Protein Bars Market Research Report - Forecast till 2027

Protein Bars Market: Information By Product Type (Snack Bars, Meal Replacement Bars, Energy Bars and others), By Category (Gluten-Free, Organic, Vegan, Multi-Claim and others), By Distribution Channel (Store-Based and Non-Store-Based) - Forecast till 2027

ID: MRFR/F-B & N/3974-CR | February 2021 | Region: Global | 129 Pages         

1 Executive Summary

1.1 Market Attractiveness Analysis 16

1.1.1 Global Protein Bars Market, by Product Type 16

1.1.2 Global Protein Bars Market, by Category 17

1.1.3 Global Protein Bars Market, by Distribution Channel 18

1.1.4 Global Protein Bars Market, by Region 19

2 Market Introduction

2.1 Definition 20

2.2 Scope of the Study 20

2.3 Market Structure 20

2.4 Key Buying Criteria 21

3 Research Methodology

3.1 Research Process 22

3.2 Primary Research 23

3.3 Secondary Research 24

3.4 Market Size Estimation 25

3.5 List of Assumptions 26

4 Market Dynamics

4.1 Introduction 27

4.2 Drivers 28

4.2.1 Rising Health Consciousness 28

4.2.2 Growing Number of Fitness Centers and Health Clubs 28

4.2.3 Increasing Sales through Organized Retail Channels 28

4.2.4 Drivers Impact Analysis 29

4.3 Restraint 29

4.3.1 High Prices of Protein Bars 29

4.3.2 Restraints Impact Analysis 29

4.4 Opportunities 30

4.4.1 Increasing Demand for Plant-Based Protein Bars 30

4.4.2 Growing Demand for Protein Bars for Women 30

4.5 Challenge 31

4.5.1 Lack of Consumer Awareness 31

6 Market Factor Analysis

5.1 Supply Chain Analysis 32

5.2 Value Chain Analysis 33

5.2.1 Raw Material Procurement 34

5.2.2 Processing 34

5.2.3 Packaging 34

5.3 Porter’s Five Forces Model 35

5.3.1 Threat of New Entrants 35

5.3.2 Bargaining Power of Suppliers 36

5.3.3 Threat of Substitutes 36

5.3.4 Bargaining Power of Buyers 36

5.3.5 Rivalry 36

7 Protein Bars Market, by Product Type

6.1 Overview 37

6.2 Snack Bars 38

6.2.1 Snack Bars: Market Estimates & Forecast, by Region, 2020-2027 38

6.3 Meal Replacement Bars 39

6.3.1 Meal Replacement Bars: Market Estimates & Forecast, by Region, 2020-2027 39

6.4 Energy Bars 40

6.4.1 Energy Bars: Market Estimates & Forecast, by Region, 2020-2027 40

6.5 Others 41

6.5.1 Others: Market Estimates & Forecast, by Region, 2020-2027 41

8 Protein Bars Market, by Category

7.1 Overview 42

7.2 Gluten-Free 43

7.2.1 Gluten-Free: Market Estimates & Forecast, by Region, 2020-2027 43

7.3 Organic 44

7.3.1 Organic: Market Estimates & Forecast, by Region, 2020-2027 44

7.4 Vegan 45

7.4.1 Vegan: Market Estimates & Forecast, by Region, 2020-2027 45

7.5 Multi-Claim 46

7.5.1 Multi-Claim: Market Estimates & Forecast, by Region, 2020-2027 46

7.6 Others 47

7.6.1 Others: Market Estimates & Forecast, by Region, 2020-2027 47

9 Protein Bars Market, by Distribution Channel

8.1 Overview 48

8.2 Store-Based 49

8.2.1 Store-Based: Market Estimates & Forecast, by Region, 2020-2027 49

8.2.1.1 Supermarkets & Hypermarkets 49

8.2.1.1.1 Supermarkets & Hypermarkets: Market Estimates & Forecast, by Region, 2020-2027 49

8.2.1.2 Convenience Stores 50

8.2.1.2.1 Convenience Stores: Market Estimates & Forecast, by Region, 2020-2027 50

8.2.1.3 Others 50

8.2.1.3.1 Others: Market Estimates & Forecast, by Region, 2020-2027 50

8.3 Non-Store-Based 51

8.3.1 Non-Store-Based Market Estimates & Forecast, by Region, 2020-2027 51

10 Global Protein Bars Market, by Region

9.1 Overview 52

9.2 North America 53

Protein Bars Market, by Product Type

