Nutritional Bar Market Research Report - Forecast till 2027

Nutritional Bar Market Research Report Information by Type (Protein Bars, Meal-Replacement Bars, Snacks Bars, Whole Food Bars), Flavor (Chocolates, Fruits, Peanut Butter, Savory, Spices), Distribution Channel and Region - Forecast till 2027

ID: MRFR/F-B & N/3439-HCR | February 2021 | Region: Global | 110 pages

Nutritional Bar Market Overview


A Nutritional Bar Market is a mixture of high protein, low sugar, high level of omega-3, and other nutrients. Nutritional bars are very healthy due to their high protein level and fiber content. Nutritional bars offer a healthy and convenient meal for health-conscious people. A nutritional bar is available in the form of an energy bar, protein bar, snack bar, and etc. People eat nutritional bars as a dietary supplement. Nutritional bars are very effective before or after a workout as they can help to repair muscle, improve protein level in the body, improve body performance, enhance metabolism, and reduce glucose levels and saturated fat levels in the body. Due to this, many athletes, people who try to eat healthy consume it. The nutritional bar can easily replace whole foods with its wide varieties of nutrients.


The increasing consumer choice is one of the major factors that is helping the nutritional bar market to grow due to the steady rise in the number of health-conscious people across the world, along with increasing diseases that have a positive impact on the nutrition bar market analysis. The current nutritional bar market analysis shows that the market is expected to grow at a great CAGR rate in the coming years due to changing lifestyles, especially in the urban regions of the world. The rising demand of consumers towards the on-the-go food products to meet the nutritional requirements will be a good sign for the market; additionally, the presence of a large number of players in the market in the last decade has been a good impact on the nutrition bar market analysis. There are different types of flavors, nutritional content, and sizes are available across all the distribution channels to meet the consumer requirements.


According to the nutritional bar market analysis, the market will show rapid growth in the coming year. The high demand for gluten-free and vegan foods, along with the easy availability in a wide range of distribution channels, will expand the nutrition bar market analysis. Rising health concerns among the people with increasing population will also play a huge part in the nutrition bar market analysis growth. E-commerce platforms are supporting the growing trend of online shopping, so it has a great impact on the nutrition bar market size. The expansion in digital marketing is another factor that has a huge role in the popularity of nutritional bars. As brands are continuing to promote their products via all online platforms and social media platforms as its result, the products are gaining popularity in less time.


Covid-19 Analysis


The covid-19 pandemic has affected all the markets. The imposition of social distancing guidelines and lockdown caused major problems for the supply chain around the world. As a result, the pandemic highly impacted businesses around the world. The uncertain pandemic has severely affected the consumption rates of products and the revenue of associated business organizations. The disruption of the supply chain has highly affected retail and wholesale snacking. According to the data of bellrings brand, inc. The net sales of PowerBar, a brand of a nutritional bar, have declined 19.7% during the second quarter of the company year 2020. Due to the lockdown across the world, the import and export and supply of raw materials have decreased; as a result, it affected the production of the product. Also, the stores were closed due to the pandemic, so the availability of nutritional bars across the distribution channel declined. People were going through a financial crisis to they didn’t invest their money in purchasing these products. And all these factors affected the market in a negative way. However, the nutritional bar market is expected to see positive growth in the coming years with the increasing demand for immunity-boosting products.


Market Dynamics


There are many factors that are driving the demand for nutritional bars, and these are called the market drivers. But there are some restraints and challenges faced by the market as well. The market key players and the drivers are trying their best to overcome these restraints and challenges.


Market Drivers


One of the major drivers of the nutritional bar market is the high popularity of nutritional bars in the developed regions. Due to the high popularity of these nutritional bars, there are many types of nutritional bars available in the market. The consumption pattern can vary from individual to individual. Due to a lack of adequate intake of nutritious foods, nutritional bars are gaining high demand. Many people even replacing their regular breakfast with nutritional bars. The popularity of protein bars are increasing, and it contains less sugar content; as a result, it will boost the nutritional bar market in the future. Also, the adoption of grab-and-go foods in consumers, increasing busy lifestyle, and the replacement of traditional eating habits with modern eating patterns driving the nutritional bar market. Along with that, people are aware of health diseases, and they are more concerned about their health, and it is boosting the nutritional bar market growth. Apart from that, brand promotion of nutritional bars across online channels and social media channels attracting consumer attention, and as a result, it is fueling the nutritional bar market.


