Hard Seltzers Market Research Report - Global Forecast till 2028

Global Hard Seltzers Market: Information By Flavor (Lime, Berries, Pineapple, Grapefruit, Orange, Blends and Others), Packaging Type (Bottles and Cans), Distribution Channel (Store-Based [Supermarkets & Hypermarkets, Liquor Stores and Others], Non-Store Based) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2028

ID: MRFR/F-B & N/8624-CR | February 2021 | Region: Global | 100 Pages         

1 EXECUTIVE SUMMARY

1.1 MARKET ATTRACTIVENESS ANALYSIS 15

1.1.1 GLOBAL HARD SELTZERS MARKET, BY FLAVOR 15

1.1.2 GLOBAL HARD SELTZERS MARKET, BY PACKAGING TYPE 16

1.1.3 GLOBAL HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL 17

1.1.4 GLOBAL HARD SELTZERS MARKET, BY REGION 18

2 MARKET INTRODUCTION

2.1 DEFINITION 19

2.2 SCOPE OF THE STUDY 19

2.3 RESEARCH OBJECTIVE 19

2.4 MARKET STRUCTURE 20

2.5 KEY BUYING CRITERIA 20

3 RESEARCH METHODOLOGY

3.1 RESEARCH PROCESS 21

3.2 PRIMARY RESEARCH 22

3.3 SECONDARY RESEARCH 23

3.4 MARKET SIZE ESTIMATION 24

3.5 FORECAST MODEL 25

3.6 LIST OF ASSUMPTIONS & LIMITATIONS 26

4 MARKET INSIGHTS

5 MARKET DYNAMICS

5.1 INTRODUCTION 29

5.2 DRIVERS 30

5.2.1 RISING ASSOCIATION OF HARD SELTZERS WITH CONVENIENCE 30

5.2.2 CONSUMER PREFERENCE FOR CARBONATED BEVERAGES WITH REDUCED ALCOHOL CONTENT 30

5.2.3 HIGH DEMAND FOR HEALTH HALO ALCOHOLIC BEVERAGES 30

5.2.4 DRIVERS IMPACT ANALYSIS 32

5.3 RESTRAINT 32

5.3.1 SURGING DEMAND FOR NON-ALCOHOLIC BEVERAGES 32

5.3.2 RESTRAINT IMPACT ANALYSIS 33

5.4 OPPORTUNITIES 33

5.4.1 PRODUCT INNOVATION 33

5.4.2 GROWTH OF THE ORGANIZED RETAIL SECTOR 34

5.4.3 INNOVATIVE MARKETING STRATEGIES 34

6 MARKET FACTOR ANALYSIS

6.1 VALUE CHAIN ANALYSIS 35

6.1.1 RAW MATERIAL PROCUREMENT 36

6.1.2 PROCESSING 37

6.1.3 PACKAGING 37

6.2 SUPPLY CHAIN ANALYSIS 37

6.3 PORTER’S FIVE FORCES MODEL 38

6.3.1 THREAT OF NEW ENTRANTS 39

6.3.2 BARGAINING POWER OF SUPPLIERS 39

6.3.3 THREAT OF SUBSTITUTES 39

6.3.4 BARGAINING POWER OF BUYERS 39

6.3.5 INTENSITY OF RIVALRY 39

6.4 IMPACT OF COVID-19 OUTBREAK ON THE GLOBAL HARD SELTZERS MARKET 40

7 GLOBAL HARD SELTZERS MARKET, BY FLAVOR

7.1 OVERVIEW 42

7.1.1 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY FLAVOR, 2021–2027 43

