Nutritional Bar Market Size was valued at USD 1.4 billion in 2022. The Nutritional Bar market industry is projected to grow from USD 1.45 Billion in 2023 to USD 1.84 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.00% during the forecast period (2023 - 2030). Growing demand for convenient and healthy snacks, the rise in health consciousness and fitness trends, and the increasing popularity of plant-based and vegan diets are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
With busy lifestyles and on-the-go eating habits, consumers are increasingly turning to convenient snacks that are also healthy. It provides a convenient and portable option that can be easily incorporated into a busy lifestyle. Nutrition bars can provide a range of health benefits, such as protein, fiber, vitamins, and minerals, making them an attractive option for health-conscious consumers. Manufacturers are introducing new and innovative flavors and formats of Nutritional Bar to cater to different tastes and preferences.
As more consumers become health-conscious and adopt fitness-oriented lifestyles, there is a growing demand for Nutritional Bar as a source of protein and nutrition to support muscle growth and recovery. Nutrition bars can provide a convenient and easy-to-digest source of energy and nutrients before or after a workout.
Moreover, there has been a surge in demand for plant-based products due to concerns around animal welfare and environmental sustainability. Many nutrition bars are made with plant-based ingredients, making them a popular option for consumers looking for vegan or vegetarian snacks.
The Nutritional Bar market segmentation, based on Type, includes protein bars, snack bars, meal replacement cards, Whole Foods car, and others. The protein bars segment held the majority share in 2022 contribution to the Nutritional Bar market revenue. This is because they are typically high in protein and low in carbohydrates, making them a popular option for athletes, fitness enthusiasts, and those looking to build muscle. The market for protein bars is expected to continue growing due to increasing demand for protein-rich snacks and the popularity of high-protein diets.
March 2019: Mars Inc. announced the acquisition of a majority stake in a sports nutrition company named Foodspring. Foodspring offers a range of Protein Bars and snacks aimed at athletes and fitness enthusiasts.
The Nutritional Bar market segmentation, based on flavours, includes chocolate, peanut butter, fruits, spices, and others. The peanut butter segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. These are made with natural ingredients such as dried fruits, nuts, and seeds. These bars are often marketed as a healthy and natural snack option, and are popular among consumers who are looking for a whole food-based snack option.
January 2020: RxBar launched their "RX Nut Butter" line, featuring single-serve pouches of almond and peanut butter with added protein.
The Nutritional Bar market data has been bifurcated by distribution channel into store-based, and non-store-based. The store-based distribution channel segment dominated the market in 2022. This is because nutritional bar can be purchased from a variety of retail channels, including supermarkets, convenience stores, and health food stores. However, the non-store-based segment is expected to grow at a faster rate. This growth is being driven by the increasing popularity of e-commerce and the convenience it provides to consumers. The distribution channel can impact the price and availability of nutritional bar, with online retailers often offering a wider selection of brands and flavors at a lower price point.Â
Figure 1: Nutritional Bar Market, by Distribution Channel, 2022 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Asia Pacific nutritional bar market accounted for USD 0.6412 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. The region is driven by the growing demand for healthy and convenient snacks, as well as the rise in health consciousness and fitness trends. The United States is the largest market in the region, followed by Canada and Mexico.
Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: NUTRITIONAL BAR MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Nutritional Bar market accounts for the second-largest market share. The market is driven by the increasing demand for Nutritional Bar among health-conscious consumers and the growing popularity of vegan and plant-based diets. The market is also driven by the high disposable income of consumers in the region. Further, the Germany Nutritional Bar market held the largest market share, and the UK Nutritional Bar market was the fastest growing market in the European region due to the high demand for Nutritional Bar and the presence of several major manufacturers in the country.
The Asia-Pacific Nutritional Bar market is expected to grow at the fastest CAGR from 2022 to 2030. The market is driven by rising disposable incomes, urbanization, and increasing health awareness among consumers. The market is dominated by countries such as China, India, and Japan. The region is also witnessing a rise in demand for plant-based and vegan Nutritional Bar. Moreover, China Nutritional Bar market held the largest market share, and the India Nutritional Bar market was the fastest growing market in the Asia-Pacific region.
Major market players are spending a lot of money on R&D to increase their product lines, which will help the Nutritional Bar market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Nutritional Bar industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies adopted by manufacturers in the Nutritional Bar industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, Nutritional Bar industry has provided innovative products with some of the most significant benefits. The Nutritional Bar market major player such as Atkins Nutritionals Inc. (U.S.), Clif Bar & Company. (U.S.), General Mills Inc. (U.S.), Kellogg Co. (U.S.), Kashi Company (U.S.), Quaker Oats Company (U.S.), Mars Incorporated (U.S.), GoMacroand others are working to expand the market demand by investing in research and development activities.
General Mills Inc. is a multinational food company that manufactures and markets a wide range of consumer food products. The company was founded in 1866 and is headquartered in Minnesota, USA. General Mills has a diverse portfolio of brands, including Cheerios, Betty Crocker, Yoplait, Pillsbury, and Nature Valley, among others. One of General Mills popular product lines is Nature Valley Nutritional Bar. These bars are made with natural ingredients such as whole grain oats, nuts, and seeds and provide a convenient and nutritious snack option for consumers. In February 2021, General Mills announced the acquisition of a nutrition bar company named One Brands. One Brands offers a range of Nutritional Bar made with whey and milk protein.
Clif Bar & Company is a privately held American company that produces and sells organic foods and drinks, with a focus on sports nutrition products such as energy bars, protein bars, and gels. The company was founded in 1992 and is based in Emeryville, California. In March 2019, Clif Bar & Company launched their "CLIF Whey Protein Bar" line, which features bars made with non-GMO whey protein from grass-fed cows.
Nutritional Bar Industry Developments
January 2019: KIND Snacks announced a partnership with Mars, Inc. to expand their product offerings and reach.
May 2019: Simply Good Foods acquired Quest Nutrition, a leading provider of protein bars, for $1 billion.
February 2020: Nestle announced a partnership with Terracycle to launch a program allowing consumers to recycle packaging for their YES! snack bars.
September 2020: KIND Snacks launched their "KIND Energy" line, featuring bars made with caffeine from coffee and whole grains.
January 2021: The Hershey Company acquired ONE Brands, a leading provider of protein bars, for $397 million.
March 2021: Nature's Path Foods announced a partnership with CLIF Bar & Company to launch a line of "CLIF Organic Trail Mix Bars" made with organic ingredients.
October 2021: Simply Good Foods announced the acquisition of Quest Nutrition's ready-to-drink shakes business for $206 million.
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 1.4 billion |
| Market Size 2023 | USD 1.45 billion |
| Market Size 2030 | USD 1.84 billion |
| Compound Annual Growth Rate (CAGR) | 4.00% (2023-2030) |
| Base Year | 2022 |
| Market Forecast Period | 2023-2030 |
| Historical Data | 2019 - 2021 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Flavours, Distribution Channel and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and Rest of the World |
| Countries Covered | The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Atkins Nutritionals Inc. (U.S.), Clif Bar & Company. (U.S.), General Mills Inc. (U.S.), Kellogg Co. (U.S.), Kashi Company (U.S.), Quaker Oats Company (U.S.), Mars Incorporated (U.S.), and GoMacro |
| Key Market Opportunities | Rise in health consciousness and fitness trends |
| Key Market Dynamics | Growing demand for convenient and healthy snacks |
Frequently Asked Questions (FAQ) :
The Nutritional Bar market size was valued at USD 1.45 Billion in 2023.
The market is projected to grow at a CAGR of 4.00% during the forecast period, 2023-2030.
Asia-Pacific had the largest share in the market
The key players in the market are Atkins Nutritionals Inc. (U.S.), Clif Bar & Company. (U.S.), General Mills Inc. (U.S.), Kellogg Co. (U.S.), Kashi Company (U.S.), Quaker Oats Company (U.S.), Mars Incorporated (U.S.), and GoMacro.
The Peanut Butter Nutritional Bar Flavours dominated the market in 2023.
The store-based had the largest share in the market.
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