Market Opportunity


After the covid-19 pandemic, people are now more concerned about their health than before. The government across the countries is encouraging people to eat healthy foods so that it will boost their immunity power; as a result, the demand for nutritional bars has increased. Apart from that, there are various types and flavors of nutritional bars are available, and changing the taste preference of people and government initiatives will bring more opportunities for the nutritional bar market. Also growing number of fitness and wellness centers across the globe will increase the nutritional bar demand.


Market Restraints


One of the biggest restraints in the market is changing the prices of raw materials for the nutritional bars. Apart from that, constantly changing consumer behavior and preference towards snack food items and fluctuating cost of the products restraining the market growth. Also, the presence of the local snack makers hampering the nutritional bar marker. The wide varieties of substitute products for these bars, such as energy drinks, cookies, and powder to hamper the growth of the market.


Market Challenges


The underdeveloped areas are not used to nutritional bars, and people in some regions eat the alternatives of a nutritional bar, and it has become a challenge for the market. Apart from that, the high cost of the bars can be a major challenge for the market. The key players are trying to overcome the challenges in the nutritional bar market and boost the demand of the market.


Cumulative Growth Analysis


The increasing demand for nutritional bars in consumers will drive the nutritional bar market in the future; the market will show rapid growth in the coming year, and it is expected to grow at a CAGR rate of 7.43% in the forecast period of the market according to nutritional bar market analysis.


Market Segmentation


The nutritional bar market is segmented on the basis of type, flavors, a distribution channel.


By type- On the basis of type, the nutritional bar market is segmented into protein bars, snack bars, whole foods car, meal replacement card, and others. And among these, a protein bar is dominating the market.


By flavors - The flavor segment of the market has chocolate z peanut butter, fruits, spices, and others. Chocolate is dominating the market.


Distribution channel- The distribution channel of the market includes stored-based and non-store-based.


Regional Analysis


The major regions of the global Nutritional Bar Market are North America, Europe, Asia Pacific, and others. The Asia Pacific is the fastest-growing region, and it is expected to grow at the highest CAGR rate in the forecast period. India and China are the most contributing countries in this region due to the increasing population. North America is also growing at a faster rate due to the high demand for nutritional bars. Central market olive bar nutritional market contributes highly in this region. Additionally, the growing health-conscious individuals in this region will drive the market in this region. Europe is also growing at a rapid rate, and it will grow more in the forecast period.


Competitive Landscape


The major key players in the Nutritional Bar Market are:



  • Atkins Nutritionals, Inc. (U.S.),

  • Clif Bar & Company. (U.S.),

  • General Mills Inc. (U.S.),

  • Kellogg Co. (U.S.),

  • Kashi Company (U.S.),

  • Quaker Oats Company (U.S.),

  • Mars Incorporated (U.S.)

  • GoMacro


Among these, gomacro share of Nutritional Bar Market is very high.


Recent Developments


In January 2017, SternLife GmbH & Co. KG launched vegan, organic bars making organically grown dates as a foundation for these bars.



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Frequently Asked Questions (FAQ) :


The growing demand for gluten-free nutritional bars is the major trend in the global market.

Belgium, France, Italy, Germany, and Canada are the major exporters of nutritional bars.

The growing demand for on-the-go foods that can satisfy the hunger of consumers and provide nutritional enrichment is the major driver for the nutritional bars market.

Asia Pacific is the leading regional market for nutritional bars.

Key players in the nutritional bars market include Atkins Nutritionals, Clif Bar and Company, and Kashi Company, among others.

Table of Content

Chapter 1. Methodology and Scope

1.1. Research Methodology

1.1.1 Initial Data Exploration

1.1.2 Statistical Modelling and Forecast

1.1.3 Industry Insights and Validation

1.2. Data Sources

Chapter 2. Executive Summary

2.1. Nutritional bars Industry Market Synopsis, 2020-2027

2.1.1 Business Trends

2.1.2 Product Type Trends

2.1.3 Product Flavor Trends

2.1.4 Product Distribution channel Trends

Chapter 3 Nutritional bars market Industry Insights

3.1 Industry Segmentation

3.2 Industry Size and Forecast

3.3 Industry Ecosystem Analysis

3.4 Industry Impact forces

3.4.1 Growth Drivers

3.4.1.1 Growing demand of portable convenience nutritional

3.4.1.2 Increasing health conscious population

3.4.2 Industry Pitfalls & Challenges

3.4.2.1 Large number of product substitutes available

3.4.2.2 High sugar content in the product

3.5 Growth Potential Analysis

3.6 Company Market Share Analysis, 2020

3.7 Porter’s analysis

3.8 PESTEL analysis

Chapter 4 Nutritional bars market by Type Insights

4.1 Global Nutritional bars Market Volume Share by Type, 2020-2027

4.1.1 Protein bars

4.1.1.1 Market Estimates & Forecast, 2020-2027

4.1.2 Meal-replacement bars

4.1.2.1 Market Estimates & Forecast, 2020-2027

4.1.3 Snacks bars

4.1.3.1 Market Estimates & Forecast, 2020-2027

4.1.4 Whole food bars

4.1.4.1 Market Estimates & Forecast, 2020-2027

4.1.5 Others

4.1.5.1 Market Estimates & Forecast, 2020-2027

Chapter 5 Nutritional bars market by Flavor Insights

5.1 Global Nutritional bars Market Volume Share by Flavor, 2020-2027

5.1.1 Chocolate

5.1.1.1 Market Estimates & Forecast, 2020-2027

5.1.2 Fruits

5.1.2.1 Market Estimates & Forecast, 2020-2027

5.1.3 Peanut butter

5.1.3.1 Market Estimates & Forecast, 2020-2027

5.1.4 Savoury

5.1.4.1 Market Estimates & Forecast, 2020-2027

5.1.5 Spices

5.1.5.1 Market Estimates & Forecast, 2020-2027

5.1.6 Others

5.1.6.1 Market Estimates & Forecast, 2020-2027

Chapter 6 Nutritional bars market by Distribution channel Insights

6.1 Global Nutritional bars Market Volume Share by Distribution channel, 2020-2027

6.1.1 Store-Based

6.1.1.1 Market Estimates & Forecast, 2020-2027

6.1.1.2 Market Estimates & Forecast by Region, 2020-2027

6.1.2 Non-Store Based

6.1.2.1 Market Estimates & Forecast, 2020-2027

6.1.2.2 Market Estimates & Forecast by Region, 2020-2027

Chapter 7 Nutritional bars market Regional Insights

7.1 Nutritional bars Market Volume Share by Region, 2020-2027.

7.2 North America

7.2. A Market Estimates & Forecast, 2020-2027

7.2. B Market Estimates & Forecast, by Type, 2020-2027

7.2. C Market Estimates & Forecast, by Flavor, 2020-2027

7.2. D Market Estimates & Forecast, by Distribution channel, 2020-2027

7.2.1 U.S.

7.2.1.1 Market Estimates & Forecast, 2020-2027

7.2.1.2 Market Estimates & Forecast, by Type, 2020-2027

7.2.1.3 Market Estimates & Forecast, by Flavor, 2020-2027

7.2.1.4 Market Estimates & Forecast, by Distribution channel, 2020-2027

7.2.2 Canada

7.2.2.1 Market Estimates & Forecast, 2020-2027

7.2.2.2 Market Estimates & Forecast, by Type, 2020-2027

7.2.2.3 Market Estimates & Forecast, by Flavor, 2020-2027

7.2.2.4 Market Estimates & Forecast, by Distribution channel, 2020-2027

7.2.3 Mexico

7.2.3.1 Market Estimates & Forecast, 2020-2027

7.2.3.2 Market Estimates & Forecast, by Type, 2020-2027

7.2.3.3 Market Estimates & Forecast, by Flavor, 2020-2027

7.2.3.4 Market Estimates & Forecast, by Distribution channel, 2020-2027

7.3 Europe

7.3. A Market Estimates & Forecast, 2020-2027

7.3. B Market Estimates & Forecast, by Type, 2020-2027

7.3. C Market Estimates & Forecast, by Flavor, 2020-2027

7.3. D Market Estimates & Forecast, by Distribution channel, 2020-2027

7.3.1 Germany

7.3.1.1 Market Estimates & Forecast, 2020-2027

7.3.1.2 Market Estimates & Forecast, by Type, 2020-2027

7.3.1.3 Market Estimates & Forecast, by Flavor, 2020-2027

7.3.1.4 Market Estimates & Forecast, by Distribution channel, 2020-2027

7.3.2 U.K

7.3.2.1 Market Estimates & Forecast, 2020-2027

7.3.2.2 Market Estimates & Forecast, by Type, 2020-2027

7.3.2.3 Market Estimates & Forecast, by Flavor, 2020-2027

7.3.2.4 Market Estimates & Forecast, by Distribution channel, 2020-2027

7.3.3 France

7.3.3.1 Market Estimates & Forecast, 2020-2027

7.3.3.2 Market Estimates & Forecast, by Type, 2020-2027

7.3.3.3 Market Estimates & Forecast, by Flavor, 2020-2027

7.3.3.4 Market Estimates & Forecast, by Distribution channel, 2020-2027

7.3.4 Italy

7.3.4.1 Market Estimates & Forecast, 2020-2027

7.3.4.2 Market Estimates & Forecast, by Type, 2020-2027

7.3.4.3 Market Estimates & Forecast, by Flavor, 2020-2027

7.3.4.4 Market Estimates & Forecast, by Distribution channel, 2020-2027

7.4 Asia Pacific

7.4. A Market Estimates & Forecast, 2020-2027

7.4. B Market Estimates & Forecast, by Type, 2020-2027

7.4. C Market Estimates & Forecast, by Flavor, 2020-2027

7.4. D Market Estimates & Forecast, by Distribution channel, 2020-2027

7.4.1 China

7.4.1.1 Market Estimates & Forecast, 2020-2027

7.4.1.2 Market Estimates & Forecast, by Type, 2020-2027

7.4.1.3 Market Estimates & Forecast, by Flavor, 2020-2027

7.4.1.4 Market Estimates & Forecast, by Distribution channel, 2020-2027

7.4.2 India

7.4.2.1 Market Estimates & Forecast, 2020-2027

7.4.2.2 Market Estimates & Forecast, by Type, 2020-2027

7.4.2.3 Market Estimates & Forecast, by Flavor, 2020-2027

7.4.2.4 Market Estimates & Forecast, by Distribution channel, 2020-2027

7.4.3 Japan

7.4.3.1 Market Estimates & Forecast, 2020-2027

7.4.3.2 Market Estimates & Forecast, by Type, 2020-2027

7.4.3.3 Market Estimates & Forecast, by Flavor, 2020-2027

7.4.3.4 Market Estimates & Forecast, by Distribution channel, 2020-2027

7.5 RoW

7.5. A Market Estimates & Forecast, 2020-2027

7.5. B Market Estimates & Forecast, by Type, 2020-2027

7.5. C Market Estimates & Forecast, by Flavor, 2020-2027

7.5. D Market Estimates & Forecast, by Distribution channel, 2020-2027

Chapter 8 Competitor Profile

8.1 Atkins Nutritionals, Inc. (U.S.)

8.1.1 Business Overview

8.1.2 Financial Data

8.1.3 Product Landscape

8.1.4 Key Developments

8.1.5 Business Strategy

8.1.6 SWOT Analysis

8.2 Clif Bar & Company. (U.S.)

8.2.1 Business Overview

8.2.2 Financial Data

8.2.3 Product Landscape

8.2.4 Key Developments

8.2.5 Business Strategy

8.2.6 SWOT Analysis

8.3 General Mills Inc. (U.S.)

8.3.1 Business Overview

8.3.2 Financial Data

8.3.3 Product Landscape

8.3.4 Key Developments

8.3.5 Business Strategy

8.3.6 SWOT Analysis

8.4 Kellogg Co. (U.S.)

8.4.1 Business Overview

8.4.2 Financial Data

8.4.3 Product Landscape

8.4.4 Key Developments

8.4.5 Business Strategy

8.4.6 SWOT Analysis

8.5 Kashi Company (U.S.)

8.5.1 Business Overview

8.5.2 Financial Data

8.5.3 Product Landscape

8.5.4 Key Developments

8.5.5 Business Strategy

8.5.6 SWOT Analysis

8.6 Quaker Oats Company (U.S.)

8.6.1 Business Overview

8.6.2 Financial Data

8.6.3 Product Landscape

8.6.4 Key Developments

8.6.5 Business Strategy

8.6.6 SWOT Analysis

8.7 Mars Incorporated (U.S.)

8.7.1 Business Overview

8.7.2 Financial Data

8.7.3 Product Landscape

8.7.4 Key Developments

8.7.5 Business Strategy

8.7.6 SWOT Analysis

Data Tables

TABLE 1 PESTLE ANALYSIS – U.S.

TABLE 2 PESTLE ANALYSIS- JAPAN

TABLE 3 PESTLE ANALYSIS- CHINA

TABLE 4 PESTLE ANALYSIS- FRANCE

TABLE 5 PESTLE ANALYSIS- GERMANY

TABLE 6 KEY SUPPLIERS OF NUTRITIONAL BARS MARKET

TABLE 7 GLOBAL MARKET FOR NUTRITIONAL BARS MARKET, BY TYPE, (2020-2027), USD MILLION

TABLE 8 GLOBAL MARKET FOR NUTRITIONAL BARS MARKET, BY FLAVOR, (2020-2027), USD MILLION

TABLE 9 GLOBAL MARKET FOR NUTRITIONAL BARS MARKET, BY DISTRIBUTION CHANNEL, (2020-2027), USD MILLION

TABLE 10 GLOBAL NUTRITIONAL BARS MARKET SALES AND GROWTH RATE (2020-2027) USD MILLION

TABLE 11 GLOBAL MARKET FOR NUTRITIONAL BARS MARKET TOP 5 COUNTRIES

TABLE 12 GLOBAL MARKET FOR NUTRITIONAL BARS MARKET TOP COMPANIES-USD MILLION

TABLE 13 NORTH AMERICAN GLOBAL MARKET FOR NUTRITIONAL BARS MARKET, BY TYPE, (2020-2027) USD MILLION

TABLE 14 NORTH AMERICAN MARKET FOR NUTRITIONAL BARS MARKET, BY FLAVOR, (2020-2027), USD MILLION

TABLE 15 NORTH AMERICAN MARKET FOR NUTRITIONAL BARS MARKET, BY DISTRIBUTION CHANNEL, (2020-2027), USD MILLION

TABLE 16 EUROPEAN GLOBAL MARKET FOR NUTRITIONAL BARS MARKET, BY TYPE, (2020-2027) USD MILLION

TABLE 17 EUROPEAN MARKET FOR NUTRITIONAL BARS MARKET, BY FLAVOR, (2020-2027), USD MILLION

TABLE 18 EUROPEAN MARKET FOR NUTRITIONAL BARS MARKET, BY DISTRIBUTION CHANNEL, (2020-2027), USD MILLION

TABLE 19 APAC GLOBAL MARKET FOR NUTRITIONAL BARS MARKET, BY TYPE, (2020-2027) USD MILLION

TABLE 20 APAC MARKET FOR NUTRITIONAL BARS MARKET, BY FLAVOR, (2020-2027), USD MILLION

TABLE 21 APAC MARKET FOR NUTRITIONAL BARS MARKET, BY DISTRIBUTION CHANNEL, (2020-2027), USD MILLION

TABLE 22 REST OF THE WORLD MARKET FOR NUTRITIONAL BARS MARKET, BY TYPE, (2020-2027) USD MILLION

TABLE 23 REST OF THE WORLD MARKET FOR NUTRITIONAL BARS MARKET, BY FLAVOR, (2020-2027), USD MILLION

TABLE 24 REST OF THE WORLD MARKET FOR NUTRITIONAL BARS MARKET, BY DISTRIBUTION CHANNEL, (2020-2027), USD MILLION

TABLE 25 COMPETITIVE LANDSCAPING BASED ON FINACIALS DURING THE YEAR 2020 

Charts & Figures

LIST OF FIGURES

FIGURE 1 RESEARCH METHODOLOGY

FIGURE 2 PRIMARY DATA ANALYSIS APPROACH

FIGURE 3 SECONDARY DATA ANALYSIS APPROACH

FIGURE 4 TRENDS IN NUTRITIONAL BARS MARKET IMPORTS 2020

FIGURE 5 GROWTH RATE IN NUTRITIONAL BARS MARKET IMPORTS 2020

FIGURE 6 NUTRITIONAL BARS MARKET IMPORTS MARKET SHARE BY TOP 5 IMPORTERS (2020)

FIGURE 7 TRENDS IN NUTRITIONAL BARS MARKET EXPORTS 2020

FIGURE 8 GROWTH RATE NUTRITIONAL BARS MARKET EXPORTS 2020

FIGURE 9 NUTRITIONAL BARS MARKET EXPORTS MARKET SHARE BY TOP 5 EXPORTERS (2020)

FIGURE 10 VALUE CHAIN ANALYSIS

FIGURE 11 COST ANALYSIS: NUTRITIONAL BARS MARKET

FIGURE 12 PORTER’S FIVE FORCES ANALYSIS

FIGURE 13 GLOBAL MARKET FOR NUTRITIONAL BARS MARKET TRENDS BY TYPE

FIGURE 14 GLOBAL MARKET FOR NUTRITIONAL BARS MARKET TRENDS BY FLAVOR

FIGURE 15 GLOBAL MARKET FOR NUTRITIONAL BARS MARKET TRENDS BY DISTRIBUTION CHANNEL

FIGURE 16 FINANCIALS