7.2 LIME 43

7.2.1 LIME: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2027 43

7.3 BERRIES 44

7.3.1 BERRIES: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2027 44

7.4 PINEAPPLE 44

7.4.1 PINEAPPLE: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2027 45

7.5 GRAPEFRUIT 45

7.5.1 GRAPEFRUIT: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2027 45

7.6 ORANGE 46

7.6.1 ORANGE: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2027 46

7.7 BLENDS 46

7.7.1 BLENDS: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2027 47

7.8 OTHERS 47

7.8.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2027 47

8 GLOBAL HARD SELTZERS MARKET, BY PACKAGING TYPE

8.1 OVERVIEW 48

8.1.1 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2021–2027 49

8.2 BOTTLES 49

8.2.1 BOTTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2027 49

8.3 CANS 50

8.3.1 CANS: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2027 50

9 GLOBAL HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL

9.1 OVERVIEW 51

9.1.1 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021–2027 52

9.2 STORE-BASED 52

9.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2027 52

9.3 NON-STORE-BASED 53

9.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2027 53

10 GLOBAL HARD SELTZERS MARKET, BY REGION

10.1 OVERVIEW 54

10.2 NORTH AMERICA 56

10.2.1 US 58

10.2.2 CANADA 60

10.2.3 MEXICO 61

10.3 EUROPE 63

10.3.1 GERMANY 65

10.3.2 UK 67

10.3.3 SPAIN 68

10.3.4 ITALY 70

10.3.5 REST OF EUROPE 71

10.4 ASIA-PACIFIC 73

10.4.1 CHINA 76

10.4.2 JAPAN 78

10.4.3 SOUTH KOREA 79

10.4.4 AUSTRALIA & NEW ZEALAND 81

10.4.5 REST OF ASIA-PACIFIC 82

10.5 REST OF THE WORLD 84

10.5.1 SOUTH AMERICA 86

10.5.2 MIDDLE EAST 88

10.5.3 AFRICA 89

11 COMPETITIVE LANDSCAPE

11.1 INTRODUCTION 91

11.1.1 MARKET STRATEGY ANALYSIS 91

11.2 COMPETITIVE BENCHMARKING 92

11.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 93

11.3.1 NEW PRODUCT DEVELOPMENTS/LAUNCHES 93

11.3.2 INVESTMENTS 93

11.3.3 ACQUISITION 93

12 COMPANY PROFILES

12.1 MARK ANTHONY BRANDS 94

12.1.1 COMPANY OVERVIEW 94

12.1.2 FINANCIAL OVERVIEW 94

12.1.3 PRODUCTS OFFERED 94

12.1.4 KEY DEVELOPMENTS 95

12.1.5 SWOT ANALYSIS 95

12.1.6 KEY STRATEGIES 95

12.2 ANHEUSER-BUSCH COMPANIES, LLC 96

12.2.1 COMPANY OVERVIEW 96

12.2.2 FINANCIAL OVERVIEW 96

12.2.3 PRODUCTS OFFERED 97

12.2.4 KEY DEVELOPMENTS 97

12.2.5 SWOT ANALYSIS 98

12.2.6 KEY STRATEGIES 98

12.3 MOLSON COORS BEVERAGE COMPANY 99

12.3.1 COMPANY OVERVIEW 99

12.3.2 FINANCIAL OVERVIEW 99

12.3.3 PRODUCTS OFFERED 99

12.3.4 KEY DEVELOPMENTS 100

12.3.5 SWOT ANALYSIS 100

12.3.6 KEY STRATEGIES 100

12.4 CONSTELLATION BRANDS, INC. 101

12.4.1 COMPANY OVERVIEW 101

12.4.2 FINANCIAL OVERVIEW 101

12.4.3 PRODUCTS OFFERED 102

12.4.4 KEY DEVELOPMENTS 102

12.4.5 SWOT ANALYSIS 103

12.4.6 KEY STRATEGIES 103

12.5 BOSTON BEER CO. 104

12.5.1 COMPANY OVERVIEW 104

12.5.2 FINANCIAL OVERVIEW 104

12.5.3 PRODUCTS OFFERED 105

12.5.4 KEY DEVELOPMENTS 105

12.5.5 SWOT ANALYSIS 106

12.5.6 KEY STRATEGIES 106

12.6 POLAR BEVERAGES 107

12.6.1 COMPANY OVERVIEW 107

12.6.2 FINANCIAL OVERVIEW 107

12.6.3 PRODUCTS OFFERED 107

12.6.4 KEY DEVELOPMENTS 108

12.6.5 KEY STRATEGIES 108

12.7 BLITZ-WEINHARD BREWING CO. 109

12.7.1 COMPANY OVERVIEW 109

12.7.2 FINANCIAL OVERVIEW 109

12.7.3 PRODUCTS OFFERED 109

12.7.4 KEY DEVELOPMENTS 109

12.7.5 KEY STRATEGIES 109

12.8 CRAFT COCKTAIL COMPANY 110

12.8.1 COMPANY OVERVIEW 110

12.8.2 FINANCIAL OVERVIEW 110

12.8.3 PRODUCTS OFFERED 110

12.8.4 KEY DEVELOPMENTS 110

12.8.5 KEY STRATEGIES 110

12.9 OSKAR BLUES 111

12.9.1 COMPANY OVERVIEW 111

12.9.2 FINANCIAL OVERVIEW 111

12.9.3 PRODUCTS OFFERED 111

12.9.4 KEY DEVELOPMENTS 111

12.9.5 KEY STRATEGIES 111

12.10 DIAGEO PLC 112

12.10.1 COMPANY OVERVIEW 112

12.10.2 FINANCIAL OVERVIEW 112

12.10.3 PRODUCTS OFFERED 113

12.10.4 KEY DEVELOPMENTS 113

12.10.5 KEY STRATEGIES 113

12.11 NATRL DRINKS 114

12.11.1 COMPANY OVERVIEW 114

