Ketogenic Diet Market Research Report: Information by Product Type (Beverages, Fruits & Vegetables, Nuts & Seeds, Meat, Poultry & Eggs, Seafood, and Others) Distribution Channel (Store and Non-Store), and Region (North America, Europe, Asia-Pacific, and Rest of the World) — Global Forecast till 2030

Ketogenic Diet Market Overview:

Ketogenic diet market size is expected to grow at a 5.65% CAGR and reach USD 15.78 billion by 2030.

This diet pushes the body to that stage where the body uses fats instead of carbohydrates as the essential source of energy called a ketogenic diet. This diet includes a very low percentage of carbohydrates coupled with a high or adequate amount of protein to improve the metabolism of the body. This diet comprises specialized food items. It is largely used by people who want to reduce weight faster and also by the people who want to remain healthy and fit and at the same time suffer from diabetes or epilepsy.

COVID 19 Analysis

The global pandemic of COVID 19 has affected a large section of society. Most people have lost their livelihood because of this global pandemic. It has affected the growth and dynamics of several industries. Owing to the shortage of vaccines, everyone is concerned about their immunity and follows social distancing. With the increasing waves of a global pandemic of COVID 19, people are becoming more conscious regarding their health. They are adopting healthy habits for improving immunity. With the increasing social distancing and contactless activities, demand increases for ready-to-drink shakes which are used as a meal replacement.

The global pandemic of COVID 19 has a positive impact on the global market share for the ketogenic diet market. The market share for the ketogenic diet market is also expected to grow furthermore during the forecasted period.

Competitive Landscape

The most prominent major key players in the ketogenic diet market all across the globe are mentioned below:

• Diet Darzee (India)


• Thrive Market (US)


• Nutricia (US)


• Lovegoodfats (UK)


• Perfect Keto (US)


• Keto Fridge (US)


• Keto and Company (US)


• Pruvit Ventures, Inc. (US)


• Nestle (Switzerland)


• Ample Diets (US)

These major key players use various strategies to sustain their market position in the ketogenic diet market in the global market by going for mergers, and acquisitions, by collaborating, setting up a new joint venture, establishing a partnership, developing a new production process, developing a new product line, innovation in the existing product, and many others to expand their customer base in the untapped market of the ketogenic diet all across the globe.

Market Dynamics

Drivers

Various factors drive the ketogenic diet market in the global market. Increasing sedentary lifestyles in urban areas coupled with an increased risk of obesity boost the market demand in the global market. Additionally, using the keto diet, the body fat reduces faster and that too naturally leaving lesser chances for any side effects when compared with artificial methods for weight reduction like consuming weight reduction pills or going for gastrectomy. Increasing awareness for health and fitness during the COVID 19 situation also boosts the market demand in the global market.

Opportunities

The rise in demand for ketogenic diet in the global market. Intensive innovations and research and development going on in the keto diet industry provide various growth opportunities in the global market during the forecasted period. Also, increasing demand for ready-to-eat food or shakes which can be used as a meal replacement provides various growth opportunities in the global market. The growing popularity of the meal-in-a-bottle concept also provides growth opportunities.

Restraints

Though the ketogenic diet market is increasing at an increasing rate some factors restrict its growth in the global market. The high cost associated with this diet is not affordable for everyone and hence it restricts the overall market growth. Moreover, many people are changing their lifestyle and shifting towards vegan products which hamper the market growth of the keto diet.

Value Chain Analysis

There are various benefits associated with the keto diet. It helps in reducing the appetite which helps in weight reduction at a faster rate. Moreover, using the keto diet most of the weight is reduced from the abdominal cavity making it more natural than any other artificial methods like weight reduction pills. This diet also helps in improving good cholesterol levels (HDL) in the body. It also helps in maintaining the insulin level of the body.

Market Segmentation

The ketogenic diet market has been bifurcated based on the product type, distribution channel, and region.

Based on the Product Type

The market has been divided all across the globe based on the product type into seafood, eggs, poultry, meat, nuts and seeds, fruits and vegetables, beverages, and many others.

Based on the Distribution Channel

The market has been divided all across the globe based on the distribution channel into non-store-based distribution channels and store-based distribution channels. The store-based market dividend is further sub-divided into specialty stores, hypermarkets, supermarkets, and many others.

Based on the Region

The market has been divided all across the globe based on the region into the North American region, Asia-Pacific region, European region, Latin American region, and the Middle East and African region.

Regional Analysis

The ketogenic diet market has been divided all across the globe based on the region into the North American region, Asia-Pacific region, European region, Latin American region, and the Middle East and African region. The largest market share in the global market is held by the North American region owing to increasing awareness for health and fitness coupled with an increase in personal disposable income in this region drives the market growth.

The second-largest market share in the ketogenic diet in the global market is held by the European region. Due to the presence of major countries like Italy, Spain, the UK, France, Germany, and others. The changing lifestyle and increasing awareness regarding health and fitness drive the market growth towards this region.

Being the fastest-growing region, the Asia-Pacific region holds the third-largest market share in the global market. The presence of a higher population in this region results in more demand for this kind of diet. Moreover, a major chunk of the population is suffering from obesity in this region, and since the keto diet help in weight reduction and management which generates more demand in this region during the forecasted period. Moreover, increasing personal disposable income among emerging countries like India, Australia, Japan, and China also provides various growth opportunities in this region. A sudden shift in opting for a healthy lifestyle accelerates the demand growth.

The Latin American region and the Middle East and African region show moderate growth rates during the forecasted period. Countries like Argentina, Brazil, and various other South African countries come under these regions. Getting a healthy lifestyle and a fit body is becoming more popular in South Africa which creates demand in these regions.

Recent Developments

• In 2021, a beverage industry brand developer called Gratitude Health Inc. decided to promote healthy nutrition with the help of functional drinks by launching KetoRefuel which will be used as a meal replacement ready-to-drink shake.


• In 2021, a grab-and-go drink has been released by a maker of the Sated brand of ketogenic called Keto and Co., These drinks are low in calories and introduced the concept of meal-in-a-bottle.


• In 2022, best-selling crunchy cheese mixes have been re-launched by the manufacturer of food ketogenic snacks called keto farms for single-serve snack packs.


• Keto and company (US) are spending a huge sum of money in research and development to get an upper edge over its competitors. This will help the company by increasing the sales revenue.

Report Overview

This global ketogenic diet market research report consists of the following elements mentioned below:

• Market Overview


• COVID 19 Analysis


• Market Dynamics


• Value Chain Analysis


• Market Segmentation


• Regional Analysis


• Competitive Landscape


• Recent Developments

This market research report contains factors that drive the growth of the ketogenic diet market in the global market along with the factors that restrict its growth in the global market. The opportunities available for growth during the forecasted period are mentioned. The impact of COVID 19 on the sales revenue of the ketogenic diet market all across the globe is mentioned. The future growth rate of the ketogenic diet market during the forecasted period is estimated and mentioned.

Intended Audience

Traders, exporters and importers, retailers and wholesalers, ketogenic food manufacturers, diet drinks manufacturers, healthcare companies, patients on Ketogenic diet, customized diet vendors, hospitals and research centers, dieticians, and many others.