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Organic Energy Bar Market Research Report Information By Category (Gluten-Free and Conventional), By Distribution Channel (Store-Based (Supermarkets & Hypermarkets, Convenience Stores and Others) And Non-Store-Based) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032

ID: MRFR/F-B & N/2592-HCR | 110 Pages | Author: Tejas Chaudhary| April 2024

Global Organic Energy Bar Market Overview

Organic Energy Bar Market Size was valued at USD 0.3 Billion in 2022. The Organic Energy Bar market industry is projected to grow from USD 0.32 Billion in 2023 to USD 0.65 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.12% during the forecast period (2023 - 2032). Increasing demand for healthy, organic snack foods with high nutritional content, as well as increased demand for sports nutrition are the key market drivers enhancing the market growth.

Organic Energy Bar Market

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Organic Energy Bar Market Trends

  • Growing preference of packed food is driving the market growth

The rising packed food is driving market CAGR for organic energy bar. Energy bars are in high demand due to the growing preference for prepackaged snacks and confectionary items. Furthermore, busy work schedules and the desire to save time while cooking contribute to the growing demand for energy bars. The popularity of energy bars has grown due to increased consumer spending power and a growing taste for delicious meals.

Furthermore, ingredient variations in snack goods draw customers' attention, encouraging them to acquire such items based on their needs, fueling the expansion of the energy bar industry. Changes in consumption habits and an improved understanding of healthier meals have increased the consumption of convenience foods. On-the-go munching has grown extremely prevalent due to the hectic lifestyles of the working population. On-the-go snacks, however, are closely associated with energy bars due to their ease of consumption. Consumers frequently consume energy-boosting snacks with a high content of micronutrients. As a result, the benefits of energy bars, such as simplicity of consumption and disposable packaging, maintain the product's safety and enhance demand for energy bars over the predicted period. The leading companies offer a wide range of products, and these energy bars' simple availability in retail stores and online retailers boosts the organic energy bar industry's growth. Because organic energy bars are made from natural raw ingredients without chemical fertilizers or pesticides, and as more consumers prefer organic products, the organic energy bar industry is growing. The demand for energy bars is expanding in response to various customer needs, resulting in several new product innovations and increased usage of healthy ingredients. These bars are labeled vegan, gluten-free, low fat, low calorie, no added sugars and sweets, accelerating the organic energy bar industry. Also, Growing consumer knowledge of the detrimental effects of synthetic substances in food goods and the benefits of organic products drives demand for the organic energy bar industry. Some of the chances for the organic energy bar market expansion include advanced product development with unique formulas, collaboration with nutritionists, product shelf life enhancement, and promotion as a specialized nutrition bar. Thus, driving the organic energy bar market revenue.

Organic Energy Bar Market Segment Insights

Organic Energy Bar Category Insights

The Organic Energy Bar market segmentation, based on category, includes gluten-free and conventional. The gluten-free segment dominated the market, accounting for 66% of market revenue. As consumer awareness of chemical-free products grows, the population favoring organic food grows, the number of organic snack start-ups grows, and the usage of advanced technology for bar processing grows.

Organic Energy Bar Distribution Channel Insights

Based on distribution channel, the Organic Energy Bar market segmentation includes store-based (Supermarkets & Hypermarkets, Convenience Stores and others) and non-store based. The store-based category held the largest share. A specialty store is a small retail establishment specializing in a particular product line and associated items. customers have made shopping a daily habit, and they typically like to analyze and assess a product before purchasing, increasing retail sales of energy bars through specialty stores. Specialty stores give higher service, thorough product descriptions, and professional advice to customers, resulting in increased product sales. Furthermore, these boutiques promote both foreign and private-label brands.

Figure 1: Organic Energy Bar Market, by Distribution channel, 2022 & 2032 (USD Billion)

Organic Energy Bar Market, by Distribution channel, 2022 & 2032

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Organic Energy Bar Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American Organic Energy Bar market area will dominate this market; the growing demand for convenient and healthful energy-boosting foods among consumers in this region is propelling the organic energy bar market forward. Food makers are introducing new product innovations by providing varied flavors in energy bars, and the surge in demand for sports nutrition drives demand in this region.

Thus, the major countries studied in the market report are German, France, the UK, Italy, Japan, India, The US, Canada, Australia, Spain, China, South Korea, and Brazil.



Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe's Organic Energy Bar market is the second-largest in the world. Athletes and bodybuilders mostly consume sports energy products. Sports enthusiasts' increased use of sports nutrition products drives demand, likely bringing up new market opportunities for energy bar makers. Furthermore, the German Organic Energy Bar market dominated, while the UK Organic Energy Bar market grew the fastest in Europe.

From 2023 to 2032, the Asia-Pacific Organic Energy Bar Market is predicted to develop at the quickest CAGR. Rising consumer demand for organic and gluten-free foods and energy-boosting foods is expected to drive market growth in this sector. Furthermore, the Organic Energy Bar market in China had the biggest market share, while the Organic Energy Bar market in India was the fastest expanding in the Asia-Pacific region.

Organic Energy Bar Key Market Players & Competitive Insights

Leading market companies spend extensively on research and development to extend their product lines, which will help the Organic Energy Bar market grow even more. Market participants also engage in several strategic initiatives to grow their worldwide presence. Significant market developments include new product launches, contractual agreements, mergers and acquisitions, increased investments, and cooperation with other organizations. The Organic Energy Bar industry must provide cost-effective products to develop and thrive in a more competitive and increasing market climate.