12.11.2 FINANCIAL OVERVIEW 114

12.11.3 PRODUCTS OFFERED 114

12.11.4 KEY DEVELOPMENTS 114

12.11.5 KEY STRATEGIES 114

13 REFERENCES

14 LIST OF TABLES

TABLE 1 PRIMARY INTERVIEWS 22

TABLE 2 LIST OF ASSUMPTIONS & LIMITATIONS 26

TABLE 3 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY FLAVOR, 2021–2027 (USD MILLION) 43

TABLE 4 LIME: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2027 (USD MILLION) 43

TABLE 5 BERRIES: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2027 (USD MILLION) 44

TABLE 6 PINEAPPLE: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2027 (USD MILLION) 45

TABLE 7 GRAPEFRUIT: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2027 (USD MILLION) 45

TABLE 8 ORANGE: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2027 (USD MILLION) 46

TABLE 9 BLENDS: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2027 (USD MILLION) 47

TABLE 10 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2027 (USD MILLION) 47

TABLE 11 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2021–2027 (USD MILLION) 49

TABLE 12 BOTTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2027 (USD MILLION) 49

TABLE 13 CANS: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2027 (USD MILLION) 50

TABLE 14 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021–2027 (USD MILLION) 52

TABLE 15 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2027 (USD MILLION) 52

TABLE 16 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2027 (USD MILLION) 53

TABLE 17 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY REGION, 2021–2027 (USD MILLION) 55

TABLE 18 NORTH AMERICA: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2027 (USD MILLION) 56

TABLE 19 NORTH AMERICA: HARD SELTZERS MARKET, BY FLAVOR, 2021–2027 (USD MILLION) 57

TABLE 20 NORTH AMERICA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2021–2027 (USD MILLION) 57

TABLE 21 NORTH AMERICA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2021–2027 (USD MILLION) 58

TABLE 22 US: HARD SELTZERS MARKET, BY FLAVOR, 2021–2027 (USD MILLION) 58

TABLE 23 US: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2021–2027 (USD MILLION) 59

TABLE 24 US: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2021–2027 (USD MILLION) 59

TABLE 25 CANADA: HARD SELTZERS MARKET, BY FLAVOR, 2021–2027 (USD MILLION) 60

TABLE 26 CANADA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2021–2027 (USD MILLION) 60

TABLE 27 CANADA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2021–2027 (USD MILLION) 61

TABLE 28 MEXICO: HARD SELTZERS MARKET, BY FLAVOR, 2021–2027 (USD MILLION) 61

TABLE 29 MEXICO: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2021–2027 (USD MILLION) 62

TABLE 30 MEXICO: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2021–2027 (USD MILLION) 62

TABLE 31 EUROPE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2027 (USD MILLION) 63

TABLE 32 EUROPE: HARD SELTZERS MARKET, BY FLAVOR, 2021–2027 (USD MILLION) 64

TABLE 33 EUROPE: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2021–2027 (USD MILLION) 64

TABLE 34 EUROPE: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2021–2027 (USD MILLION) 65

TABLE 35 GERMANY: HARD SELTZERS MARKET, BY FLAVOR, 2021–2027 (USD MILLION) 65

TABLE 36 GERMANY: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2021–2027 (USD MILLION) 66

TABLE 37 GERMANY: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2021–2027 (USD MILLION) 66

TABLE 38 UK: HARD SELTZERS MARKET, BY FLAVOR, 2021–2027 (USD MILLION) 67

TABLE 39 UK: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2021–2027 (USD MILLION) 67

TABLE 40 UK: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2021–2027 (USD MILLION) 68

TABLE 41 SPAIN: HARD SELTZERS MARKET, BY FLAVOR, 2021–2027 (USD MILLION) 68

TABLE 42 SPAIN: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2021–2027 (USD MILLION) 69

TABLE 43 SPAIN: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2021–2027 (USD MILLION) 69

