3.4 Key Developments

14.4 HubSpot, Inc. (U.S.)

14.4.1 Company Overview

14.4.2 Product/Business Segment Overview

14.4.3 Financial Updates

14.4.4 Key Developments

14.5 IBM Corporation (U.S.)

14.5.1 Company Overview

14.5.2 Product/Business Segment Overview

14.5.3 Financial Updates

14.5.4 Key Developments

14.6 Marketo, Inc. (U.S.)

14.6.1 Company Overview

14.6.2 Product/Business Segment Overview

14.6.3 Financial Updates

14.6.4 Key Developments

14.7 Oracle Corporation (U.S.)

14.7.1 Company Overview

14.7.2 Product/Business Segment Overview

14.7.3 Financial Updates

14.7.4 Key Developments

14.8 Salesforce.com, Inc. (U.S.)

14.8.1 Company Overview

14.8.2 Product/Business Segment Overview

14.8.3 Financial Updates

14.8.4 Key Developments

14.9 Teradata Corporation (U.S.)

14.9.1 Company Overview

14.9.2 Product/Business Segment Overview

14.9.3 Financial Updates

14.9.4 Key Developments

14.10 Infusion Software Inc. (U.S.)

14.10.1 Company Overview

14.10.2 Product/Business Segment Overview

14.10.3 Financial Updates

14.10.4 Key Developments



14.11 SAS (U.S.)

14.11.1 Company Overview

14.11.2 Product/Business Segment Overview

14.11.3 Financial Updates

14.11.4 Key Developments





LIST OF TABLES





Table 1 Global Marketing Automation Software Market: By Region, 2017-2023

Table 2 North America Marketing Automation Software Market: By Country, 2017-2023

Table 3 Europe Marketing Automation Software Market: By Country, 2017-2023

Table 4 Asia-Pacific Marketing Automation Software Market: By Country, 2017-2023

Table 5 Rest of the World Marketing Automation Software Market: By Country, 2017-2023

Table 6 Latin America Marketing Automation Software Market: By Country, 2017-2023

Table 7 Global Marketing Automation Software by Solution Market: By Regions, 2017-2023

Table 8 North America Marketing Automation Software by Solution Market: By Country, 2017-2023

Table 9 Europe Marketing Automation Software by Solution Market: By Country, 2017-2023

Table10 Asia-Pacific Marketing Automation Software by Solution Market: By Country, 2017-2023

Table11 Middle East & Africa Marketing Automation Software by Solution Market: By Country, 2017-2023

Table12 Latin America Marketing Automation Software by Solution Market: By Country, 2017-2023

Table11 Global Marketing Automation Software by Deployment Market: By Regions, 2017-2023

Table14 North America Marketing Automation Software by Deployment Market: By Country, 2017-2023

Table15 Europe Marketing Automation Software by Deployment Market: By Country, 2017-2023

Table16 Asia-Pacific Marketing Automation Software by Deployment Market: By Country, 2017-2023

Table17 Rest of the World Marketing Automation Software by Deployment Market: By Country, 2017-2023

Table18 Latin America Marketing Automation Software by Deployment Market: By Country, 2017-2023

Table19 North America Marketing Automation Software for Deployment Market: By Country, 2017-2023

Table20 Europe Marketing Automation Software for Deployment Market: By Country, 2017-2023

Table21 Asia-Pacific Marketing Automation Software for Deployment Market: By Country, 2017-2023

Table22 Rest of the World Marketing Automation Software for Deployment Market: By Country, 2017-2023

Table23 Latin America Marketing Automation Software for Deployment Market: By Country, 2017-2023

Table24 Global Solution Market: By Region, 2017-2023

Table25 Global Deployment Market: By Region, 2017-2023

Table26 Global Deployment : By Region, 2017-2023

Table27 North America Marketing Automation Software Market, By Country

Table28 North America Marketing Automation Software Market, By Solution

Table29 North America Marketing Automation Software Market, By Deployment

Table30 North America Marketing Automation Software Market, By Organization Size

Table31 North America Marketing Automation Software Market, By End-User

Table32 Europe: Marketing Automation Software Market, By Country

Table33 Europe: Marketing Automation Software Market, By Solution

Table34 Europe: Marketing Automation Software Market, By Deployment

Table35 Europe: Marketing Automation Software Market, By Organization Size

Table 36 Europe: Marketing Automation Software Market, By End-User

Table37 Asia-Pacific: Marketing Automation Software Market, By Country

Table38 Asia-Pacific: Marketing Automation Software Market, By Solution

Table39 Asia-Pacific: Marketing Automation Software Market, By Deployment

Table40 Asia-Pacific: Marketing Automation Software Market, By Organization Size

Table 41 Asia-Pacific: Marketing Automation Software Market, By End-User

Table42 Rest of the World : Marketing Automation Software Market, By Country

Table43 Rest of the World :Marketing Automation Software Market, By Solution

Table44 Rest of the World :Marketing Automation Software Market, By Deployment

Table45 Rest of the World: Marketing Automation Software Market, By Organization Size

Table46 Rest of the World: Marketing Automation Software Market, By End-User

Table47 Latin America: Marketing Automation Software Market, By Country

Table48 Latin America : Marketing Automation Software Market, By Solution

Table49 Latin America : Marketing Automation Software Market, By Deployment

Table50 Latin America: Marketing Automation Software Market, By Organization Size

Table51 Latin America: Marketing Automation Software Market, By End-User





LIST OF FIGURES



FIGURE 1 Global Marketing Automation Software Market segmentation

FIGURE 2 Forecast Methodology

FIGURE 3 Five Forces Analysis of Global Marketing Automation Software Market

FIGURE 4 Value Chain of Global Marketing Automation Software Market

FIGURE 5 Share of Global Marketing Automation Software Market in 2017, by country (in %)

FIGURE 6 Global Marketing Automation Software Market, 2017-2023,

FIGURE 7 Sub segments of Solution

FIGURE 10 Global Marketing Automation Software Market size by Solution, 2017

FIGURE 10 Share of Global Marketing Automation Software Market by Solution, 2017 TO 2023

FIGURE 10 Global Marketing Automation Software Market size by Deployment, 2017

FIGURE 11 Share of Global Marketing Automation Software Market by Deployment, 2017 TO 2023

FIGURE 12 Global Marketing Automation Software Market size by Organization Size, 2017

FIGURE 11 Share of Global Marketing Automation Software Market by Organization Size, 2017 TO 2023

FIGURE 14 Global Marketing Automation Software Market size by End-User, 2017 TO 2023

FIGURE 15 Share of Global Marketing Automation Software Market by End-User, 2017 TO 2023