Hard Seltzers Market Research Report - Global Forecast till 2027

Global Hard Seltzers Market: Information By Flavor (Lime, Berries, Pineapple, Grapefruit, Orange, Blends and Others), Packaging Type (Bottles and Cans), Distribution Channel (Store-Based [Supermarkets & Hypermarkets, Liquor Stores and Others], Non-Store Based) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2027

ID: MRFR/F-B & N/8624-CR | 100 Pages | Published By Snehal Singh on February 2021         

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Hard Seltzers Market

Hard Seltzers Market has registered to project a high market value of approximately USD 1.8 Billion by 2027 with a CAGR rate of 7.75%.

By Flavor Lime Berries Pineapple Grapefruit Orange Blends Others
By Packaging Type Bottles Cans
By Distribution Channel Store-Based Non-Store Based
By Region North America Europe Asia-Pacific Rest of the World
Key Players
Companies Profiled   Mark Anthony Brands (US)    Anheuser-Busch Companies LLC (US)    Molson Coors Beverage Company (US)    Constellation Brands Inc. (US)    Boston Beer Co. (US)    Polar Beverages (US)    Blitz-Weinhard Brewing Co.’s (US)    Craft Cocktail Company (US)    Oskar Blues (US)    and Diageo Plc. (UK)
Market Driving Forces   Rising Association Of Hard Seltzers With Convenience    Consumer Preference For Carbonated Beverages With Reduced Alcohol Content    High Demand For Health Halo Alcoholic Beverages
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Global Hard Seltzer Market Overview:

The is a carbonated alcohol that ferments with sugar, with fewer carbohydrates and calories than other alcoholic beverages. High disposable income, change in lifestyle, rapid urbanization and an increase in the rate of consumption of alcoholic beverages and the tendency for hard seltzer to increase in the young population are factors that increase the demand for hard seltzer in the market. Due to the growing popularity of alcoholic beverages between the younger and old generation, the global hard seltzer market is experiencing an increase in consumer preference for flavored alcoholic beverages. The development of sour and fruity flavor, combination of sugar, new innovative flavors   and new ingredients, along with the introduction of new fermentation processes by several companies, are the main factors responsible for the expansion of the global seltzer market. The millennial and the younger generation have found a growing appeal in tasting strong carbonated drinks. The global strong seltzer market expects a moderate single-digit growth rate during the forecast.In light of better-than-expected results in the third quarter, beverage giant Coca-Cola Co. raised its full-year prediction. The company succeeded in spite of rising inflation thanks, in part, to its value-conscious products. Coca-ready-to-drink Cola's alcoholic beverages, such as Schweppes cocktail mixers and tonics, Topo Chico hard seltzers, and Fresca Mixed mixed drinks, are doing well, the company reported. Increased interest in Coca-Cola Zero Sugar contributed to a 3% increase in sales of carbonated soft drinks. As Costa locations reopened after being closed because of the pandemic, sales of coffee increased by 5% while sales of sports drinks and flavored waters increased by 6%. There was no growth in the juice and milk industries.

Impact Of Covid 19 On Hard Seltzer Market Size:

The continued explosion of COVID-19 has had adverse influence on the hard seltzer market with mounting tasks further disrupted at significant central assembly points, which has led to a considerable failure in production. Major producers have halted the launch of their products and assembly activities in emerging economies, including the Asia-Pacific region. In addition, influencing the manufacture, the ongoing pandemic negatively affects the buyer’s order. Hard Seltzer is a potentially unused marketplace for the alcohol industry, which is likely to present profitable and dynamic business opportunities for newcomers. Many countries practice lockdown to control the spread of the coronary virus, which is the biggest challenge for distributors and manufacturers of hard seltzer to expand their business in unexplored regions.

The Growing Preference For Low-Alcohol Beverages Increases Demand

The hard seltzer market is witnessing significant growth due to factors such as growing travel industry,  tourism and the economic growth. Increased online sales of alcoholic beverages, coffee and bar shops further strengthens the market. The growing impact of rapid urbanization, western culture, changing consumer preferences in developing regions and changing consumer perceptions of alcohol consumption await the growth of the global hard seltzer market. The increased disposable income, growing trend in alcohol consumption among the old and the younger generation due to changes in consumer choices and the influence of peers among consumers are the main factors expected to accelerate demand for the global hard seltzer market. Significantly increased in sales and demand for low-alcohol beverages, as hard carbonated beverages are available with enhanced taste and wider options for health-conscious consumers driving the growth of the global sparkling water market.