TABLE 44 ITALY: HARD SELTZERS MARKET, BY FLAVOR, 2021–2027 (USD MILLION) 70

TABLE 45 ITALY: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2021–2027 (USD MILLION) 70

TABLE 46 ITALY: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2021–2027 (USD MILLION) 71

TABLE 47 REST OF EUROPE: HARD SELTZERS MARKET, BY FLAVOR, 2021–2027 (USD MILLION) 71

TABLE 48 REST OF EUROPE: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2021–2027 (USD MILLION) 72

TABLE 49 REST OF EUROPE: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2021–2027 (USD MILLION) 72

TABLE 50 ASIA-PACIFIC: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2021–2027 (USD MILLION) 73

TABLE 51 ASIA-PACIFIC: HARD SELTZERS MARKET, BY FLAVOR, 2021–2027 (USD MILLION) 75

TABLE 52 ASIA-PACIFIC: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2021–2027 (USD MILLION) 75

TABLE 53 ASIA-PACIFIC: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2021–2027 (USD MILLION) 76

TABLE 54 CHINA: HARD SELTZERS MARKET, BY FLAVOR, 2021–2027 (USD MILLION) 76

TABLE 55 CHINA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2021–2027 (USD MILLION) 77

TABLE 56 CHINA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2021–2027 (USD MILLION) 77

TABLE 57 JAPAN: HARD SELTZERS MARKET, BY FLAVOR, 2021–2027 (USD MILLION) 78

TABLE 58 JAPAN: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2021–2027 (USD MILLION) 78

TABLE 59 JAPAN: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2021–2027 (USD MILLION) 79

TABLE 60 SOUTH KOREA: HARD SELTZERS MARKET, BY FLAVOR, 2021–2027 (USD MILLION) 79

TABLE 61 SOUTH KOREA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2021–2027 (USD MILLION) 80

TABLE 62 SOUTH KOREA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2021–2027 (USD MILLION) 80

TABLE 63 AUSTRALIA & NEW ZEALAND: HARD SELTZERS MARKET, BY FLAVOR, 2021–2027 (USD MILLION) 81

TABLE 64 AUSTRALIA & NEW ZEALAND: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2021–2027 (USD MILLION) 81

TABLE 65 AUSTRALIA & NEW ZEALAND: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2021–2027 (USD MILLION) 82

TABLE 66 REST OF ASIA-PACIFIC: HARD SELTZERS MARKET, BY FLAVOR, 2021–2027 (USD MILLION) 82

TABLE 67 REST OF ASIA-PACIFIC: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2021–2027 (USD MILLION) 83

TABLE 68 REST OF ASIA-PACIFIC: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2021–2027 (USD MILLION) 83

TABLE 69 REST OF THE WORLD: MARKET ESTIMATES & FORECAST, BY REGION, 2021–2027 (USD MILLION) 84

TABLE 70 REST OF THE WORLD: HARD SELTZERS MARKET, BY FLAVOR, 2021–2027 (USD MILLION) 85

TABLE 71 REST OF THE WORLD: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2021–2027 (USD MILLION) 85

TABLE 72 REST OF THE WORLD: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2021–2027 (USD MILLION) 86

TABLE 73 SOUTH AMERICA: HARD SELTZERS MARKET, BY FLAVOR, 2021–2027 (USD MILLION) 86

TABLE 74 SOUTH AMERICA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2021–2027 (USD MILLION) 87

TABLE 75 SOUTH AMERICA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2021–2027 (USD MILLION) 87

TABLE 76 MIDDLE EAST: HARD SELTZERS MARKET, BY FLAVOR, 2021–2027 (USD MILLION) 88

TABLE 77 MIDDLE EAST: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2021–2027 (USD MILLION) 88

TABLE 78 MIDDLE EAST: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2021–2027 (USD MILLION) 89

TABLE 79 AFRICA: HARD SELTZERS MARKET, BY FLAVOR, 2021–2027 (USD MILLION) 89

TABLE 80 AFRICA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2021–2027 (USD MILLION) 90

TABLE 81 AFRICA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2021–2027 (USD MILLION) 90