Protein Bars Market, by Category

Protein Bars Market, by Distribution Channel

9.2.1 US 56

Protein Bars Market, by Product Type

Protein Bars Market, by Category

Protein Bars Market, by Distribution Channel

9.2.2 Canada 58

Protein Bars Market, by Product Type

Protein Bars Market, by Category

Protein Bars Market, by Distribution Channel

9.2.3 Mexico 60

Protein Bars Market, by Product Type

Protein Bars Market, by Category

Protein Bars Market, by Distribution Channel

9.3 Europe 62

Protein Bars Market, by Product Type

Protein Bars Market, by Category

Protein Bars Market, by Distribution Channel

9.3.1 Germany 65

Protein Bars Market, by Product Type

Protein Bars Market, by Category

Protein Bars Market, by Distribution Channel

9.3.2 UK 67

Protein Bars Market, by Product Type

Protein Bars Market, by Category

Protein Bars Market, by Distribution Channel

9.3.3 France 69

Protein Bars Market, by Product Type

Protein Bars Market, by Category

Protein Bars Market, by Distribution Channel

9.3.4 Spain 71

Protein Bars Market, by Product Type

Protein Bars Market, by Category

Protein Bars Market, by Distribution Channel

9.3.5 Italy 73

Protein Bars Market, by Product Type

Protein Bars Market, by Category

Protein Bars Market, by Distribution Channel

9.3.6 Rest of Europe 75

Protein Bars Market, by Product Type

Protein Bars Market, by Category

Protein Bars Market, by Distribution Channel

9.4 Asia-Pacific 77

Protein Bars Market, by Product Type

Protein Bars Market, by Category

Protein Bars Market, by Distribution Channel

9.4.1 China 80

Protein Bars Market, by Product Type

Protein Bars Market, by Category

Protein Bars Market, by Distribution Channel

9.4.2 Japan 82

Protein Bars Market, by Product Type

Protein Bars Market, by Category

Protein Bars Market, by Distribution Channel

9.4.3 India 84

Protein Bars Market, by Product Type

Protein Bars Market, by Category

Protein Bars Market, by Distribution Channel

9.4.4 Australia & New Zealand 86

Protein Bars Market, by Product Type

Protein Bars Market, by Category

Protein Bars Market, by Distribution Channel

9.4.5 Rest of Asia-Pacific 88

Protein Bars Market, by Product Type

Protein Bars Market, by Category

Protein Bars Market, by Distribution Channel

9.5 Rest of the World 90

Protein Bars Market, by Product Type

Protein Bars Market, by Category

Protein Bars Market, by Distribution Channel

9.5.1 South America 93

Protein Bars Market, by Product Type

Protein Bars Market, by Category

Protein Bars Market, by Distribution Channel

9.5.2 Middle East 95

Protein Bars Market, by Product Type

Protein Bars Market, by Category

Protein Bars Market, by Distribution Channel

9.5.3 Africa 97

Protein Bars Market, by Product Type

Protein Bars Market, by Category

Protein Bars Market, by Distribution Channel

11 Competitive Landscape

10.1 Competitive Overview 99

10.2 Competitive Benchmarking 100

10.3 Key Developments & Growth Strategies 101

10.3.1 Product Launches 101

10.3.2 Acquisitions 102

12 Company Profiles

11.1 Clif Bar & Company 103

11.1.1 Company Overview 103

11.1.2 Financial Overview 103

11.1.3 Products Offered 103

11.1.4 Key Developments 104

11.1.5 SWOT Analysis 104

11.1.6 Key Strategies 104

11.2 General Mills Inc. 105

11.2.1 Company Overview 105

11.2.2 Financial Overview 105

11.2.3 Products Offered 106

11.2.4 Key Developments 107

11.2.5 SWOT Analysis 107

11.2.6 Key Strategies 107

