Software as a Service Market Research Report- Global Forecast 2032

Software as a Service Market, By Deployment (Public Cloud, Private Cloud, Hybrid Cloud), By End User (SMEs and Large Enterprises), By Industry (IT & Telecommunication, Entertainment, BFSI, Manufacturing, Healthcare, Retail) - Forecast 2023-2032

ID: MRFR/ICT/1471-HCR | 110 Pages | Author: Aarti Dhapte | March 2024         

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Software as a Service Market Overview:


The Software as a Service Market industry is projected to grow from USD 279.3 Billion in 2023 to USD 1,267.5 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 18.3% during the forecast period (2023 - 2032).


Software as a Service Market is a conveyance model of programming’s through a cloud in which programming and all the related information are facilitated midway and gotten to by customers through an internet browser. The idea of programming as a help permits the clients to get to all parts and highlight a product on the membership model without authorizing it. As such, it is on-request programming that gives far off access to programming to their clients over the web. Developing the IT industry and popularity for programming for information, the board and investigation in different areas are promoting the development of Software as a Service Business. 


Software as a Service Industry offers different highlights like minimal effort, speed arrangement, customization, and power over others' information. SaaS furnishes simple availability with speed organization and different customization, which makes this simpler to operate. The Software as a Service (SaaS) market comprises deals of cloud-based programming administrations. It is a product arrangement that can be bought on membership or pay for every utilization premise to utilize an application for hierarchical purposes. Clients can get to this application over the web, chiefly through an internet browser. Every one of the application's information and programming is situated in the Software as a Service Business.


Software as a Service Market Overview


Software as a Service Industry permits an association to run an application at the insignificant forthright expense and paces up by and large organization users. The programming as an assistance market has been topographically fragmented into North America, Western Europe, Asia-Pacific, Eastern Europe, South America, and the Middle East and Africa. The North American market is the biggest market for programming as assistance and is required to keep on being the biggest market during the conjecture time frame.


COVID-19 Analysis:


Software as a Service Market Trends is help offered by cloud suppliers, which permits people to run programming over the organizations instead of downloading them exclusively on PCs. The COVID-19 pandemic has decidedly affected the Software as a Service Market Trends. The spread of COVID-19 across the world has significantly influenced the worldwide economy, as lockdowns have been executed to contain the infection. Individuals have been restricted to their homes to limit human contact. This situation is answerable for the development of the IoT, which drives the development of the SaaS market. The quick spread of the pandemic and the expanding number of cases across the globe has likewise prompted the IT ventures' expanding appropriation of distant working strategies, which has supported the requirement for different administrations related to Software as a Service Market. For example, Microsoft Office 365 has expanded during these pandemic occasions, which is driving the development of the SaaS market. 


Additionally, the expanding interest for cloud administrations for sharing and saving information while testing different applications and programming and rising security concerns has likewise prompted the SaaS market development. Before, unified information, the board of data, and information sharing were the fundamental difficulties. During the pandemic, measures have been moved to a facilitated framework, and new SaaS frameworks have presented another standard of proficiency in information sharing. The expanding appropriation of SaaS is another main consideration driving the development of the SaaS market. Software as a Service Market Analysis is an essential part of the authoritative change. Because of the COVID-19 pandemic, the vast majority of the organizations are anticipating that minimal should not affect spending in 2020. 


SaaS Market Dynamics:




  • Drivers




The significant drivers of Global Software as a Service Market size are expanded utilization of cell phones, tablets, and workstations, expanding public and cross breed cloud selection, and expanding corporate rethinking. Another factor that lifts market development over the figure time frame incorporates the expanding utilization of miniature SaaS.


When you analyze the expense of a SaaS CRM arrangement against purchasing the product from the start, it might look as though the SaaS choice is as yet costly.




  • Opportunities




SaaS is a product appropriation model that offers a great deal of dexterity and cost-adequacy for organizations, making it an extraordinarily solid alternative for various action plans and enterprises. 


It's likewise famous among organizations because of its straightforwardness, client availability, security, and broad network. Thusly, the programming as-a-administration stage smoothes out plans of action, bringing about the greatest productivity in all cases.




  • Restraints




Shifted concerns with respect to security and infrastructural concerns identified with protection are factors expected to limit the reception. 


The necessity of fast web access for the viable incorporation and use of this help is expected to limit the market development.




