Seltzer Water Market Research Report: By Flavor (Natural, Artificial, Fruit, Sugar-Free, Diet), By Packaging (Can, Bottle, Can with Sleeve, Bottle with Label), By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retailers, Drug Stores, Other Retail Outlets), By Application (Consumption, Cooking, Beverage Preparation) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032.

Global Seltzer Water Market Overview

Seltzer Water Market Size was estimated at 29.48 (USD Billion) in 2022. The Seltzer Water Industry is expected to grow from 31.44(USD Billion) in 2023 to 56.1 (USD Billion) by 2032. The Seltzer Water Market CAGR (growth rate) is expected to be around 6.65% during the forecast period (2024 - 2032).

Key Seltzer Water Market Trends Highlighted

Key market drivers for seltzer water include rising health consciousness among consumers, increasing demand for low-calorie and flavorful beverages, and the growing popularity of home carbonation devices. Opportunities for exploration and capture lie in the development of innovative flavors, partnerships with food and beverage businesses, and the expansion into emerging markets. Recent trends in the seltzer water market include the introduction of premium and functional varieties, the rise of private label brands, and the growing popularity of canned seltzer water for convenience. These trends indicate a promising future for the seltzer water market, driven by consumer demand for healthier and more enjoyable beverage options.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Seltzer Water Market Drivers

Rising Consumer Awareness

Consumers are becoming increasingly aware of the benefits of seltzer water, as it is a healthier alternative to sugary drinks and can help with hydration. This growing awareness is leading to increased demand for seltzer water as consumers look for healthier and more refreshing beverage options. The  Seltzer Water Market Industry is expected to grow significantly in the coming years, driven by the rising consumer awareness of the health benefits of seltzer water.The increasing popularity of seltzer as a healthy and refreshing beverage is creating significant opportunities for market growth. Key players in the industry are focusing on product innovation and strategic partnerships to cater to the growing consumer demand for seltzer water. The expansion of distribution channels and the growing presence of seltzer water in retail and food service establishments are also contributing to the market growth. The industry is expected to witness continued growth in the coming years, driven by the rising consumer awareness of the health benefits of seltzer water and the increasing demand for healthier beverage options.

Growing Popularity of Flavored Seltzer Water

Flavored seltzer water is gaining popularity as people tend to opt for more flavorsome, exciting beverages. The increasing demand for such staples is fuelled by new tastes that are being delivered to the market and an innovative approach as natural and organic ingredients are being used. Hence, the  Seltzer Water Market Industry is anticipated to grow significantly in the future as the demand for such staples increases. There are diverse ways to approach the issue at hand, and the desire of firms to differentiate and innovate is a core force fostering market growth.Moreover, key market players tend to establish collaborations and partner with each other, thus assessing market needs and placing the best possible product on the product. Another force contributing to the growth of the seltzer water market is the expansion of distribution channels. Namely, the increased presence of seltzer water in retail outlets and food service establishments, as drinks of this type are suitable for diverse establishments, boosts market growth.As a result, the market is growing and is expected to experience growth in the future due to the increasing interest in flavored seltzer water and the growing demand for attractive and healthy beverages.

Expansion of Distribution Channels

The expansion of distribution channels is another key driver of the  Seltzer Water Market Industry. Seltzer water is becoming increasingly available in a variety of retail and food service establishments, making it more convenient for consumers to purchase. This expansion is being driven by the growing demand for seltzer water and the increasing number of manufacturers entering the market. The expanding distribution channels are creating new opportunities for market growth as manufacturers focus on reaching a wider consumer base.Strategic partnerships and collaborations between key players in the industry are also contributing to the market growth. The increasing presence of seltzer water in retail and food service establishments is further driving the market growth. The industry is expected to witness continued growth in the coming years, driven by the expansion of distribution channels and the increasing availability of seltzer water to consumers.