11.3 Kellogg Company 108

11.3.1 Company Overview 108

11.3.2 Financial Overview 108

11.3.3 Products Offered 109

11.3.4 Key Developments 110

11.3.5 SWOT Analysis 111

11.3.6 Key Strategies 111

11.4 Mars, Incorporated 112

11.4.1 Company Overview 112

11.4.2 Financial Overview 112

11.4.3 Products Offered 112

11.4.4 Key Developments 112

11.4.5 SWOT Analysis 113

11.4.6 Key Strategies 113

11.5 Natural Balance Foods Ltd. 114

11.5.1 Company Overview 114

11.5.2 Financial Overview 114

11.5.3 Products Offered 114

11.5.4 Key Developments 115

11.5.5 SWOT Analysis 115

11.5.6 Key Strategies 115

11.6 Naturells India Pvt. Ltd. 116

11.6.1 Company Overview 116

11.6.2 Financial Overview 116

11.6.3 Products Offered 116

11.6.4 Key Developments 116

11.6.5 SWOT Analysis 117

11.6.6 Key Strategies 117

11.7 Atkins Nutritionals, Inc. 118

11.7.1 Company Overview 118

11.7.2 Financial Overview 118

11.7.3 Products Offered 118

11.7.4 Key Developments 119

11.7.5 SWOT Analysis 119

11.7.6 Key Strategies 119

11.8 The Nature's Bounty Co. 120

11.8.1 Company Overview 120

11.8.2 Financial Overview 120

11.8.3 Products Offered 120

11.8.4 Key Developments 121

11.8.5 SWOT Analysis 122

11.8.6 Key Strategies 122

11.9 Abbott Laboratories Inc. 123

11.9.1 Company Overview 123

11.9.2 Financial Overview 123

11.9.3 Products Offered 124

11.9.4 Key Developments 124

11.9.5 SWOT Analysis 125

11.9.6 Key Strategies 125

11.10 Quest Nutrition, LLC 126

11.10.1 Company Overview 126

11.10.2 Financial Overview 126

11.10.3 Products Offered 126

11.10.4 Key Developments 127

11.10.5 SWOT Analysis 127

11.10.6 Key Strategies 127

13 Appendix

12.1 References 128

12.2 Related Reports 128

18 List of Tables

TABLE 1 PRIMARY INTERVIEWS 23

TABLE 2 LIST OF ASSUMPTIONS 26

TABLE 3 SNACK BARS: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 (USD MILLION) 38

TABLE 4 MEAL REPLACEMENT BARS: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 (USD MILLION) 39

TABLE 5 ENERGY BARS: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 (USD MILLION) 40

TABLE 6 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 (USD MILLION) 41

TABLE 7 GLUTEN-FREE: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 (USD MILLION) 43

TABLE 8 ORGANIC: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 (USD MILLION) 44

TABLE 9 VEGAN: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 (USD MILLION) 45

TABLE 10 MULTI-CLAIM: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 (USD MILLION) 46

TABLE 11 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 (USD MILLION) 47

TABLE 12 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 (USD MILLION) 49

TABLE 13 SUPERMARKETS & HYPERMARKETS: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 (USD MILLION) 49

TABLE 14 CONVENIENCE STORES: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 (USD MILLION) 50

TABLE 15 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 (USD MILLION) 50

TABLE 16 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027 (USD MILLION) 51

TABLE 17 GLOBAL PROTEIN BARS MARKET, BY REGION, 2020-2027 (USD MILLION) 52

TABLE 18 NORTH AMERICA: PROTEIN BARS MARKET, BY COUNTRY, 2020-2027 (USD MILLION) 53

TABLE 19 NORTH AMERICA: PROTEIN BARS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 54

TABLE 20 NORTH AMERICA: PROTEIN BARS MARKET, BY CATEGORY, 2020-2027 (USD MILLION) 54

TABLE 21 NORTH AMERICA: PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 55