  • Challenges




SaaS stays positive, longstanding difficulties, such as trouble in putting away unstructured information and danger of coordinated assaults and staying key difficulties. 


Further, simple openness to information makes private data defenseless against digital assault and hacks.




  • Cumulative Growth Analysis




The Software as a Service Market Forecast gives an investigation of the market in the size of the market by geology and analyses their memorable and figure development. It covers every one of the areas, key created nations, and major developing business sectors. 


It draws correlations with country populaces and economies to comprehend the significance of the market by country and how this is evolving.




  • Technology Analysis




The turns of events and headways received in the cloud innovation have made programming help across various industry verticals. It empowers the customers to get to programming and the related information through an internet browser. The accommodation offered by the innovation is one of the key elements answerable for driving the worldwide market's development.


Market Segment Overview


Based on Deployment


The software as a service market is bifurcated into community cloud, public cloud, hybrid cloud, and private cloud. Deploying SaaS applications at the network's edge, combined with a private cloud infrastructure, enhances data control, security, and performance while reducing latency. This approach ensures compliance with regulations and lowers the risk of data breaches. The integration of edge computing and private cloud forms a robust platform for delivering SaaS applications tailored to modern business needs. The hybrid cloud segment is poised for significant growth, driven by increasing demand for industry-specific SaaS applications in healthcare, finance, and education. Organizations seek customized solutions, such as hybrid cloud, to meet unique industry requirements and regulatory compliance, as demonstrated by recent agreements with Accenture, Kubota, Chubu Electric Power Group, and Infosys.


Based on End-User


The software as a service market is bifurcated into SMEs and large enterprises. Large enterprises benefit from SaaS solutions, gaining cost-effectiveness, scalability, and flexibility. A growing trend is the adoption of multi-cloud and hybrid-cloud strategies, due to the growing need to manage complex distributed applications across geographies and cloud providers. Further, the uptake of platform-as-a-service (PaaS) solutions, offering higher abstraction levels for streamlined application development and deployment. This accelerates time-to-market, lowers development costs, and enhances agility and innovation. Whereas, small and medium enterprises (SMEs) are experiencing significant growth by embracing the on-demand consumption model of SaaS. Cost-effectiveness, accessibility, and scalability make SaaS attractive for SMEs, enabling them to compete effectively, enhance productivity, and stimulate growth.


Based on end-use industry, the software as a service market is bifurcated into retail, IT & telecommunication, entertainment, BFSI, healthcare, and manufacturing. The BFSI segment is experiencing growth due to the sector’s significant transformations, propelled by emerging technologies and digital platforms disrupting traditional models. Cloud-based core banking solutions are gaining popularity for their flexibility and scalability, surpassing on-premises alternatives. These solutions enable financial institutions to swiftly adapt to market changes, scale operations as needed, and cut costs. In June 2022, Aqua Security Software Ltd. launched cloud-native security SaaS in Singapore, serving the wider Asia Pacific and Japan region. This offers government, banking, and regulated sectors comprehensive compliance, cloud-native security, and risk management for efficient data governance.


Based on Region


The software as a service market is divided into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. North America is gaining traction. The U.S. plays a pivotal role in the growth of global Software as a Service (SaaS) market revenue, attributed to well-established market players and advanced IT infrastructure facilitating seamless deployment of cloud-based virtual services. The country holds a substantial share in the global market, due to the growing investments in cloud infrastructure and the availability of secure internet servers. Meanwhile, Asia Pacific is poised for the fastest, with China and India leading due to the increasing demand for outsourcing cloud-based software and a rise in small and medium enterprises seeking cost-effective solutions. The growing IT industry in the region presents additional opportunities for market expansion.


Regional Analysis


North America is ruling the product as an assistance market because of different factors. For example, the worldwide players are giving the upper hand to North American nations, rich media outlets, and high reception of on-request programming. Moreover, the U.S. has arisen as a mechanically progressed country, which is also helping develop the Software as a Service market. Europe remains the second greatest market for SaaS. Nations, for example, the U.K., Germany, France, and Italy, which fall under the umbrella of created nations, are producing weighty interest for on-request programming for different enterprises. Asia-Pacific has arisen as the quickest developing business sector. Developing the economy of nations, new government approaches to advance new companies, and worldwide thoughtfulness regarding the business climate is a portion of the central point which is driving the market of SaaS in Asia-Pacific.