Manufacturing locally to reduce operating costs is one of the primary business methods manufacturers use worldwide Organic Energy Bar industry to assist customers and expand the market sector. In recent years, the Organic Energy Bar industry has offered some of the most significant advantages to medicine. Major players in the Organic Energy Bar market, including General Mills Inc., Amway, Conagra Brands Inc., Cargill Incorporated, Abbott Laboratories, Kraft Gluten-Frees Group Inc., and others, are attempting to increase market demand by investing in research and development operations.

General Mills, Inc. is a American manufacturer and marketer of branded processed consumer foods supplied through retail outlets. Founded on the banks of the Mississippi River in Minneapolis at Saint Anthony Falls, the enterprise first acquired prominence as a huge flour miller. In July 2020, Nature Valley Packed, a new sustained energy bar from General Mills Inc., has creamy nut butter, crunchy nuts and seeds such as almonds, sunflower seeds, pumpkin seeds or peanuts, and chewy cranberries or blueberries.

Kind LLC, styled as KIND, is a New York City-based snack food manufacturer. Daniel Lubetzky created it in 2004. It has been a subsidiary of Mars Inc. since 2020. Kind has eight product categories now available: Kind Fruit & Nut, Kind Plus,  Kind Healthy Grains Bars, Kind Nuts & Spices, Kind Healthy Grains Clusters,  Kind Breakfast, Strong & Kind, Pressed by Kind, and Kind Frozen. In July 2021, KIND Healthy Snacks (KIND) has introduced KIND Energy. This new product provides prolonged energy from whole grains, the product line's first ingredient, which contributes complex carbs, and oats, a preferred nutrition for sustained energy.

Key Companies in the Organic Energy Bar market include

  • Clif Bar & Company (US)

  • General Mills Inc. (US)

  • Mehret Bar (US)


  • BumbleBar Inc. (US)


  • Fullwell Mill Ltd (UK)


  • Haco Holding AG (Switzerland)

  • Atkins Nutritionals, Inc. (US)

  • Quest Nutrition, LLC(US)

  • McKee Foods Corporation (US)

  • Kellogg Company (US)

  • Quaker Oats Company (US)

  • PowerBar, Inc. (US)

  • Abbott Nutrition Manufacturing Inc. (US).

Organic Energy Bar Industry Developments

February 2023: Jambar Organic Artisan Energy Bars are a new Certified Organic energy bar developed by PowerBar's originator. Each bar has 10g of sunflower or whey protein and no processed ingredients. Non-GMO, vegan, gluten-free, and fair-trade are all features of the bars. Half the revenues are dedicated to community programs promoting music and physical activity. Chocolate Cha Cha, Jammin' Jazzleberry, Malt Nut Melody, and Musical Mango are among the flavor options.

June 2022: Nourish Organics introduces updated and improved Nutrition Bars 2.0 in new packaging. Nourish Organics is a well-known homegrown, clean, sustainable, organic food-focused brand that always strives to create Nutrition that suits your lifestyle.Amla Cashew Bar, Banana Nut Bar, Coconut Lime Bar, Apple Cinnamon Bar, Choco Nut Bar, Vanilla Nut Bar and Variety Bars Pack are the new additions. The new and improved packaging represents innovation. It is an important step forward for Nourish Organics because it helps separate the various categories and makes them more clearly identifiable to customers.

January 2021: CLIF BAR Thins is a new thin, crunchy energy snack bar from Clif Bar & Company. These are available in three flavors: chocolate chip, chocolate peanut brownie, and white chocolate macadamia nut. The product has 100 calories and 5 g of sugar and is made with plant-based, organic components such as rolled oats.

Organic Energy Bar Market Segmentation

Organic Energy Bar Category Outlook

  • Gluten-Free

  • Conventional

Organic Energy Bar Distribution Channel Outlook

  • Store-Based

    • Supermarkets & Hypermarkets

    • Convenience Stores

    • Others

  • Non-Store-Based

Organic Energy Bar Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

Report Attribute/Metric Details
Market Size 2022 USD 0.3 Billion
Market Size 2023 USD 0.32 Billion
Market Size 2032 USD 0.65 Billion
Compound Annual Growth Rate (CAGR) 9.12% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Category, Distribution Channel, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Clif Bar & Company, General Mills Inc., Mehret Bar, TAOS MOUNTAIN ENERGY FOODS LLC, BumbleBar Inc., ATRIUM INNOVATIONS INC., Fullwell Mill Ltd, CHIMPANZEE NATURAL NUTRITION, Quest Nutrition LLC, McKee Foods Corporation, Kellogg Company, Quaker Oats Company, Abbott Nutrition Manufacturing Inc., and PowerBar Inc.
Key Market Opportunities Benefits of organic products increases,
Key Market Dynamics Growing demand for healthy and organic snack items

Frequently Asked Questions (FAQ) :

The Organic Energy Bar market size was valued at USD 0.3 Billion in 2022.

The market is projected to grow at a CAGR of 9.12% during the forecast period, 2023-2032.

North America had the largest share in the market

The key players in the market are Clif Bar & Company, General Mills Inc., Mehret Bar, TAOS MOUNTAIN ENERGY FOODS LLC, BumbleBar Inc.

The Gluten-Free category dominated the market in 2022.

The store based had the largest share in the market.

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