TABLE 82 NEW PRODUCT DEVELOPMENTS/LAUNCHES 93

TABLE 83 INVESTMENTS 93

TABLE 84 ACQUISITION 93

TABLE 85 MARK ANTHONY BRANDS: PRODUCTS OFFERED 94

TABLE 86 MARK ANTHONY BRANDS: KEY DEVELOPMENTS 95

TABLE 87 ANHEUSER-BUSCH COMPANIES, LLC: PRODUCTS OFFERED 97

TABLE 88 ANHEUSER-BUSCH COMPANIES, LLC: KEY DEVELOPMENTS 97

TABLE 89 MOLSON COORS BEVERAGE COMPANY: PRODUCTS OFFERED 99

TABLE 90 MOLSON COORS BEVERAGE COMPANY: KEY DEVELOPMENTS 100

TABLE 91 CONSTELLATION BRANDS, INC.: PRODUCTS OFFERED 102

TABLE 92 CONSTELLATION BRANDS, INC.: KEY DEVELOPMENTS 102

TABLE 93 BOSTON BEER CO.: PRODUCTS OFFERED 105

TABLE 94 BOSTON BEER CO.: KEY DEVELOPMENTS 105

TABLE 95 POLAR BEVERAGES: PRODUCTS OFFERED 107

TABLE 96 BLITZ-WEINHARD BREWING CO.: PRODUCTS OFFERED 109

TABLE 97 CRAFT COCKTAIL COMPANY: PRODUCTS OFFERED 110

TABLE 98 CRAFT COCKTAIL COMPANY: KEY DEVELOPMENTS 110

TABLE 99 OSKAR BLUES: PRODUCTS OFFERED 111

TABLE 100 OSKAR BLUES: KEY DEVELOPMENTS 111

TABLE 101 DIAGEO PLC: PRODUCTS OFFERED 113

TABLE 102 NATRL DRINKS: PRODUCTS OFFERED 114

15 LIST OF FIGURES

FIGURE 1 MARKET SYNOPSIS 14

FIGURE 2 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL HARD SELTZERS MARKET, (2021) 15

FIGURE 3 GLOBAL HARD SELTZERS MARKET ANALYSIS, BY FLAVOR, (2021) 15

FIGURE 4 GLOBAL HARD SELTZERS MARKET ANALYSIS, BY PACKAGING TYPE, (2021) 16

FIGURE 5 GLOBAL HARD SELTZERS MARKET ANALYSIS, BY DISTRIBUTION CHANNEL 17

FIGURE 6 GLOBAL HARD SELTZERS MARKET ANALYSIS, BY REGION, 2021 18

FIGURE 7 GLOBAL HARD SELTZERS MARKET: STRUCTURE 20

FIGURE 8 KEY BUYING CRITERIA FOR HARD SELTZERS 20

FIGURE 9 RESEARCH PROCESS 21

FIGURE 10 TOP-DOWN AND BOTTOM-UP APPROACHES 24

FIGURE 11 NORTH AMERICA: HARD SELTZERS MARKET SIZE, BY COUNTRY (2021 VS. 2027) 27

FIGURE 12 EUROPE: HARD SELTZERS MARKET SIZE, BY COUNTRY (2021 VS. 2027) 27

FIGURE 13 ASIA-PACIFIC: HARD SELTZERS MARKET SIZE, BY COUNTRY (2021 VS. 2027) 28

FIGURE 14 REST OF THE WORLD: HARD SELTZERS MARKET SIZE, BY REGION (2021 VS. 2027) 28

FIGURE 15 MARKET DYNAMICS OVERVIEW 29

FIGURE 16 DRIVERS IMPACT ANALYSIS: GLOBAL HARD SELTZERS MARKET 32

FIGURE 17 RESTRAINT IMPACT ANALYSIS: GLOBAL HARD SELTZERS MARKET 33

FIGURE 18 VALUE CHAIN: GLOBAL HARD SELTZERS MARKET 36

FIGURE 19 GLOBAL HARD SELTZERS MARKET: SUPPLY CHAIN ANALYSIS 37

FIGURE 20 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL HARD SELTZERS MARKET 38

FIGURE 21 GLOBAL HARD SELTZERS MARKET, BY FLAVOR, 2021 (% SHARE) 42

FIGURE 22 GLOBAL HARD SELTZERS MARKET, BY FLAVOR, 2021–2027 (USD MILLION) 42

FIGURE 23 GLOBAL HARD SELTZERS MARKET, BY PACKAGING TYPE, 2021 (% SHARE) 48

FIGURE 24 GLOBAL HARD SELTZERS MARKET, BY PACKAGING TYPE, 2021–2027 (USD MILLION) 48

FIGURE 25 GLOBAL HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2021 (% SHARE) 51

FIGURE 26 GLOBAL HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2021–2027 (USD MILLION) 51

FIGURE 27 GLOBAL HARD SELTZERS MARKET, BY REGION, 2021–2027 (USD MILLION) 54

FIGURE 28 GLOBAL HARD SELTZERS MARKET, BY REGION, 2021 (% SHARE) 54

FIGURE 29 NORTH AMERICA: HARD SELTZERS MARKET SHARE, BY COUNTRY, 2021 (% SHARE) 56

FIGURE 30 EUROPE: HARD SELTZERS MARKET SHARE, BY COUNTRY, 2021 (% SHARE) 63

FIGURE 31 ASIA-PACIFIC: HARD SELTZERS MARKET SHARE, BY COUNTRY, 2021 (% SHARE) 73

FIGURE 32 REST OF THE WORLD: HARD SELTZERS MARKET SHARE, BY REGION, 2021 (% SHARE) 84

FIGURE 33 BENCHMARKING OF MAJOR COMPETITORS 92

FIGURE 34 MARK ANTHONY BRANDS: SWOT ANALYSIS 95

FIGURE 35 ANHEUSER-BUSCH COMPANIES, LLC: FINANCIAL OVERVIEW SNAPSHOT 96

FIGURE 36 ANHEUSER-BUSCH COMPANIES, LLC: SWOT ANALYSIS 98

FIGURE 37 MOLSON COORS BEVERAGE COMPANY: FINANCIAL OVERVIEW SNAPSHOT 99

FIGURE 38 MOLSON COORS BEVERAGE COMPANY: SWOT ANALYSIS 100

FIGURE 39 CONSTELLATION BRANDS, INC.: FINANCIAL OVERVIEW SNAPSHOT 101

FIGURE 40 CONSTELLATION BRANDS, INC.: SWOT ANALYSIS 103

FIGURE 41 BOSTON BEER CO.: FINANCIAL OVERVIEW SNAPSHOT 104

FIGURE 42 BOSTON BEER CO.: SWOT ANALYSIS 106

FIGURE 43 DIAGEO PLC: FINANCIAL OVERVIEW SNAPSHOT 112

Hard Seltzers Market

Hard Seltzers Market has registered to project a high market value of approximately USD 1.8 Billion by 2027 with a CAGR rate of 7.75%.

Segmentation

By Flavor Lime Berries Pineapple Grapefruit Orange Blends Others
By Packaging Type Bottles Cans
By Distribution Channel Store Based Non Store Based
By Region North America Europe Asia Pacific Rest Of The World

Key Players

  • Mark Anthony Brands (US)
  • Anheuser-Busch Companies LLC (US)
  • Molson Coors Beverage Company (US)
  • Constellation Brands Inc. (US)
  • Boston Beer Co. (US)
  • Polar Beverages (US)
  • Blitz-Weinhard Brewing Co.’s (US)
  • Craft Cocktail Company (US)
  • Oskar Blues (US)
  • and Diageo Plc. (UK)

Drivers

  • Rising Association Of Hard Seltzers With Convenience
  • Consumer Preference For Carbonated Beverages With Reduced Alcohol Content
  • High Demand For Health Halo Alcoholic Beverages
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Global Hard Seltzer Market Overview:


The is a carbonated alcohol that ferments with sugar, with fewer carbohydrates and calories than other alcoholic beverages. High disposable income, change in lifestyle, rapid urbanization and an increase in the rate of consumption of alcoholic beverages and the tendency for hard seltzer to increase in the young population are factors that increase the demand for hard seltzer in the market. Due to the growing popularity of alcoholic beverages between the younger and old generation, the global hard seltzer market is experiencing an increase in consumer preference for flavored alcoholic beverages. The development of sour and fruity flavor, combination of sugar, new innovative flavors   and new ingredients, along with the introduction of new fermentation processes by several companies, are the main factors responsible for the expansion of the global seltzer market. The millennial and the younger generation have found a growing appeal in tasting strong carbonated drinks. The global strong seltzer market expects a moderate single-digit growth rate during the forecast.


Impact Of Covid 19 On Hard Seltzer Market Size:


The continued explosion of COVID-19 has had adverse influence on the hard seltzer market with mounting tasks further disrupted at significant central assembly points, which has led to a considerable failure in production. Major producers have halted the launch of their products and assembly activities in emerging economies, including the Asia-Pacific region. In addition, influencing the manufacture, the ongoing pandemic negatively affects the buyer’s order. Hard Seltzer is a potentially unused marketplace for the alcohol industry, which is likely to present profitable and dynamic business opportunities for newcomers. Many countries practice lockdown to control the spread of the coronary virus, which is the biggest challenge for distributors and manufacturers of hard seltzer to expand their business in unexplored regions.


The Growing Preference For Low-Alcohol Beverages Increases Demand


The hard seltzer market is witnessing significant growth due to factors such as growing travel industry,  tourism and the economic growth. Increased online sales of alcoholic beverages, coffee and bar shops further strengthens the market. The growing impact of rapid urbanization, western culture, changing consumer preferences in developing regions and changing consumer perceptions of alcohol consumption await the growth of the global hard seltzer market. The increased disposable income, growing trend in alcohol consumption among the old and the younger generation due to changes in consumer choices and the influence of peers among consumers are the main factors expected to accelerate demand for the global hard seltzer market. Significantly increased in sales and demand for low-alcohol beverages, as hard carbonated beverages are available with enhanced taste and wider options for health-conscious consumers driving the growth of the global sparkling water market.


Government Substitute And Restrictions Products Can Hinder Growth


The beverage with less alcohol, carbonated, strong low-calorie gas and healthy has gained attention in the consumer segment. Still unused by the alcoholic beverages market. In addition, the hard seltzers satisfy the demand for the need for various cocktail combinations, new flavors and the usage due to the sustainable and instant cans. Because of these factors, companies are trying to take advantage of this rapidly growing trend. Due to strict government regulations on waste management and the use of water resources companies are suffering losses that are hindering the growth of the global hard seltzers market. In addition, tax policies on imports and exports as well as on local manufacturers, higher customs duties and excise duties limit the expansion of the global seltzers market.


Hard Seltzer Market Segmentation:


The Hard Seltzer market can be segmented based on distribution channel, raw materials, application and type.


According to the type, the hard seltzer market is segmented into:



  • ABV More than 5%

  • ABV less than 5%


According to the raw material, the seltzer market is divided into:



  • Fruity flavors

  • Sparkling water

  • Alcohol

  • Sparkling water

  • others


Based on the sales channel, the seltzer market is divided into:



  • Hypermarket

  • Distributors

  • Online

  • Others


According to the packaging, the seltzer market is divided into:



  • Cans

  • Bottle


Based to the analysis of the hard seltzer market, based on ABV’s content, the ABV segment accounted for more than 5% of about a third of the soda market share in 2019 and is expected to continue its share during the forecast. This is mainly attributed to the increase in the consumption of alcoholic beverages, such as wine, thorns and beer, to soda with more than 5% ABV. In addition, the 5% ABV hard seltzer is considered a standard proportion of ingredients that are primarily produced by manufacturers.


Hard Seltzer Market Regional Perspective:


Naturally, the solid seltzer market is divided into seven regions, including Latin America, North America, Europe, Asia-Pacific, Oceania, the Middle East and Africa. The Asia-Pacific region is expected to be a developing market for the global hard market and will record the highest growth rate during the forecast, due to growing increased urbanization and consumer demand in the region. North America is expected to dominate the global Hard Seltzer market. The Middle East and African region has shown greater growth in the caustic soda market. Latin America has seen a steady increase in the market share of Hard Seltzer. The European region expects significant growth in the world market for Seltzer during the forecast. 


Key Players In The Hard Seltzer Market


Market participants adopt competitive strategies, such as collaborations and mergers with professional marketing companies to introduce their products in the alcohol market segment. The companies focus on providing different products with new flavors to attract the segment of consumers badly served by the market segment of alcoholic beverages. Hard Seltzer's market share is growing by nature.


Key Players Are:



  • Smirnoff

  • Pikita Seltzer

  • Vizzy Hard Selter

  • Nauti Seltzer

  • Oscar Blues

  • White Claw

  • Really

  • Of Henry

  • Oskar Blues Brewery

  • Bud Light Seltzer

  • Pure Still

  • Good and Life

  • Polusa

  • Nutrl

  • Crown Seltzer


The research report presents a comprehensive assessment of the Hard Seltzer market and contains weighted historical data, insights and facts as well as statistically supported and industry-supported market data. There are also statistics using the correct methods and concepts. The research report provides analysis and information according to the seltzer market segments, such as end-use industry, geography and product type.


Hard Seltzer's Market Portal Deals With An In-Depth Analysis Of:



  • Seltzer's market.

  • Hard Seltzer market segments.

  • Demand and supply in the Hard Seltzer market.

  • Market dynamic Hard Seltzer.

  • Hard Seltzer market technology.

  • Hard Seltzer market current events and challenges.

  • Hard Seltzer market value chain.

  • Competition from the Hard Seltzer market and companies involved.


