Ketogenic Diet Market Size was valued at USD 10.5 Billion in 2023. The ketogenic diet industry is projected to grow from USD 11.093 Billion in 2024 to USD 17.2192 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.65% during the forecast period (2024 - 2032). One main market driver propelling the expansion is the rising prevalence of numerous medical conditions, including obesity, cardiovascular diseases (CVD), and metabolic syndromes.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Obesity is one of the most serious health problems in the world today. A Trust for America's Health report dated September 2022 states that 4 out of 10 American individuals are fat. As a result, people are incorporating keto-friendly foods into their diets and adopting healthier eating habits. They routinely go to gyms and fitness facilities to keep fit. Doctors and fitness professionals recommend the ketogenic diet over intermittent fasting. The low-carb, high-fat beverages are designed to provide sustained energy and speed up the metabolic state of ketosis, which improves your body's capacity to burn fat for energy. Due to the prevalence of childhood obesity in many regions, business players are creating novel keto-friendly products like cakes, chocolates, protein bars, and many others. For instance, Keto-Friendly Chocolate Fudge Pudding was introduced by Jimmy's Healthy Foods Inc. in April 2022. the accessibility of various keto-friendly goods on online purchasing platforms like Amazon, Walmart, and others.
The fact that ketogenic beverages give you quick energy is the main reason they have gained so much popularity worldwide. Consuming ketogenic beverages, such ketogenic coffee, has numerous health benefits for the body. The beverages that are high in fat and low in carbohydrates are designed to provide energy and speed up ketosis, increasing your body's ability to burn fat more effectively. Over the anticipated timeframe, this is anticipated to fuel the market for ketogenic diets. Additionally, a well-designed ketogenic diet has little to no negative effects on the general populace and has the potential to be used as the first line of treatment for diabetes and obesity, supporting market CAGR.
Over 20 research have demonstrated that a ketogenic diet can help with weight loss and improve general health. These reasons are why the keto diet is growing in popularity. The intake of keto diets has been found to improve illnesses such as cardiovascular disease, polycystic ovarian syndrome, obesity, cancer, Alzheimer's disease, Parkinson's disease, epilepsy, and brain injuries. This is in accordance with research done by the American College of Cardiology and the Academy of Nutrition and Dietetics. The advantages of this diet are making it more and more popular worldwide, which will probably help the ketogenic diet market grow. Thus, driving the ketogenic diet market revenue.
The ketogenic diet market segmentation, based on product type includes Fruits vegetables, nuts seeds, beverages, meat, poultry eggs, seafood and others. The beverages segment dominated the market. The market for ketogenic diet is projected to increase through the beverage segment due to rising convenience food demand and the availability of ketogenic food items in beverage form. During the forecast period, rising demand for healthy beverages and the introduction of items for the ketogenic diet in beverage form are projected to support the growth of the ketogenic diet food market through the beverage segment. The market for ketogenic beverages for weight loss has grown due to increased beverage consumption.
The ketogenic diet market segmentation, based on distribution channel, includes store based and non-store based. The non-store-based category generated the most income. Various e-commerce behemoths like Amazon and Alibaba and big brick-and-mortar retailers with large pockets in the market are foraying into the non-store-based distribution channel segment due to the growing popularity of online shopping among the world's young and working-class populations. Additionally, this internet distribution method has larger profit margins than the store-based distribution channel because fewer middlemen are involved. These market developments drive worldwide sales of ketogenic products through non-store-based distribution channels.
