Global Sorghum And Millet-Based Beer Market Overview
Sorghum And Millet-Based Beer Market Size was estimated at 0.49 (USD Billion) in 2022. The Sorghum And Millet-Based Beer Industry is expected to grow from 0.55(USD Billion) in 2023 to 1.5 (USD Billion) by 2032. The Sorghum And Millet-Based Beer Market CAGR (growth rate) is expected to be around 11.85% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Sorghum And Millet-Based Beer Market Trends Highlighted
The rise in sorghum and millet beers is largely attributed to millennials, health-conscious people and people who are gluten-free. These beers are made to meet the changing needs of the people and easily replace standard beers. Also, the increasing number of vegans and the increasing craze for craft beer help in the development of the market. Key factors fuelling the market growth include increasing awareness about the health advantages of sorghum and millet, these products being gluten-free and their distinct flavors. The market is also supported by increased access to these grains and an upward trend in craft beer makers who play with new ingredients and tastes. In more recent times, across the globe, sorghum and millet beers have started to be flavored, non-alcoholic versions have been created, and new and modern approaches to brewing are being sought. Such technologies seek to satisfy a wide range of customers’ expectations as well as changes in the appetites of health-oriented consumers.
Sorghum And Millet-Based Beer Market Drivers
Increasing Health Consciousness
Customers are paying more and more attention to their health issues and becoming more health-conscious. Thus, they are in search of healthier options for traditional alcoholic beverages. Sorghum and millet-based beers have a number of advantages for health they are gluten-free, contain a lower amount of calories, and have high levels of antioxidants. Thus, their popularity with these consumers is bound to increase.
The Sorghum And Millet-Based Beer Market Industry will be a good point for investment in the period of the forecast. To be more precise, the market will be positively influenced by some factors. Among them, it is possible to mention the growing demand for healthier alcoholic beverages from consumers, the increase in the number of craft beers as well as the disposable income of consumers in emerging markets.
In 2023, the chosen market is projected to reach the value of USD 0.55 billion and increase at a CAGR of 11.85% to achieve the value of USD 1.5 billion by 2032. Some of the key trends which will be likely to affect the chosen market can be identified. They are the growing popularity of flavored sorghum and millet-based beers, demand for organic sorghum and millet-based beers, and sorghum and millet-based beers in emerging markets. The chosen market will also benefit from the rising number of craft breweries as well as the better availability of sorghum and millet-based beers at the retail stores.
Growing Popularity of Craft Beers
The growing popularity of craft beers is another major factor driving the growth of the sorghum and millet-based beer market. Craft beers are typically made with high-quality ingredients and offer a unique flavor profile. Sorghum and millet-based beers are a popular choice among craft beer enthusiasts as they offer a unique taste and texture. The growing popularity of craft beers is expected to continue to drive demand for sorghum and millet-based beers.
Increasing Disposable Income in Emerging Markets
increased disposable income in emerging markets is the second external factor driving the growth of the sorghum and millet-based beer market. Now that shoppers in emerging markets have more money to spend, they are opting for more premium products. One of the preferred premium products in emerging markets is alcoholic drinks. Sorghum and millet-based beer is a premium product offering that comes loaded with flavor and a unique texture. As such, the continued rise in disposable income in emerging markets is likely to have a similar effect on demand for sorghum and millet-based beer.
Sorghum And Millet-Based Beer Market Segment Insights
Sorghum And Millet-Based Beer Market Product Type Insights
The Sorghum And Millet-Based Beer Market is segmented by product type into Sorghum Beer and Millet Beer. Sorghum Beer is expected to hold the largest market share in 2023, owing to its popularity in Africa and Asia-Pacific. Sorghum beer, also known as opaque beer, is a traditional alcoholic beverage brewed from sorghum grains. It is widely consumed in Africa, particularly in countries such as Nigeria, Sudan, and Ethiopia.
Sorghum beer is typically characterized by its thick, cloudy appearance and slightly sour taste. Millet Beer is projected to witness a significant growth rate during the forecast period. Millet beer, also known as millet ale, is a type of beer brewed from millet grains. It is popular in West Africa and parts of Asia. Millet beer has a slightly sweet taste and a slightly lower alcohol content compared to sorghum beer. The growing demand for gluten-free and healthier alcoholic beverages is expected to fuel the growth of the sorghum and millet-based beer market. Additionally, the increasing popularity of craft beers and the growing awareness of the health benefits of sorghum and millet are expected to contribute to the market growth.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Sorghum And Millet-Based Beer Market Flavor Insights
The popularity of flavored sorghum and millet-based beers is increasing, owing to the rising demand for unique and innovative flavors among consumers. In 2023, the flavored segment held a significant share of the Sorghum And Millet-Based Beer Market revenue, and it is projected to maintain its dominance throughout the forecast period. The growing preference for fruit-flavored beers, such as mango, strawberry, and citrus, is a major factor driving the growth of this segment. Additionally, the introduction of herb-infused beers, such as basil, rosemary, and thyme, is further expanding the flavor offerings in the market.These flavored variants cater to the evolving tastes of consumers who seek variety and experimentation in their beverage choices. As a result, the flavored segment is expected to witness substantial growth in the coming years, contributing significantly to the overall Sorghum And Millet-Based Beer Market growth.