Seltzer Water Market Segment Insights

Seltzer Water Market Flavor Insights

The  Seltzer Water Market is split by Flavor into Natural, Artificial, Fruit, Sugar-Free, and Diet. Natural was the largest segment, and it comprised over 40 percent of the  Seltzer Water Market’s revenue in 2023. The growing customer preference toward natural consumption and a healthier lifestyle is critical to driving the growth of the concerned industry. The Artificial segment is anticipated to experience high growth in the next years due to millennials and Gen Z generation’s rising appetite for flavored seltzer waters. The pace of the Fruit segment's progress is expected to be slow since it is driven by growing popularity of beverages with fruit flavor.The downward trend in consumption of sugar and high-calorie foods resulted in a high gain in the Sugar-Free and Diet segments in 2023. Their growth in the option is anticipated to remain moderate during the forecast period. In sum, the  Seltzer Water Market is forecasted to continue growing due to consumers’ increasing endorsement of seltzer water as a fresh and healthy beverage.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Seltzer Water Market Packaging Insights

The growth of the Seltzer Water Market is attributed to the increasing demand for healthy and low-calorie beverages. Segmentation: By Packaging: Can: Cans are the most popular packaging type for seltzer water, as they are lightweight, durable, and easy to transport. The  canned seltzer water market is expected to reach USD 25.4 billion by 2032, with a CAGR of 6.9%. Bottle: Bottles are another popular packaging type for seltzer water, as they are transparent and allow consumers to see the product. The  bottled seltzer water market is expected to reach USD 20.7 billion by 2032, with a CAGR of 6.3%. Can with Sleeve: Cans with sleeves are a newer packaging type for seltzer water that is becoming increasingly popular. Sleeves provide additional insulation and protection for the can, and they can also be used to promote the product. The  canned seltzer water with sleeve market is expected to reach USD 5.0 billion by 2032, with a CAGR of 7.5%. Bottle with Label: Bottles with labels are a traditional packaging type for seltzer water. Labels provide information about the product, such as the brand, flavor, and ingredients. The  bottled seltzer water with label market is expected to reach USD 5.0 billion by 2032, with a CAGR of 6.0%.

Seltzer Water Market Distribution Channel Insights

The distribution channel segment plays a pivotal role in the  seltzer water market. Supermarkets and hypermarkets dominate the market, accounting for a significant share of the  Seltzer Water Market revenue. Their extensive reach and wide product offerings cater to a large consumer base. Convenience stores also hold a substantial position, offering convenience and accessibility to consumers seeking quick purchases. Online retailers are rapidly gaining traction, driven by the growing e-commerce trend and the ease of home delivery. Drug stores contribute to the market by offering seltzer water as a health and wellness product.Other retail outlets, such as specialty stores and local grocers, also contribute to the market segmentation. The distribution channel segment is expected to experience steady growth in the coming years, with each channel adapting to evolving consumer preferences and market dynamics.

Seltzer Water Market Application Insights

The application segment of the  Seltzer Water Market holds significant importance, contributing to the overall market growth. Consumption, cooking, and beverage preparation are the key applications of seltzer water, each with its unique characteristics and market dynamics. Consumption of seltzer water as a standalone beverage has witnessed a surge in popularity due to its refreshing and hydrating properties. The growing health consciousness among consumers has driven the demand for low-calorie and sugar-free alternatives to traditional carbonated drinks.In 2023, the consumption segment is projected to account for a substantial share of the  Seltzer Water Market revenue, with a market value estimated at USD 12.5 billion and is anticipated to exhibit a steady growth rate in the coming years. In the cooking segment, seltzer water is increasingly used as a healthier substitute for regular water in various recipes. Its neutral taste and lack of impurities make it an ideal choice for baking, where it helps create light and fluffy textures. The growing trend of home cooking and the increasing demand for healthier ingredients are expected to contribute to the growth of the cooking segment in the  Seltzer Water Market.Furthermore, seltzer water plays a crucial role in beverage preparation, particularly in the production of cocktails and mocktails. Its effervescence and crisp taste enhance the flavor of alcoholic and non-alcoholic beverages, making it a preferred choice for mixologists and consumers alike. The burgeoning hospitality industry and the growing popularity of craft cocktails are expected to drive the growth of the beverage preparation segment in the  Seltzer Water Market.