TABLE 22 US: PROTEIN BARS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 56

TABLE 23 US: PROTEIN BARS MARKET, BY CATEGORY, 2020-2027 (USD MILLION) 56

TABLE 24 US: PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 57

TABLE 25 CANADA: PROTEIN BARS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 58

TABLE 26 CANADA: PROTEIN BARS MARKET, BY CATEGORY, 2020-2027 (USD MILLION) 58

TABLE 27 CANADA: PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 59

TABLE 28 MEXICO: PROTEIN BARS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 60

TABLE 29 MEXICO: PROTEIN BARS MARKET, BY CATEGORY, 2020-2027 (USD MILLION) 60

TABLE 30 MEXICO: PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 61

TABLE 31 EUROPE: PROTEIN BARS MARKET, BY COUNTRY, 2020-2027 (USD MILLION) 62

TABLE 32 EUROPE: PROTEIN BARS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 63

TABLE 33 EUROPE: PROTEIN BARS MARKET, BY CATEGORY, 2020-2027 (USD MILLION) 63

TABLE 34 EUROPE: PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 64

TABLE 35 GERMANY: PROTEIN BARS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 65

TABLE 36 GERMANY: PROTEIN BARS MARKET, BY CATEGORY, 2020-2027 (USD MILLION) 65

TABLE 37 GERMANY: PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 66

TABLE 38 UK: PROTEIN BARS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 67

TABLE 39 UK: PROTEIN BARS MARKET, BY CATEGORY, 2020-2027 (USD MILLION) 67

TABLE 40 UK: PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 68

TABLE 41 FRANCE: PROTEIN BARS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 69

TABLE 42 FRANCE: PROTEIN BARS MARKET, BY CATEGORY, 2020-2027 (USD MILLION) 69

TABLE 43 FRANCE: PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 70

TABLE 44 SPAIN: PROTEIN BARS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 71

TABLE 45 SPAIN: PROTEIN BARS MARKET, BY CATEGORY, 2020-2027 (USD MILLION) 71

TABLE 46 SPAIN: PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 72

TABLE 47 ITALY: PROTEIN BARS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 73

TABLE 48 ITALY: PROTEIN BARS MARKET, BY CATEGORY, 2020-2027 (USD MILLION) 73

TABLE 49 ITALY: PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 74

TABLE 50 REST OF EUROPE: PROTEIN BARS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 75

TABLE 51 REST OF EUROPE: PROTEIN BARS MARKET, BY CATEGORY, 2020-2027 (USD MILLION) 75

TABLE 52 REST OF EUROPE: PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 76

TABLE 53 ASIA-PACIFIC: PROTEIN BARS MARKET, BY COUNTRY, 2020-2027 (USD MILLION) 78

TABLE 54 ASIA-PACIFIC: PROTEIN BARS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 78

TABLE 55 ASIA-PACIFIC: PROTEIN BARS MARKET, BY CATEGORY, 2020-2027 (USD MILLION) 79

TABLE 56 ASIA-PACIFIC: PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 79

TABLE 57 CHINA: PROTEIN BARS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 80

TABLE 58 CHINA: PROTEIN BARS MARKET, BY CATEGORY, 2020-2027 (USD MILLION) 80

TABLE 59 CHINA: PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 81

TABLE 60 JAPAN: PROTEIN BARS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 82

TABLE 61 JAPAN: PROTEIN BARS MARKET, BY CATEGORY, 2020-2027 (USD MILLION) 82

TABLE 62 JAPAN: PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 83

TABLE 63 INDIA: PROTEIN BARS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 84

TABLE 64 INDIA: PROTEIN BARS MARKET, BY CATEGORY, 2020-2027 (USD MILLION) 84

TABLE 65 INDIA: PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 85

TABLE 66 AUSTRALIA & NEW ZEALAND: PROTEIN BARS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 86

TABLE 67 AUSTRALIA & NEW ZEALAND: PROTEIN BARS MARKET, BY CATEGORY, 2020-2027 (USD MILLION) 86

TABLE 68 AUSTRALIA & NEW ZEALAND: PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 87