Government Substitute And Restrictions Products Can Hinder Growth

The beverage with less alcohol, carbonated, strong low-calorie gas and healthy has gained attention in the consumer segment. Still unused by the alcoholic beverages market. In addition, the hard seltzers satisfy the demand for the need for various cocktail combinations, new flavors and the usage due to the sustainable and instant cans. Because of these factors, companies are trying to take advantage of this rapidly growing trend. Due to strict government regulations on waste management and the use of water resources companies are suffering losses that are hindering the growth of the global hard seltzers market. In addition, tax policies on imports and exports as well as on local manufacturers, higher customs duties and excise duties limit the expansion of the global seltzers market.

Hard Seltzer Market Segmentation:

The Hard Seltzer market can be segmented based on distribution channel, raw materials, application and type.

According to the type, the hard seltzer market is segmented into:

  • ABV More than 5%

  • ABV less than 5%

According to the raw material, the seltzer market is divided into:

  • Fruity flavors

  • Sparkling water

  • Alcohol

  • Sparkling water

  • others

Based on the sales channel, the seltzer market is divided into:

  • Hypermarket

  • Distributors

  • Online

  • Others

According to the packaging, the seltzer market is divided into:

  • Cans

  • Bottle

Based to the analysis of the hard seltzer market, based on ABV’s content, the ABV segment accounted for more than 5% of about a third of the soda market share in 2019 and is expected to continue its share during the forecast. This is mainly attributed to the increase in the consumption of alcoholic beverages, such as wine, thorns and beer, to soda with more than 5% ABV. In addition, the 5% ABV hard seltzer is considered a standard proportion of ingredients that are primarily produced by manufacturers.In response to expanding trends in ready-to-drink (RTD) consumption and sustained interest in the country's whiskey sector, alcoholic beverage behemoth Kirin has released its first hard seltzers in Japan in October 2022, in addition to a new whiskey. Younger Japanese adults (those in their twenties and thirties) are driving the rising popularity of ready-to-drink (RTD) alcoholic beverages. Kirin reports that hard seltzer sales are expected to increase and eventually account for around 11% of Japan's total local RTD category sales. Value-wise, this is huge, not only for the business but for the entire beverage market as a whole; the RTD category sales value was USD 152 million in 2019 and is expected to reach USD 395 million by 2027.

Hard Seltzer Market Regional Perspective:

Naturally, the solid seltzer market is divided into seven regions, including Latin America, North America, Europe, Asia-Pacific, Oceania, the Middle East and Africa. The Asia-Pacific region is expected to be a developing market for the global hard market and will record the highest growth rate during the forecast, due to growing increased urbanization and consumer demand in the region. North America is expected to dominate the global Hard Seltzer market. The Middle East and African region has shown greater growth in the caustic soda market. Latin America has seen a steady increase in the market share of Hard Seltzer. The European region expects significant growth in the world market for Seltzer during the forecast. Mode seltzer, a new Australian company, announced a debut in time for the summer, joining the already competitive hard seltzer industry in Australia in October 2022. The Australian-owned company takes its cues from local produce to create four distinct hard seltzers that will hopefully expand consumers' horizons on the range of products available in Australia. Mode, cognizant of the difficulties presented by the current market climate, has declared its intention to produce the greatest hard seltzer possible by blending premium vodka and local ingredients in an artisanal fashion.

Key Players In The Hard Seltzer Market

Market participants adopt competitive strategies, such as collaborations and mergers with professional marketing companies to introduce their products in the alcohol market segment. The companies focus on providing different products with new flavors to attract the segment of consumers badly served by the market segment of alcoholic beverages. Hard Seltzer's market share is growing by nature.

Key Players Are:

  • Smirnoff

  • Pikita Seltzer

  • Vizzy Hard Selter

  • Nauti Seltzer

  • Oscar Blues

  • White Claw

  • Really

  • Of Henry

  • Oskar Blues Brewery

  • Bud Light Seltzer

  • Pure Still

  • Good and Life

  • Polusa

  • Nutrl

  • Crown Seltzer

The research report presents a comprehensive assessment of the Hard Seltzer market and contains weighted historical data, insights and facts as well as statistically supported and industry-supported market data. There are also statistics using the correct methods and concepts. The research report provides analysis and information according to the seltzer market segments, such as end-use industry, geography and product type.

Hard Seltzer's Market Portal Deals With An In-Depth Analysis Of:

  • Seltzer's market.

  • Hard Seltzer market segments.

  • Demand and supply in the Hard Seltzer market.

  • Market dynamic Hard Seltzer.

  • Hard Seltzer market technology.

  • Hard Seltzer market current events and challenges.

  • Hard Seltzer market value chain.

  • Competition from the Hard Seltzer market and companies involved.

Economic Trends With Hard Seltzers:

Based on ABV content, the ABV segment of more than 5% accounted for about a third of the global caustic soda market in 2019 and is expected to retain its share during the forecast. This is mainly attributed to the increased consumption of alcoholic beverages, such as thorns, beer and wine, to caustic soda with more than 5% ABV. In addition, the 5% ABV hard seltzer is considered a standard proportion of ingredients that are primarily produced by manufacturers.

Depending on the package, the metal box segment was estimated at $ 1,975.6 million in 2019 and is expected to grow to USD 1.8 Billion in 2028, with a growth rate of 7.75%. Metal cans have gained a large share in the global seltzers market and are expected to retain their share during the forecast. Metal boxes are widely used as containers in the beverage industry, due to their commercial advantages, which include sustainability, support for market activities, durability, comfort and application of multicolor printing. In addition, drinks filled with metal packaging long retain their original taste, do not lose their nutritional properties and do not need additives.

According to a distribution channel, the out-of-exchange segment is projected to grow by $ 1869.4 Mn by 2026, recording a growth rate of 7.35%. Foreign trade includes retail stores such as hypermarkets, supermarkets, wine and liquor stores and convenience stores . The rapid expansion of the retail sector and the growing urbanization must drive the growth of the hard seltzers market through foreign trade channels. In addition, online stores are working hard to increase sales outside the tough seltzer business during the pandemic. The U.S. market is witnessing a significant increase in sales outside of commerce, due to the block-chain and benefits associated with online stores, such as wholesale discounts and home delivery.

The Regional Analysis Of Hard Seltzer Market Share Includes:

  • East Asia (South Korea, China and Japan)

  • North America (Canada, United States)

  • Middle East and Africa (South Africa, GCC countries, Turkey, Israel, Iran)

  • Latin America (Argentina, Chile, Mexico, Peru, Brazil)

  • South Asia (Malaysia, India, Indonesia, Thailand)

  • Europe (France, Germany, Spain, Italy, Russia, United Kingdom, Nordic, BENELUX)

The hard seltzer market report is a compilation of quantitative, quality and first-hand information estimates from industry participants across the value chain, industry analysts and contributions from industry experts. The report gives an in-depth analysis of dominant factors, macroeconomic indicators and parent market trends along with the attractiveness of the hard market by segment. The report also maps the qualitative impact of various market factors across market segments and geographies.

Highlights Of Hard Seltzer's Market Report:

  • The position segment of market participants facilitates a benchmark and provides a clear understanding of the current position of market participants in the Seltzer's industry.

  • The report provides a quantitative analysis of estimates and market size dynamics, and current  Seltzer's market trends from 2019 to 2026 to identify existing opportunities.

  • The main countries in each region are mapped according to their revenue contribution to the market.

  • The researchers analyze highlight of suppliers and buyers power to enable interested parties to strengthen their network of buyers and suppliers and make profitable business decisions .

  • Size and market segmentation, in-depth analysis, help determine the predominant strong market opportunities.

Report Scope:

Report Attribute/Metric Details
  Market Size   USD 1.8 Billion
  CAGR   (7.75%) 2020-2027
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Flavor, Packaging Type, and Distribution Channel
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Mark Anthony Brands (US), Anheuser-Busch Companies, LLC (US), Molson Coors Beverage Company (US), Constellation Brands, Inc. (US), Boston Beer Co. (US), Polar Beverages (US), Blitz-Weinhard Brewing Co.’s (US), Craft Cocktail Company (US), Oskar Blues (US), and Diageo Plc. (UK)
  Key Market Opportunities

  • Rising investment by market players in their R&D to launch innovative products.
  • Product promotions through e-commerce channels.
  •   Key Market Drivers

  • Rising association of RTD alcoholic beverages, including convenience of hard seltzers.
  • Rising consumer preference for carbonated beverages with reduced alcoholic content.

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    Frequently Asked Questions (FAQ) :

    Global Hard Seltzers Market is expected to record a substantial market valuation of USD 1.8 billion by 2027.

    Global Hard Seltzers Market is projected to register a moderate 7.75% CAGR in the forecast period.

    The lime segment is expected to observe substantial demand over the review period.

    The store-based segment is slated to expand as the fastest-growing segment.

    A few eminent market players operating in the global hard seltzers market are White Claw (US), Nauti Seltzer (US), Oskar Blues (US) and others