Seltzer Water Market Regional Insights

The regional market for Seltzer Water Market is segmented into North America, Europe, APAC, South America, and MEA. North America is expected to dominate the market over the forecast period, owing to the increasing popularity of seltzer water as a healthy and refreshing beverage. The region is also home to a number of major seltzer water brands, such as LaCroix and Polar. Europe is another key market for seltzer water, with countries such as the United Kingdom, Germany, and France being major consumers. The APAC region is expected to witness significant growth over the forecast period, owing to the rising disposable incomes and changing lifestyles of consumers.South America and MEA are also expected to contribute to the growth of the  seltzer water market, although to a lesser extent than the other regions.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Seltzer Water Market Key Players And Competitive Insights

Being a leading industry, major players in the Seltzer Water Market industry continually attempt to capture a competitive advantage. Among the most widely adopted strategies are introducing innovative products, extending distribution channels, and investing in marketing campaigns. Speaking of the leading players operating in the market of seltzer water, they emphasize developing new flavors and packaging types to cater to the needs of the rapidly changing consumer demands. In addition, strategic partnerships and collaborations play an essential role in the development of the seltzer water market. Therefore, the competitive environment of the Seltzer Water Market is expected to be rather dynamic, and both new and experienced players will compete to gain shares in the market.One of the major players in the Seltzer Water Market is The Coca-Cola Company. This player has a vast presence in the Seltzer Water Market and a broad portfolio of Seltzer Water brands. Desiring to gain a competitive advantage in the industry, the company has concentrated on innovation and marketing. As a result, Coca-Cola introduced a variety of flavored seltzer waters, such as Dasani Sparkling and AHA, both of which enjoyed significant popularity among consumers. At the same time, the company invested large amounts in marketing its seltzer water products to gain connections with consumers. PepsiCo is another major player in the Seltzer Water Market, and it has invested considerable effort in the category. The company’s portfolio includes Bubly and Propel seltzer water brands, which also enjoyed significant popularity among consumers. In particular, PepsiCo focused on developing new flavors and packaging types to meet the demands of the changing market.

Key Companies in the Seltzer Water Market Include

• Corona Hard Seltzer


• Michelob Ultra Hard Seltzer


• Bud Light Seltzer


• Topo Chico Hard Seltzer


• White Claw Hard Seltzer


• Nestlé


• CocaCola Company


• Keurig Dr Pepper


• High Noon Hard Seltzer


• Truly Hard Seltzer


• PepsiCo


• Red Bull


• Monster Beverage


• Smirnoff Ice

Seltzer Water Market Industry Developments

The  seltzer water market is anticipated to grow significantly over the forecast period, driven by increasing consumer demand for healthier and refreshing beverage options. In 2023, the market was valued at approximately USD 31.44 billion, and it is projected to reach USD 56.1 billion by 2032, exhibiting a CAGR of 6.65% during the forecast period. Key factors contributing to this growth include rising health consciousness, growing popularity of flavored seltzer waters, and expansion of the distribution channels. Recent developments in the market include the launch of innovative flavors and packaging formats by leading manufacturers, as well as strategic acquisitions and partnerships to strengthen market presence and expand product portfolios.

Seltzer Water Market Segmentation Insights

Seltzer Water Market Flavor Outlook

• Natural


• Artificial


• Fruit


• Sugar-Free


• Diet

Seltzer Water Market Packaging Outlook

• Can


• Bottle


• Can with Sleeve


• Bottle with Label

Seltzer Water Market Distribution Channel Outlook

• Supermarkets and Hypermarkets


• Convenience Stores


• Online Retailers


• Drug Stores


• Other Retail Outlets

Seltzer Water Market Application Outlook

• Consumption


• Cooking


• Beverage Preparation

Seltzer Water Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa