Organic Energy Bar Market Global Research Report Information by Category (Gluten-Free and Conventional), Distribution Channel [Store-Based (Supermarkets & Hypermarkets, Convenience Stores and others) and Non-Store-Based] and Region (North America, Europe, Asia-Pacific and the Rest of the World) - Forecast till 2027

Organic Energy Bar Market Overview

Organic Energy Bar Market is projected to grow at a significant rate of 9.12% from 2020-2027 to reach a market value of USD 540 million by the end of 2027. Globally, there is a rise in the popularity of sports and athletics activities among the youths.

Nowadays, most consumers are living a busy lifestyle even to take a meal at right time, organic energy bar market help them in meal replacement and quick snack food. In 2019, the employment rate in the US is nearly 61% that amounts to over 157 million people are suffering from a busy daily life and smaller breaks in between. It can replace high-calorie food items like chocolates, cookies, and cakes and also helps in controlling body weight. Various certification bodies like the EU organic certification, the USDA, and California Certified Organic Farmers certifications are certified to the organic food bars across the globe.

However, energy bars are nutritious supplemented bars that contain cereals, different types of dry fruits, and nuts which provide instant energy on consumption. Moreover, energy bars fulfill the requirements of proteins, fats, and carbohydrates in the human body. organic energy bar market is manufactured by using the raw material from the farms that are farmed naturally without using any chemical fertilizers and pesticides. Consumers are preferring gluten-free products to eat to maintain or lose weight, suffering from celiac disease and wheat allergy. Generally, this gluten is found in barley, wheat, rye, and a cross between rye and wheat named triticale. Hence, most food processing companies providing gluten-free products to cater to the demand of consumers.

Covid-19 Analysis

Even though COVID-19 impacted drastically on various industries, the organic energy bar market has got the opportunity for several private players to emerge in the market for the growing demand for the snack product that benefits the manufacturers of energy bars. In developed countries, the demand for innovative snacks is very high for their quick usage, the convenience of storage, and easy provision for nutrition and energy requirements.

To avoid the spread of the COVID, the government has imposed a lockdown and shut off the retailer shops. For this reason, online stores witnessed a remarkable increase in sales of products like snacks, bars, and convenience foods which is predicted to increase the demand for the market. Due to this pandemic situation, and lockdowns, most people are avoiding going regularly outside and are preferring to buy in bulk quantities at a time. However, this large basket of energy bar market size remains in significant growth in all regions.

Market Dynamics

Drivers

Growing demand for healthy and organic snack items with high nutritional value and increasing demand for sports nutrition fuels the growth of the organic energy bar market. The key players offer a wide variety of products and the easy availability of these energy bars in both retail marts and online stores increases the growth of the organic energy bar industry. As the organic energy bars are manufactured with natural raw materials without using any chemical fertilizers and pesticides and increasing the number of consumers preferring organic products which boosts the growth of the organic energy bars market.  For the different consumer’s needs, the demand for energy bars is increasing and leads to several new product innovations and increased use of healthy ingredients. These bars are labeled with properties like vegan, gluten-free, low fat, low calories, no added sugars, and sweeteners that accelerates the organic energy bar market

Restraint

Higher prices of products and low shelf-life compared to conventional bars and lack of raw materials are hampering the organic energy bar market growth. Growing the number of food allergies due to the coupling of specific food products with various regulations regarding specific ingredients and excessive consumption of energy bars adds more calories to the diet are some of the other restraints of the market. The energy bar does not contain all the required ingredients and it cannot be used as a substitute for whole-food sources.

Opportunities

Growing awareness among the consumers regarding the harmful effects of synthetic ingredients used in food products and the benefits of organic products increases the demand for the organic energy bars market. The advanced product development with innovative formulations, collaboration with nutritionists, enhancement of product shelf life, and promotion as specialized nutrition bar are some of the opportunities for the organic energy bar market growth.

Challenges

Lack of product preference may be the challenge of the market. The increasing number of food allergies is the major challenge of the organic energy bar market.

Study Objectives

• To provide detailed information about the global market structure along with various forecast segments and sub-segments for the next 10 years.


• To provide the factors that are affecting the growth of the global market value.


• To analyze the global market based on porter’s five force analysis, factors-price analysis, supply chain analysis, etc.


• To provide history and forecast revenue segments and sub-segments of the global market revenue for the five main geographies.


• To provide the country-level analysis of the current organic energy bar size and future prospective. 


• To provide country-level analysis of the global market growth by region, form, and application.


• To provide a strategic profile of the key players in the market, analyze their core competencies, and draw a global market growth landscape.


• To track and analyze new product developments, strategic alliances, and global market research.

Segment Overview

Globally, the organic energy bar market analysis has been segmented based on the category, distribution channel, and region.

Based on Category

The global market based on category is classified into two types as gluten-free and conventional. Gluten-free products dominate the organic energy bar market for consumer awareness of chemical-free products, increasing the population of preferring organic food, increase in organic snack start-ups, and use of advanced technology for bar processing.

Based on Distribution Channel

Based on the distribution channel, the global organic energy bar market is classified into store-based and non-store-based. Among these two, the store-based segment leads the organic energy bar industry for offering the options like discounts and the convenience of instant gratification.

Based on Region

Regionally, the organic energy bar market is segmented into North America, Asia-Pacific, Europe, and the rest of the world. Among them, North America is projected to lead the global market during the review period.

Regional Analysis

The organic energy bar market based on the regions is divided into North America, Europe, Asia-Pacific, and the rest of the world. Out of these, North America is predicted to dominate the market during the assessment period. The rising demand for convenient and healthy energy-boosting foods among the consumers in this region drives the growth of the organic energy bars market. Food manufacturers are offering new product innovations by providing different flavors in energy bars and the rise in demand for sports nutrition are the factors that boost the demand for the market in this region.

Asia-Pacific is expected to register the highest CAGR during the forecast period for the rising demand for organic and gluten-free products and energy-boosting food products among consumers in this region are expected to accelerate the market growth.

Competitive Landscape

The prominent key players in the organic energy bar market trends are the following:

• 
  Clif Bar & Company (US)


• General Mills Inc. (US)


• Mehret Bar (US)


• TAOS MOUNTAIN ENERGY FOODS, LLC (Mexico)


• BumbleBar Inc. (US)


• ATRIUM INNOVATIONS INC. (Canada)


• Fullwell Mill Ltd (UK)


• CHIMPANZEE NATURAL NUTRITION (South Africa)


• Haco Holding AG (Switzerland)


• Atkins Nutritionals, Inc. (US)


• Quest Nutrition, LLC(US)


• McKee Foods Corporation (US)


• Kellogg Company (US)


• Quaker Oats Company (US)


• PowerBar, Inc. (US)


• Abbott Nutrition Manufacturing Inc. (US)

Recent Developments

In 2020, a prominent key player KIND Healthy Snacks (KIND) announced a new product KIND Energy that offers sustained energy from whole grains, the product line’s first ingredient, which contributes complex carbohydrates, oats that are preferred nutrient for sustained energy.

In 2019, PepsiCo Inc has acquired the snack company, Health Warrior Inc. this company has pumpkin seed bars, superfood protein bars, a plant-based portfolio, and including chia bars.

Report Overview

This organic energy bar market research includes the Market Overview, COVID-19 analysis, Market Dynamics, Study Objectives, Segment Overview, Regional Analysis, Competitive Landscape, Recent developments, Segmentation Table, and FAQs. The market dynamics include the organic energy bar industry drivers, restraints, challenges, and opportunities. The organic energy bar industry forecast segments are category, distribution channel, and region.

Segmentation Table

Globally, the organic energy bar market outlook has been segmented based on the category, distribution channel, and region.

By Category

• Gluten-free and conventional.


• By Distribution Channel


• Store-based and non-store-based.

By Region

Asia-Pacific, Europe, North America, and the rest of the world are the four main geographies included in this market.