Figure 1: Ketogenic Diet Market, by Distribution Channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American ketogenic diet market area will dominate this market due to millennials and the adult population in the area having a strong awareness of the advantages of keto diets. The region's market is expected to increase significantly as a result of the rising popularity of low-carb diets, the growing trend of healthy eating, and the rising prevalence of obesity in the area as a result of sedentary lifestyles and poor behaviors.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: KETOGENIC DIET MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe ketogenic diet market accounts for the second-largest market share owing to the existence of important nations like Italy, Spain, the United Kingdom, France, Germany, and others. The market is expanding in this area due to the changing lifestyle and rising health and fitness consciousness. Additionally, the rising popularity of ketogenic beverages and different ready-to-eat goods, like iced tea, bulletproof coffee, and keto hot chocolate, positively impact the market expansion in this area. Further, the German ketogenic diet market held the largest market share, and the UK ketogenic diet market was the fastest growing market in the European region
The Asia-Pacific Ketogenic diet Market is expected to grow at the fastest CAGR from 2023 to 2032 due to the local population's increased concern over the health benefits of keto diets. The region's food and beverage industry is actively working towards introducing new goods catering to ketogenic dieters. The rising prevalence of obesity and diabetes in APAC nations like India and China can also be associated with the expansion of the industry in the region. Additionally, the market is expanding due to the increasing promotion of keto diets by regional celebrities and social media platforms. Moreover, China’s ketogenic diet market held the largest market share, and the Indian ketogenic diet market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the ketogenic diet market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, ketogenic diet industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the ketogenic diet industry to benefit clients and increase the market sector. In recent years, the ketogenic diet industry has offered some of the most significant advantages to market. Major players in the ketogenic diet market attempting to increase market demand by investing in research and development operations include Diet Darzee (India), Thrive Market (US), Nutricia (US), Lovegoodfats (UK), Perfect Keto (US), Keto Fridge (US), Keto and Company (US), Pruvit Ventures, Inc. (US), Nestle (Switzerland), and Ample Diets (US).
With its headquarters in Vevey, Vaud, Switzerland, Nestlé S.A. is a multinational food and beverage industry giant. Based on revenue and other indicators, it has been the world's largest publicly traded food company since 2014. A producer and distributor of food items and beverages is Nestle SA (Nestle). The company's product line includes infant meals, bottled water, cereals, chocolates and other sweets, coffee, plant-based foods, chilled and frozen foods, culinary items, dairy items, nutritional goods, ice cream and items for caring for pets. In March 2018, Nestle S.A. and Know Brainer Foods partnered to introduce a new line of keto butter creamers. Over the forecast period, the demand for a ketogenic diet is anticipated to increase as a result of these marketing initiatives.
The company Nutricia specialises in medicinal nutrition. It is a component of Groupe Danone's Paris-based Medical Nutrition Division. Products made by Nutricia are used to treat severe gastrointestinal and allergy illnesses, metabolic disorders, and other medical conditions that call for nutritional therapy, such as intractable epilepsy. The business also produces Lorenzo's Oil, a complementary treatment for adrenoleukodystrophy (ALD), a rare neurological condition that was the subject of the 1992 film Lorenzo's Oil. Lorenzo's oil is given to patients by Nutricia at no cost.
Ketogenic Diet Industry Developments
September 2022: In order to meet consumer demand for keto snack chips, You Go! Foods debuted its Keto Tortilla Chips across the US. With early private-label sale commitments as well, You Go! Food tortilla chips are offered through well-known shops and on the company's website.
January 2022: Sun Basket, a provider of meal kits, joined Pruvit Ventures, a provider of ketogenic lifestyle products, to provide clients with entirely ketogenic meal kits that can be prepared at home. Sunbasket and Pruvit became owned subsidiaries of PSB Holdings, a new holding firm, in the all-stock transaction.
August 2021: Zing Bars, a division of American Licorice LLC, introduced a new range of snack bars suitable for keto dieters. The snack bars are made from plants, are gluten-free, and have prebiotic tapioca fiber and organic brown rice protein.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 10.5 Billion |
| Market Size 2024 | USD 11.093 Billion |
| Market Size 2032 | USD 17.2192 Billion |
| Compound Annual Growth Rate (CAGR) | 5.65% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2019- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product Type, Distribution Channel and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Diet Darzee (India), Thrive Market (US), Nutricia (US), Lovegoodfats (UK), Perfect Keto (US), Keto Fridge (US), Keto and Company (US), Pruvit Ventures, Inc. (US), Nestle (Switzerland), Ample Diets (US) |
| Key Market Opportunities | Increasing Demand for Ready-to-eat Food or Shakes |
| Key Market Dynamics | Increasing Sedentary Lifestyles in Urban Areas |
Ketogenic Diet Market Highlights:
Frequently Asked Questions (FAQ) :
The ketogenic diet market size was valued at USD 10.5 Billion in 2023.
The market is projected to grow at a CAGR of 5.65% during the forecast period, 2024-2032.
North America had the largest share in the market
The key players in the market are Diet Darzee (India), Thrive Market (US), Nutricia (US), Lovegoodfats (UK), Perfect Keto (US), Keto Fridge (US), Keto and Company (US), Pruvit Ventures, Inc. (US), Nestle (Switzerland), Ample Diets (US).
The beverages category dominated the market in 2023.
The non-store based had the largest share in the market.
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