TABLE 69 REST OF ASIA-PACIFIC: PROTEIN BARS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 88

TABLE 70 REST OF ASIA-PACIFIC: PROTEIN BARS MARKET, BY CATEGORY, 2020-2027 (USD MILLION) 88

TABLE 71 REST OF ASIA-PACIFIC: PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 89

TABLE 72 REST OF THE WORLD: PROTEIN BARS MARKET, BY REGION, 2020-2027 (USD MILLION) 90

TABLE 73 REST OF THE WORLD: PROTEIN BARS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 91

TABLE 74 REST OF THE WORLD: PROTEIN BARS MARKET, BY CATEGORY, 2020-2027 (USD MILLION) 91

TABLE 75 REST OF THE WORLD: PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 92

TABLE 76 SOUTH AMERICA: PROTEIN BARS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 93

TABLE 77 SOUTH AMERICA: PROTEIN BARS MARKET, BY CATEGORY, 2020-2027 (USD MILLION) 93

TABLE 78 SOUTH AMERICA: PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 94

TABLE 79 MIDDLE EAST: PROTEIN BARS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 95

TABLE 80 MIDDLE EAST: PROTEIN BARS MARKET, BY CATEGORY, 2020-2027 (USD MILLION) 95

TABLE 81 MIDDLE EAST: PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 96

TABLE 82 AFRICA: PROTEIN BARS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 97

