The US color cosmetics market size was valued at USD 12.5 Billion in 2022. The color cosmetics industry is projected to grow from USD 13.27 Billion in 2023 to USD 21.47 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.20% during the projected period (2023 - 2032).The growing consumer awareness towards the use of color cosmetics, increasing consciousness regarding appearance, and improving quality of life are the prominent market drivers anticipated to propel the US color cosmetics market.
Source: Primary Research, MRFR Database, Secondary Research, and Analyst Review
The US color cosmetics market CAGR is expanding due to the increased demand for more endurable and natural replacements in the cosmetic industry. Increasing demand for organic and vegan products can be associated with customers who are beauty and skin-conscious and more open-minded to the importance of utilizing chemical-free cosmetic products. Numerous manufacturers are moving toward producing more organic products with colors made from genuine sources to meet these needs, significantly impacting the market growth. Moreover, the increasing consumer preference for value-for-money cosmetic products having both natural and useful ingredients is driving market growth. Furthermore, increasing disposable income in growing and emerging markets, with the benefit of innovations, is a primary driving factor for making a more effective and attractive market.
Furthermore, increasing digital marketing and use of e-commerce channels will boost aesthetic market revenue. As consumers increasingly engage online, beauty brands leverage digital platforms for targeted marketing, fostering product awareness and accessibility. E-commerce facilitates convenient product discovery and purchase, catering to evolving consumer preferences. The seamless integration of technology and beauty commerce not only enhances customer reach but also transforms the shopping experience, contributing to the overall expansion of the color cosmetics market. This trend underscores a dynamic shift in consumer behavior towards digital interactions and online shopping in the beauty sector.
The US color cosmetics market segmentation, based on the target market, includes prestige products and mass products. The prestige products segment dominated the market mostly due to the expanding disposable income among customers. The augmentation can also be attributed to the expanding awareness among customers regarding the benefit of quality products on the body and face. Growing consumer inclination toward better skincare products to enhance skin quality has led to the increased consumption of prestige products, which, in turn, is helping the color cosmetics market development. However, mass products are the fastest-growing category owing to growing consumer awareness, creative new and quality products at more affordable rates, and increasing consciousness about impression. The expanding population and strong need from the younger generation have led to the increasing footfall of cosmetic products.
The US color cosmetics market segmentation, based on distribution channels, includes online and offline. Online category held a major market share due to the convenience and accessibility of e-commerce platforms. Consumers increasingly prefer the ease of browsing and purchasing cosmetics online, benefiting from an extensive product range, personalized recommendations, and user reviews. The digital landscape facilitates brand engagement, virtual try-ons, and social media influence, driving the online color cosmetics market's rapid growth and reshaping consumer buying behaviors. However, offline is the fastest-growing category, as consumers prefer in-store interactions for product testing, personalized advice, and immediate purchases. Physical retail spaces remain vital in delivering a tactile and engaging beauty shopping experience, sustaining market growth.
Figure 1: US Color Cosmetics Market, by Distribution Channel, 2022 & 2032 (USD Billion)
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US color cosmetics market segmentation, based on application, includes nail products, hair products, lip products, face products, and others. The face products held a major market share due to growing customer awareness regarding beauty trends and enhancing lifestyles. These products include face powder, face cream, moisturizer, anti-aging cream, and others. The rising trend for adorning the face to enhance facial structure, hide aging lines, and hide dark circles leads to an increased demand for cosmetic products. However, lip products are the fastest-growing category due to the growing purchasing power in developing and developed nations and growing beauty trends among the younger generation, which support segmental growth. Lip products include lip balm, lipstick, lip liner, and others. Consumption of these lip products has been growing due to enhanced daily lifestyles.
The color cosmetics market in the US is propelled by a growing focus on personal grooming, driven by social media influence and the desire for self-expression, which is fueling demand. Consumers' increasing awareness of product ingredients and preferences for cruelty-free and sustainable options also shape the market. Technological advancements, such as augmented reality beauty apps, enhance the shopping experience, boosting online sales. Additionally, a diverse demographic landscape with varied skin tones promotes inclusivity, leading to a broader range of product offerings. The beauty industry's adaptability to changing trends and the influence of celebrity endorsements further contribute to the dynamic growth of the color Cosmetics market in the US.
Leading market participants are investing heavily in research and development to enhance their product lines, which will help the color cosmetics market expand even more. Market participants are also undertaking different strategic activities to extend their footprint, with significant market developments including new product establishment, mergers and acquisitions, contractual agreements, and collaboration with other organizations. The color cosmetics industry must deliver cost-effective items to extend and stay in a more competitive and growing market climate.
Major players in the Color Cosmetics market are attempting to expand market demand by investing in research and development operations, including Estée Lauder Inc., Revlon Inc., Amway, and Coty Inc.
Revlon, Inc.
Amway
May 2019: Amway launched a unique range of Attitude color cosmetics that includes matte and crème lipsticks along with six shades of nail enamels. To propel expansion and meet the evolving demands of young customers, the firm expanded its product offerings with new-age solutions under the superior beauty brand 'Attitude.'
Prestige Products
Mass Products
Offline
Online
Nail Products
Hair Products
Lip Products
Face Products
Others
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 12.5 Billion |
| Market Size 2023 | USD 13.27 Billion |
| Market Size 2032 | USD 21.47 Billion |
| Compound Annual Growth Rate (CAGR) | 6.20% (2023-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2023-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Growth Factors, Revenue Forecast, Market Competitive Landscape, and Trends |
| Segments Covered | Product, Procedure, End-User, and Region |
| Countries Covered | The US. |
| Key Companies Profiled | Estée Lauder Inc, Revlon, Inc., Amway, and Coty Inc. |
| Key Market Opportunities | Growing consumer awareness towards the use of color cosmetics |
| Key Market Dynamics | Growing consumer inclination toward organic cosmetic products |
US Color Cosmetics Market Highlights:
Frequently Asked Questions (FAQ) :
The US color cosmetics market size was valued at USD 12.5 Billion in 2022.
The market is projected to extend at a CAGR of 6.20% during the forecast period, 2023-2032
The prominent players in the color cosmetics market are Estée Lauder Inc., Revlon Inc., Amway, and Coty Inc.
The prestige products category dominated the market in 2022.
The online category had the largest share of the market.
The face products category had the largest share of the market.
Team Lead - Research Anshula mandaokar holds an academic degree in chemical engineering and has been contributing to the field for more than 5 years. she has expertise in market research and business consulting and serves as a team lead for a reputed market research firm under the chemicals and materials domain spectrum. she has worked on multiple projects, generating explicit results in a quick turnaround time. her understanding of data interpretation justifies her role as a leader.
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