Economic Trends With Hard Seltzers:


Based on ABV content, the ABV segment of more than 5% accounted for about a third of the global caustic soda market in 2019 and is expected to retain its share during the forecast. This is mainly attributed to the increased consumption of alcoholic beverages, such as thorns, beer and wine, to caustic soda with more than 5% ABV. In addition, the 5% ABV hard seltzer is considered a standard proportion of ingredients that are primarily produced by manufacturers.


Depending on the package, the metal box segment was estimated at $ 1,975.6 million in 2019 and is expected to grow to USD 1.8 Billion in 2028, with a growth rate of 7.75%. Metal cans have gained a large share in the global seltzers market and are expected to retain their share during the forecast. Metal boxes are widely used as containers in the beverage industry, due to their commercial advantages, which include sustainability, support for market activities, durability, comfort and application of multicolor printing. In addition, drinks filled with metal packaging long retain their original taste, do not lose their nutritional properties and do not need additives.


According to a distribution channel, the out-of-exchange segment is projected to grow by $ 1869.4 Mn by 2026, recording a growth rate of 7.35%. Foreign trade includes retail stores such as hypermarkets, supermarkets, wine and liquor stores and convenience stores . The rapid expansion of the retail sector and the growing urbanization must drive the growth of the hard seltzers market through foreign trade channels. In addition, online stores are working hard to increase sales outside the tough seltzer business during the pandemic. The U.S. market is witnessing a significant increase in sales outside of commerce, due to the block-chain and benefits associated with online stores, such as wholesale discounts and home delivery.


The Regional Analysis Of Hard Seltzer Market Share Includes:



  • East Asia (South Korea, China and Japan)

  • North America (Canada, United States)

  • Middle East and Africa (South Africa, GCC countries, Turkey, Israel, Iran)

  • Latin America (Argentina, Chile, Mexico, Peru, Brazil)

  • South Asia (Malaysia, India, Indonesia, Thailand)

  • Europe (France, Germany, Spain, Italy, Russia, United Kingdom, Nordic, BENELUX)


The hard seltzer market report is a compilation of quantitative, quality and first-hand information estimates from industry participants across the value chain, industry analysts and contributions from industry experts. The report gives an in-depth analysis of dominant factors, macroeconomic indicators and parent market trends along with the attractiveness of the hard market by segment. The report also maps the qualitative impact of various market factors across market segments and geographies.


Highlights Of Hard Seltzer's Market Report:



  • The position segment of market participants facilitates a benchmark and provides a clear understanding of the current position of market participants in the Seltzer's industry.

  • The report provides a quantitative analysis of estimates and market size dynamics, and current  Seltzer's market trends from 2019 to 2026 to identify existing opportunities.

  • The main countries in each region are mapped according to their revenue contribution to the market.

  • The researchers analyze highlight of suppliers and buyers power to enable interested parties to strengthen their network of buyers and suppliers and make profitable business decisions .

  • Size and market segmentation, in-depth analysis, help determine the predominant strong market opportunities.



Report Scope:
Report Attribute/Metric Details
  Market Size   USD 1.8 Billion
  CAGR   (7.75%) 2021-2027
  Base Year   2019
  Forecast Period   2026
  Historical Data   2021 - 2027
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Flavor, Packaging Type, and Distribution Channel
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Mark Anthony Brands (US), Anheuser-Busch Companies, LLC (US), Molson Coors Beverage Company (US), Constellation Brands, Inc. (US), Boston Beer Co. (US), Polar Beverages (US), Blitz-Weinhard Brewing Co.’s (US), Craft Cocktail Company (US), Oskar Blues (US), and Diageo Plc. (UK)
  Key Market Opportunities

  • Rising investment by market players in their R&D to launch innovative products.
  • Product promotions through e-commerce channels.
  •   Key Market Drivers

  • Rising association of RTD alcoholic beverages, including convenience of hard seltzers.
  • Rising consumer preference for carbonated beverages with reduced alcoholic content.


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    Frequently Asked Questions (FAQ) :

    Global Hard Seltzers Market is expected to record a substantial market valuation of USD 6.8 billion by 207.

    Global Hard Seltzers Market is projected to register a moderate 5.2% CAGR in the forecast period.

    The lime segment is expected to observe substantial demand over the review period.

    The store-based segment is slated to expand as the fastest-growing segment.

    A few eminent market players operating in the global hard seltzers market are White Claw (US), Nauti Seltzer (US), Oskar Blues (US) and others