TABLE 83 AFRICA: PROTEIN BARS MARKET, BY CATEGORY, 2020-2027 (USD MILLION) 97

TABLE 84 AFRICA: PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 98

TABLE 85 PRODUCT LAUNCHES 101

TABLE 86 ACQUISITIONS 102

TABLE 87 CLIF BAR & COMPANY: PRODUCTS OFFERED 103

TABLE 88 CLIF BAR & COMPANY: KEY DEVELOPMENTS 104

TABLE 89 GENERAL MILLS INC.: PRODUCTS OFFERED 106

TABLE 90 GENERAL MILLS INC.: KEY DEVELOPMENTS 107

TABLE 91 KELLOGG COMPANY: PRODUCTS OFFERED 109

TABLE 92 KELLOGG COMPANY: KEY DEVELOPMENTS 110

TABLE 93 MARS, INCORPORATED: PRODUCTS OFFERED 112

TABLE 94 MARS, INCORPORATED: KEY DEVELOPMENTS 112

TABLE 95 NATURAL BALANCE FOODS LTD.: PRODUCTS OFFERED 114

TABLE 96 NATURAL BALANCE FOODS LTD.: KEY DEVELOPMENTS 115

TABLE 97 NATURELLS INDIA PVT. LTD.: PRODUCTS OFFERED 116

TABLE 98 ATKINS NUTRITIONALS, INC.: PRODUCTS OFFERED 118

TABLE 99 ATKINS NUTRITIONALS, INC.: KEY DEVELOPMENTS 119

TABLE 100 THE NATURE'S BOUNTY CO.: PRODUCTS OFFERED 120

TABLE 101 THE NATURE'S BOUNTY CO.: KEY DEVELOPMENTS 121

TABLE 102 ABBOTT LABORATORIES INC.: PRODUCTS OFFERED 124

TABLE 103 QUEST NUTRITION, LLC: PRODUCTS OFFERED 126

TABLE 104 QUEST NUTRITION, LLC: KEY DEVELOPMENTS 127

19 List of Figures

FIGURE 1 MARKET SYNOPSIS 15

FIGURE 2 GLOBAL PROTEIN BARS MARKET: MARKET ATTRACTIVENESS ANALYSIS 16

FIGURE 3 GLOBAL PROTEIN BARS MARKET ANALYSIS, BY PRODUCT TYPE 16

FIGURE 4 GLOBAL PROTEIN BARS MARKET ANALYSIS, BY CATEGORY 17

FIGURE 5 GLOBAL PROTEIN BARS MARKET ANALYSIS, BY DISTRIBUTION CHANNEL 18

FIGURE 6 GLOBAL PROTEIN BARS MARKET ANALYSIS, BY REGION, 2020 19

FIGURE 7 GLOBAL PROTEIN BARS MARKET: MARKET STRUCTURE 20

FIGURE 8 KEY BUYING CRITERIA FOR PROTEIN BARS 21

FIGURE 9 RESEARCH PROCESS OF MRFR 22

FIGURE 10 TOP-DOWN AND BOTTOM-UP APPROACHES 25

FIGURE 11 MARKET DYNAMICS OVERVIEW 27

FIGURE 12 DRIVERS IMPACT ANALYSIS: GLOBAL PROTEIN BARS MARKET 29

FIGURE 13 RESTRAINTS IMPACT ANALYSIS: GLOBAL PROTEIN BARS MARKET 29

FIGURE 14 FORECASTED ADOPTION OF VEGAN, VEGETARIAN, AND GLUTEN-FREE DIETS, 2020-2027 30

FIGURE 15 GLOBAL PROTEIN BARS MARKET: SUPPLY CHAIN 32

FIGURE 16 GLOBAL PROTEIN BARS MARKET: VALUE CHAIN ANALYSIS 33

FIGURE 17 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL PROTEIN BARS MARKET 35

FIGURE 18 GLOBAL PROTEIN BARS MARKET, BY PRODUCT TYPE, 2020 (% SHARE) 37

FIGURE 19 GLOBAL PROTEIN BARS MARKET, BY PRODUCT TYPE, 2020-2027 (USD MILLION) 37

FIGURE 20 GLOBAL PROTEIN BARS MARKET, BY CATEGORY, 2020 (% SHARE) 42

FIGURE 21 GLOBAL PROTEIN BARS MARKET, BY CATEGORY, 2020-2027 (USD MILLION) 43

FIGURE 22 GLOBAL PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2020 (% SHARE) 48

FIGURE 23 GLOBAL PROTEIN BARS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 48

FIGURE 24 GLOBAL PROTEIN BARS MARKET, BY REGION, 2020-2027 (USD MILLION) 52

FIGURE 25 NORTH AMERICA: PROTEIN BARS MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 53

FIGURE 26 EUROPE: PROTEIN BARS MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 62

FIGURE 27 ASIA-PACIFIC: PROTEIN BARS MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 77

FIGURE 28 REST OF THE WORLD PROTEIN BARS MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 90

FIGURE 29 BENCHMARKING OF MAJOR COMPETITORS 100

FIGURE 30 CLIF BAR & COMPANY: SWOT ANALYSIS 104

FIGURE 31 GENERAL MILLS INC.: FINANCIAL OVERVIEW SNAPSHOT 105

FIGURE 32 GENERAL MILLS INC.: SWOT ANALYSIS 107

FIGURE 33 KELLOGG COMPANY: FINANCIAL OVERVIEW SNAPSHOT 108

FIGURE 34 KELLOGG COMPANY: SWOT ANALYSIS 111

FIGURE 35 MARS, INCORPORATED: SWOT ANALYSIS 113

FIGURE 36 NATURAL BALANCE FOODS LTD.: SWOT ANALYSIS 115

FIGURE 37 NATURELLS INDIA PVT. LTD.: SWOT ANALYSIS 117

FIGURE 38 ATKINS NUTRITIONALS, INC.: SWOT ANALYSIS 119

FIGURE 39 THE NATURE'S BOUNTY CO.: SWOT ANALYSIS 122

FIGURE 40 ABBOTT LABORATORIES INC.: FINANCIAL OVERVIEW SNAPSHOT 123

FIGURE 41 ABBOTT LABORATORIES INC.: SWOT ANALYSIS 125

FIGURE 42 QUEST NUTRITION, LLC: SWOT ANALYSIS 127

Protein Bars Market

Protein Bars Market is projected to register a CAGR of 6.3 % and reach USD 7.10 billion during forecast period

Segmentation

By Product Type Snack Bars Meal Replacement Bars Energy Bars Others
By Category Gluten Free Organic Vegan Multi Claim Others
By Distribution Channel Store Based And Non Store Based

Key Players

  • Naturells India Pvt. Ltd. (India)
  • General Mills Inc. (US)
  • Kellogg Company (US)
  • Mars Incorporated (US)
  • Natural Balance Foods Ltd. (UK)
  • Atkins Nutritionals Inc. (US)
  • The Nature's Bounty Co. (US)
  • Clif Bar & Company (US)
  • Abbott Laboratories Inc. (US)
  • Quest Nutrition LLC (US)

Drivers

  • Growing consumer demand for the packaged snacks
Speak to Analyst Request a Free Sample

Protein Bars Market Overview


Protein Bars Market is expected to hold a market value of USD 1,820.6 Million while flourishing at a CAGR of 7.24% by 2024. Protein bars are a nutritional supplement that gives protein and other nutrients as well. These bars are packed with protein, and they are the most convenient on-the-go snacks that contain a high amount of protein. The Protein bars have protein from soy or animal sources, and they contribute amino acids to the diet that helps in muscle building, immune system, red blood cells, and heal wounds. They also supply energy in the form of fats and carbohydrates to support overall health.


Nowadays, the consumers have a great likeliness towards foods that offer health benefits, and at the same time easy to consume, handle, and storage, and ready-to-eat products like Protein bars. That is why the Protein bars market growth is increasing rapidly. In addition, the demand for healthy processed foods is rising due to increasing health concerns among people. Furthermore, changing socio-economic needs, insufficient time to cook will boost the Global market trends. Customers are also opting for weight training and energy products, and Protein bars are the best fit. The shift in lifestyle change will also play a major factor behind the Protein bars industry growth.


The Protein bars market has been growing at a rapid speed owing to several factors in favour. It is not the sports person individual but also the common people are opting for Protein bars to fulfil their daily protein needs. The Protein bars manufacturers have added many ingredients to make wholesome and nutritious bars that help to boost muscle mass and energy levels. There seems to be a huge demand for the Protein bars industry as the people have diversified immensely, and the market will grow faster in the global market forecast period.


Covid-19 Analysis


There is a huge demand for healthy products in the market after the COVID-19 pandemic. Still, the Protein bars market has been severely affected by the disruption of global supply. The COVID-19 pandemic has affected the consumption rates and the revenues of the associated companies. The disruption in the product supply has affected the wholesale and retail snacking business. According to the PR released by the BellRings Brand in 2020, the net sales of the power bar witnessed a decline of 19.7% in demand. But the growing consumer concerns about having immunity-boosting foods is likely to positively impact the Global Market.


Additionally, the limited availability of labourers and machine operators due to the imposition of lockdown hurts the Global market. As a result, the packaged food industry has suffered majorly during the pandemic. Easing of lockdown after the post-covid situation is likely to boost the Protein bars market revenue.


Market Dynamics


Drivers in the market


There are many major drivers in the Protein bars market, and one of them is the growing consumer demand for the packaged snacks. According to the CBI Ministry of Foreign Affairs data in 2018, the European packed snacks have reached $14,648.10 million. A busy lifestyle is also a major factor; as people are trying to save time for cooking, the global market is rising. Moreover, the manufacturers are making delicious, nutritious bars made from caramel, milk, chocolate, and peanut butter is consumed by the people during events. There are many flavours of protein bars available in the market that has given a wide range of options to the people; as a result, it will propel the Global market revenue.


Another driver of the Protein bars market is the easy availability of protein bars. Protein bars are sold in various stores as a supplement along with grocery items. According to the USDA data by Foreign Agricultural Service Research of 2018, Thailand has 17,205 modern grocery retail outlets. Additionally, growing facilities for gyms and fitness centres have favoured the market growth. Besides, rising marketing campaigns of these products also help the market.


Opportunities for the market


Rising global trends of fitness and exercise have favoured the manufacturers of the Protein bars market. People are now focusing on earning muscle building and strength-boosting food products to regain energy after an intense workout. And it will generate opportunities for the Protein bars industry. Furthermore, after the covid-19 pandemic, people are now consuming immunity-boosting products, bringing more opportunities to the global market. The demand for chemical-free, gluten-free and nutritional foods has increased, favouring the global market. According to the Center for Disease Control & Prevention (CDC) US, the diabetic adult population increased by 34.10 million in 2018.


Restraints in the market


The major restraint in the Protein bars market is the rapidly changing consumer behaviour towards snack bars. Additionally, local snack makers have also hampered the global market. Besides, the wide availability of substitute products for protein supplements such as cookies, drinks, and powder is expected to hamper the market of Protein bars.


Challenges in the market


All the protein bars available in the market are expensive. The high price of protein bars is one of the major challenges in the Protein bars market. Many people don't want to buy costly protein bars, which can be a problem for the market. But the market key players are trying to come up with an effective solution to overcome this challenge.


Cumulative Growth Analysis


The popularity of Protein bars is increasing rapidly across the world. As a result, the Protein bars market demand has increased over the years, and it is expected to register a healthy CAGR of 4.32% in the forecast period. The covid-19 pandemic seems to have a long-term positive impact on the market of Protein bars.


Market Segmentation


The segments of the Protein bars market are based on source, type, and distribution channel.


By Source


Based on the source, the Protein bars market is divided into plant-based, animal-based. Among this plant-based segment holds the highest global market share due to the increasing usage of soy & pea proteins. The animal-based segment is predicted to witness the highest growth in the market.


By Type


Based on type, the Protein bars market is segmented into sports nutritional bars and meal replacement bars. The meal replacement bar holds the highest global market share. The sport nutritional segment is also growing due to rising participants in sports events.


By Distribution Channel


The Protein bars market is segmented into mass merchandisers, online channels, speciality stores, convenience stores, and others based on distribution channels. Online channel is currently dominating the market of Protein bars. Various big e-commerce stores like Amazon have propelled the demand of the market in this segment.


The convenience segment has seen slight growth as well.


Regional Analysis


The major regions in the Protein bars market are North America, Europe, Asia-Pacific, and the Rest of the world. Currently, North America dominates the market due to the presence of well-established key players. Additionally, North America is economically strong, and it will help boost the Protein bars industry in this region as well.


The Asia-Pacific region is predicted to emerge as a lucrative revenue pocket for the Protein bars market. It is mainly due to the rising initiatives of fitness companies to boost business and many marketing strategies by the brands. Europe segment will also see moderate growth in the global market demand due to increasing investment.


Competitive Landscape


The major players in the Protein bars market are



  • Naturells India Pvt. Ltd. (India)

  • General Mills Inc. (US

  • Kellogg Company (US)

  • Mars, Incorporated (US)

  • Natural Balance Foods Ltd. (UK)

  • Atkins Nutritionals, Inc. (US)

  • The Nature's Bounty Co. (US)

  • Clif Bar & Company (US)

  • Abbott Laboratories Inc. (US)

  • Quest Nutrition, LLC (US)


Among these key players, Natural Balance Foods Ltd. (UK) contributes highly to the market.


Recent Developments



  • In September 2019, Celsius Holding Inc acquired FUNC Food to expand the drink & bar business in the Swedish market.

  • In March 2020, ONE brands LLC launched new, and chocolate peanut butter and plant-based banana flavoured protein bars.


Report Overview


This Protein bars market report gives a detailed analysis of the market outlook based on qualitative and quantitative data. This report also gives information on the covid-19 impact on the Protein bars industry. It further explains the drivers of the market and the opportunities. Then it explains what the restraints and challenges faced by the Global market are. Furthermore, this report offers market analysis based on regional aspects and market segmentation.


Segmental Table


Protein bars market, by source



  • Plant-based

  • Animal-based


Protein bars market, by type



  • Meal replacement bar

  • Sports nutritional bar


Protein bars market, by distribution channel



  • Online channel

  • Speciality store

  • Mass merchandisers

  • Convenience stores other



Speak to Analyst Ask for Customization

Frequently Asked Questions (FAQ) :

North America region dominates the Protein bars market.