Sorghum And Millet-Based Beer Market Packaging Insights
Packaging Segment Insights and Overview Packaging plays a crucial role in preserving the quality and freshness of sorghum and millet-based beer. The market for sorghum and millet-based beer packaging is expected to witness significant growth in the coming years, driven by rising consumer demand for convenience and sustainability. Among the various packaging formats, bottles, cans, and kegs dominate the market. Bottles account for a substantial share of the sorghum and millet-based beer packaging market, owing to their ability to protect the beer from light and oxygen exposure.Glass bottles offer a premium and aesthetically pleasing packaging solution, while plastic bottles provide cost-effectiveness and portability. Cans, on the other hand, are gaining popularity due to their lightweight, recyclability, and ability to maintain carbonation levels. Kegs are primarily used for commercial distribution and on-tap serving, offering efficient transportation and storage. The choice of packaging format depends on various factors, including product type, distribution channels, and consumer preferences. Craft breweries often opt for bottles to convey a premium image, while larger producers utilize cans for mass distribution.Kegs are commonly employed in bars, restaurants, and other commercial establishments.
Sorghum And Millet-Based Beer Market End User Insights
The Sorghum And Millet-Based Beer Market is segmented by End User into On-premise (e.g., bars, restaurants) and Off-premise (e.g., retail stores). The On-premise segment held a larger market share in 2023 and is expected to maintain its dominance throughout the forecast period. The growth of this segment can be attributed to the increasing popularity of craft beer and the growing trend of socializing in bars and restaurants. The Off-premise segment is also expected to witness significant growth during the forecast period, owing to the increasing availability of sorghum and Millet-Based beer in retail stores and online platforms.The Sorghum And Millet-Based Beer Market is expected to reach USD 0.55 billion in 2023 and is projected to grow at a CAGR of 11.85% to reach USD 1.5 billion by 2032.
Sorghum And Millet-Based Beer Market Distribution Channel Insights
The distribution channel segment plays a critical role in the Sorghum And Millet-Based Beer Market. In 2023, direct sales accounted for the largest share of the market, with a revenue of USD 0.28 billion. Wholesalers/distributors followed with a revenue of USD 0.17 billion, and online retailers contributed USD 0.1 billion to the market. The growth of the direct sales channel is attributed to the increasing popularity of e-commerce and the convenience it offers to consumers. Wholesalers/distributors continue to play a significant role in the market, as they provide a wider reach and distribution network for manufacturers.This growth will be driven by factors such as the increasing popularity of craft beers, the growing health consciousness among consumers, and the rising disposable income in emerging markets.
Sorghum And Millet-Based Beer Market Regional Insights
The Sorghum And Millet-Based Beer Market is segmented regionally into North America, Europe, APAC, South America, and MEA. Among these regions, North America held the largest market share in 2023 and is projected to continue its dominance throughout the forecast period. The growth of the North American market can be attributed to the increasing demand for sorghum and millet-based beers, coupled with the presence of well-established craft breweries and a growing consumer base. Europe is expected to be the second-largest market for sorghum and millet-based beers, followed by APAC.The APAC market is projected to witness significant growth during the forecast period, owing to the rising popularity of sorghum and millet-based beers in countries such as China, India, and Japan. South America and MEA are expected to experience moderate growth in the sorghum and millet-based beer market, with MEA expected to grow at a faster pace than South America.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Sorghum And Millet-Based Beer Market Key Players And Competitive Insights
The Sorghum And Millet-Based Beer Market is witnessing a dynamic competitive landscape marked by the presence of several leading players. These players are actively engaged in product innovation, strategic collaborations, and expansion into new markets to gain a competitive edge. Some of the major players in the Sorghum And Millet-Based Beer Market include established breweries as well as emerging craft beer companies. Leading players are focusing on developing unique flavor profiles and addressing consumer demand for gluten-free and healthier beer options.One of the leading companies in the Sorghum And Millet-Based Beer Market is Anheuser-Busch InBev (AB InBev). AB InBev has a strong presence and a diverse portfolio of beer brands.
The company has made significant investments in research and development to create innovative sorghum-based beer products. AB InBev's commitment to sustainability and the use of alternative grains has positioned it as a frontrunner in the Sorghum And Millet-Based Beer Market.A notable competitor in the Sorghum And Millet-Based Beer Market is Dogfish Head Craft Brewery. Dogfish Head is recognized for its experimental and innovative approach to brewing. The company has gained a loyal customer base with its unique sorghum-based beers that offer complex flavors and aromas. Dogfish Head's emphasis on quality and experimentation has allowed it to differentiate itself in a competitive market.
Key Companies in the Sorghum And Millet-Based Beer Market Include
- New Belgium Brewing
- Oskar Blues Brewery
- Sierra Nevada Brewing Company
- Avery Brewing Company
- Stone Brewing
- Dogfish Head Craft Brewery
- Harpoon Brewery
- Brooklyn Brewery
- Lagunitas Brewing Company
- Founders Brewing Company
- Firestone Walker Brewing Company
- Bell's Brewery
- Two Brothers Brewing Company
Sorghum And Millet-Based Beer Market Industry Developments
The Sorghum and Millet-Based Beer Market is projected to reach USD 1.5 billion by 2032, exhibiting a CAGR of 11.85% during the forecast period (2024-2032). Increasing consumer demand for gluten-free and healthier beer alternatives is driving market growth. Sorghum and millet-based beers are gaining popularity due to their nutritional benefits, such as high fiber and protein content and lower calorie count compared to traditional beer. Craft brewers are also experimenting with these grains to create unique and flavorful beers, further fueling market demand. Additionally, government initiatives promoting the use of indigenous grains and the growing popularity of health and wellness trends are contributing to market growth.
Sorghum And Millet-Based Beer Market Segmentation Insights
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Sorghum And Millet-Based Beer Market Product Type Outlook
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Sorghum And Millet-Based Beer Market Flavor Outlook
- Plain
- Flavored (e.g., fruit, herbs)
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Sorghum And Millet-Based Beer Market Packaging Outlook
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Sorghum And Millet-Based Beer Market End User Outlook
- On-premise (e.g., bars, restaurants)
- Off-premise (e.g., retail stores)
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Sorghum And Millet-Based Beer Market Distribution Channel Outlook
- Direct sales
- Wholesalers/distributors
- Online retailers
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Sorghum And Millet-Based Beer Market Regional Outlook
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North America
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Europe
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South America
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Asia Pacific
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Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
0.49(USD Billion) |
| Market Size 2023 |
0.55(USD Billion) |
| Market Size 2032 |
1.5(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
11.85% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
New Belgium Brewing, Oskar Blues Brewery, Sierra Nevada Brewing Company, Avery Brewing Company, Stone Brewing, Dogfish Head Craft Brewery, Harpoon Brewery, Brooklyn Brewery, Lagunitas Brewing Company, Founders Brewing Company, Firestone Walker Brewing Company, Bell's Brewery, Two Brothers Brewing Company |
| Segments Covered |
Product Type, Flavor, Packaging, End User, Distribution Channel, Regional |
| Key Market Opportunities |
Rising health consciousness Gluten-free alternatives Increasing demand for craft beers Growing popularity in emerging markets Expansion of online retail channels. |
| Key Market Dynamics |
Increasing health consciousness, rising demand for gluten-free products, growing popularity of craft beers, technological advancements expanding distribution channels |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Sorghum And Millet-Based Beer Market was valued at USD 0.55 billion in 2023 and is expected to reach USD 1.5 billion by 2032, exhibiting a CAGR of 11.85% during the forecast period.
North American region is expected to dominate the Sorghum And Millet-Based Beer Market throughout the forecast period. Countries such as India, China, and Australia are major producers and consumers of sorghum and millet-based beer.
The growing demand for gluten-free and healthy alcoholic beverages, coupled with the increasing popularity of craft beers, is driving the growth of the Sorghum And Millet-Based Beer Market.
Sorghum and millet-based beer is primarily consumed as a recreational beverage. It is also used in cooking and baking as an ingredient.
Key competitors in the Sorghum And Millet-Based Beer Market include Anheuser-Busch InBev, Molson Coors Beverage Company, Heineken N.V., Carlsberg Group, and Boston Beer Company.
The Sorghum And Millet-Based Beer Market is expected to grow at a CAGR of 11.85% during the forecast period from 2024 to 2032.
Challenges faced by the Sorghum And Millet-Based Beer Market include the availability of raw materials, competition from traditional beer, and the high cost of production.
Opportunities for the Sorghum And Millet-Based Beer Market include the growing demand for gluten-free and healthy alcoholic beverages, the increasing popularity of craft beers, and the expansion into emerging markets.
Key trends in the Sorghum And Millet-Based Beer Market include the development of new flavors and varieties, the use of sustainable packaging, and the adoption of e-commerce channels.
The Sorghum And Millet-Based Beer Market is expected to grow significantly over the forecast period, driven by the increasing demand for gluten-free and healthy alcoholic beverages, the growing popularity of craft beers, and the expansion into emerging markets.