Competitive Landscape


List of Key Companies Covered in this Report:



  • Salesforce (U.S.)

  • Zuora (U.S.)

  • LinkedIn (U.S.)

  • Microsoft Inc. (U.S.)

  • Concur Technologies (U.S.)

  • Medidata Solutions (U.S.)

  • Workday, Inc. (U.S.)

  • Oracle Corporation (U.S.)

  • IBM Corporation (U.S)

  • NetSuite Inc. (U.S.)

  • ServiceNow, Inc. (U.S.)

  • Google Inc. (U.S.)


Recent Developments



In October 2023, Mambu, a leading SaaS cloud banking platform, is available on AWS Marketplace, a significant move in their decade-long partnership with AWS. Over 200 mutual customers, including N26 and Western Union, leverage Mambu's platform. The addition to AWS Marketplace facilitates financial organizations in starting their cloud journeys and modernizing infrastructure for evolving customer expectations. Chetwood Financial, a UK digital bank, is the first to choose Mambu on AWS Marketplace, enabling rapid scalability and flexible configuration of deposit products.


In November 2022, Nokia has launched Core SaaS for 5G, a groundbreaking software model allowing flexible, automated, and scalable network operation, enhancing business agility. This subscription-based service eliminates upfront capital costs, with 5G Core services trials starting soon and commercial availability expected in H1 2023. Nokia leads the 5G Standalone Core market with 70+ CSP customers globally, offering a complete 5G core solution through a SaaS delivery model.


In September 2022, Zebra Technologies introduced a Software-as-a-Service (SaaS) Implementation Specialisation within its PartnerConnect program, focusing on retail workforce productivity and HR transformation in the DACH region. Experienced partners gain certification, training, and dedicated support, enhancing differentiation and business-building benefits.


In May 2022, IBM and Amazon Web Services (AWS) have signed a Strategic Collaboration Agreement to offer IBM's software catalog as Software-as-a-Service (SaaS) on AWS. This collaboration includes joint investments for easier consumption, go-to-market activities, and solution development across various industries. The SaaS products will be available on AWS Marketplace, providing clients with quick access and scalability, and initial offerings include IBM API Connect, IBM Db2, and others.



The segmentation table is as follows:


By Deployment



  •  Community cloud

  • Public cloud

  • Hybrid cloud

  • Private cloud.


By End-user



  • SMEs 

  • Large enterprises.


By Industry



  • Retail IT & telecommunication

  • Entertainment

  • Retail

  • BFSI

  • Healthcare

  • Manufacturing.

Report Scope:

Report Attribute/Metric Details
  Market Size   USD 1,267.5 Billion (2032)
  CAGR   18.3% (2032)
  Base Year   2022
  Forecast Period   2023-2032
  Historical Data   2018- 2022
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Deployment, By Industry
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Salesforce (U.S.), LinkedIn (U.S.), Concur Technologies (U.S.), Workday, Inc. (U.S.), IBM Corporation (U.S), Oracle Corporation (U.S.), NetSuite Inc. (U.S.), Medidata Solutions (U.S.), ServiceNow, Inc. (U.S.), Microsoft Inc. (U.S.), Google Inc. (U.S.), Zuora (U.S.)
  Key Market Opportunities   SaaS is a product appropriation model that offers a great deal of dexterity and cost-adequacy for organizations, making it an extraordinarily solid alternative for various action plans and enterprises.
  Key Market Drivers The significant drivers of Global Software as a Service Market size are expanded utilization of cell phones, tablets, and workstations, expanding public and cross breed cloud selection, and expanding corporate rethinking.\r\nAnother factor that lifts market development over the figure time frame incorporates the expanding utilization of miniature SaaS.




Frequently Asked Questions (FAQ) :

The global Software as a Service market is expected to record a substantial market valuation of up to USD 1,267.5 billion by 2032.

The global SaaS market is projected to register a moderate 18.3% CAGR in the forecast period.

Expanding IT industry and growing demand for software for data management and analysis in numerous domains are projected to drive the Software as a Service market over the forecast period.

Hybrid cloud deployment are slated to expand as the fastest-growing segment.

North America is projected to show high growth during the forecast period due to the advanced IT and telecom industry in the region.

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
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